ArticlePDF Available

An Empirical Study of Banner Advertisement and Effectiveness in Business on Mobile Application

Authors:

Abstract and Figures

Currently, the standard commercials on portable applications become the noteworthy promoting channel. It is flawed which places of standard promoting will not hinder and pester versatile clients, just as which positions can improve the active visitor clicking percentage. This paper thusly will assess the compelling situation of active visitor clicking percentage for standard publicizing, and furthermore investigate the clients' encounters when they see the standard on the real use. The results proposed that the most clicked position which didn't intrude on the clients was the top position flag promoting. This exploration is appropriate for promoting experts on the off chance that that they can plan the best possible and viable promoting positions identified with their crusades through Mobile Advertising System getting to target.
Content may be subject to copyright.
International Research Journal of Advanced Engineering and Science
ISSN (Online): 2455-9024
210
Abdur Rakib Nayeem, Md. Obaydul Hoque, Mohammad khairul Islam, and Mst Fatema Akter, “An Empirical Study of Banner Advertisement
and Effectiveness in Business on Mobile Application,” International Research Journal of Advanced Engineering and Science, Volume 5, Issue 3,
pp. 210-213, 2020.
An Empirical Study of Banner Advertisement and
Effectiveness in Business on Mobile Application
Abdur Rakib Nayeem1, Md. Obaydul Hoque2, Mohammad khairul Islam3,
Mst Fatema Akter4
1School of Economics and Business Administration, Chongqing University, Shapingba, Chongqing, China-400044
2Department of Al-Quran & Sunnah, The National University of Malaysia, Bangi, Malaysia
3Department of Mechanical Engineering, Northwestern Polytechnical University, Shaanxi, China
4School of Foreign Language and Literature, Southwest University, Beibei, Chongqing, China-400715
Abstract Currently, the standard commercials on portable
applications become the noteworthy promoting channel. It is flawed
which places of standard promoting will not hinder and pester
versatile clients, just as which positions can improve the active
visitor clicking percentage. This paper thusly will assess the
compelling situation of active visitor clicking percentage for
standard publicizing, and furthermore investigate the clients'
encounters when they see the standard on the real use. The results
proposed that the most clicked position which didn't intrude on the
clients was the top position flag promoting. This exploration is
appropriate for promoting experts on the off chance that that they
can plan the best possible and viable promoting positions identified
with their crusades through Mobile Advertising System getting to
target.
Keywords Customer Relation Management, Smart Phone, Mobile
Advertising Network, Web Services, Online Advertising.
I. INTRODUCTION
The network service sells advertising on mobile phones as a
new service. That is popular today. According to the growth
trend of Sales of mobile phone accessories Or smart phones
and trends Internet usage by connecting to higher applications
Especially the dungeon area The capital city of the average
usage of up to 6.6 Hours per day [1]. Network advertising
services on mobile phones. The main function is to determine
the hole. Type in the display of An application-based
advertisement to appear in a group of users by Based on
location, time period, search statistics Type of content In
application Or promotional messages supporting Sales that
meet user expectations Resulting in a good performance In the
analysis And measure marketing results In which the current
form of Show the result and position of The advertisement
appears on the screen. The application through the network
can sell mobile ads. Of the media format is an international
standard Regulations for registration the advertisement is clear
from the mobile advertising sales network. The major Google
Admob tires have memorized the form of the media. 2
Categories are media, graphic types, images and letters. Dunk
was forced until Accepted by other nearby services Before iad
or Millennium Media to determine the format The specified
display is International, including [2] as the beginning Even if
the label is advertised from a network selling ads on mobile
phones Will be a popular service that increases the way to
generate income for the frog Application developers and
public relations support business or service providing
applications or products that Interested in wanting to do
marketing on mobile phones on of the display directly in the
group Targeted according to the needs of The consumer
through the display report (View, Impression) and Report the
rate of the average advertising clicks Visibility or CTR (Click
through Rate) in the aspect of Evaluation of advertising
effectiveness But for the group of Application users Or a large
number of consumers, some groups back Looking at the
position of Advertising displayed on the application in Some
locations are disturbing. Experience Use and sometimes
Things that are not needed because of the label location Any
position can be placed on the front. App as appropriate And
beautiful but the position Application developers who want to
make money or marketer who want to publicize, popularly
choose to place, there are 3 positions which are Keep top and
bottom and center of the screen. (Popup) For the reason that
does not obstruct the display of content and Interfere with the
usage which contradicts the reason for the consumer above
For improvement and measure the effectiveness of the display
of signs Mobile ads for better performance And not creating
interfere with the users of the application and are supportive
information. For the application developers who want to make
money through Mobile advertising machine. This research has
a purpose to Conducting a study of the position the right of
protection the advertisement appears on Mobile phones in
actual use conditions in Bangkok using the standard ad
position is the top (alignment) position. Bottom position Full
screen position while Processing (Popup) and the center
position between the content. (Contextual, Middle) to analyze
the results obtained as Reference data to prove that the results
are high performance and conform to the established
international standards or not and use The result is Support
marketing karma and Generate revenue through the
application of developers and marketers. For choosing the
position advertising on the application.
II. ARCHITECTURE OF MOBILE ADVERTIDING NETWORKS
The overall architecture of the machine Sell mobile ads
(Mobile Advertising Network) has a conceptual structure.
Comprised of many garden elements that are close to the sales
network The internet through the structure diagram is easy to
see in Picture 1.
International Research Journal of Advanced Engineering and Science
ISSN (Online): 2455-9024
211
Abdur Rakib Nayeem, Md. Obaydul Hoque, Mohammad khairul Islam, and Mst Fatema Akter, “An Empirical Study of Banner Advertisement
and Effectiveness in Business on Mobile Application,” International Research Journal of Advanced Engineering and Science, Volume 5, Issue 3,
pp. 210-213, 2020.
Figure 1: The network architecture diagram of mobile advertising sales
The operation of the machine Selling ads on mobile
phones that will The advertiser has set a budget for the
frequency of Show results or clicks that need to be paid to
Cost Per Click Developers, owners of applications that are
advertised. Check the sales app in the app. Or not when
clicking on it Or vision There will be a report To the
advertiser's system, click statistics to service providers Sales
network to improve advertising to target groups To improve
the architecture of the advertising system on Mobile phone.
2.1 Advertisers
Is an important part of the display of Advertising displayed
On the application screen Advertisers can design styles Of
advertisement labels by specifying the media to be graphic or
letters And has the duty to control the budget for advertising.
Displayed on the screen of applications that are affiliated with
the budget sales. Set to pay according to the click frequency
(Cost Per Click).
2.2 Network Operator
Is responsible for providing the basic structure for
distribution Advertising is collecting or managing reports.
And specify the location of Users and also manage revenue
sharing that occurs from the amount of clicks Advertising each
time.
2.3 Content providers
Here means Content in major applications is often where
the interests of users according to the objectives of each The
content service provider is responsible for displaying the
advertising signs after Apply for service via mobile
advertising sales network and receive income from The
amount of clicks on Pay Per Click advertisements.
2.4 Ad Provider
Is responsible for linking the advertisement information that
developers need Publicize to appear accordingly Content
providers that will have The consolidation of all policies in the
system will result in The type of content Consistent
advertising planer The user expectation period from search
traffic Up to the form of behavior from the report that Gabe
has collected [3,4] Is it close to before? Therefore sent
Advertise to show page The other main part is the collection
of click statistics. Summary of garden management expenses
Share network service providers.
2.5 Standard Type of Advertisement Billboard
It is a standard type and size image specified by the operator.
To provide an Ad Provider and position at the group
Developers and marketers favorably place Consists of the
form and the following positions.
Table 1: Standard size table and the popular position is placed on the signs
Ads on mobile phones
Media Type
Text messages, graphics A picture,
animation (.JPG, .PNG. .GIF)
File Size
Large size 150 KB
Size, width and
Height in pixels
(pixel) of media
320 x 50 px Leaderboard Summoner
480 x 32 px Landscape summoner
320 x 480 px Interstitial (portrait)
summoner
And Popups Advertising
Popular positions to put on
The screen
The top of the screen (Top)
Bottom of the screen (Bottom)
Full screen or center of the screen
(Popup)
From Table 1 is a standard requirement that advertisers
must comply with the conditions if the format is different from
those specified. advertising services will not be allowed to
show on the sales network. The advertisement label is usually
able to be positioned which can be on the screen but the
garden of application developers and marketers prefer to
position 3 advertising banners According to the table above,
because there is no space for display and understanding Is the
position that leads to a high click on the advertisement Does
not interfere with the display of content that appears on the
application and user operations on developed applications.
III. METHODOLOGY
This research is the experimental research was conducted
by testing. And recorded results of self-developed applications
2 Applications that have a display format Different advertising
formats, 4 formats, press mobile phone with application
installed Introduce Completed
3.1 Population and Sample Groups
To collect experimental data, sample groups are divided
into 3 examples are group 1, a group of people aged between
15 - 24 years old. The number 57 persons. Group 3 is a group
of people aged between 25-40 years. The amount of 24
persons and group 3 is for groups of 55 years and older.
Which are of 6 people who used Internet 3G services with the
time loop divided into 3 time periods along with phase 1 for
collecting all 15 days of data in the test using the application
to collect statistics for the 2nd period is a switch. The
advertisement position after 7 days and the 3rd period is
collected.
3.2 Tools
The research instruments were cell phones, smart phones.
That supports the top 3G/4G network sales in the android
operating system version 4.3 devices are Samsung Galaxy S3
and iPhone. 7 Plus, the iOS operating system, version 13.5.1,
International Research Journal of Advanced Engineering and Science
ISSN (Online): 2455-9024
212
Abdur Rakib Nayeem, Md. Obaydul Hoque, Mohammad khairul Islam, and Mst Fatema Akter, “An Empirical Study of Banner Advertisement
and Effectiveness in Business on Mobile Application,” International Research Journal of Advanced Engineering and Science, Volume 5, Issue 3,
pp. 210-213, 2020.
the application used to the first test is applications in the use of
the business developed was named Alibaba.com, in order to
provide the sample groups that can use this application to test
both operating systems.
From the picture 2, there are 2 advertisement image
positioning in applications for sample groups consisting of
advertising signs size 320x50 px, placed in the bottom
position near plan the button position bar (Tab Bar) and
position contextual, middle application. The second is an
entertainment or game type application called Drink 'n Drunk
is an application that uses quantity equation to calculate.
Alcohol in the blood vessels from the number of glasses of the
drink using positioning advertising the same size as before in
an aligned position top or bottom of the toolbar position (Top)
and full position screen while processing (Popup) which is
shown in picture 3 below.
Figure 2: The location of the advertisement that appears differently than the midpoint
(Bottom) and the position of the middle of the content (Contextual, Middle)
Figure 3: The position of the ad that appears differently than the top-right position Or under the toolbar (Top) and full screen position (Popup) The other tool is the
Google analytic for mobile service. For use in collecting data, analyzing user behavior by using the command named Event Tracking is attached to the image of
the button. All garden tools and every page of the application to be compiled the number of times the application uses the chain. Press to proceed or tipping errors
in the app from the beginning to be a report for confirmation the applications that we developed are really in use.
IV. DATA ANALYSIS AND RESULTS
Data analysis is divided into 2 processes. The first process
is analyzed in terms of efficiency. Giving statistics, number of
impressions, advertisement signs and the average number of
clicks that were posted and the number of advertisements will
be displayed once. (CTR) for session 1, dates 1-6, and session
2 Day 7-15 after the comparison, the next process is Period 3,
which is a collection of user experience data applications that
address ad banners and measure satisfaction of users of the
application through the questionnaire, which is divided into 2
parts, which consists of general information of respondents
and the garden of satisfaction with the position advertising
displayed After collecting information. Then apply the result
International Research Journal of Advanced Engineering and Science
ISSN (Online): 2455-9024
213
Abdur Rakib Nayeem, Md. Obaydul Hoque, Mohammad khairul Islam, and Mst Fatema Akter, “An Empirical Study of Banner Advertisement
and Effectiveness in Business on Mobile Application,” International Research Journal of Advanced Engineering and Science, Volume 5, Issue 3,
pp. 210-213, 2020.
analyze using the scoring criteria as follows average price 4.50
- 5.00 is very good. The average price is 3.50 - 4.49, which is
good. Average price 2.50 - 3.49 is at a moderate level. The
average price is between 1.50 - 2.49 within the fair level.
Average price 1.00 - 1.49 is at a low level test results of
Alibaba.com application in loop 1 that were assembled with
the position advertisement close to the middle and in the
middle of the content to compare the 2nd frog group that
switched after the advertisement Period of 7 days to be
positioned at the top edge and full screen gather the number of
times the display of the result advertising (View) Clicks (Click)
and the average CTR by using all three words calculate the
average (xˉ) and compare the result of the two different
positions of advertise.
The advertisement label is aligned to the top and full.
(Popup) screen in the second cycle of testing from sample
groups. It is a more powerful position than the advertise that is
the bottom and middle pedals (Contextual, Middle) click and
average amounts (CTR) that has changed from the original up
to 36.97 percent test results of the Drink „n Drunk application
in cycle 1. ads in the top and full screen position switched to
the 2nd band, switched to a labeled position advertisements
that are close to the edge and middle rod between the content
one word statistics from the KamNuan application to calculate
average (xˉ) and deducted from both groups Same chain
before, get the result in analysis. Clicks and CTR rates
increase when measuring change position even if the display
the advertisement for the second phase will show The result is
less than the 1st step and A more favorable sign or the number
of activation of higher applications do not affect clicks and
CTR if done. The CTR classification of each advertising label
is based on the number of the time it appears in the
advertisement, it is found that each position has a CTR.
Different, with the highest CTR being the top position and
Full screen position is 3.85% and 3.41% respectively. When
the results of the experiment were found about the top position
effective advertising in terms of clicks and CTR that the most
appropriate are the top-aligned position and full screen. The
steps are in the above analysis of the position of the 2 which
position is the position that will not create the most
importance passing the results of experiment 3, according to
the specified criteria to test.
Table 2: Table of ad formats on top (top) positions
Ad label position is at the top.
(Top)
Assessment results
Average
Performance level
The form of the advertisement that appears
good
The character
3.73
good
image
4.20
good
Animation
4.47
good
Table 3: Table of ad formats on top-right positions (Popup)
Assessment results
Average
Performance level
2.73
moderate
3.73
good
4.40
good
From Table 2 and Table 3, found that the ad formats that
appear through the network selling mobile ads In the position
at the top edge (Top) has a higher level of satisfaction than
full-size billboards (Popup) screen in the word, satisfaction
rating in the position. The ads that appear in both locations
from the quiz get results. From the above satisfaction result
from the sample group aligned position top is the position that
users rated high satisfaction. The most is 44%, with the reason
that it is the position that does not create importance and does
not interfere with the user's activity in using the most
applications and if there is a marketing activity or content with
interesting advertisements appears, users are happy to click.
Advertising signs with interest opposite the advertisement
label full screen format (Popup), even though position with the
amount of clicks high and the CTR is close to the topmost
position. According to the survey results from the sample
group, the results showed Popup position is incorrect due to
incorrect click [5] in tempo that the application is using.
V. CONCLUSION AND DISCUSSION
From the experiment Image of the address Advertising via
mobile advertising network. Found that the label location. Ads
that are aligned at the top or are effective positions The most
with the average clicks on advertising or CTR (Click through
rate) at 3.85 percent is considered a high threshold while
Assess the satisfaction of the sample group of users of the
application From answering the evaluation form found that
with satisfaction in the position of the advertisement shown in
the above position, citing results assess the average
respondents from the assessment regarding positioning The
advertisement is at a good level. The test results obtained
From this research, despite lacking technical data of service
providers, but and other advertising networks and the
application type format that a variety of basic tools developed
for the sample group to use work to test but a lot of test results
can be used as demonstrate the efficiency that will improve
the concept of deployment in appropriate ad positioning
Increase efficiency and not Create importance for consumers.
REFERENCES
[1] Office of Electronic Transactions Development, Public Company
Limited, Ministry Information and Communication Technology. 2557.
Thailand Internet
UserProfile2014Report.(Online).Source:http://www.slideshare.net/wisek
now/2557-38352560. 26 February 2015.
[2] MMA Global.com. Mobile Advertising Guidelines. Retrieved February
2015.available
from:http://www.mmaglobal.com/files/mobileadvertising.pdf
[3] V. Toubiana, A. Narayanan, D. Boneh, H. Nissenbaum and S. Barocas.
"Adnostic: Privacy Preserving Targeted Advertising. "In: NDSS. 2010.
[4] MC. Grace, W. Zhou, X. Jiang and A. Sadeghi. "Unsafe exposure
analysis of mobile inapp advertisements ". In: Proceedings of the fifth
ACM conference on Security and Privacy in Wireless and Mobile
Networks. ACM. 2012, pp. 101112.
[5] Steve Smith [homepage on Internet]. Up To 40% Of Mobile Ad Clicks
May Be Accidents Or Fraud?. Retrieved February 2015. Available
from:http://www.mediapost.com/publications/article/182029/up-to-40-of
-mobile-ad-clicks-may-be-accidents-or.html.
... Web based advertising is distinguished as '' an essential cycle which is identifying with creating items, rating, exposure and scattering in target market situated Internet climate'' [18]. As such, internet advertising is recognized as technique that will offer delight to both maker and customer; with online exercises, it is thought, item and administration change empowering influence and it will coordinate and keep up purchaser relations [19]. ...
... Obviously, it very well may be said that there have been a few exercises before this year. In any case, these exercises are either intranet or extra-net which is shut movement utilized by organizations to impart among one another or explicit clients [18]. US of America (USA) leads internet advertising and its works on the planet. ...
... There are vivid movements on well known sites, for the most part up side of the page, they are named as pennant and hyperlinks, happens on flag, help to coordinate significant site. Flag ads are viewed as the initial step of guiding objective crowds to applicable site of firm [18]. Thus, with creating web and data advances, standard on web has differentiated. ...
Article
Full-text available
The Internet is one of the principal things driving innovative turns of events. It gives simple openness to the items. These sort of advancements drove organizations to utilize the Internet seriously in promoting. Along these lines, web based promoting has begun to create and get one of the immediate showcasing methods. Internet advertising furnishes the two organizations and clients with a lot of effortlessness. Organizations present clients with items, administrations and data in not conventional route because of web based showcasing. In addition, clients have had the benefit of following the turns of events and changes, likewise the admittance to the items and administrations without any problem. Other than the force of data access of the Internet, business organization and conveyance have gave off an impression of being productive. In such manner, internet showcasing have been viewed as one of the devices of current advertising regarding arriving at clients.
Mobile Advertising Guidelines
  • Mma Global
  • Com
MMA Global.com. Mobile Advertising Guidelines. Retrieved February 2015.available from:http://www.mmaglobal.com/files/mobileadvertising.pdf
Unsafe exposure analysis of mobile inapp advertisements
  • Mc
  • W Grace
  • X Zhou
  • A Jiang
  • Sadeghi
MC. Grace, W. Zhou, X. Jiang and A. Sadeghi. "Unsafe exposure analysis of mobile inapp advertisements ". In: Proceedings of the fifth ACM conference on Security and Privacy in Wireless and Mobile Networks. ACM. 2012, pp. 101-112.