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Topological and scale-related issues in
Twitter analyses through superimposed
forms of spatial heterogeneity
Goodchild’s notion of leveraging ‘humans-as-sensors’ raised considerable interest in analysing social
media feeds like Twitter. However, from a spatial-methodological point of view, some issues yet remain
largely unaddressed. Some of these issues are related to the uncoordinated acquisition process that is
associated with Twitter feeds, which brings in a new form of heterogeneity. Users unconsciously encode
their habits and spatial perception abilities when tweeting. That, in turn, leads to spatially overlapping
and commingled regimes, which differ from traditional spatially exclusive forms of spatial heterogeneity.
This contribution discusses recent results (Westerholt et al. 2015, Westerholt et al. 2016) regarding the
effects that the abovementioned form of heterogeneity has on spatial autocorrelation, the underlying
characteristic driving spatial and spatiotemporal patterning. The results affect the assessment of spatial
hotspots and correlation-like structures, two major categories of spatial analysis that conceptually stand
for a range of other methodologies. The findings show an increased risk of propagating small-scale
effects to larger investigated scales, type I errors, an intrusion of artificial disturbing spatial processes, a
reduction of the power of statistical tests and increasingly chaotic and unpredictable behaviour of spatial
methods as overlapping effects become more different. In addition, the contribution will, in a more
prospective manner, discuss the potential analysis of an oftentimes unstudied aspect of social media: the
so called “noise.”
References
Westerholt, R., Resch, B., & Zipf, A. (2015). A local scale-sensitive indicator of spatial autocorrelation for
assessing high-and low-value clusters in multiscale datasets. International Journal of
Geographical Information Science, 29 (5), 868-887. doi: 10.1080/13658816.2014.1002499.
Westerholt, R., Steiger, E., Resch, B., & Zipf, A. (2016). Abundant Topological Outliers in Social Media
Data and Their Effect on Spatial Analysis. PLOS ONE, 11 (9), e0162360. doi:
10.1371/journal.pone.0162360.