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The Identity Matching Concept: a collaborative planning-infrastructure for integrating communication content
... To put into practice such a dynamic conceptual framework as the Quintuple Helix requires a collaborative planning infrastructure to integrate and match communication content (Erbach 2014). To facilitate Targeted Open Innovation (TOI) in companies and organisations means to meet conceptual requirements of innovation development and reality-based requirements of a company's given conditions and corporate identity. ...
... The focus of this paper is to adopt the Identity Matrix for TOI conceptually to the Quintuple Helix Concept (see Figs. 1 and 8) and to put into practice the Quintuple Helix as the framework for all contributions and relations of the key actors in TOI development (Carayannis and Campbell 2010). Demonstrating the integrative force of Pragmatic Identity Matching, the paper explains with a case study and examples the Matrix for Identity Matching as a participative infrastructure for integrative thinking and cooperative action (Erbach 2014). This infrastructure allows for the co-ordination of all internal and external knowledge flows in a TOI development as a process design structure and database for human resources, technologies and interfaces accomplishing customer-oriented innovation targets. ...
... The essentials of Pragmatic Identity Matching have been developed in the dissertation BIdentity Matchinginhaltliche Integration in der strategischen Kommunikation ( Erbach 2011). A synopsis of the approach was presented along with three case studies at the B13th International Science-To-Business Marketing Conference: Cross-Organisational Value-Creation^in Zurich, Switzerland 2014 (Erbach 2014). As the term BIdentity Matching^is also used in other contexts (e.g. for facial recognition software, hidden data mining, etc.), it needs to be distinguished and specified when used in connection with the planned integration of content: Identity Matching according to Erbach (2011) is based on (1) the understanding of identity development in social psychology and (2) the semiotic information structuring approach of Peirce and his theory of pragmatism. ...
How can Targeted Open Innovation (TOI) systematically be implemented in a company or organisation? Meeting Chesbrough’s paradigm of Open Innovation, Erbach’s concept of Pragmatic Identity Matching combines the pragmatism of Charles Peirce and identity research to provide a standard operation system for TOI with broad applicability. It integrates and interrelates internal and external knowledge and resources in a transparent way. Based on the semiotic model developed by Peirce and on the understanding of identity development according to social psychology, the Matrix for Identity Matching, as the central element of Pragmatic Identity Matching, facilitates intra- and inter-organisational content integration. It represents the value-neutral integration infrastructure to provide a virtual developmental space and database for information exchange, scenario development, problem solution and innovation. The focus of this article lies in matching corporate TOI development with customer needs and market requirements to ensure acceptance of the outcome. The paper describes the theory and methodology of Pragmatic Identity Matching as a collaborative knowledge platform and interaction interface. To demonstrate its versatile applicability for TOI planning, Pragmatic Identity Matching is applied to key actors of innovation development according to the concept of the Quintuple Innovation Helix of Carayannis and Campbell. The paper concludes with a vision for developing sustainable innovation within a holistic Identity Matching infrastructure.
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