This paper is made of 4 chapters - 2 chapters of context and 2 of analysis - aimed at answering the following question: « Can the fashion industry become sustainable, while remaining globalized? »:
1. The first chapter provides a data-driven, historical perspective on the global fashion industry, from its first industrialization in the 19th century to today’s globalized fast fashion system. It focuses mostly on the industry's developments since the 1960s, with the progressive globalization of textile, clothing, apparel and footwear supply chains, and the growth of fast fashion until today. It concludes on current trends and where they could take the industry in the next years.
2. The second chapter lays out all the social, environmental and economic consequences of the global fast fashion system depicted in the previous chapter, linking them to the key drivers of the system and to the reasons why decision makers overlook them. These impacts question its sustainability for our societies, but also more and more for all the market players involved in the industry. The argument ends with some of the reasons why progress has been so slow in tackling these negative consequences so far.
3. In opposition to globalized supply chains, the third chapter consequently investigates the more local models of nearshoring and re-shoring, intended as more reasonable solutions for a sustainable fashion industry. While these models feature many advantages, the analysis also shows how they still come along with substantial weaknesses, especially in terms of scalability, impact on lower-income countries and control over their supply chains.
4. The fourth chapter thus moves on back to globalized models, with the aim of understanding whether they can remain so while becoming sustainable. Examples of offshore-produced sustainable brands’ and factories’ initiatives allow to deduce that it is indeed achievable, but looking at the data shows how limited these examples still are and what an unrealistic growth they would need to transform the whole industry by themselves in a reasonable timeframe - especially in terms of GHG, to achieve the below 2 degrees scenario. It is thus put forward that even though niche sustainable initiatives, whether nearshore or offshore, are great steps forward, global fast fashion brands’ engagement is indispensable to make the fashion industry sustainable. The end of this chapter is consequently devoted to assessing these brands’ current sustainability policies, and concludes that much more effort is needed, in the medium term, to achieve a noticeable impact. As free market mechanisms have not seemed to drive this transformation efficiently so far, due to a continuous lack of customer engagement, ambitious interventionism from the world’s governments is becoming more and more urgent.
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