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Covid-19 and International Business Revisited

Authors:

Abstract

The corona virus has changed international business for the time being and maybe for a long time to come. Some believe it depends how fast we can develop a vaccine. But how likely is a vaccine that will cure the entire world population. Here we are already in international completion and as it looks in September 2020, the Russians may be in the lead with their sputnik vaccine. The Chinese not far behind and the USA may pull a surprise bypassing protocols to have a vaccine before the presidential election in the USA. But in the meantime the international business is slowing down and national focus is taking over going from just in time (JIT) to more warehousing. While in corona lockdown with no conferences to attend we reflected on some of the conferences of the past in relation to international business. Hermann Gruenwald (2015). Thai-Cambodian Logistics Ventures looked at the business ventures between Thailand and Cambodia. With the borders closed that business slowed down. Cambodia used to import a lot of Thai goofs and Thai companies still have a fair share of investments in Cambodia. Hermann Gruenwald (2014). Thai Logistics Management Students' Perception of Cambodia this paper showed that Thai students often had a different perception of Cambodia, and the covid-19 pandemic has let more to isolation and did not allow Cambodian workers to come back to Thailand to work on the fields and construction sites of Thailand. But not only had the relationship with Cambodia suffered also those with other neighboring countries like Laos and Myanmar. Hermann Gruenwald (2013). Cross-Cultural Awareness of Thai Logistics Management Students. Explored the cross-cultural awareness level of future Thai logistics professionals. While Thai companies are looking for Thai managers to work in the neighboring countries it is hard for them to fill these positions. Thai managers do not want to work in the neighboring countries mostly due to quality of life issues. This is quite different with Japanese and Korean managers who are used to be send to other ASEAN countries. ASEAN was a buzz word for long time but never really took off, and when we look what covid-19 did to the European Union (EU) you can imagine how it plays out in ASEAN. It is especially difficult to send Thai female managers to other countries even so they are often better negotiators as Hermann Gruenwald (2015). Women's Negotiation Power in the Logistics Industry – A Study of Thai Generation Y pointed out. Chinese on the other hand sending a lot managers and workers into all ASEAN countries and help not only to enhance the trade with china but also the trans-border trade. Hermann Gruenwald (2014). Enhancement of the Transborder Trade in the Greater Mekong Sub-Region (MSR) through Port Infrastructure pointed out the potential of the Mekong which the Chinese are fully aware off, connecting China with a shippable Mekong with the delta region and the ocean. But also the river trade has been affected by the covid-19 crisis and has not made it easier to bring the region together. International Business needs to be rediscovered for the New Normal after covid-19 to set int. The following references provide greater details to the before mentioned.
Covid-19 and International Business
Revisited
Dr. Hermann Gruenwald
The corona virus has changed international business for the time being and maybe for a
long time to come. Some believe it depends how fast we can develop a vaccine. But how
likely is a vaccine that will cure the entire world population. Here we are already in
international completion and as it looks in September 2020, the Russians may be in the
lead with their sputnik vaccine. The Chinese not far behind and the USA may pull a
surprise bypassing protocols to have a vaccine before the presidential election in the
USA. But in the meantime the international business is slowing down and national focus
is taking over going from just in time (JIT) to more warehousing. While in corona lockdown
with no conferences to attend we reflected on some of the conferences of the past in
relation to international business. Hermann Gruenwald (2015). Thai-Cambodian Logistics
Ventures looked at the business ventures between Thailand and Cambodia. With the
borders closed that business slowed down. Cambodia used to import a lot of Thai goofs
and Thai companies still have a fair share of investments in Cambodia. Hermann
Gruenwald (2014). Thai Logistics Management Students' Perception of Cambodia this
paper showed that Thai students often had a different perception of Cambodia, and the
covid-19 pandemic has let more to isolation and did not allow Cambodian workers to
come back to Thailand to work on the fields and construction sites of Thailand. But not
only had the relationship with Cambodia suffered also those with other neighboring
countries like Laos and Myanmar. Hermann Gruenwald (2013). Cross-Cultural
Awareness of Thai Logistics Management Students. Explored the cross-cultural
awareness level of future Thai logistics professionals. While Thai companies are looking
for Thai managers to work in the neighboring countries it is hard for them to fill these
positions. Thai managers do not want to work in the neighboring countries mostly due to
quality of life issues. This is quite different with Japanese and Korean managers who are
used to be send to other ASEAN countries. ASEAN was a buzz word for long time but
never really took off, and when we look what covid-19 did to the European Union (EU)
you can imagine how it plays out in ASEAN. It is especially difficult to send Thai female
managers to other countries even so they are often better negotiators as Hermann
Gruenwald (2015). Women's Negotiation Power in the Logistics Industry A Study of
Thai Generation Y pointed out. Chinese on the other hand sending a lot managers and
workers into all ASEAN countries and help not only to enhance the trade with china but
also the trans-border trade. Hermann Gruenwald (2014). Enhancement of the
Transborder Trade in the Greater Mekong Sub-Region (MSR) through Port Infrastructure
pointed out the potential of the Mekong which the Chinese are fully aware off, connecting
China with a shippable Mekong with the delta region and the ocean. But also the river
trade has been affected by the covid-19 crisis and has not made it easier to bring the
region together. International Business needs to be rediscovered for the New Normal after
covid-19 to set int. The following references provide greater details to the before
mentioned.
Keywords:
Covid-19, international business, global business, global economy, logistics, global
supply chain, supply chain management, procurement, Mekong Region,
References:
Hermann Gruenwald (2015). Thai-Cambodian Logistics Ventures. June 2015.
Conference: 3rd Academic Conference on Thai-Cambodian Relations, Kdei Karuna
Organization, Phnom Penh/Cambodia, co-funded by German International Cooperation
agency, GIZ and Open Society Foundation (OSF) At: Bangkok
Hermann Gruenwald (2015). Women's Negotiation Power in the Logistics Industry A
Study of Thai Generation Y. December 2015. Conference: 27th International
Conference on Advances in Business Management and Information Technology
(ICABMIT) At: Bangkok
Hermann Gruenwald (2014). Enhancement of the Transborder Trade in the Greater
Mekong Sub-Region (MSR) through Port Infrastructure. September 2014. Conference:
3rd Mekong Sub Region International Conference (MSSRC) "Mekong Region and
ASEAN in Transition: People and Transborder Issues” Mekong Sub-region Social
Research Center (MSSRC) At: Ubon Ratchathani, Thailand
Hermann Gruenwald (2014). Thai Logistics Management Students' Perception of
Cambodia. May 2014. Conference: 2nd Academic Conference on Thai-Cambodian
Relations, Kdei Karuna Organization, Phnom Penh/Cambodia, cofunded by German
International Cooperation agency, GIZ and Open Society Foundation (OSF) At:
Bangkok, Thailand
Hermann Gruenwald (2013). Cross-Cultural Awareness of Thai Logistics Management
Students. August 2013. Conference: 2nd Business Management International
Conference BBS-BMIC 2013 Burapha Business School, At: Pattaya, Thailand
Gruenwald, Hermann (2020). Covid19 New Normal Economy. September 2020. DOI:
10.13140/RG.2.2.11572.48008 Project: Corona & Collateral Damage
Gruenwald, Hermann (2020). Toilet Paper there Hottest Item during Covid19.
September 2020. DOI: 10.13140/RG.2.2.26481.92004. Project: Corona & Collateral
Damage
Gruenwald, H. (2020). Parcel Delivery Services boom during Covid-19. August 2020.
DOI: 10.13140/RG.2.2.35180.18569 Project: Logistics in Asia
Gruenwald, H. (2020). Procurement and Supply Chain Management Skills After Corona
-The New Normal. August 2020. DOI: 10.13140/RG.2.2.33300.12167.
Project: Corona & Collateral Damage
Gruenwald, H. (2020). Global Supply-Chain Management New Normal After Corona
(AC). July 2020. DOI: 10.13140/RG.2.2.23712.20487 Project: Logistics in Asia
Gruenwald, H. (2020). Entrepreneurship in the New Normal Corona Boost or Blast. July
2020. DOI: 10.13140/RG.2.2.29374.51528 Project: Corona & Collateral Damage
Gruenwald, H. (2020). Warehousing after Corona The New Normal in Warehousing.
July 2020. DOI: 10.13140/RG.2.2.15454.66889/1
Gruenwald, H. (2020). International Business the New Normal After Corona (AC).
July 2020. DOI: 10.13140/RG.2.2.22894.64326
Gruenwald, H. (2020). New Normal after Corona.
June 2020, DOI: 10.13140/RG.2.2.13220.30087 Project: Economy
Gruenwald, H. (2020). Logistics Industry after Corona The New Normal in Global
Supply Chain Management June 2020, DOI: 10.13140/RG.2.2.29473.22881 Project:
Logistics
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On March 11, 2020 the World Health Organization (WHO) declared the outbreak of the virus that started in Wuhan China as a world-wide pandemic. Our lives changed since then with lockdowns and social distancing which in return caused collateral damage to the economy with tourism and cultural venues being the hardest hit. But there are also winners in the covid-19 crisis. With homeschooling online learning got a boost and online programs became more acceptable than ever. US universities are still slow to open and international students may study in their home countries while being enrolled in colleges overseas. Learning management systems (LMS) like Moodle, Blackboard, Schoology and Google Classroom received a big boost. Along with it also videoconferencing used for homeschooling as well as home office. The big players are Microsoft Team, Skype and Zoom. Zoom’s revenue by midyear was over $663 million with a net profit of $186 million from $5.5 million a year earlier while the stock price increased already sevenfold. IT sales overall received a big boost during the homeoffice time, as well as digitalization and telecom providers worldwide. The same holds true for on-line shopping and online gaming. The big-box retailer like Target and Walmart which saw a 97% increase in e-commerce sale. Amazon made over $90 billion in revenue from April to June 2020 alone its stock went up 69 percent and made Jeff Bezos the first $200 billion man but also employees profited with 175,000 new hires during the crisis. Home deliveries increased drastically even people who never imagined to have their groceries or meals delivered did so during the crisis. But also chemicals like disinfectants drastically increased in sales along with single use gloves and an increased short term demand for toilet paper and plastic gloves not to mention facemasks as the new fashion icon of the covid crisis. Healthcare overall also received a boost while hospitals officially complain about losses due to postponing scheduled surgeries due to reserving beds for covid-19 patients which ever came. Camping was also a big winner, holiday at home became the in thing while hotels and borders were closed. The sale of swimming pools for the backyard saw also a big increase during the summer months. Along with other fitness equipment for the home while the health clubs were closed. The new focus was at home which also lead to increase in home improvement sales as well as gardening products and plant material. Amazing soil was a hot product during the covid-19 crisis. People were obsessed with growing things at home in the backyard or on their balcony, to surround themselves with nature and or to become self-sufficient. Along the same theme were increased demands for bicycles as substitute for public transportation and form of recreation. But also firearms and ammunition sales increased during the crisis especially in the USA. People prepared for the worst and saw no end in sight as tests were slowly developed but are still not widely available. The same holds true for immunization which is still being developed, with the Russians being on the forefront with Sputnik and the US hope to have a vaccine before the presidential election. But we have to understand that vaccination of the entire world population would be a tremendous logistics and financial effort. So we have to understand that herd immunity may be our best bet and we have to learn to live with the covid-19, 20, 21 virus in the New Normal.
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What started in Wuhan China in December 2019 became known as the coid-19 virus and was declared by the World Health Organization (WHO) as world-wide pandemic by March 2020. This global health emergency triggered a disastrous political and socio-economic crisis around the world. As borders were closed to prevent the virus to come in we also interrupted international supply chains and free global trade. Even Europe closed its borders within hours so much for the European Union (EU). Nationalism focused on the domestic economy partially as a reaction to restrictions but it may also become the New Normal Economy. Too much dependencies on international suppliers which prohibited domestic production. The market economy adjusted quickly and there were only shortages for items such as toilet paper as a result of consumers’ hording. Open and circular economy of the future may have been postponed in a situation of urgent demand and a matter of personal survival. Also environmental economy took on a new meaning, while many thought that the shutdown and less domestic and international travel had a positive impact on the environment, forgetting that cruise ships stranded in the harbors caused more emissions. But also shut-down factories and non-emitting smoke stacks may be a sight favored by the green economy but the people forced to stay at home do to homeschooling and home office consumed more electricity and heating fuel while paying for them out of their own pockets. Ocean traffic with less container ships and supertankers also impacted the blue economy or marine economy. Oil prices even went to a negative price for a short time as the storage costs got too high due to reduced consumption. The rural economy in Germany experienced a set-back as seasonal migrant workers could not enter the country. Even agricultural economies of India saw an increase in prices of vitals such as onions. The switch from a rural to an urban economy was slowed down, and some people wanted to become self-sufficient and started to farm their balconies and backyards. Crypto economics saw an interesting rollercoaster ride. The wire card scandal with 2 billion Euro lost by or in global imaginaries. But overall the digital economy got a boost from the covid-19 crisis were on-line sales skyrocketed and e-commerce was first discovered by many as the only option as the brick and mortar stores were closed. Home delivery was also a winner why restaurants and entertainment venues were the big losers along with the movie industry. We also saw a divide in the economy between south and north even in Europe. Emerging markets may have been harder hit by the crisis than established country with a social market system that catches the poor like Germany, but the middle class has to pay a high price in form of taxes and special assessment. The crisis may also have an impact on the presidential elections in the USA, while the economy has been hard hit by the crisis. The problem is Americans have no savings and like other countries live hand to mouth. In time we may have a vaccine for the covid-19 virus but are still looking for a vaccine for the world economy. The New Normal Economy will have a more domestic national focus with less globalization except for multinationals. A great time for entrepreneurs who dare to risk it all on new ventures and forms of business including new forms of employment.
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The hottest item during the corona crisis was toilet paper. People went crazy about hording toilet paper in Europe and the USA. Why is toilet paper so critical for the survival of Europeans? It is difficult to understand for other countries especially in Asia and the Middle East where it is standard practice to use water instead of toilet paper to clean up after using the toilet. But Europeans also named "sticky asses" by some countries cannot get used to using water. The majority and that means 99.99% of the toilets do not have a water hose next to the toilet as it is the case in Asia and no floor drain for water. The other option is to use the toilet and afterwards the adjacent shower or bathtub to clean up, but most people appear to be incapable of making this switch in habits. Therefore they insist that they need toilet paper to survive during the crisis. Older generations that grew up during the war used to use old newspapers instead of toilet papers. A newspaper was neatly folded in half and then in a quarter and then in a sixteenth and a small standard size sheet was the result of cutting the paper with a knife this was standard practice in Germany before and during WWII and into the late 1960s. There was a wooden box in every toilet for these standard size newspaper cuttings. Yes the newspaper ink left marks on the bottom. In spite of more or less limited exposure, the anogenital region can be affected by a number of irritants, which may lead to contact dermatitis. Perianal areas dermatitis is also a toilet paper related issue. Toilet paper has allergens such as dyes or primary irritants which act as causative agents. Individual's allergic responsiveness varies, one could generalize that people who are allergic may also easier show covid-19 related symptoms. The presenting complaints of these patients were the acute onset of mild to severe pruritus. The periurethral areas of both females and males were involved. Local signs of inflammation were often noted by the patients themselves with occasional evidences of excoriation. Moist toilet tissue was extremely popular for babies and sensitive people. Kimberly-Clark caters to the growing market for nonwovens in the personal care flushable wipes category. The company already introduced a moist toilet tissue decades ago. Cottonelle Rollwipes, was the first major commercial launch of a 'dispersible' flushable wipe. KC has also developed and commercialized a 'new, improved' version of its dispersible 'triggerable' binder. This product has lower salt levels in the lotion, reducing corrosion and irritation in the users. The product, also has a higher wet strength and is less sensitive to water quality variability and has a moderate pH. These types of products offer potential for a true solution to the 'flushability' conundrum while meeting the needs of consumers. Kimberly-Clark is continuously investing ways to optimize its system, with Celanese Emulsions having a comparable binder system and the use of Tencel® (lyocel) with wood pulp offering higher strength from a biodegradable
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While the COVID-19 virus caused lockdowns worldwide, people stayed home unable o go shopping. But on-line sales increased as well during the pandemic and with it the delivery of parcels. Certainly, some have been shipped by mail, but that was the rare exception. And in Germany DHL and the German Postal Service is the same corporation. DHL, FedEx, and UPS are the major players in the parcel delivery service business worldwide. Smaller players are usually independent companies who act as subcontractors for the big three. Parcel delivery companies operate their own fleets of cargo airplanes this way DHL, FedEx, and UPS are independent of delivery via passenger airplanes. As passenger flights were canceled due to closed borders and corona lockdowns other air cargo got delayed or canceled. Parcel carriers volume also got increased due to those shifted cargo volumes. The Thai postal service would not accept EMS shipments quoting that the flights are canceled. EMS is part of the Universal Postal Union claimed to be the fastest cross-border postal service with 185 members, they are proud not to have surcharges but they suspended services in certain regions of the world. One has to say that the big three parcel carriers were mission-critical during corona times and dependable due to their in-house distribution system with warehousing, customs clearing, and transport via trucks, boats, motorcycles, and bicycles. FedEx lived up to its slogan The World on Time. FedEx in 2017 was the world’s largest airline in terms of freight tons flown. TNT Express is an international courier delivery service company and a subsidiary of FedEx with headquarters in the Netherlands where it was previously owned by the postal service, like DHL by the German postal service. But TNT was founded by Ken Thomas 1946 in Australia. DPDgroup is an international parcel delivery service based in France for sorter compatible parcels less than 30 kg with a volume of circa 5.3 million parcels worldwide per day. Hermes Logistik Gruppe (HLG) has an alliance with DPD focusing on-road service. Toll Group is an Australian logistics provider and a subsidiary of Japan Post Holdings, Global Express is its parcel arm. GLS General Logistics Systems is owned by the British Royal Mail but headquartered in Amsterdam, with Parcelforce Worldwide as the parent organization. According to consignor.com 13% increase in the number of parcels shipped overall, the rise of B2C e-commerce shipments of 17%, 9% increase of parcels shipped in Germany, 2% decrease in parcels shipped across borders and retail parcel volume down 8% compared to expected volume as of the end of April 2020. Many parcel couriers see Christmas level parcel volume during COVID-19. While other industries lay off people or work part-time due to corona, this industry faces a staffing shortage, showing that many people rather collect welfare than work hard in sorting facilities. Even the U.S. postal service planned peak surcharges for domestic parcels. The Canadian post also processed record parcel volumes through facilities that were never designed to conforming to COVID-related restrictions. Unfortunately, growth in parcel volume and revenue often were not enough to cover increased costs. February and March were slow months but now volume increases 40% to 50%in particular in the product category nutraceuticals, health and beauty, pharmaceuticals, apparel, and home office supplies. E-commerce sales overall grew 49% year to date and electronic sales 58% while online grocery sales are going up 110% according to Adobe’s Digital Economy Index. The new normal for parcel sales will certainly be substantially higher as corona earned the confidence of many new customers in on-line sales.
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The Covid-19 epidemic affected supply chains worldwide and the logistics industry experienced major interruptions and changes. The lockdowns had dramatic impact on the logistic aspects of various industries. Why items like face masks, protective gear and disinfection material were in high demand, other items like fashion and home furnishings barely moved. Modes of transportation had to be shifted, passenger flights were no longer available and cargo aircrafts heeded to be hired. There also existed an overcapacity in the container business and large vessels sailed at less than optimal capacity. Procurement had to deal more with cancelled orders than with new orders. Alternative procurement sources had to be discovered when borders were closed and suppliers out of reach. Just-In-Time (JIT) did not work anymore and those with stock in warehouses handled the crisis better. Payments had to be renegotiated and delivery horizons. While procurement professionals are usually high on financial and accounting skills the soft skills were critical in renegotiation the terms for the time during the crisis and the new normal. Also the technical knowledge of the supply chain and its partners were critical. Business as usual no longer existed and new partners and venues had to be found. Procurement professionals who waited for their boss to take charge ended up costing the organization. Take charge is important in an crisis, and to be able to fly by the seats of their pants. There will be a shift to shorter and alternative supply chains. Those who reacted to the opportunity at hand won. Crisis mode operations require creativity and flexibility also in terms of procurement and sourcing while having strong ethics.
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Supply chains got drastically changed with the corona crisis. Initially there was the fear of interruption of supply chains and stock-outs in stores. The items in highest demand in Europe were toilet paper and noodles. In response to the lockdowns people purchased larger quantities as normal which caused an unforeseen change in supply chain management. If consumers would have purchased as normal nothing would have happened as the supply chains would have still functions. The hording of consumers caused a change in demand. This coupled with interruptions in the transportation modes by closing of borders and rerouting. On the other side there was an oversupply of party related items like BBQ supplies and meat products such as grillers and baby pigs. Meat often was sold at retail stores like Liedl with up to 50% discounts. Also the demand from restaurants dropped with their closure even impacting breweries. The automotive industry had severe consequences for their global suppliers the same as the fashion industry. Passenger flights being cancelled there was less cargo volume available for perishable goods like flowers from Africa for markets in Europe. But also with events like weddings and conferences there was less demand for those products as well. The cargo volume has decreased which also impacted ocean transport and large containerships sailed half full if at all during the crisis. Many of the new cargo vessel orders are on hold as well as aircrafts from Airbus and Boeing, the time of large aircrafts like the A380 may be over and the aircraft with its double decks is not very efficient for cargo transports. Truckers became the heroes of the crisis; they were able to transport anything, anywhere any time under huge personal sacrifices. Supply chains also rediscovered the benefits of warehousing, and the Just-in-Time (JIT) model got questions. Think global and act local may become the new theme for the supply chains which will get more of a local focus. Local production may be more expensive but more sustainable especially in Europe where consumers are more willing to pay a price for saving the world from themselves. Sustainability may become even more of a buzz word after corona. Small is beautiful another slogan for supply chains. What the new normal will look like very much depends on how fast the economy will recover. Currently a second wave is more likely than a fast recovery.
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Before COVID-19 globalization and just-in-time (JIT) dominated the supply chains of the world. But with the corona crisis and the lockdowns and closed borders, we experienced interrupted supply chains. International sources in Asia appeared worlds away and domestic production became a real alternative. But there was also overproduction as in the case of the meatpacking industry when factories were closed. The flower markets of Holland and Africa were heavily hit, as in the corona crisis the flower shops were closed and air cargo capacities on passenger flights reduced and eliminated. Warehousing took on its old buffer function but capacities were at their limits and products like flowers and vegetables ended up as biogas or worse filled up landfills. The automobile industry worldwide slowed down and shut down, Mercedes Benz, VW, and General Motors assembly lines had less demand on their suppliers who normally deliver JIT. All these parts had to be inventoried. The fashion industry had an entire spring collection which the stores did not want to delivery of. Most people don't understand that fashion is a perishable good, same as flowers. Nobody wants last year's spring collection. Companies like C&A, Gap, H&M sold them at a 50-70% discount, for those items already delivered to the USA and Europe. Other clothing items never made it out of Asia and are being sold there in weekend markets like Jatu-Juck (JJ) in Bangkok at kg prices, just to empty the warehouses for the new collection. In Thailand, Myanmar, Cambodia and Bangladesh new warehouse projects are literally popping up using concrete tilt-up construction and metal buildings. More challenging is the cold-storage supply chain, with Reefer Containers (refrigerated containers) on top of trucks, railroads, and container ships. To maintain quality the cold-supply chain must stay uninterrupted otherwise the food will be spoiled and unfit for human consumption. To ease this supply chain supermarkets like Aldi, Norma and Lidl discount for instance meat that will expire in a few days up to 50% and donate the rest to the food banks. As the demand after the lockdown did not increase drastically despite a 3% lower value-added tax in Germany for instance, department store chains like Kaufhof Galleria reduced their number of stores and with its storage capacity. Online businesses like Amazon expanded their warehouses and became the universal warehouses for better off in the world. While poor people in Asia and Africa don't have access through local brick and mortar stores everything is available for a price on-line. With it also comes the logistics provider, which during corona focused more on small parcel quantities than container loads, and with it, DHL, FedEx, and UPS took on logistics functions with a greater role in warehousing from medicine, electronics to food. Home delivery saw an increase during corona as stores were closed or people were afraid to go out
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What started as the Chinese Wuhan virus at the beginning of 2020 was soon declared by the World Health Organization (WHO) as a global pandemic. In most countries, this resulted in lockdowns with all businesses closed with the exceptions of gas stations, grocery stores, and supermarkets. Home office and homeschooling restructured family life. Others working in industries were home office was not an alternative were forced to work part-time take vacations or simply faced unemployment. The industries that were hit the hardest were tourism, hospitality, and culture and fashion related. The collateral damages of the COVID-19 crisis were worse than the crisis itself. Global supply chains were interrupted, stock markets crashed and the global economy set back. The European community EU did not prove itself in the crisis and nationalism took over after the borders closed. Homeschooling and home office placed a heavy burden on internet connections and mobile networks. Even countries like Germany received a boost in digitalization. Online businesses like Amazon turned out to be the winners of the corona crisis along with garden centers and home improvement stores which were among the first to open again. The poor countries were hit harder than the rich ones with high unemployment and without a social safety net. After the lockdown was loosened with 1.50-meter safety distance, face and nose masks shopping did not take off. The reasons were that shopping experience was not the same with the mask and financial uncertainty damped the spending behavior. In Germany, the value-added tax was reduced from 19% to 16% which till the end of the year not enough to boost the sales of automobiles and other big-ticket items like furniture. These industries with their global suppliers will be affected for a long time to come at least three years. But also tourism recovers slowly in Thailand one-third of all tourism-related businesses are gone forever. Airlines like Lufthansa and Thai Airways facing bankruptcy and aircraft manufacturers like Boeing and Airbus face canceled orders the same as ship wharves which have cruise ships and supertankers in their docks which the owners don't need due to decreased demand. The tensions between the USA and China increase and the political situation worldwide is shaky. Global warming received a small dent during corona but cruise ships idling in the port still have emissions, and home office and homeschooling consume more inefficient energy. Oil prices dropped with the consumption and bicycle became a transportation alternative. The New Normal may bring opportunities for new inventions and entrepreneurs, and localization over increasing globalization. The automobile industry needs to restructure and electro vehicles have fewer components and require different assembly plants. Brick and mortar stores may add or switch to on-line. Home office is here to stay and the
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Globalization and e-commerce lead to the logistics industry boom before covid-19, but what will happen to this industry after Corona when the New Normal sets in after the lockdown. During the lock-down the on-line business model boomed. While local businesses except grocery stores and supermarkets were shut down, Amazon served the needs of the population in lock down especially in Europe. With e-commerce logistics companies like UPS, FedEx, and DHL delivered with their own fleet of trucks and airplanes. Other logistics providers and freight forwarders faced big problems, in airfreight as passenger volume for some locations went to zero and with it the possibility to ship cargo on those planes. A380 became an oversized obsolete aircraft, its second floor could not be used for cargo as it was not designed for it. With the airline industry Airbus and Boeing became the victims. Fuel efficient aircrafts were not need in times where crude oil was being sold at a negative price just to get rid of the production. With the lock down demands for consumer goods decreased as people were not in the mood of spending money and the stores were closed as well. The only products in demand were toilet paper, face masks, and computers. Computers as more people switched to home office and home schooling. In these times of transport problems many companies reconsidered the global supply chain and decided to switch to local suppliers. Just-in-time took on a new meaning. Suppliers in Asia were hurt by lock downs of boutiques and large department stores like C&A and Kaufhof Galleria, which even went out of business during the lockdown. Automobile manufacturers like VW, BMW and Daimler closed their factories in Europe and suppliers got stuck with parts. With no demand for goods there was also no demand for logistics, containerships were less than full at the same time the largest containership of history left the wharf a capacity of 24,000TEU. The question is how long it will take to fill these large containerships and supertankers, until demand increase. When will passenger air traffic volume increase, until then we have to rely on cargo airplanes. Trucks in Europe were celebrated as heroes as they were the ones who kept the supermarkets full, there was never a real shortage, except for toilet paper, noodles and cooking oil those consumers horded. The digital economy received a boost despite bankruptcy of Wirecard. The collateral damage of the crisis also caused large unemployment worldwide with which global demand decreases and with it the demand for logistics services and jobs in the logistics industry it may take two to three years until we reach the old industry high, until then logistics costs will increase while fuel costs may remain low as well as labor costs.
Kdei Karuna Organization, Phnom Penh/Cambodia, co-funded by German International Cooperation agency, GIZ and Open Society Foundation (OSF) At: Bangkok Hermann Gruenwald
  • Hermann Gruenwald
Hermann Gruenwald (2015). Thai-Cambodian Logistics Ventures. June 2015. Conference: 3rd Academic Conference on Thai-Cambodian Relations, Kdei Karuna Organization, Phnom Penh/Cambodia, co-funded by German International Cooperation agency, GIZ and Open Society Foundation (OSF) At: Bangkok Hermann Gruenwald (2015). Women's Negotiation Power in the Logistics Industry -A Study of Thai Generation Y. December 2015. Conference: 27th International Conference on Advances in Business Management and Information Technology (ICABMIT) At: Bangkok
Enhancement of the Transborder Trade in the Greater Mekong Sub-Region (MSR) through Port Infrastructure
  • Hermann Gruenwald
Hermann Gruenwald (2014). Enhancement of the Transborder Trade in the Greater Mekong Sub-Region (MSR) through Port Infrastructure. September 2014. Conference: 3rd Mekong Sub Region International Conference (MSSRC) "Mekong Region and ASEAN in Transition: People and Transborder Issues" Mekong Sub-region Social Research Center (MSSRC) At: Ubon Ratchathani, Thailand