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Covid-19 and International Business
Revisited
Dr. Hermann Gruenwald
The corona virus has changed international business for the time being and maybe for a
long time to come. Some believe it depends how fast we can develop a vaccine. But how
likely is a vaccine that will cure the entire world population. Here we are already in
international completion and as it looks in September 2020, the Russians may be in the
lead with their sputnik vaccine. The Chinese not far behind and the USA may pull a
surprise bypassing protocols to have a vaccine before the presidential election in the
USA. But in the meantime the international business is slowing down and national focus
is taking over going from just in time (JIT) to more warehousing. While in corona lockdown
with no conferences to attend we reflected on some of the conferences of the past in
relation to international business. Hermann Gruenwald (2015). Thai-Cambodian Logistics
Ventures looked at the business ventures between Thailand and Cambodia. With the
borders closed that business slowed down. Cambodia used to import a lot of Thai goofs
and Thai companies still have a fair share of investments in Cambodia. Hermann
Gruenwald (2014). Thai Logistics Management Students' Perception of Cambodia this
paper showed that Thai students often had a different perception of Cambodia, and the
covid-19 pandemic has let more to isolation and did not allow Cambodian workers to
come back to Thailand to work on the fields and construction sites of Thailand. But not
only had the relationship with Cambodia suffered also those with other neighboring
countries like Laos and Myanmar. Hermann Gruenwald (2013). Cross-Cultural
Awareness of Thai Logistics Management Students. Explored the cross-cultural
awareness level of future Thai logistics professionals. While Thai companies are looking
for Thai managers to work in the neighboring countries it is hard for them to fill these
positions. Thai managers do not want to work in the neighboring countries mostly due to
quality of life issues. This is quite different with Japanese and Korean managers who are
used to be send to other ASEAN countries. ASEAN was a buzz word for long time but
never really took off, and when we look what covid-19 did to the European Union (EU)
you can imagine how it plays out in ASEAN. It is especially difficult to send Thai female
managers to other countries even so they are often better negotiators as Hermann
Gruenwald (2015). Women's Negotiation Power in the Logistics Industry – A Study of
Thai Generation Y pointed out. Chinese on the other hand sending a lot managers and
workers into all ASEAN countries and help not only to enhance the trade with china but
also the trans-border trade. Hermann Gruenwald (2014). Enhancement of the
Transborder Trade in the Greater Mekong Sub-Region (MSR) through Port Infrastructure
pointed out the potential of the Mekong which the Chinese are fully aware off, connecting
China with a shippable Mekong with the delta region and the ocean. But also the river
trade has been affected by the covid-19 crisis and has not made it easier to bring the
region together. International Business needs to be rediscovered for the New Normal after
covid-19 to set int. The following references provide greater details to the before
mentioned.
Keywords:
Covid-19, international business, global business, global economy, logistics, global
supply chain, supply chain management, procurement, Mekong Region,
References:
Hermann Gruenwald (2015). Thai-Cambodian Logistics Ventures. June 2015.
Conference: 3rd Academic Conference on Thai-Cambodian Relations, Kdei Karuna
Organization, Phnom Penh/Cambodia, co-funded by German International Cooperation
agency, GIZ and Open Society Foundation (OSF) At: Bangkok
Hermann Gruenwald (2015). Women's Negotiation Power in the Logistics Industry – A
Study of Thai Generation Y. December 2015. Conference: 27th International
Conference on Advances in Business Management and Information Technology
(ICABMIT) At: Bangkok
Hermann Gruenwald (2014). Enhancement of the Transborder Trade in the Greater
Mekong Sub-Region (MSR) through Port Infrastructure. September 2014. Conference:
3rd Mekong Sub Region International Conference (MSSRC) "Mekong Region and
ASEAN in Transition: People and Transborder Issues” Mekong Sub-region Social
Research Center (MSSRC) At: Ubon Ratchathani, Thailand
Hermann Gruenwald (2014). Thai Logistics Management Students' Perception of
Cambodia. May 2014. Conference: 2nd Academic Conference on Thai-Cambodian
Relations, Kdei Karuna Organization, Phnom Penh/Cambodia, cofunded by German
International Cooperation agency, GIZ and Open Society Foundation (OSF) At:
Bangkok, Thailand
Hermann Gruenwald (2013). Cross-Cultural Awareness of Thai Logistics Management
Students. August 2013. Conference: 2nd Business Management International
Conference BBS-BMIC 2013 Burapha Business School, At: Pattaya, Thailand
Gruenwald, Hermann (2020). Covid19 New Normal Economy. September 2020. DOI:
10.13140/RG.2.2.11572.48008 Project: Corona & Collateral Damage
Gruenwald, Hermann (2020). Toilet Paper there Hottest Item during Covid19.
September 2020. DOI: 10.13140/RG.2.2.26481.92004. Project: Corona & Collateral
Damage
Gruenwald, H. (2020). Parcel Delivery Services boom during Covid-19. August 2020.
DOI: 10.13140/RG.2.2.35180.18569 Project: Logistics in Asia
Gruenwald, H. (2020). Procurement and Supply Chain Management Skills After Corona
-The New Normal. August 2020. DOI: 10.13140/RG.2.2.33300.12167.
Project: Corona & Collateral Damage
Gruenwald, H. (2020). Global Supply-Chain Management New Normal After Corona
(AC). July 2020. DOI: 10.13140/RG.2.2.23712.20487 Project: Logistics in Asia
Gruenwald, H. (2020). Entrepreneurship in the New Normal Corona Boost or Blast. July
2020. DOI: 10.13140/RG.2.2.29374.51528 Project: Corona & Collateral Damage
Gruenwald, H. (2020). Warehousing after Corona The New Normal in Warehousing.
July 2020. DOI: 10.13140/RG.2.2.15454.66889/1
Gruenwald, H. (2020). International Business the New Normal After Corona (AC).
July 2020. DOI: 10.13140/RG.2.2.22894.64326
Gruenwald, H. (2020). New Normal after Corona.
June 2020, DOI: 10.13140/RG.2.2.13220.30087 Project: Economy
Gruenwald, H. (2020). Logistics Industry after Corona The New Normal in Global
Supply Chain Management June 2020, DOI: 10.13140/RG.2.2.29473.22881 Project:
Logistics