In this opinion paper, we frame a discussion on paradigm shift(s) in the field of information. We believe that in this astonishing historical moment of new directions and new opportunities both the existing paradigms and conceptual models in the field of information can benefit from re-examination to stay current with the times. We propose a framework articulating key narratives associated with the why, what, how, and who dimensions to discuss paradigm shift(s). The purpose of this opinion paper is to initiate dialogues on groundbreaking ideas and innovative solutions as well as support research that addresses contemporary challenges in the field of information.