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Advocacy and Mobilizing for Health Policy Change: Ghanaian News Media’s Framing of a Prescription Opioid Crisis

Taylor & Francis
Health Communication
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Abstract

In Ghana, the year 2018 saw many news articles about the youth, market women, and students increasingly abusing two opioids: tramadol and codeine-containing cough syrups. Our study examines Ghanaian news media framing of the opioid abuse crisis in Ghana to determine if and how the amount and framing of media coverage may have helped push the issue onto the policy agenda. We content analyzed all available online versions of print media coverage of news stories about tramadol and or codeine coverage in Ghana. Findings revealed the predominant and consistent use of the policy frame, societal attribution of responsibility, reliance on expert sources, and the inclusion of mobilizing information. We argue that the news media’s talk about the health crisis as a policy issue might not only offer specific solutions, but also perform an advocacy function by mobilizing various stakeholders as conversation partners to act.

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... Such a focus on news sources can determine who the "primary definers" (Hall et al., 1978) of the pandemic were. Importantly, if reporting was informed by evidence-based science and expertise -as demonstrated by much of the health communication literature (Brown et al., 2006;Mheidly & Fares, 2020) -or whether it became politicized, as previous studies of pandemics have also found (Gesser-Edelsburg et al., 2017;Lee & Basnyat, 2013;Thompson & Ofori-Parku, 2021). It is also important to recognize that the sources who are given voice in news coverage will intersect with public understanding and perception of the pandemic. ...
... On the one hand, previous research on pandemic news coverage shows that political and government sources feature prominently as sources (e.g. Gesser-Edelsburg et al., 2017;Lee & Basnyat, 2013;Thompson & Ofori-Parku, 2021). Studies show, at times, similarities across crises and countries. ...
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How a health emergency is defined and presented through the news media matters for public understanding and health outcomes. Previous studies have endeavored to identify the patterns of news sourcing in crisis coverage, specifically the interplay between political sources and health expert sources, but yielded inconclusive results. This study analyses the types and roles of actors (those entities mentioned in a story) and sources cited in news coverage of COVID-19 by surveying social media posts published by 15 UK news outlets coverage across Facebook, Twitter, and Instagram between 1 January to December 31 2020. Overall, the findings show the prominence of political sources in UK news and that the most frequently named sources were representatives of the UK government. Moreover, when stories involved political actors, they were more likely to be given a voice as a source. This demonstrates how COVID-19 was a generalized crisis for the UK, which cascaded beyond health and into other economic, social, and cultural domains. The data show some variations in sourcing patterns between the different social media platforms. The analysis suggests that this may reflect the conventions of presenting news on each platform, with some tending toward the model of consensus by prioritizing political and government sources, and others contributing to a sphere of legitimate controversy by giving voice to a wider range of sources. This is distinctive and opens up the possibility for further research on how journalists adapt stories for social media and the consequences for public health communication.
... How organizations use and share crisis frames can be influenced by various factors such as news coverage (McGinty et al., 2019;Thompson & Ofori-Parku, 2020) or organization-related factors. This study focuses on the organizational and communicative antecedents and applies the principle of homophily (i.e., "similarity breeds connections"; McPherson et al., 2001, p. 415) to explain the formation of IFC. ...
... First, this study focuses on organization-level antecedents of IFC. Yet societal impact such as news media coverage can significantly influence the process of framing and IFC (e.g., Thompson & Ofori-Parku, 2020). Future studies should examine the cultural or societal antecedents of IFC. ...
Article
Public relations and strategic communication scholars have advocated for a social network perspective for a more relational and nuanced understanding of crisis communication. Drawing upon literature from crisis communication, framing, and network theories, we explicate the notion of interorganizational frame convergence (IFC), the extent to which different organizations share interpretations (i.e., frames) on a particular issue. This study examined an IFC network in which cross-sectoral organizations were connected by semantic ties based on the extent to which they shared similar frames in a crisis. We carried out a content analysis of organizational press releases during the US opioid crisis from 2017 to 2019 (N = 420) and the profiles of these organizations (N = 34). Results from network analyses revealed patterns, processes, and antecedents of IFC during the opioid crisis. We argue that understanding the antecedents and processes of IFC allows more relational and systemic theory construction as well as more effective relationship building.
... [16][17][18] While e-pharmacy promises an alternative and easy way for people to access healthcare products, it comes with a risk of potential misuse of medication, cascading into antimicrobial resistance and addictions, especially when e-pharmacies are not appropriately regulated. [18][19][20][21] Here, it is important to briefly describe the concept of health disparity. Health disparity is defined as preventable differences in health outcomes that result from conditions or contexts that disadvantage people or groups from achieving their full social and economic potential. ...
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Objective With the ongoing push for greater digitalization of healthcare in low- and middle- income countries (LMICs), the larger questions around who will benefit most from such efforts and what elements of disparities and inequities may further be created or reinforced are often overlooked. This study was undertaken to assess a pioneering e-pharmacy initiative in Ghana that aimed to explore issues of access and disparities in relation to pharmaceutical services. Method The study used a qualitative research design where semi-structured interviews were conducted virtually with 21 licensed community pharmacists recruited through purposive and snowball sampling techniques. The data were analyzed using inductive thematic analysis approach. Results Pharmacists recognized the transformative potential of e-pharmacies, particularly in resource constrained regions that face issues of pharmacy and healthcare deserts. However, drawing on their experiential knowledge, they highlighted the paradoxes and challenges of promoting digitalization of healthcare in a country characterized by poor infrastructure, poverty, and multiple intersecting layers of inequities, as well as digital divides and low digital/health literacy. In the absence of adequate infrastructure, funding support and regulation, the possibility of local pharmacies, often the first point of care, being replaced by big corporations was feared. Participants also cautioned to steer the discourse of e-pharmacy away from access, pricing, and convenience to safety and quality. Conclusion Digitalization of healthcare and e-pharmacies holds tremendous potential in the LMICs. However, such technological initiatives, if implemented without proper groundwork and adequate support, would run the risk of creating and exacerbating health disparities, especially in sub-Saharan Africa. A bottom-up approach, through grassroot engagement and implementation science, tethered to building safe, affordable, and equitable infrastructure and access to care will be essential for the success of e-pharmacy and other digitalization initiatives in the region and beyond. This research has direct implications for public health, policy, and pharmaceutical care.
... Pharm Ellie worried if the safety of clients could be compromised when they patronize online pharmacy, despite its convenience, and was not sure if she would recommend online pharmacy to her clients. Tramadol, over the years has caused a lot of addiction in the country 15 and to Ellie, the notion that it could be obtained easily was a bit unsettling. ...
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Background Online pharmacies continue to grow worldwide, especially in the wake of the COVID-19 pandemic. Ghana is experiencing this growth in an unprecedented way since its government initiated an online pharmacy pilot in December 2021, which was followed by the launch of the National Electronic Pharmacy Platform in July 2022. This pioneering initiative calls for extensive research with pharmacists to gain their perspectives. However, there is a dearth of such studies in the sub-Saharan African countries. Objective This study sought to understand how pharmacists in Ghana perceive online pharmacies in terms of the larger socio-cultural and policy implications, as well as the challenges they face in its implementation. Methods Using a qualitative research design, local licensed pharmacists were recruited through purposive sampling and by specifically combining the maximum variation and snowball sample techniques. Semi-structured interviews were conducted virtually with 21 pharmacists over the months of February and March 2022. The data were analyzed by using interpretive thematic analysis. Results Pharmacists perceived that online pharmacies would transform the pharmaceutical industry in Ghana by making it convenient for people to access medication easily and at a reasonable price, while also offering them privacy. However, concerns were expressed around existing poor infrastructure and inequities, low health literacy, and inadequate regulatory practices that could pose major challenges in the operation of this platform. Engagement of stakeholders was deemed essential for success. Conclusion Online pharmacy in Ghana and much of the developing world has the potential to transform and advance the pharmaceutical industry to better serve people. However, it could also lead to increased and irrational use of medications, if not properly regulated. Government, policy makers, and leaders in the field of digital health and pharmacy must also address poor infrastructure and inequities in digital access.
... The emerging academic literature on tramadol in Ghana falls into two main categories. (There is a third emerging literature on the role of the media in the tramadol 'crisis'; see Thompson and Ofori-Parku) [13]. ...
Article
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Over the last five years, media reports in West African countries have suggested a tramadol abuse ‘crisis’ characterised by a precipitous rise in use by youth in the region. This discourse is connected to evidence of an emerging global opioid crisis. While the reported increase in tramadol abuse in West Africa is likely true, few studies have critically interrogated structural explanations for tramadol use by youth. Nascent academic literature has sought to explain the rise in drug use as a function of moral weakness among youth. This Ghanaian case study draws on primary and secondary data sources to explore the pain that precedes tramadol abuse. Through a discourse analysis of 295 media articles and 15 interviews (11 with youth who currently use tramadol and 4 with health system stakeholders), this study draws on structural violence and moral panic theories to contribute to the emerging literature on tramadol (ab)use in West Africa. The evidence parsed from multiple sources reveals that government responses to tramadol abuse among Ghanaian youth have focused on arrests and victim blaming often informed by a moralising discourse. Interviews with those who use tramadol on their lived experiences reveal however that although some youth use the opioid for pleasure, many use tramadol for reasons related to work and feelings of dislocation. A more complex way to understand tramadol use among young people in Ghana is to explore the pain that leads to consumption. Two kinds of pain; physical (related to strenuous work) and non-physical (related to anxiety and the condition of youth itself) explain tramadol use requiring a harm reduction and social determinants of health approach rather than the moralising ‘war on drugs’ approach that has been favoured by policy makers.
... The global impact of the opioid crisis has captured the attention of news media throughout the last decade and, consequently, influenced a growing body of literature on news media and this crisis. To this end, studies analyzing the news framing of the opioid crisis are mostly US-based (Eichenlaub & Nasher, 2021;Hswen et al., 2020;Lawson & Meyers, 2020;McGinty et al., 2016McGinty et al., , 2019Orsini 2017), with only a few focusing on Canada (Johnston 2020;Matthias et al., 2019;Quan at al., 2020;Webster et al., 2019;Wild et al., 2019) and other countries (i.e., Ghana) (Thompson & Ofori-Parku, 2020). Altogether, such research highlights various trends in how the opioid crisis, opioid users, causes, and solutions are framed and discoursed by news media, acutely, though, from the US context, as the ensuing literature shows. ...
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This study examines news media framing of the opioid crisis in Canada to advance an understanding of the dominant discourses and identify the narratives shaping public and policymakers’ opinions and preferred solutions. We conducted a content and frame analysis of 2,273 Canadian news articles published between January 2016 and December 2019. The analysis revealed that harm reduction and treatment were the preferred solutions instead of criminalization, and public health framing predominantly occurred. The overall tone emerged as empathetic and softer and, generally, the leading policy choices and opioid crisis were framed contradistinct from past drug epidemics.
... In addition, future research should consider testing combined policy-based and values-based narratives outside of the USA to examine how such frames impact policy support and counterarguing among distinct populations with differing levels of individualistic and collective orientations. 42 It is also essential to examine the long-term impacts of such combined strategies beyond specific policy support, for example, on generalised support for policy interventions to support population health. In addition, future research should examine the specific ways in which public health advocates use individual-level and rights-centred language, and compare these with the ways in which industry uses this language. ...
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... How we frame the deepfake problem, however, impacts the solutions that will be proposed for stemming the prevalence of fake videos. Indeed, researchers show that the framing of issues like gun violence 15 or drug abuse crises 16 impacts how people think about those issues. If fake videos are framed as a technical problem, solutions will likely involve new systems. ...
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This research interrogates the discourses that frame our understanding of deepfakes and how they are situated in everyday public conversation. It does so through a qualitative analysis of popular news and magazine outlets. This project analyzes themes in discourse that range from individual threat to societal collapse. This article argues how the deepfake problem discursively framed impacts the solutions proposed for stemming the prevalence of deepfake videos online. That is, if fake videos are framed as a technical problem, solutions will likely involve new systems and tools. If fake videos are framed as a social, cultural, or as an ethical problem, solutions needed will be legal or behavioral ones. As a conclusion, this article suggests that a singular solution is inadequate because of the highly interrelated technical, social, and cultural worlds, in which we live today.
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/ This study investigates the prevalence of news frames in SARS news coverage from the Xinhua News Agency and the Associated Press (AP), as well as whether the frames were predicted by news environment and the SARS timeline. Factor analysis supported four frame dimensions: attribution of responsibility, human interest, economic consequences and severity. Frame prevalence was considered in terms of, first, the story as the unit of analysis and, second, word count as the unit of analysis. For both types of measurement, attribution of responsibility and severity frames were more common in AP. For economic consequences, story frame prevalence was higher in AP, while word frame prevalence was higher in Xinhua. For both types of measurement, economic consequences decreased over time, while attribution of responsibility and severity increased. Attribution of responsibility and human interest frames increased more over time in AP, while the severity frame increased more over time in Xinhua.
Article
This study content analyzed 602 news story abstracts on breast cancer from the three major TV networks during the past three decades (1974 to 2003). The amount of news coverage on breast cancer increased during the time period. Some topics, such as prevention and treatment, increased significantly, whereas other issues, such as surgery and celebrities, decreased. The use of thematic frames and discussion of research developments increased across time, whereas other characteristics of the coverage did not change, such as the dominant citation of medical doctors as sources.
Article
The public debate on obesity will turn on the question of who or what is responsible for causing and curing this emerging epidemic. Previous research suggests that public health problems become amenable to broad policy solutions when those problems can be reframed in systemic terms—specifically, in terms of involuntary risk, universal risk, environmental risk, and knowingly created risk. This article assesses the framing of obesity in news coverage since 1985 to determine whether obesity is being reframed in these terms. The data suggest that a vigorous frame contest is currently under way between arguments emphasizing personal responsibility for health and arguments emphasizing the social environment, including corporate and public policy. The evidence suggests that one of these frame dimensions (environmental risk) has moved decisively toward the systemic pole, while two frame dimensions (involuntary and knowingly created risk) have not moved toward the systemic pole, and the movement of the fourth dimension (risk to everyone) is uncertain.
Article
This research examined news frames in coverage of SARS by newspapers in China and the United States. The assumption was that with the adoption of Western news values and practices, the Chinese press would exhibit news frames similar to those found in Western news. The results showed the presence of economic consequences, responsibility, conflict, leadership, and human-interest news frames in both the U.S. and Chinese newspapers. Depending on the newspaper's country of origin, however, the degree and manner of the frame uses varied.
Article
Media discourse and public opinion are treated as two parallel systems of constructing meaning. This paper explores their relationship by analyzing the discourse on nuclear power in four general audience media: television news coverage, newsmagazine accounts, editorial cartoons, and syndicated opinion columns. The analysis traces the careers of different interpretive packages on nuclear power from 1945 to the present. This media discourse, it is argued, is an essential context for understanding the formation of public opinion on nuclear power. More specifically, it helps to account for such survey results as the decline in support for nuclear power before Three Mile Island, a rebound after a burst of media publicity has died out, the gap between general support for nuclear power and support for a plant in one's own community, and the changed relationship of age to support for nuclear power from 1950 to the present.
Article
This article offers a rhetorical understanding of the practices and influences of news media on democratic citizenship during an environmental conflict. I compared two newspapers' ability to foster and suppress the formation and activation potential of citizens to participate in the decision-making process of a solid waste facility siting. One newspaper used language that fostered the formation of community by overcoming apathy and encouraging residents to act collectively. In contrast, the other newspaper's coverage suppressed the formation of community by reinforcing the belief that residents were powerless against the entrenched economic and political power base. This research also establishes a rationale for why it is important to the discipline to expand the definition of mobilizing information in the news media.
Article
We advance the central proposition of agenda-setting theory - that elements prominent in the mass media's picture of the world influence the salience of those elements in the audience's picture - through the explication of a second level of agenda setting: attribute agenda setting. This preliminary research on candidate images during the 1996 Spanish general election simultaneously examined 2 attribute dimensions - substantive and affective descriptions - to test the hypothesis that media attribute agendas influence the voters' attribute agenda. Empirically, a high degree of correspondence was found between the attribute agendas of 7 different mass media and the voters' attribute agenda for each of the 3 candidates. The median correlation from these 21 tests of the hypothesis is +.72. Sixth-order partial correlations in which the influence of the other 6 mass media are removed from the correlation between a medium's agenda and the voters' agenda for a particular candidate have a median value of +.73. Additional analyses of the attribute agendas of each medium's primary audience in comparison with its principal competitor also yielded evidence of second-level agenda setting. Future research should pursue complex longitudinal designs tracing the impact of media content on voters' images at both the aggregate and individual levels as part of the continuing scholarly dialogue on competing approaches to framing research and attribute agenda setting.
Article
In this study, we examine newspaper coverage of mental illness in children and adults taken from 6 weeks during a 1-year period. Articles were coded for (1) type of article; (2) types of disorders named or described; (3) themes related to crime, attributions of the disorder, treatments, and critiques of the mental health system; and (4) "elements of responsible journalism," including inclusion of perspectives from mental health experts, statistics related to mental illness, referrals to additional sources of information, and avoidance of slang terminology. We examine how these variables differ by the age of the group discussed in the article: children/adolescents and adults/older adults. One thousand two hundred fifty-two articles were coded for these four clusters as well as age of group discussed in the article. Inter-rater correlations of two independent judges were satisfactory for 10% of the stories. Age group comparisons revealed that the child articles contained a significantly higher proportion of feature articles; were significantly more likely to discuss behavior and conduct disorders, and alcohol and drug abuse, attention deficit hyperactivity disorder (ADHD), anxiety disorders, and eating disorders, and to contain themes of causation, treatment, and critiques of the mental health system. The adult articles contained a significantly higher proportion of episodic news stories and were significantly more likely to present themes of dangerousness and crime. Our analysis found that child articles were significantly more likely to incorporate elements of responsible journalism, while adult articles were significantly more likely to use stigmatizing terminology. Our report encourages journalists to develop contextually comprehensive and informative presentations of mental illness and issues surrounding the mental health system for all population groups in order to provide readers with accurate information within the context of general social trends and relevant expert opinion.
Article
Against the backdrop of the sociology of knowledge as a framework, the purposes of this study are threefold: (1) to examine the discourses surrounding the AIDS news in China; (2) to determine how Chinese people with AIDS and the identification of their social groups are covered at the national level; and (3) to discuss the implications of reporting AIDS as official knowledge for a better understanding of the interplay between the mass media and social structure in China today. Findings indicate that as an epidemic, AIDS in China has not only become invisible in the national news, but also constructed as a nonissue devoid of social consequences in public health communication. It is a disease mostly presented in an "us vs. them" news discourse that helps convey the official knowledge as to how AIDS is to be perceived and understood in the country.
Enhancing Africa’s Response to Transnational Crime. ENACTAfrica website
  • Z Donnenfeld
  • J Bello-Schünemann
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Ghana media measurement report: Top TV radio and print outlets in 2017
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The opioid epidemic in the news: Findings form an analysis of Northern California coverage
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Setting the agenda for issues in the 1996 Spanish general elections
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World drug report 2019
Is anyone responsible?: How television frames political issues
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