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WELLBEING PROGRAM IMPLEMENTATION AT A
FORTUNE 500 COMPANY: A CASE STUDY
DISCUSSION OF A PRE-COVID-19 IMPLEMENTATION OF A
WELLBEING PROGRAM, AS A REFERENCE FOR HOW PRESENT
PROGRAMS MIGHT BE DEVELOPED TO BE SUSTAINABLE
2020-09-17
15th European Conference on Innovation and Entrepreneurship
Alice Vo Edwards, Doctoral Candidate, MBA (Presenter)
The CEO Within, LLC
North Las Vegas, United States
alice@theceowithin.me
Arezou Harraf, PhD
Learn & Evolve, LLC & Box Hill College
Kuwait City, Kuwait
Dr.Harraf@learnandevolve.com
FROM HEALTH
TO WELLBEING
•Multi-dimensional
Wellbeing
•CDC, WHO,
Happiness
Alliance, 7010-2020
•Increased employer
offerings
•COVID-19 Traction
•Telehealth
•Mental Health
•Financial Health
CURRENT STATUS OF
WELLBEING & RESEARCH
Literature & Current Status of
Wellbeing Program Implementation
Growing body of literature
Overall, poor ROI for wellbeing programs
Lack of evidence-basis in many wellbeing
programs
iCorps / Business Model Canvas / Gap in use
by non-scientists
“Clinical trial or nothing” mentality among
wellbeing startups when it comes to paying for
scientific advising
Concerns Literature Raises
Low Sustainability
Likely to lose funding
Lack of methodologist expertise working with
organizations and/or wellbeing program
developers
CASE STUDY DESIGN
Stage 1
Foundation research
•Identified Wellbeing Program
Implementation Company
•Worked with CEO to understand
specific goals and objectives
•Developed customized assessment
•Identified Client of Wellbeing
Company to Assess
Stage 2
Client performed the
intervention
•In-person classes with pre/post
assessments
•Extended online classes, team
activities, challenges
Stage 3
Client Data Analysis using
Explanatory Sequential Mixed
Method
•Client provided assessment data
•T-test demonstrated statistically
significant short-term benefits
•Summary report provided to client
to use in developing customer
reporting
•Manager interviewed – identified
other quantifiable benefits
•Themes from manager interview,
client, and other user data provided
RQ: HOW CAN PROVIDING SCIENTIFIC
CONSULTING HELP A WELLBEING STARTUP?
FINDINGS
Target More Effectively
Target local-small budget
authority figures in Fortune 500
companies to pilot startup
wellbeing programs
Ask Better Questions
Ask potential clients about
limitations that may impact
future scalability
Gather Actionable Data
The right wellbeing-oriented
scientific consultant or advisor
can advise on using evidence
while improving sales,
marketing and product
development
3 KEY WAYS INCORPORATING A SCIENTIFIC PERSPECTIVE
CAN HELP WELLBEING STARTUPS IMPROVE THEIR SUCCESS
CONCLUDING
TAKEAWAYS
•Our Conclusions:
•Scientific consulting helps
•Scientific consulted is needed earlier in the
startup lifecycle
•Testing lower-cost non-clinical trial methods of
supporting wellbeing startups
•Takeaways for startups and program
implementers:
•“minimum viable data” (MVD)
•Consider stakeholders from a broader
perspective
•Resources
•HERO-PHA Recommended Metrics
•Copenhagen Psychosocial
Questionnaire (COPSOQ)
•Happiness Index
•IEEE 7010-2020 Standard (if using A/IS)
•Transformative Technology
•Thank you & Questions
•Contact alice@theceowithin.me
afterward if needed HERO-PHA Recommended Metrics