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Personalised Nutrition: The EU's Fragmented Legal Landscape and the Overlooked Implications of EU Food Law

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Personalised nutrition, the tailoring of nutrition products, services or advice to individual characteristics such as genetics, phenotype, nutritional intake and/or exercise routine, is increasingly attracting the interest of industry, consumers and researchers. This article provides an overview of the current European Union (EU) regulatory framework as applying to personalised nutrition and draws attention to the important role of EU food law in the regulation of this innovative approach to nutrition. It is argued that personalised nutrition challenges the regulatory borderline between health and lifestyle products or services and, furthermore, also pushes the boundaries of current food safety and health claims legislation. (Open Access via: https://doi.org/10.1017/err.2020.79)
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Personalised Nutrition: The EUs Fragmented
Legal Landscape and the Overlooked
Implications of EU Food Law
Sabrina RÖTTGER-WIRTZ*and Alie DE BOER**
Personalised nutrition, the tailoring of nutrition products, services or advice to individual
characteristics such as genetics, phenotype, nutritional intake and/or exercise routine, is
increasingly attracting the interest of industry, consumers and researchers. This article
provides an overview of the current European Union (EU) regulatory framework as applying
to personalised nutrition and draws attentiontotheimportantroleofEUfoodlawinthe
regulation of this innovative approach to nutrition. It is argued that personalised nutrition
challenges the regulatory borderline between health and lifestyle products or services and,
furthermore, also pushes the boundaries of current food safety and health claims legislation.
I. I
NTRODUCTION
The personalisation of health is a game changer in the health sector at large. Amidst this
trend, personalised nutritionbecame a buzzword, both for individual consumers and
for the industry. The number of offers for personalised nutrition advice and products are
ever-increasing, from a personalised nutrition programme developed on the basis of
continuous glucose monitoring and tracking of eating habits,1to personalised muesli
that is mixed based on an at-home blood and/or DNA test.2Where, historically,
nutrition was mainly used to prevent hunger, people today are increasingly interested
in using foods to stay healthy, or even to prevent diseases.3From the scientific
perspective, variations in responses to nutrition were already a topic of interest in the
1950s, but advancements in scientific methods such as the possibility of human
whole-genome sequencing since 2001 have made large contributions to the fields of
*Assistant Professor of EU Law, Maastricht University, The Netherlands; email: s.roettger-wirtz@
maastrichtuniversity.nl. This research has benefitted from the Fundamental Research Grant for Early Career
Scholars awarded by Maastricht, Working on Europe, a joint project of the City of Maastricht, Province of
Limburg and Maastricht University, to Sabrina Röttger-Wirtz and Alie de Boer.
** Assistant Professor Food Claims Centre Venlo, Maastricht University, The Netherlands; email: a.deboer@
maastrichtuniversity.nl.
European Journal of Risk Regulation (2020), page 1 of 24 doi:10.1017/err.2020.79
© The Author(s), 2020. Published by Cambridge University Press. This is an Open Access article, distributed under the terms
of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-
use, distribution, and reproduction in any medium, provided the original work is properly cited.
1<https://www.theclearhealthprogram.com/clear-nutrition-program>(last accessed 8 June 2020).
2<https://www.mymuesli.com/neuheit/personalised-nutrition/mymicro-vital>(last accessed 8 June 2020).
3N Georgiou, J Garssen and R Witkamp, Pharmanutrition interface: The gap is narrowing(2011) 651 European
Journal of Pharmacology 1, p 2; B Bigliardi and F Galati, Innovation trends in the food industry: The case of functional
foods(2013) 31 Trends in Food Science & Technology 118, p 118.
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nutrigenetics (how the genotype the DNA sequence affects an individuals response to
foods) and nutrigenomics (what the effect of food is on gene expression), and thereby
enhanced the development of personalised nutrition.4
Today, dietary advice is very general and targets the full population: it gives one-size-
fits-all advices to address risk factors in the development of chronic diseases, including
obesity and diabetes type II,5with limited impact so far.6Personalising such strategies
has been suggested as more effective for changing behaviour.7Therefore, scientists
concentrate on the development of methods to analyse inter-individual differences
between people in their response to food products and how this can be translated into
nutrition advice.8In this regard, the personalisation of nutrition indicates a move away
from dietary advice for the general public to more tailored products and services that
are offered for groups of people or individuals to meet their nutritional needs.9
Therefore, personalised nutrition is not only gaining traction in the more lifestyle- and
wellness-orientated food industry, but in a public health context personalised nutrition is
presented as a promising contributor to alleviating non-communicable diseases.10
Currently, personalised nutrition is something that is available to a narrow group of
highly motivated and financially affluent consumers11 or those who engage in
personalised nutrition approaches due to certain specific circumstances like a career
in professional sports. Nevertheless, since personalised nutrition could succeed in
providing significant and sustainable changes to health, it is argued that it is very
desirable to make it accessible to the population at large,12 especially for low-income
citizens, as the burden of a developing a disease is the highest on them.13
The scientific progress in health and nutrition and the way in which it is translated into
services and goods also entails challenges from a legal and regulatory perspective.
However, so far, research into the regulatory framework for personalised nutrition has
mainly focused on data protection and medical testing devices, as well as the regulation
4BdeRoos,Personalised nutrition: ready for practice?(2012) 72(1) Proceedings of the Nutrition Society 48; R Fallaize
et al, An insight into the public acceptance of nutrigenomic-based personalised nutrition(2013) 26 Nutrition Research
Reviews 39; L Ferguson et al, Guide and Position of the International Society of Nutrigenetics/Nutrigenomics on
Personalised Nutrition: Part 1 Fields of Precision Nutrition(2016) 9(1) Journal of Nutrigenetics and Nutrigenomics 12.
5M Ordovas, LR Ferguson, E Shyong Tai and JC Mathers, Personalised nutrition and health(2018) BMJ 361, p 1;
D Kromhout, CJK Spaaij, J de Goede and RM Weggemans, The 2015 Dutch food-based dietary guidelines(2016) 70
European Journal of Clinical Nutrition 869.
6L Snyder, Health Communication Campaigns and Their Impact on Behavior(2007) 39(2) Journal of Nutrition
Education and Behavior 32.
7Ordovas et al, supra, note 5, pp 1, 4.
8European Food Safety Authority, Scanning the Food Safety Environment EFSAs Strategic Environmental
Scan Report(2019) <https://www.efsa.europa.eu/sites/default/files/EFSA_Environmental_Scan_Report_2019.pdf>
(last accessed 8 June 2020).
9Ordovas et al, supra, note 5; J Toro-Martin et al, Precision Nutrition: A Review of Personalized Nutritional
Approaches for the Prevention and Management of Metabolic Syndrome(2017) 9 Nutrients 913; Food4Me
project, Personalised nutrition: paving a way to better population health A White Paper from the Food4Me
project(2015) <https://www.researchgate.net/publication/317012773_White_paper_on_personalised_nutrition_
-_paving_a_way_to_better_population_health>(last accessed 8 June 2020).
10 JMathers,Paving the way to better population health through personalised nutrition(2019) 17 EFSA Journal 1, p 7.
11 S Adams et al, Perspective: Guiding principles for the implementation of personalized nutrition approaches that
benefit health and function(2020) 11 Advances in Nutrition 25, p 4.
12 ibid.
13 ibid,p7.
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of personalised nutrition services.14 After defining the phenomenon of personalised
nutrition (Section II), this article will also provide an overview of the most important
legal requirements in these areas (Sections III and VI) by addressing the basic
requirements of consumer protection on health and lifestyle advice and the legal
requirements for gathering data and information on consumers or patients. However,
the role of food law in the regulation of personalised nutrition has only been addressed
to a limited extent.15 Where the advancements in personalised nutrition will also lead to
the production and marketing of personalised foods, European Union (EU) food law
and its requirements regarding health protection and consumer information creates
significant legal boundaries (Section V), which so far have not been intensively studied.
The aim of this article is, therefore, to provide a comprehensive overview of the current
regulatory framework established by EU law as it can be applied to personalised nutrition
and to provide novel insights into to the important role of EU food law in the regulation of
this innovative approach to nutrition. It will be demonstrated that the current legal
framework is very fragmented, which is also attributable to the multifaceted nature
of the phenomenon: various stages of the development and marketing of products
have to comply with a range of legal requirements that will be addressed in detail.
Furthermore, within personalised nutrition, the borderlines between health and
lifestyle and the corresponding regulatory frameworks fade. Generally, whereas a
lifestyle offering would aim at maintaining or optimising the status quo of the well-
being of the person concerned, it becomes a health offering where it is meant to
alleviate or prevent illness. With personalised nutrition, as this paper will show, the legal
status of a personalised offering is dependent on the type of information collected as
well as the combination and use of this information and, additionally, the aim and claim
raised by the product or service. Therefore, it will be argued that, within this already
fragmented regulatory framework, the fact that personalised nutrition is in-between
health and lifestyle gives rise to several challenges for the application of the existing
legislation in the areas concerned and leads to uncertainty concerning the applicable set
of rules. Where these rules aim to facilitate innovation in the area but also ensure health
and consumer protection, personalised nutrition is blurring the borderline between the
highly regulated medicines sector and less regulated wellness and lifestyle products and
services. Moreover, personalised food products push at the boundaries of the existing
framework for food safety and permitted health claims.
II. P
ERSONALISED NUTRITION
:
A DEFINITION
Although personalised nutrition is still a relatively young phenomenon, what is already
clear is that its exact contents can be multifaceted, ranging from testing services and
14 Food4Me project, supra, note 9; J Ahlgren et al, Consumers on the Internet: ethical and legal aspects of
commercialization of personalized nutrition(2013) 8 Genes & Nutrition 349; D Castle and N Reis, Ethical, legal
and social issues in nutrigenomics: The challenges of regulating service delivery and building health professional
capacity(2007) 662 Mutation Research 138; P Reilly and R DeBusk, Ethical and legal issues in nutritional
genomics(2008) 108 Journal of the American Dietetic Association 36.
15 A notable exception is C Ballke and A Meisterernst, Nutrigenomics A New Trend from a Legal Perspective
(2014) 7 European Food & Feed Law Review 14.
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nutrition advice to the personalisation of different kinds of food, with varying levelsof
personalisation from mere questionnaires to personalisation of advice and products via
gene and/or blood tests.16 What unites these various offerings is the core thinking that
personalised nutrition is more effective than general nutrition advice and that
individuals are shown to respond differently to dietary advice.17 Differences that are
experienced by individuals can, for example, be related to the individual genetic
variation that affects their ability to absorb, distribute, metabolise or excrete a
compound (kinetics).18
Generally, three layers of information can be used to increase understanding of
individual responses to food ingredients, foods and the overall diet: (1) demographic
and lifestyle-related information, such as age and frequency of food consumption;
(2) phenotypic information,19 such as body mass index (BMI) and cholesterol levels,
all of which are observable characteristics that are the expressed result of how
the genetic make-up (DNA) interacts with environmental factors (eg diet); and
(3) information based on an individuals genotype (the DNA structure in itself),20
including the genetic predisposition for certain diseases or the (in)capacity to absorb
or metabolise a specific nutrient. These three information layers originate from data
gathered through different more or less invasive methods: data describing food intake
and eating habits via (online) questionnaires, activity tracking via wearables,
phenotypic data (gender, weight, etc.), measures of blood pressure, sampling of blood
or urine such as blood glucose levels or genetic data, which are usually collected
through buccal swabs.21
The first type of information, demographics and lifestyle, can be used to provide
stratified or tailored advice to specific subgroups of the population. Stratified, tailored
or targeted nutrition describes the aim of grouping people together based on their
personal information.22 And even though this first layer of information could already
be used to provide more individualised dietary information, the second level of
individualisation –“individualisedor personalisednutrition mainly refers to the
use of phenotypic data. The third level of individualisation –“genotype-directed
nutrition focuses on using the genotypic data of an individual as the basis for their
personalised nutrition plan.23 These three levels of individualisation can all be used
separately to develop personalised nutrition products and services.24 Interestingly, the
potential for integrating data from different sources has resulted in the trend to focus
16 Ordovas et al, supra, note 5, p 1; Toro-Martin et al, supra, note 9.
17 Fallaize et al, supra, note 4; J Hesketh, I Wybranska, Y Dommels, M King, R Elliott, C Pico and J Keijer, Nutrient
gene interactions in benefitrisk analysis(2006) British Journal of Nutrition 95.
18 Ferguson et al, supra, note 4, p 15.
19 MJ Gibney and MC Walsh, The future direction of personalised nutrition: my diet, my phenotype, my genes
(2013) 72 Proceedings of the Nutrition Society 219, p 221.
20 Ferguson et al, supra, note 4.
21 Food4Me project, supra, note 9, p 22; Adams et al, supra, note 11; H Forster, MC Walsh, MJ Gibney, L Brennan
and ER Gibney, Personalised nutrition: the role of new dietary assessment methods(2016) 75 Proceedings of the
Nutrition Society 96.
22 Ordovas et al, supra, note 5, p 1; Toro-Martin et al, supra, note 9.
23 Ferguson et al, supra, note 4; Toro-Martin et al, supra, note 9.
24 Food4Me project, supra, note 9, pp 3, 58.
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on combining data obtained through all three of these layers.25 The addition of genotypic
data to the information obtained through analysing demographics, lifestyle, food
behaviour, (deep) phenotyping and metabolomics is now known as precision
nutrition.26 It is the combination and blending of the obtained insights and the
symbiosis that this creates that provide more insights into individual nutrition benefits.
These levels of individualisation can be marketed to consumers in various forms.
The umbrella term personalised nutritioncan be used to refer to products, services
and advice.27 In this definition, personalised nutrition productsrefer to food
products that can be or are already personalised by or for consumers based on
specific individual data. Serviceconcerns the gathering and analysis of personal
data to obtain information that allows for the individualisation of the diet. The most
common example of such a service is carrying out a genetic test; however, it may
also include other or additional sources of personal data, such as a questionnaire-
based analysis of dietary habits. Even though personalised nutrition advice can be
addressed separately,28 the line between service and advice is not clear cut. Advice
is generally considered to entail the advice given after providing some type of
information (based on the service) and how to optimise the diet based on the analysed
results.29 Both serviceand advicecan therefore be grouped together to relate
to all steps in offering, identifying, processing and advising upon the obtained
information.30 Finally, at least certain personalised nutrition products, in their
development and production, will be based on or combined with prior services and
advice, as described above.
Therefore, to provide a working definition, personalised nutrition encompasses
products, services and/or advice (or a combination of these) that offer the
personalisation of individualsnutrition based on their needs and preferences, using
demographic and lifestyle-related phenotypic and/or genotypic information.
III. T
HE FRAGMENTED REGULATION OF PERSONALISED NUTRITION
Having described the multifaceted definition of what constitutes personalised nutrition in
Section II, it is not surprising that the phenomenon raises various legal and regulatory
concerns. Personalised nutrition entails risks for consumers that go beyond the
traditional general nutrition advice: personalisation per se requires data, including
very sensitive health data, that deserve adequate protection; these data might be
collected through at-home tests without professional supervision; consumers might be
more likely to believe false, not scientifically substantiated claims if the advice
and products are personalised. Subsequently, the question arises as to whether
25 Ordovas et al, supra, note 5; Food4Me project, supra, note 9; Mathers, supra, note 10, p 6; Adams et al,
supra, note 11.
26 Ferguson et al, supra, note 4; Ordovas et al, supra, note 5, p 1; Toro-Martin et al, supra, note 9; Adams et al, supra,
note 11, p 3.
27 Ordovas et al, supra, note 5, p 1; Adams et al, supra, note 11.
28 ibid.
29 ibid.
30 Toro-Martin et al, supra, note 9; Adams et al, supra, note 11.
2020 Personalised Nutrition 5
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personalised nutrition products are safe when consumed by someone to whom they were
not targeted.
In general, the EUs regulatory approach to new technologies is risk-based and follows
the precautionary principle, which implies that it focuses on trying to identify the risks
that a technology entails for humans or the environment and subsequently puts into place
procedures to assess and manage the respective risks.31 Currently, at the EU level,
personalised nutrition and the risks it entails are not regulated in a sui generis form
such as a specific Regulation or Directive. This seems to also hold true for the
legislation of the Member States.32 The European Commission in 2016 conducted a
workshop on smart personalised nutrition(SPN) and concluded that it is necessary
to establish a legal and ethical framework for SPN and promote its international
harmonization. This should encompass data sharing frameworks, privacy laws,
information law and food legislation.33
Nevertheless, the absence of a specific regulatory framework does not mean that the
phenomenon is unregulated. On the contrary, personalised nutrition falls within the scope
of various existing legal instruments, the application of which will differ with regard to
the type of personalised nutrition product, service or advice in question. The application
of existing legislation to emerging technologies, or recombinant regulation,34 as Ellen
Stokes calls it, is not a rare occurrence in risk regulation and the approach to new
technologies in the EU.35 This does not necessarily require the adoption of new
legislation.36 For example, in the regulation of nanotechnologies, the incremental
approachwas chosen, where the existing legislation was reviewed and adapted
where this was deemed necessary.37
Although in the context of personalised nutrition no formal process has been carried
out to assess the applicability and effectiveness of the various existing legal provisions in
place, it is clear that many of the risks identified with regard to personalised nutrition fall
within the remit of existing legislation. With regard to personalised nutrition, next to the
EU law applying to the provision of personalised nutrition services and general consumer
protection measures, the risks associated with the gathering of personalised nutrition data
and the development of food products are also subject to existing EU law (Table 1).
This means that companies interested in developing personalised nutrition services or
products are faced with a multitude of legal requirements arising from various legal
sources. For companies developing a product, it is essential to know which legal
framework will apply to them, because the regulatory requirements and, therefore, the
31 See further: M Cremona, Introductionin M Cremona (ed.), New Technologies and EU Law (Oxford, Oxford
University Press 2017) pp 16.
32 Food4Me project, supra, note 9, p 72.
33 <https://ec.europa.eu/research/bioeconomy/pdf/spn_quo_vadis_final.pdf>(last accessed 8 June 2020).
34 E Stokes, Recombinant Regulation: EU Executive Power and Expertise in Responding to Synthetic Biologyin
M Weimer and A de Ruijter, Regulating Risks in the European Union: The Co-production of Expert and Executive
Power (Oxford, Oxford University Press 2017), pp 5979.
35 M Kolacz and A Quintavalla, Law in the Face of Disruptive Technology, An Introduction(2019) 10 European
Journal of Risk Regulation 1; Cremona, supra, note 31.
36 Kolacz and Quintavalla, supra, note 35.
37 GvanCalster,Simply Swallow The Application of Nanotechnologies in European Food Law(2009)
4 European Food & Feed Law Review 167; T Ehnert, The Legitimacy of New Risk Governance A Critical View
in Light of the EUs Approach to Nanotechnologies in Food(2015) 21 European Law Journal 44.
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hurdles of proving the safety and the efficacy of the product are diverging. Especially in
precision nutrition, development costs are expected to be high,38 and it will be essential
for companies to understand the regulatory requirements and the costs that they give rise
to early in the research and development process.39 From a consumer protection
perspective, it is important to understand the regulatory mechanisms in place and to
question how the existing legislation ensures the safety of the products and prevents
misleading claims.
IV. P
ERSONALISED NUTRITION
:
BLURRING THE BORDERLINE BETWEEN
HEALTH AND LIFESTYLE IN THE EXISTING REGULATORY FRAMEWORK
As discussed in the previous section, personalised nutrition is subject to various
pre-existing regulatory measures. In this section, we will provide an overview and
analysis of the application of EU law to personalised nutrition in more detail. We will
examine the legislation that is applicable to gathering data for the personalisation of
nutrition, the provision of nutrition advice and services on the internal market and the
marketing of personalised nutrition. What will become evident in the analysis is that
personalised nutrition can be categorised between healthcare and lifestyle-related
products and services,40 which affects the question as to which legal framework will
be applicable.
Table 1. Personalised nutrition activities and regulatory frameworks applicable to these activities.
Activity European Union regulatory framework applicable
Collecting data Data Protection (especially GDPR)/Privacy
Medical Devices Regulation/IVDD Regulation
Providing advice and/or offering
a personalised nutrition service
Free Movement of Services/Services Directive
PatientsRights Directive
Marketing Unfair Commercial Practices Directive
Consumer Rights Directive
E-Commerce Directive
Food product development
and sale
Food Law (especially General Food Law; FIC Regulation;
Nutrition and Health Claims Regulation)
FIC =Food Information to Consumers; GDPR =General Data Protection Regulation; IVDD =In Vitro Diagnostic
Medical Device.
38 Ordovas et al, supra, note 5, p 4.
39 SBröring,The role of open innovation in the industry convergence between foods and pharmaceuticalsin
M Martinez (ed.), Open Innovation in the Food and Beverage Industry (Cambridge, Cambridge University Press
2013), pp 3962, 50f.
40 F Lucivero and B Prainsack, The lifestylisation of healthcare? Consumer genomicsand mobile health as
technologies for healthy lifestyle(2015) 4 Applied & Translational Genomics 44; Food4Me project, supra, note 9,
p 89; Ahlgren et al, supra, note 14, p 352f.
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1. Gathering data: data protection and privacy
The whole premise of personalised nutrition the personification of nutrition advice,
services and products depends on obtaining information about individuals. The
ever-increasing ability to process data is a catalyst for the personalisation of nutrition,
and it is very likely that online tools (such as apps)41 will play a big role in this
developments in collecting information and in providing services to consumers.42 The
legal and ethical questions of data protection and privacy in the context of
personalised nutrition are extensive, which is why this section only provides an
overview.43
In the EU, the rights to privacy and data protection are fundamental rights: Article 7 of
the Charter of Fundamental Rights of the European Union grants the right to respect for
private and family life, while Article 8(1) of the Charter and Article 16(1) of the Treaty on
the Functioning of the European Union (TFEU) provide the correlated right to the
protection of personal data. Concrete norms on how to handle data can be found in
the General Data Protection Regulation (GDPR),44 which applies when personal data
are processed, which includes collecting, storing, disseminating and combining data.45
Information constitutes personal data if it relates to an identified or identifiable natural
person,46 which in times of Big Data and technological processes becomes an
increasingly broad category, as it becomes more and more likely that, through a
combination of available data, certain information can be traced back to an
individual.47 Personalised nutrition depends on the processing of personal data:
obviously, the name of a person is personal data, but also information such as height
and weight can be personal data if they can lead to identifying a person (eg when
combined with other data). It is also important to stress that DNA can constitute
personal data in itself (person X has this DNA), while it may also establish a link
between another piece of information and the individual, as the individual DNA is
specific to an individual and may be used to identify the person.48 In addition, for
human tissue samples, it has been made clear that extracting information from such
samples constitutes the collection of personal data.49
Where personal data are processed in the context of personalised nutrition, several
protection mechanisms apply. The GDPR in Article 5 lays down several key
principles applying to the processing of personal data, such as lawfulness, fairness
41 This can then fall under mobile health(mHealth). See further: European Commission, Green Paper on mobile
Health (mHealth), COM(2014) 219 final, Brussels, 10.4.2014.
42 Food4Me project, supra, note 9, p 79.
43 See further: Ahlgren et al, supra, note 14; Castle and Reis, supra, note 14.
44 Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on
the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), OJ 2016 L 119,
pp 188 (hereafter GDPR).
45 Art 4(2) GDPR.
46 Art 4(1) and Recital 26 GDPR.
47 For a detailed discussion, see N Purtova, Health data for common good: Defining the boundaries and social
dilemmas of data commonsin S Adams, N Purtova and R Leenes (eds), Under Observation: The Interplay
between eHealth and Surveillance (New York, Springer International 2016) pp 177210.
48 Art 29 Working Party, Letter to the European Commission, Annex, 5 February 2015.
49 ibid.
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and transparency, purpose limitation and data minimisation. The lawfulness in terms of
the grounds of the processing can be based on freely given, informed, specific and
unambiguous consent, or on several other grounds, to be found in Article 6 of the
GDPR.50 Next to the responsibility that the GDPR assigns to companies that control
the data in accordance with these principles, the GDPR also gives rights to the data
subject (the person whos data are processed), including rights of information, access,
rectification, erasure, object, data portability and a protection against certain types of
automated decision-making.51 The GDPR in Chapter IV also places several other
obligations on companies that would process personal data in the context of offering
personalised nutrition.
The personalisation of nutrition products, advice and services will not only require the
processing of personal data, but might also presuppose the processing of data concerning
the health of a person. Such data are sensitive data and subject to the even stricter
protection of Article 9 of the GDPR. According to Article 4(15) of the GDPR, data
concerning health are defined as: personal data related to the physical or mental
health of a natural person, including the provision of health care services, which
reveal information about his or her health status. This applies to data which reveal
information relating to the past, current or future physical or mental health status of
the data subject,52 and Recital 35 explicitly mentions information derived from the
testing or examination of a body part or bodily substance, including from genetic data
and biological samples ::: and any information on, for example, a disease, disability,
disease risk :::.53
This type of data, as well as genetic data and biometric data,54 cannot be processed
unless this is authorised under the conditions of Article 9(2). Article 9(2) then lists
several circumstances under which such processing is allowed, the most important in
the context of personalised nutrition being explicit consent (Article 9(2)(a)) and the
processing for purposes of preventative or occupational medicine, carried out by a
professional subject to the obligations of profession secrecy (Article 9(2)(h) and 9(3)).
Notably, the necessity for the performance of a contract is not an acceptable
exception in the processing of health data. The GDPR does not further specify which
additional requirements apply to explicit consent as opposed to regular consent,
which has to be freely given, specific, informed and unambiguous,asdefinedin
Article 4(11) GCPR. Guidelines by the Article 29 Working Party indicate that
explicitisreferringtothewayinwhichconsentisgiven,inthesensethatitmust
be an express statement of consent, preferably in writing and potentially even signed
or via two-staged verification in the digital context.55
50 The definition of consent is to be found in Art 4(11) GDPR.
51 Arts 1223 GDPR.
52 Recital 35 GDPR.
53 ibid.
54 The definitions of genetic and biometric data are to be found in Arts 4(13) and (14) GDPR.
55 Art 29 Working Party, Guidelines on consent under Regulation 2016/679, As last Revised and Adopted on 10 April
2018, WP259 rev.01, pp 1820.
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Ultimately, the borderline between personal data and health data is fluid:56 data about
the health status of a person as generated in a professional medical context are clearly
health data and so are especially protected.57 However, information that pertains to a
scientifically proven risk indicator (eg high blood pressure or obesity) also constitutes
health data.58 Furthermore, data such as the tracking of the sport activities of a person
or dietary information are not in themselves health data, although they can become
health data where they are combined with other information and conclusions can be
drawn on the persons health status.59 This means that in the processing of data in
the context of personalised nutrition offerings, the extent of data protection and the
corresponding rights and duties depend not only on the nature of the data processed,
but also on the question of how they are combined. It does not matter whether, for
example, an app is marketed more as a lifestyle app than making explicit health benefit
claims it still might process health data. For the consumer, it might not always be
obvious that they are volunteering sensitive health data, especially if the nutrition advice
is offered outside of the medical context. Moreover, the understanding of the risks
attached to sharing these data might not be entirely clear to them.60
2. Collecting data: medical devices and the regulation of genetic testing
Offering personalised nutrition can require the use of devices, such as the tools used to
collect samples for blood or buccal cell swabs. Some of the equipment and technology
used in the personalisation of nutrition will qualify as medical devices and, therefore, will
be subject to EU law. In this regard, medical devicerefers to a broad range of products
such as instruments, appliances or software, which are produced with the intention of
medicinal use, thus for the purpose of diagnosis, prevention, monitoring, treatment or
alleviation of disease.61 The additional category of in vitro diagnostic devices, which
are devices such as test kits, intended for the collection and examination of specimens
(including tissue and blood) taken from the human body to examine the physiological
state of someone or to monitor therapeutic treatment, is subject to a separate piece of
legislation with specific requirements.62
Therefore, the manufacturing and marketing of medical devices is subject to EU
harmonisation.63 However, the legislation itself is limited to establishing essential
56 For a detailed discussion of the difficulty in defining a borderline, see Purtova, supra, note 47.
57 Art 29 Working Party, supra, note 55.
58 ibid.
59 ibid.
60 For a more comprehensive analysis of how, especially with regard to devices from the Internet of Things (eg smart
watches), the creation of personalised data sets and offering of personalised services are in conflict with user privacy, see
S Wachter, Normative challenges of identification in the Internet of Things: Privacy, profiling, discrimination, and the
GDPR(2018) 34(4) Computer Law & Security Review 436.
61 Art 1(2)(a), Council Directive 93/42/EEC of 14 June 1993 concerning medical devices, OJ L 169, 12.7.1993,
pp 143.
62 Art 1, Directive 98/79/EC of the European Parliament and of the Council of 27 October 1998 on in vitro diagnostic
medical devices, OJ L 331, 7.12.1998, pp 137.
63 For an introduction to medical device regulation, see N Chowdhury, European Regulation of Medical Devices and
Pharmaceuticals Regulatee Expectations of Legal Certainty (Berlin, Springer 2014); C Altenstetter and G Permanand,
EU Regulation of Medical Devices and Pharmaceuticals in Comparative Perspective(2007) 24 Review of Policy
Research 390.
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requirements regarding the safety and performance of the devices, containing minimum
requirements concerning the reduction of risks to patients and the efficiency of the
products. In order to demonstrate that a medical device conforms with these essential
requirements, it will have to fulfil the technical specifications that are adopted in the
form of harmonised standards by private standardisation bodies. Their compliance
will be assessed by so-called notified bodies. Manufacturers must apply for
assessment with a notified body in order to obtain certification, while some low-risk
products can even be self-certified. A product that has shown compliance with the
standards and therefore the essential requirements in the legislation will be
certified, can bear the CE mark and subsequently can be sold in the EU.
As personalised nutrition services will often be offered outside of the classical
healthcare setting, the defining question for the qualification of a piece of equipment
or a technology as a medical device will be whether the personalisation of nutrition in
a general or specific case would qualify as a medical purpose or would be seen as
lifestyle related. This is especially difficult to determine with regard to software such
as apps or algorithms to support dietary advice, which can constitute medical devices,
but this depends very much on its intended use. A similar problem in the distinction
between health and lifestyle is also present with regard to genetic testing kits.64
Nevertheless, this characterisation problem is partially addressed by a recent revision
of the medical device legislation. Currently, the EU is in a transition phase between
the three previous Medical Device Directives,65 which have been replaced in April
2017 by two new Regulations.66 The two new Regulations were meant to apply after
a transition period in May 2020 (medical devices) and May 2022 (in vitro diagnostic
devices); however, this has now been delayed by a year due to the COVID-19
crisis.67 The new Medical Device Regulation includes the prediction of diseases as a
medical purpose and therefore means that the tools used in personalised nutrition
services will be covered by the legislation if they are used to predict the disease
predisposition of a person.68 Moreover, the new In Vitro Diagnostic Medical Device
(IVDD) Regulation also includes devices aimed at providing information :::
concerning the predisposition to a medical condition or a disease69 in its definition.
The IVDD Regulation also specifically addresses genetic testing in Article 4 and
requires the informed consent of the person being tested. Thus, under the new
64 See further: Food4Me project, supra, note 9, p 82ff. For an overview of the developments in direct-to-consumer
genetic testing, see A Phillips, Only a click away DTC genetics for ancestry, health, love ::: and more: A view of the
business and regulatory landscape(2016) 8 Applied & Translational Genomics 16.
65 Council Directive 93/42/EEC; Directive 98/79/EC; Council Directive 90/385/EEC of 20 June 1990 on the
approximation of the laws of the Member States relating to active implantable medical devices, OJ L 189,
20.7.1990, pp 1736.
66 Regulation (EU) 2017/745 of the European Parliament and of the Council of 5 April 2017 on medical devices,
amending Directive 2001/83/EC, Regulation (EC) No 178/2002 and Regulation (EC) No 1223/2009 and repealing
Council Directives 90/385/EEC and 93/42/EEC; OJ L 117, 5.5.2017, pp 1175; Regulation (EU) 2017/746 of the
European Parliament and of the Council of 5 April 2017 on in vitro diagnostic medical devices and repealing
Directive 98/79/EC and Commission Decision 2010/227/EU, OJ L 117, 5.5.2017, pp 176332.
67 Regulation (EU) 2020/561 of the European Parliament and of the Council of 23 April 2020 amending Regulation
(EU) 2017/745 on medical devices, as regards the dates of application of certain of its provisions, OJ L 130, 24.4.2020,
pp 1822.
68 Art 2(1), Regulation (EU) 2017/745.
69 Art 1(2)(c), Regulation (EU) 2017/746.
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legislation, tests that are performed outside of the classical health setting but are aimed at
providing information on disease predisposition also qualify as (in vitro) medical devices
and will have to be manufactured and marketed in accordance with the applicable
Regulation.
While the medical devices used in genetic testing are regulated at the EU level, this
does not hold true for the different methods in which genetic testing can be offered or
by whom it is offered. Questions relating to medical supervision or informed consent
are subject to national legislation and are hardly harmonised at the EU level.70
Traditionally, genetic testing took place in a medical or clinical setting for health-
related reasons, whereas with personalised nutrition genetic testing is not restricted to
a clinical setting, but also includes a lifestyle-related offer that commercial parties
directly market to interested consumer. Member States are free to restrict and regulate
direct-to-consumer genetic testing and have done so in very diverging ways.71
Generally, we can distinguish between whether or not a country prohibits genetic
testing outside of medical supervision and whether or not (professional) counselling
is required, and there is variation in the rules concerning informed consent. Some
countries, such as France and Germany, restrict genetic testing for health purposes to
the medical supervised used, which essentially constitutes a prohibition of direct-
to-consumer testing.72
3. Offering advice and services on the internal market
EU law also affects who can offer personalised nutrition services, such as carrying out
tests regarding nutrition deficits, gene tests or the provision of nutrition advice and under
which conditions. Thus, on a case-by-case basis, depending on the nature of the service
and the professional providing it, either the Services Directive73 or the PatientsRights
Directive74 will be applicable, but only where the service is provided cross-border, as
otherwise the national legislation will govern the provision of the service. The main
importance of EU law in this regard is that it simplifies offering personalised nutrition
services outside of the Member State where the service provider is established by
guaranteeing the freedom to provide services.75 This is further specified in the
Services Directive, which minimises administrative burdens on service providers.
From a consumer protection perspective, the Directive is relevant because it entails
certain rights for the recipient of a service, minimum information to be provided to
the customer and rules on professional liability.76
70 L Kalokairinou et al, Legislation of direct-to-consumer genetic testing in Europe: a fragmented regulatory
landscape(2018) 9 Journal of Community Genetics 117.
71 ibid.
72 ibid; Ballke and Meisterernst, supra, note 15, p 18.
73 Directive 2006/123/EC of the European Parliament and of the Council of 12 December 2006 on services in the
internal market, OJ L 376, 27.12.2006, pp 3668.
74 Directive 2011/24/EU of the European Parliament and of the Council of 9 March 2011 on the application of
patientsrights in cross-border healthcare, OJ L 88, 4.4.2011, pp 4565.
75 Arts 5662 Treaty on the Functioning of the European Union (TFEU), Consolidated Version, OJ C 326,
26.10.2012, pp 47390.
76 Arts 1923 Directive 2006/123/EC.
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However, personalised nutrition can, under certain circumstances, fall outside the
Services Directive and into the remit of the PatientsRights Directive which applies
to cross-border healthcare.77 According to Article 3(a) of the PatientsRights
Directive, healthcare is defined as health services provided by health professionals to
patients to assess, maintain or restore their state of health, including the prescription,
dispensation and provision of medicinal products and medical devices. Therefore,
depending on who is involved in the provision of personalised nutrition services, this
might qualify as healthcare. In this regard, doctors and nurses fall under the definition
of health professionals as regulated professions in the healthcare sector.78 Notably,
many countries have regulated the profession of dieticians, which means that the title
can only by carried and the respective tasks can only be executed by persons who
have obtained the required professional qualification.79 In Germany, for example,
aDiätassitent(in)is someone who (a)dministers dietary and nutritional therapies as
prescribed by or upon prescription of a medical practitioner; helps prevent and treat
medical conditions; offers nutritional advice to patients and runs courses on nutrition;
accepts full responsibility for his/her work.80 Thus, providers of personalised
nutrition services will have to carefully examine whether they can offer their
specific service in a Member State that might regulate dietary advice. The Patients
Rights Directive mostly concerns questions of facilitating cross-border healthcare and
regulating its reimbursement; for consumers/patients, it is mainly relevant due to
the minimum information it requires to be provided in order to enable informed
decision-making.81
4. Marketing: contracts and advertising
Finally, EU law also places limits and conditions on the marketing of personalised
nutrition services and products and grants certain consumer protection rights. First of
all, Directive 2005/29/EC on unfair business-to-consumer commercial practices,
the enforcement of which currently has been strengthened, prohibits misleading
commercial practices, including deceiving information.82 As argued by Ballke and
Meisterernst, if a personalised nutrition product or service offered would, for
example, fall short of providing the state-of-the-art genetic analysis concerning
predisposition for certain diseases that the consumer would legitimately expect
77 For a more detailed analysis on the implications of either the Services Directive or the PatientsRights Directive
applying, see Food4Me project, supra, note 9, pp 7377.
78 Art 3(f) Directive 2011/24/EU.
79 The European Commission has created a database on regulated professions, which provides an overview of
which Member States regulate the profession of dieticians and which rules apply: <https://ec.europa.eu/growth/
tools-databases/regprof/index.cfm?action=profession&id_profession=1380&from=regprof&id_regprof=919>(last
accessed 3 August 2020).
80 Diätassistentengesetz vom 8. März 1994 (BGBl. I S. 446). The translation is derived from <https://ec.europa.eu/
growth/tools-databases/regprof/index.cfm?action=regprof&id_regprof=919&id_profession=1380&tab=countries&quid=2
&mode=asc&pagenum=1>(last accessed 3 June 2020).
81 Art 4(2)(b), Directive 2011/24/EU.
82 Arts 6 and 7, Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning
unfair business-to-consumer commercial practices in the internal market, OJ L 149, 11.6.2005, pp 2239.
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through the information provided about the product, this would be a misleading
practice.83 In such cases, the Directive grants rights to proportionate and effective
remedies, which might be in the form of damages, but the exact nature of this is
dependent on national law.84
Additionally, Directive 2011/83/EU on consumer rights harmonises the protection of
consumers in contacts between them and traders, including distance sales contracts but
excluding contracts for healthcare.85 It provides for minimum information that needs to
be given to the consumer before the conclusion of a contract and grants a 14-day
withdrawal right for distance contracts.86 In case a personalised nutrition product or
service is offered via the Internet, the E-Commerce Directive 2000/31/EC applies as
lex specialis, requiring for certain information to be provided and regulating
contractual matters.87 Article 8 of the Directive particularly specifies that services
provided by members of regulated professions need to be performed in accordance
with the applicable regulations for this profession.
V. T
HE MISSING PIECE
:
DEVELOPING AND SELLING A FOOD
PRODUCT
SAFETY AND CONSUMER PROTECTION
The discussion of personalised nutrition in the literature often focuses on the technical
and technological regulation discussed in Section IV; however, it fails to address the
regulation of personalised nutrition products: foods that are personalised by or for the
consumer, such as the muesli mentioned in Section I. As will be discussed in this
section, the development of such products challenges the existing legal framework for
foods, which is aimed at ensuring a balance between internal market values, including
the free movement of goods, while guaranteeing a high level of human health and
maintaining consumer protection against misleading practices.88 First, personalised
foods blur the borderline between foods and medicinal products. Second, as will be
argued in this section, while the scientific progress allows for personalisation of
nutrition products and services, the legal framework is focused on general safety
protection, ensuring that only food products that are proven to be safe and have
health benefits for the general population are allowed. Therefore, personalised
nutrition is pushing at the boundaries of EU food law and the norms established for
the science-based decision-making in the field.
83 Ballke and Meisterernst, supra, note 15, p 18.
84 Art 11, Directive 2005/29/EC.
85 Directive 2011/83/EU of the European Parliament and of the Council of 25 October 2011 on consumer rights; OJ L
304, 22.11.2011, pp 6488.
86 Arts 516, Directive 2011/83/EU.
87 Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of
information society services, in particular electronic commerce, in the Internal Market, OJ L 178, 17.7.2000, pp 116.
88 Art 1(1), Regulation (EC) No 178/2002 of the European Parliament and of the Council of 28 January 2002 laying
down the general principles and requirements of food law, establishing the European Food Safety Authority and laying
down procedures in matters of food safety OJ L 31, 1.2.2002, pp 124 (hereafter General Food Law, GFL).
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1. Blurring the foodmedicine borderline
From a regulatory perspective, foods and medicines are two strictly separate categories of
products, with diverging legal frameworks and requirements. Article 2 of the General
Food Law (GFL) contains a very broad definition of food encompassing any
substance or product, whether processed, partially processed or unprocessed, intended
to be, or reasonably expected to be ingested by humans. This has to be opposed
with cases in which the (claimed) effect on health is so prominent that it would fulfil
the definition of a medicinal product. Article 1(2) of Directive 2001/83/EC defines
medicinal products as any substance or combination of substances that either is
presented as having properties for treating or preventing disease in human beingsor
that may be used in or administered to human beings either with a view to restoring,
correcting or modifying physiological functions by exerting a pharmacological,
immunological or metabolic action, or to making a medical diagnosis. Thus, the
qualification as medicinal product either follows from the presentation of the product
or from its function. The Directive also clarifies that, in cases where it is unclear
whether a product might be qualified as a medicinal product or as another regulated
product (eg a food product), then the application of the pharmaceutical legislation
takes precedence.89 This hierarchy of regulatory frameworks is also confirmed in the
GFL, which in Article 2(d) excludes the application of the GFL to medicinal products.
In simpler terms, food can play a role in maintaining and possibly also improvinghealth,
whereas a product is a pharmaceutical where it is (claimed to be) used to prevent, treat or
cure a disease.90 However, some personalised nutrition products will be difficult to
characterise as either food or medicinal product. Where personalised nutrition products
are aimed at preventing someone from developing a disease to which that person is
genetically predisposed or where it is targeted at remedying someones serious nutrient
deficiency, this borderline is difficult to determine. Generally, it has been argued that
foods and nutrition can play a preventative role and provide their benefits only over a
certain amount of time, whereas pharmaceuticals provide an immediate effect.91
However, certain foods also have immediate effects (eg polysterol-enriched foods
reducing blood cholesterol levels).92 Today, the scientific and technological advances in
phenotyping and genomics as used in personalised nutrition are further blurring the
borderline between food and medicinal products.93
Moreover, the qualification of the product as one or the other has regulatory
consequences and, once a product crosses the fine borderline from foodstuff to a
medicinal product, it is subject to an even heavier regulatory burden and has to obtain
a marketing authorisation before it can be sold.94 When the presentation or function
89 Art 2(2), Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the
Community code relating to medicinal products for human use, OJ L 311, 28.11.2001, pp 67128.
90 Georgiou et al, supra, note 3, p 2.
91 Bröring, supra, note 39, p 50.
92 ibid.
93 ibid, p 49.
94 For an overview of EU pharmaceutical regulation, see E Jackson, Law and the Regulation of Medicines (Oxford,
Oxford University Press 2012); S Shorthose, Guide to European Pharmaceutical Regulatory Law (Alphen aan den Rijn,
Wolters Kluwer 2013); M Manely and M Vickers (eds), Navigating European Pharmaceutical Law (Oxford, Oxford
University Press 2015).
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of the personalised food does not make it a medicinal product, it remains a food for the
purposes of EU law, which does not imply that it is not regulated. On the contrary, the
GFL and other more specific secondary legislation also impose several obligations that
have to be honoured at every stage of food production and processing, as well as during
its distribution.95
2. Pushing the boundaries: safety for whom?
First and foremost, like any other food, personalised nutrition products must not be
injurious to health and not be unfit for human consumption (eg through decay),
according to Article 14 of the GFL.96 While food safety is generally concerned with
the safety of food for the general population,97 how does it address a situation where
a personalised nutrition product is beneficial for a person or groups of persons, while
potentially unsafe for the public at large?
In case a product is created to serve the nutritional needs of a certain individual or group
of individuals, it might be possible that its consumption by the average consumer would
have negative effects on health. This is exemplified by plant sterols, which are added to
products such as margarine and can claim to lower cholesterol, which reduces a risk factor
in the development of coronary heart disease.98 However, at the same time, consumption
can also lead to an increase in plasma concentrations of phytosterols (for which the
consequences on cardiovascular risk are unknown) and a reduction in plasma
concentrations of β-carotene (which is likely to increase cardiovascular risk).99 In this
case, the EU introduced a mandatory warning label stating that the product is not
intended for people that do not need to control their blood cholesterol level.100
In particular, pregnant and breastfeeding women and children are recommended not
to consume food fortified with phytosterols.101
When examining whether the GFL would cover a situation where a personalised
nutrition product would be harmful if consumed by someone other than the intended
consumer, it should be considered that the GFL does not require a food to be safe,
but rather requires is not to be unsafe.102 Generally, European food law operates on
the presumption that food is safe and that, by controlling hazards in the supply chain
95 Art 1(3) General Food Law.
96 Art 14 General Food Law.
97 Art 14 of the General Food Law refers to health and human consumption in a general way, while only Art 14(4)(c)
addresses the case of marketing a food to specific consumer groups.
98 European Food Safety Authority, Scientific Opinion on the substantiation of a health claim related to 3 g/day plant
sterols/stanols and lowering blood LDL-cholesterol and reduced risk of (coronary) heart disease pursuant to Article 19 of
Regulation (EC) No 1924/2006(2012) 10 EFSA Journal 2693.
99 See information provided by the French Agency for Food, Environmental and Occupational Health & Safety
(ANSES): <https://www.anses.fr/en/content/foods-fortified-phytosterols-and-prevention-cardiovascular-disease>
(last accessed 8 June 2020).
100 Commission Regulation (EU) No 718/2013 of 25 July 2013 amending Regulation (EC) No 608/2004 concerning
the labelling of foods and food ingredients with added phytosterols, phytosterol esters, phytostanols and/or phytostanol
esters. Text with EEA relevance, OJ L 201, 26.7.2013, pp 4950.
101 ANSES, supra, note 99.
102 A Meisterernst, Lebensmittelrecht (Munich, Beck C. H. 2019), p 26.
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(through food safety management systems), risks are minimised.103 This changes where a
food business operator realises or has reason to believe that food is unsafe (Article 19(1)
GFL). Moreover, for specific foods where the legislator has deemed the presumption of
safety not to exist, such as novel foods where no history of consumption would vouch for
their safety, the food business operator will have to prove the safety of the food.104
Therefore, certain studies need to be conducted (eg sub-chronic toxicity studies) or
specific end points need to be reported to show that such foods are safe for the
general population.105
What is essential when assessing the (un)safety of food are the conditions of use that
are normally to be expected.106 A personalised food that is specifically made for one
person could therefore presumably be expected to be consumed by this person or a
group of consumers sharing specific similarities and no one else. Where a food is
intended for a certain category of consumers, the health sensitivities of this specific
consumer segment, such as infants or elderly people, need to be taken into
account.107 However, when such a product would be sold in a normal supermarket, it
could be expected that someone else would buy it (much like in the fortified
margarine example above). Where a product is harmful to a group of people with
health sensitivities that it was not marketed for, it is not automatically injurious in the
sense of Article 14.108
Finally, the information provided to consumers is also taken into account in
determining the potential unsafety of food (Article 14(3)(b)). Overall, if a
personalised nutrition product is accessible to the public at large, for products that
have known unwanted side effects in the general population or any non-target group,
additional information on the packaging is probably necessary. For specific sensitive
groups of the population (eg those suffering from allergies), this additional
information is already provided: foods that contain one of the fourteen specified
allergens or that could be contaminated with such allergen need to carry a warning on
their label or the related information on the food.109 In addition, other specific food
legislation recognises the need to inform vulnerable groups about risk (as exemplified
103 Regulation (EU) 2017/625 of the European Parliament and of the Council of 15 March 2017 on official controls
and other official activities performed to ensure the application of food and feed law, rules on animal health and welfare,
plant health and plant protection products, OJ L 95, 7.4.2017, pp 1142.
104 Regulation (EU) 2015/2283 of the European Parliament and of the Council of 25 November 2015 on novel foods,
OJ L 327, 11.12.2015, pp 122.
105 An example of such required studies is the repeated-dose 90-day oral toxicity study, which is required in the
scientific dossiers of genetically modified foods and crops, but is also highly suggested in guidance documents for
other foods for which sub-chronic toxicity needs to be established, including Regulation (EU) No 2015/2283.
106 This also means that cases of misuse and excessive consumption are not covered. Meisterernst, supra, note 102,
p 138.
107 Art 14(4)(c), General Food Law.
108 Standing Committee on the Food Chain and Animal Health, Guidance on the implementation of Articles 11, 12,
14, 17, 18, 19, and 20 of Regulation 178/2002, p 9, via <https://ec.europa.eu/food/sites/food/files/safety/docs/
gfl_req_guidance_rev_8_en.pdf>(last accessed 8 June 2020).
109 The Food Information to Consumers Regulation lists allergens as mandatory particulars to be inserted on the food
label: Art 9(1)(c), Regulation (EU) No 1169/2011 of the European Parliament and of the Council of 25 October 2011 on
the provision of food information to consumers, OJ L 304, 22.11.2011, pp 1863 (hereafter FIC Regulation).
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for non-intended consumer segments for fortified margarine), although not classifying
such foods as unsafe.110
In summary, although personalised nutrition pushes at the boundaries of the rules
regarding food safety, personalised nutrition does not seem to raise safety risks that
would be so new that they are either not adequately addressed in the current legal
framework or could not already be contained within existing risk mitigation measures
such as adequate labelling.
3. Pushing the boundaries: claims made on personalised nutrition
In addition to food safety, EU food law also aims to protect consumers against false
claims, such as unsubstantiated statements about the health effects of a food product.
In this regard, most important in the context of the debate surrounding personalised
nutrition the sometimes unproven claims made111 is the obligation that the
labelling, advertising and presentation, including packaging and information
provided, shall not be misleading.112
This is further specified in the Food Information to Consumers (FIC) Regulation,
which covers any information that is provided to the final consumer concerning a
food, including the label and packaging, but also any other accompanying material,
advertising and technological tools (eg QR codes, apps or websites).113 The
Regulation not only prohibits information that is misleading to consumers concerning
the characteristics of the food, such as its composition or the quantity of the product,
but also entails prohibitions on attributing to the food effects or properties which it
does not possess, and most importantly in the area of personalised nutrition, it
prohibits any information that will attribute to any food the property of preventing,
treating or curing a human disease, nor refer to such properties.114 This provision
reinforces the foodmedicine borderline, and, as explained by Ballke and
Meisterernst, will significantly limit the marketing options, especially in areas such as
personalised nutrition products based on nutrigenomics, which are (allegedly) meant
to prevent diseases to which the person in question is genetically predisposed.115
The only viable route to making a health-related statement on food is through
a so-called health claim, which has to comply with the requirements of the Nutrition
110 An example is the Nutrition and Health Claims Regulation (Regulation (EC) No 1924/2006 of the European
Parliament and of the Council of 20 December 2006 on nutrition and health claims made on foods, OJ L 404,
30.12.2006, pp 925, hereafter NHCR). The NHCR focuses on the health benefits of foods; however, it does
stipulate the need to inform vulnerable groups for whom the food is not intended about potential risks on the labels
of such products (Art 10(2)(c) NHCR and Art 6(c) Commission Regulation (EC) No 353/2008 of 18 April 2008
establishing implementing rules for applications for authorisation of health claims as provided for in Article 15 of
Regulation (EC) No 1924/2006 of the European Parliament and of the Council, OJ L 109, 19.4.2008, pp 1116).
In addition, when the excess consumption of a product that bears a health claim could lead to health risks, a
warning needs to be included on the label or in the foods presentation and advertising (Art 10(2)(d) NHCR;
Regulation 353/2008 Art 6(d,e)).
111 Ordovas et al, supra, note 5, p 5.
112 Art 16, General Food Law.
113 Art 2(2), FIC Regulation.
114 Art 7, FIC Regulation.
115 Ballke and Meisterernst, supra, note 15, p 19.
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and Health Claims Regulation.116 This Regulation was introduced in the early 2000s in
the wake of the rising trend of functional foods (ie foods that have a positive effect on one
or more body functions beyond nutritional effects) to harmonise national regulation and
to ensure that consumers are protected against false claims and given sufficient
information to make an informed choice.117 The use of health claims is prohibited
unless it concerns an authorised claim and conforms to the additional requirements of
the Regulation.
The Regulation distinguishes between nutrition claims (beneficial nutritional
properties given a foods energy and calorific value or the quantity, presence or
absence of nutrients)118 and health claims (which either explicitly or implicitly link a
food/food category/one of the foods constituents with health effects).119 An example
of a nutrition claim is fat-free, whereas a health claim would be includes vitamin
C, which supports your immune system. Any of these claims will only be acceptable
where the nutritionally or physiologically positive effect has been proven by
generally accepted scientific evidence; where the nutrient or substance in question is
actually present (or absent) in the final food in a quantity that allows for the
beneficial effect; where the nutrient or substance is contained in a form that is
bioavailable; and where it can be reasonably expected for a consumer to actually
ingest enough of the food to generate the positive effects.120
For most personalised foods, health claims would be the most commercially interesting
statement to make, as personalised nutrition is aimed at maintaining or improving the
health of an individual.121 The legislation makes a distinction between different types
of health claims, which either are function claims (Article 13), disease risk reduction
claims (Article 14(1)) or childrens development claims (Article 14(1)). Any
information to final consumers referring to the impact of a nutrient or substance
contained in the food on (1) growth, development and functions of the human body;
(2) any psychological as well as behavioural functions; or (3) losing or controlling
bodyweight or hunger reduction/suppression, as well as reductions of energy (in the
sense of caloric value), will constitute function claims under Article 13. These claims
can only be used where they are contained in the list of authorised health claims,122
while the inclusion of additional claims has to be applied for on the basis of newly
generated scientific evidence (Article 13(5)).
Disease risk reduction claims (Article 14(1)) are claims that explicitly or implicitly
attribute the significant reduction of a risk factor for the development of a human
disease to consuming a food (ingredient).123 Especially with regard to these disease
116 NHCR, supra, note 110.
117 See further: H Verhagen et al, Status of nutrition and health claims in Europe(2010) 501 Archives of
Biochemistry and Biophysics 6.
118 Art 2(2)(4), NHCR.
119 Art 2(2)(5), NHCR.
120 Art 5, NHCR.
121 Adams et al, supra, note 11; Ordovas et al, supra, note 5, p 1.
122 Commission Regulation (EU) No 432/2012 of 16 May 2012 establishing a list of permitted health claims made on
foods, other than those referring to the reduction of disease risk and to childrens development and health, OJ L 136,
25.5.2012, pp 140.
123 Art 2(2)(6), NHCR.
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risk reduction claims, one has to again refer to the borderline with medicinal products:
since most diseases are multifactorial they are likely to be caused by a combination of
factors a food or functional ingredient can only claim to positively affect one risk factor
in disease development. The positive effect on this risk factor for the development or
progress of the disease can then be connected to the reduced risk of developing the
disease itself. Thus, coming back to the plant sterol example, the claim may not be
that plant sterols prevent heart disease,butthatplant sterols have been shown to
lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of
coronary heart disease.124 If the consumption of the food (ingredient) would be
immediately suggested to reduce the risk of disease (without clearly stipulating the
single risk factor affected by the food), the product would be seen as a medicinal
product by presentation. Related to this foodmedicine borderline is the requirement
for any disease risk reduction claim to be accompanied by a statement that clarifies
whether a disease is always multifactorial and whether changing one of these factors
can but does not necessarily have a beneficial effect.125
The use of a nutrition or health claim is only possible in a specifically delimited setting,
providing that a health claim cannot be false, ambiguous or misleading,butalso
comparative statements about other foods cannot be made in a way that makes
consumers question the safety or nutritional value of the other foods.126 In addition to
the requirements stated above, for health claims specifically, it is prohibited to imply
that not consuming the food in question would negatively affect health, to indicate an
amount or rate of weight loss and, finally, to make claims referring to statements of
individual doctors or other health professionals.127 Further requirements include that
the following need to be included on the label: a statement on the importance of a
varied and balanced diet; how much of and in which way the food in question needs
to be consumed in order to achieve the effects claimed; if applicable, information on
who should not consume the food; and, finally, a statement on potential health
risks.128 Any reference to the benefits of the product to health in general (eg good
for youor healthy) or health-related well-being can only be made where they are
accompanied by a health claim included in the list.129
Thus, with regard to personalised food, the remit to make claims on positive health
effects is severely limited. Overstepping these limits would mean that the claims
made would be illegal, or might even push the product over the borderline, such that
it would then need to be regulated as a medicinal product. Moreover, whereas
personalised foods can already make use of currently authorised health claims, and an
authorisation request can be submitted under Article 13(5) or Article 14(1)(a) for
specific nutrients that affect bodily functions or a risk factor for disease in the general
124 Commission Regulation (EU) No 384/2010 of 5 May 2010 on the authorisation and refusal of authorisation of
certain health claims made on foods and referring to the reduction of disease risk and to childrens development and
health, OJ L 113, 6.5.2010, pp 610.
125 Art 14(2), NHCR.
126 Arts 3(a) and 3(b), NHCR and Art 9, NHCR.
127 Art 12, NHCR.
128 Art 10, NHCR.
129 Art 10(3), NHCR.
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population, some questions with regard to the approval of health claims
remain, specifically related to single effects highlighted in claims, the use of genetic
predisposition as risk factor for disease development and target groups for claims.
Firstly, personalised nutrition focuses on developing foods that are tailored towards
positively affecting a group of consumers or an individual based on their personal
needs, which are therefore expected to not just affect one but rather multiple
biomarkers. However, health claims can only address one relationship between a
single nutrient and a single effect currently.130 Whereas personalised nutrition should
make use of a combination of different insights (eg into genetic, phenotypic, clinical
and dietary information),131 it can thus be questioned whether such information can
be transferred to consumers within one health claim.
Health claims can address how an ingredient can positively affect a bodily function or
how it can reduce a single risk factor in the development of a disease. To substantiate the
effect of a personalised nutrition product on a bodily function under an Article 13(5)
claim, scientific evidence should be generated regarding how an ingredient would
affect genes in such a way that normal functions are maintained or supported.132 For
disease risk reduction claims (Article 14(1)) on personalised nutrition, the effect of a
nutrient on the genetic predisposition for a disease would need to be accepted as a
risk factor for disease development. Other currently authorised disease risk reduction
claims focus on the role of a nutrient in affecting the nutritional status of an
individual (eg bone mineral density) or blood plasma levels of nutrients (lowering
low-density lipoprotein cholesterol), both of which are seen as risk factors in the
development of a specific disease. No claim has yet been submitted that suggests that
a nutrient can affect the genetic predisposition to the development of a specific
disease, and thus it is unknown whether this will fall within the remit of disease risk
reduction claims or again will be interpreted as a medicinal claim. However, as has
been put forward by Ballke and Meisterernst, communicating the health benefits of a
product based on this nutrigenomic information seems to be essential for the success
of such personalised products.133
Furthermore, personalised products are meant to be for specific individuals (or groups
of individuals with similar traits) that would benefit from a product. Importantly, for
any food, it is prohibited to explicitly state or in some form imply that sufficient
nutrients cannot be derived from a balanced and varied diet, unless it concerns
nutrients that have been identified as lacking (eg in a specific region) in the context
of the Regulation.134 Meisterernst, however, describes that this prohibition refers
to the required quantities of nutrients in a balanced and varied diet in general, but that
130 Art 2, Commission Regulation 353/2008.
131 K Grimaldi et al, Proposed guidelines to evaluate scientific validity and evidence for genotype-based dietary
advice(2017) 12(35) Genes & Nutrition 1, pp 23.
132 For further analysis, see I Pravst et al, Recommendations for successful substantiation of new health claims in the
European Union(2018) 71 Trends in Food Science & Technology 259; A de Boer, E Vos and A Bast, Implementation
of the nutrition and health claim regulation The case of antioxidants(2014) 68 Regulatory Toxicology and
Pharmacology 475.
133 Ballke and Meisterernst, supra, note 15, p 18.
134 Art 3(2)(d), NHCR.
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claims of nutritional deficiency or extra needsmay be permissible in special
situations.135 This would open the door for such claims in the context of personalised
nutrition for people in specific situations such as sportspeople or pregnant women.
This relates to the use of target groups for claims: when the described health
benefit is not necessarily beneficial for the general population but merely addresses
a specific subgroup, this needs to be specified in the conditions of use of a
proposed claim.136 The Member State to whom the authorisation request is
submitted is responsible for reviewing whether a certain subgroup of the
population can be seen as a target population for a claim.137 However, neither in
the Nutrition and Health Claims Regulation nor in any other legislative documents
are specifications provided for when a certain subpopulation would be admissible
as a target group for a claim.
When in a claims conditions of use a target group is specified, it affects the assessment
of its scientific substantiation. In those cases where the health effect is deemed relevant
for a specific target population based on age, sex, lifestyle or physiological conditions, the
scientific evidence for the claim must be gathered by studying the proposed health effect
in individuals who are representative of this subpopulation.138 Only when health effects
are reported in the subpopulation or when the results can be extrapolated to this
subpopulation can the findings be used to support a proposed claim.139 The European
Food Safety Authoritys (EFSA) guidance seems to imply that a subgroup can
be based on different characteristics or traits. Various references to subgroups relate
to demographics (including age), lifestyle characteristics (being an athlete) and
sometimes phenotypic traits (suffering from mild to moderate hypercholesterolaemia).
Nonetheless, there is no indication of whether (and when) individual differences such
as genotypic traits would be accepted as the basis for a subgroup by the risk manager.
Claims that are even more personalised purely individual health claims do not
seem to be foreseen by the current regulation at all.
In addition to the Nutrition and Health Claims Regulation, Regulation 609/2013
provides the opportunity to target food products to special groups, regulating foods
intended for infants and young children, foods for special medical purposes and
products for weight reduction that can replace the full diet.140 However, this is limited
to food products that are used in the dietary management of medical conditions, when
individuals due to their condition cannot meet their nutritional requirements by
135 A Meisterernst, Health & Nutrition Claims (Berlin, Lexxion 2010) p 69.
136 Art 6(a), Commission Regulation 353/2008.
137 Art 7(a), Commission Regulation 353/2008; European Food Safety Authority, General scientific guidance for
stakeholders on health claim applications(2016) 14 EFSA Journal 4367, p 8.
138 European Food Safety Authority, supra, note 137, pp 7, 15.
139 ibid, p 18.
140 Regulation (EU) No 609/2013 of the European Parliament and of the Council of 12 June 2013 on food intended for
infants and young children, food for special medical purposes, and total diet replacement for weight control, OJ L 181,
29.6.2013, pp 3556. For foods for infants and young children, more detailed compositional and labelling requirements
are laid down in Commission Delegated Regulation (EU) 2016/127 (OJ L 25, 2.2.2016, pp 1 29). Such requirements are
also defined for foods for special medical groups, which can be found in Commission Delegated Regulation (EU) 2016/
128 (OJ L 25, 2.2.2016, pp 3043).
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consuming normal foods.141 However, no nutrition and health claims can be made
regarding foods for special medical purposes,142 and the product must be used under
medical supervision.143 Even though such products may be of interest for specific
patient groups, the use of this Regulation for personalised nutrition is limited, as it is
unlikely that a group of healthy people who share common phenotypic or genotypic
traits will be treated as a relevant target group for foods for special medical purposes.
Sportspeople and diabetics have expressly been described as not relevant to being
defined as specific target groups for food categories,144 and thus they are excluded
from the scope of this Regulation.
The Nutrition and Health Claims Regulation therefore places strict conditions on the
communication of the health benefits of foods. While personalised foods could use health
claims relating to single nutrients targeting larger subgroups of the population, it can be
questioned to what extent the actual health benefits of a fully personalised product can be
communicated to individual consumers. In this regard, further regulatory and scientific
clarification is required regarding the possibility of communicating effects on multiple
biomarkers and genetic predisposition to diseases. Moreover, uncertainty persists
concerning the definition of potential target groups.
VI. C
ONCLUSION
Personalised nutrition is a multifaceted phenomenon that encompasses testing services,
nutrition advice as well as the personalisation of different kinds of food, and sometimes
even a combination of all of these components. Moreover, the personalisation can follow
varying levelsof individualisation, using demographic and lifestyle-related phenotypic
and/or genotypic information. The broad definition of personalised nutrition and the fact
that a wide range of activities and products come into play in personalised nutrition have
resulted in quite fragmented legislation. Many legal requirements address the separate
aspects that fall within the remit of personalised nutrition: consumer protection on
health and lifestyle advice is dealt with in distinct legal acts, and the gathering and
handling of data and information on consumers (and patients) is regulated by separate
Regulations and Directives. In the dimension of personalised nutrition advice and
services (and the data and information required for them), the boundaries between
health and lifestyle start to blur. This leads to uncertainty for those working in the
field, for whom it might not necessarily be clear which rules and regulations to follow.
141 According to Art 9 of Regulation 2016/128, national competent authorities of Member States need to be notified of
the placement on the market of such foods for special medical purposes. This notification needs to contain generally
accepted scientific data to support that the product is not just safe, but can also effectively meet the nutritional
requirements of these patients (Art 2(2)).
142 Art 7, Regulation (EU) No 609/2013.
143 Art 5(2)(a), Regulation (EU) No 609/2013.
144 Recitals 32 and 33, Regulation (EU) No 609/2013 of the European Parliament and of the Counc il of 12 June 2013
on food intended for infants and young children, food for special medical purposes, and total diet replacement for weight
control, OJ L 181, 29.6.2013, pp 3556; European Commission, Report on food intended for sportspeople, 15.6.2016
COM(2016) 402 final. This seems to be in line with the trend of simplifying the previously scattered legal framework for
food categories targeting small subgroups of the population.
2020 Personalised Nutrition 23
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Many legal requirements address the separate aspects that fall within the remit of
personalised nutrition. Nevertheless, the boundaries between health and lifestyle
products and services are not always clear, which challenges the rigid legal division
between a highly and a less regulated area. This leads to uncertainty for those
working in the field, for whom it is not necessarily clear which rules and regulations
to follow. In the gathering of data needed for personalised nutrition, the GDPR
applies and introduces a special regime for health data, which are deemed to be
sensitive data. Nevertheless, producers, service providers and also consumers might
not be as vigilant as in a more lifestyle-related context than a clearly medical one.
Moreover, with the increase in personal data being shared, processed and combined,
more and more information allows for the drawing of conclusions about a persons
health status, therefore constituting health data. In addition, for the medical
devices used to gather information, even if they are extensively regulated, their
characterisation as medical devices hinges on an intended medical use, which creates
a grey area for devices used in personalised nutrition.
When analysing the product level of personalised nutrition, it is the borderline between
food and medicine that is blurring. Our food law analysis shows that it is not always clear
cut when certain nutrigenomic or nutrigenetic effects should be considered to be health
optimising or health maintaining, or rather be defined as preventing diseases. The latter
would lead a product to be regulated as medicinal product by presentation, instead of
falling under food law. It is especially this difficulty that deserves the attention of those
working on the development of personalised nutrition. And even though the safety of
products could be of concern for specific non-target groups of personalised foods, the
information requirements currently established in EU food law should be able to ensure
that health-sensitiveand vulnerable consumers are sufficiently informed. Information
is also key when ensuring that the communicated health benefits are sufficiently
targeted to those groups that have been proven to benefit from consuming the product,
but the risk of misleading health claims is greatly reduced by the claims regulation
already in place. However, our analysis also reveals that although the regulatory
framework itself sets clear delimitations concerning the efficacy of personalised
nutrition and the potential use of health claims for such products, the approach to the
underlying scientific evidence required to obtain health claims needs to be developed
further and adjusted to the unique challenges of personalised nutrition.
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... Healthy eating is one of the most important health challenges in the current global context due to its role in disease prevention [1][2][3]. Unhealthy diet is one of the main risk factors for several diseases, being responsible for some 14 million deaths each year [4]. Adherence to a high quality diet or a prudent dietary pattern has been reported in several studies to be inversely associated with a reduced risk of mortality [1,5]. ...
... One of the main difficulties found is that individual responses to dietary advice and intervention are heterogeneous, which shows the need to develop precision or personalized nutrition (PN) for each individual [6]. There are different "levels" of customization, from simple questionnaires to personalized supplements [2]. PN involves many factors, such as nutritional intake, physical activity, individual characteristics specific to each person, dietary advice, dietary products and supplements, health biomarkers, gut microbiota composition and even genetic load [2,6]. ...
... There are different "levels" of customization, from simple questionnaires to personalized supplements [2]. PN involves many factors, such as nutritional intake, physical activity, individual characteristics specific to each person, dietary advice, dietary products and supplements, health biomarkers, gut microbiota composition and even genetic load [2,6]. All this helps to understand and create a personalized nutritional guide for each individual. ...
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... Healthy eating is one of the most important health challenges in the current global context due to its role on disease prevention [1][2][3]. Unhealthy diet is one of the main risk factors for several diseases, being responsible for some 14 million deaths each year [4]. Adherence to a high quality diet or a prudent dietary pattern has been reported in several studies to be inversely associated with a reduced risk of mortality [1,5]. ...
... One of the main difficulties found is that individual responses to dietary advice and intervention are heterogeneous, which shows the need to develop precision or personalized nutrition (PN) for each individual [6]. There are different "levels" of customization, from simple questionnaires to personalized supplements [2]. PN involves many factors, such as nutritional intake, physical activity, individual characteristics specific to each person, dietary advice, dietary products and supplements, health biomarkers, gut microbiota composition and even genetic load [2,6]. ...
... There are different "levels" of customization, from simple questionnaires to personalized supplements [2]. PN involves many factors, such as nutritional intake, physical activity, individual characteristics specific to each person, dietary advice, dietary products and supplements, health biomarkers, gut microbiota composition and even genetic load [2,6]. All this helps to understand and create a personalized nutritional guide for each individual. ...
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Access to good nutritional health is one of the principal objectives of current society. Several e-services offer dietary advice. However, multifactorial and more individualized nutritional recommendations should be developed to recommend healthy menus according to the specific user's needs. In this article we present and validate a personalized nutrition system based on an application (APP) for smart devices with the capacity to offer an adaptable menu to the user. The APP was developed following a structured recommendation generation scheme, where the characteristics of the menus of 20 users were evaluated. Specific menus were generated for each user based on their preferences and nutritional requirements. These menus were evaluated by comparing their nutritional content versus the nutrient composition retrieved from dietary records. The generated menus showed great similarity to those obtained from the user dietary records. Furthermore, the generated menus showed less variability in micronutrient amounts and higher concentrations than the menus from the user records. The macronutrient deviations were also corrected in the generated menus, offering a better adaptation to the users. The presented system is a good tool for the generation of menus that are adapted to the user characteristics and a starting point to nutritional interventions.
... 55 In Europe, such tests are subject to the Novel Food Regulation, mandating comprehensive safety assessments before market entry. 56 These regulations ensure that nutrigenomic services adhere to both local and international safety and efficacy standards. ...
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This review explores the emerging field of nutri­genomics, which integrates genomics and nutrition to tailor dietary recommendations based on individual genetic profiles. Nutrigenomics promises to revolutionize personalized nu trition by providing insights into how genetic variations influence dietary responses and predispositions to various diseases. This review also explores the scientific foundations of nutrigenomics, including gene–nutrient interactions and the technological advances that facilitate personalized dietary strategies. It also examines the practical applications in disease prevention, particularly focusing on conditions such as diabetes, obesity, and cardiovascular diseases. Furthermore, the review addresses the ethical, legal, and social implications of applying genetic information to nutrition, highlighting the challenges and potential for socioeconomic disparities in access to nutrigenomic services. By offering a comprehensive overview of both the transformative potential and the complexities of nutrigenomics, this review underscores its significance in advancing personalized healthcare and preventive medicine.
... The large-scale analytical accumulation of molecular, personal data requires that an adequate degree of data protection is ensured to maintain patient privacy and reduce healthcare disparities (55). Moreover, firm understanding of PN and omics concepts by targeted groups should be ensured prior to recruitment in nutritional epidemiological studies so that informed consent is obtained (56).Thus, the necessary regulatory framework for the protection of patient rights must be established (57)(58)(59), taking present legislature such as the General Data Protection Regulation into account. ...
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... Furthermore, another challenge occurring when we try to apply PN for the management of LI is the lack of regulation of certain food labels, there being no agreement on a specific lactose-free or reduced-lactose label since there is no precise cut-off value for establishing a lactose-free labeling policy, except for infant formula [97,147]. Thus, consumers are not adequately protected, and they lose the personal freedom of choosing foods to eat because the amount of lactose present is not precisely declared [160,161]. ...
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Full-text available
Cow’s milk (CM) is a healthy food consumed worldwide by individuals of all ages. Unfortunately, “lactase-deficient” individuals cannot digest milk’s main carbohydrate, lactose, depriving themselves of highly beneficial milk proteins like casein, lactoalbumin, and lactoglobulin due to lactose intolerance (LI), while other individuals develop allergies specifically against these proteins (CMPA). The management of these conditions differs, and an inappropriate diagnosis or treatment may have significant implications for the patients, especially if they are infants or very young children, resulting in unnecessary dietary restrictions or avoidable adverse reactions. Omics technologies play a pivotal role in elucidating the intricate interactions between nutrients and the human body, spanning from genetic factors to the microbiota profile and metabolites. This comprehensive approach enables the precise delineation and identification of distinct cohorts of individuals with specific dietary requirements, so that tailored nutrition strategies can be developed. This is what is called personalized nutrition or precision nutrition (PN), the area of nutrition that focuses on the effects of nutrients on the genome, proteome, and metabolome, promoting well-being and health, preventing diseases, reducing chronic disease incidence, and increasing life expectancy. Here, we report the opinion of the scientific community proposing to replace the “one size fits all” approach with tailor-made nutrition programs, designed by integrating nutrigenomic data together with clinical parameters and microbiota profiles, taking into account the individual lactose tolerance threshold and needs in terms of specific nutrients intake. This customized approach could help LI patients to improve their quality of life, overcoming depression or anxiety often resulting from the individual perception of this condition as different from a normal state.
... Furthermore, another challenge occurring when we try to apply PN for the management of LI is the lack of regulation of certain food labels, being no agreement on a specific lactose-free or reduced-lactose label since there is no precise cut-off value for establishing a lactose-free labeling policy, except for infants formula [92,145]. Thus, consumers are not adequately protected and they lose the personal freedom of choosing foods to eat because the amount of lactose present is not precisely declared [146,147]. ...
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Cow’s Milk (CM) is a healthy food consumed worldwide by individuals of all ages. Unfortunately, 'lactase deficient' individuals cannot digest milk's carbohydrate lactose depriving themselves of highly beneficial milk proteins like casein, lactoalbumin and lactoglobulin, due to lactose intolerance (LI), while other individuals develop cow milk allergy specifically against these proteins (CMPA). The management of these conditions is distinctly different and an inappropriate diagnosis or treatment may have significant implications for the patients, especially if they are infants or very young children, resulting in unnecessary dietary restriction or avoidable adverse reactions. Omics technologies play a pivotal role in elucidating the intricate interactions between nutrients and the human body, spanning from genetic factors to the microbiota profile and metabolites. This comprehensive approach enables the precise delineation and identification of distinct cohorts of individuals with specific dietary requirements, so that tailored nutrition strategies can be developed. This is what is called personalized nutrition or precision nutrition (PN), the area of nutrition that focuses on the effects of the nutrients over the genome, proteome and metabolome, promoting well-being and health, preventing diseases, reducing chronic disease incidence, and so increasing life expectancy. Here, we report the scientific community opinion proposing to replace the approach “one size fits all” with tailor-made nutrition programs, designed by integrating nutrigenomic data together with clinical parameters and microbiota profiles, taking into account the individual lactose tolerance threshold and needs in terms of specific nutrients intake. This customized approach could help LI patients to improve their quality of life, overcoming depression or anxiety, often resulting from the individual perception of this condition as different from a normal state.
... 54 From a regulatory perspective, the claimed effect of a product determines whether the product is regulated as a medicinal product or as a food product. This highly influences which terminology can be used to promote a food product for the health benefits it is suggested to elicit (De Boer, 2021;Röttger-Wirtz and de Boer, 2021 ...
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Chapter
This chapter thoroughly examines the interrelationships among nutrition, genetics, and the microbiome, clarifying their collective influence on human health and the defense against chronic illnesses. This text delves into the crucial significance of diet in regulating physiological processes, including metabolic pathways, hormonal equilibrium, and immune system effectiveness. This study focuses on the burgeoning discipline of nutrigenomics, which underscores the impact of dietary components on gene expression and their potential to alleviate hereditary predispositions to different health disorders. Furthermore, the chapter explores the substantial impact of the microbiome on human health, which is mediated by dietary and genetic connections. The chapter concludes by proposing personalized dietary strategies that take into account an individual's genetic composition and microbial profiles. This approach offers a potential avenue for achieving optimal health and preventing diseases by leveraging the complex interplay between diet, genetics, and interactions within the microbiome.
Commission Regulation 353
Art 6(a), Commission Regulation 353/2008.
General scientific guidance for stakeholders on health claim applications
Art 7(a), Commission Regulation 353/2008; European Food Safety Authority, "General scientific guidance for stakeholders on health claim applications" (2016) 14 EFSA Journal 4367, p 8.
For foods for infants and young children, more detailed compositional and labelling requirements are laid down in Commission Delegated
Regulation (EU) No 609/2013 of the European Parliament and of the Council of 12 June 2013 on food intended for infants and young children, food for special medical purposes, and total diet replacement for weight control, OJ L 181, 29.6.2013, pp 35-56. For foods for infants and young children, more detailed compositional and labelling requirements are laid down in Commission Delegated Regulation (EU) 2016/127 (OJ L 25, 2.2.2016, pp 1-29). Such requirements are also defined for foods for special medical groups, which can be found in Commission Delegated Regulation (EU) 2016/ 128 (OJ L 25, 2.2.2016, pp 30-43).