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Les coopérations pour l’innovation des PME : une investigation par méthode mixte du rôle joué par la localisation et le numérique

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Abstract

La mise en place de coopérations pour l’innovation constitue un réel enjeu pour les entreprises de taille réduite. S’inscrivant dans le champ de l’innovation ouverte, l’article analyse le rôle joué par la localisation et les ressources numériques des PME sur leur profil de coopération pour l’innovation. Ce profil de coopération combine le type de partenaires, leur diversité, mais aussi l’échelle géographique des partenariats. Nous mobilisons une double source de données. Une enquête quantitative nous permet de relier les profils de coopération à la localisation et aux ressources numériques d’un échantillon de 269 PME ; une enquête qualitative menée auprès de 7 PME représentatives des profils identifiés illustre et complète les résultats mis en évidence par l’analyse quantitative. Nous montrons que les profils de coopération pour l’innovation des PME sont plus fortement marqués par leurs pratiques numériques que par leur localisation.

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Firms’ innovativeness and their ICT resources are seen as two factors of firms’ competitiveness. Our research tests these sources of performance in the context of small-and-medium enterprises (SMEs) and examines possible synergies with ICTs supporting innovation. Our research is based on a double empirical investigation : a survey is conducted among firms in the region of Brittany (France), complemented with an online investigation of their financial performance. With a final sample of 1086 firms, we perform an econometric assessment of SMEs performance, explained by their innovativeness, their ICT resources (skills and assets) and the combined effect of their innovativeness supported by ICTs. The interaction variable capturing the combined effect constitutes the major methodological originality of our research. Our investigation shows that ICTs contribute to performance improvement when supporting innovations : SMEs’ innovativeness positively influences performance when it is accompanied by specific investments in ICTs or by more intensive use of existing ICTs in the firm. However, innovativeness and the level of ICT resources have a direct negative effect on SMEs’ financial performance. We discuss these results in the specific SMEs organizational context.
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The determinants of face to face frequency in inter-firm relationships: an empirical analysis This paper seeks to identify the influence of ICT, the nature of knowledge and spatial and non-spatial proximities between the parties on the frequency of face to face interactions in customer-provider relationships. Data come from a 2008 survey of 2000 representative SMEs located in the Brittany Region. The results are not clear about the role of the nature of knowledge, but highlight the importance of the spatial distance between the partners and of ICT which both reduce physical encounters and of several forms of non spatial proximities: if confidence reduces the need for face to face encounters, when partners know each other from a long time they physically meet more frequently. These results underline the social nature of inter-firms relationship and its influence on the need for face to face.
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Spatial proximity is credited with numerous virtues in the economic literature. In particular, for a company to be located near other companies is seen as conducive to the development of business relations. Spatial proximity is also considered to contribute to the quality and efficiency of these relations by facilitating face-to-face meetings that foster the exchange of complex knowledge and, in particular, the emergence of innovation. This article explores the notion of spatial proximity in intercompany relations, its capacity to facilitate exchange, as well as the link with the methods of communication employed (information and communication technologies and face-to-face). It is based on a distinction between real proximity (the spatial distance between firms), perceived proximity (the spatial distance as evaluated by the firm itself) and active proximity (spatial proximity that facilitates the exchanges). The data come from a survey conducted in 2008 with more than 2000 firms located in the Brittany region (France). The findings emphasize the relative nature of the notion of spatial proximity and the distinction in some cases between real and active proximities, and show that the positive perception of the role of spatial proximity is sustained by the increased face-to-face contact it entails.
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There is a consensus in economic geography concerning the positive influence of agglomeration economies on innovation. Usually this is captured through the type of area in which a firm's head office (HO) of the firm is located. But the location of the firm's other units could also have an impact on innovation. This article proposes to construct different spatial profiles of firms, based on the location of their HOs and other units in three distinct types of areas, defined according to their degree of agglomeration. The influence of these firms' spatial profiles on their propensity to innovate and innovation intensity is estimated, controlling for other determinants related to structural characteristics, the firms' relations with outsiders and with their competitive environment. This study uses a sample representative of the French manufacturing firms for the year 2006. The econometric results show various effects of multi-location on firms' innovation and highlight the importance of the units in the overall technological dynamic of firms.
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Qualitative research in economics has traditionally been unimportant compared to quantitative work. Yet there has been a small explosion in use of quantitative approaches in the past 10–15 years, including ‘mixed-methods’ projects which use qualitative and quantitative methods in combination. This paper surveys the growing use of qualitative methods in economics and closely related fields, aiming to provide economists with a useful roadmap through major sets of qualitative methods and how and why they are used. We review the growing body of economic research using qualitative approaches, emphasizing the gains from using qualitative- or mixed-methods over traditional ‘closed-ended’ approaches. It is argued that, although qualitative methods are often portrayed as less reliable, less accurate, less powerful and/or less credible than quantitative methods, in fact, the two sets of methods have their own strengths, and how much can be learned from one type of method or the other depends on specific issues that arise in studying the topic of interest. The central message of the paper is that well-done qualitative work can provide scientifically valuable and intellectually helpful ways of adding to the stock of economic knowledge, especially when applied to research questions for which they are well suited.
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There is a continuous commitment of policymakers in the UK to support innovation in small and medium-sized firms. For these policy initiatives to be successful, an understanding of the factors driving innovation activities is required. In this study, the focus is upon the role that information and communication technologies (ICT) play in the innovation performance of UK small and medium-sized enterprises (SMEs). Using data drawn from the 2004 Annual Small Business Survey (ASBS) database, it is shown that ICT operate primarily as efficiency-enhancing technologies, although specific market-oriented applications (that is, website development) exhibit the potential to create competitive advantage through product innovation.
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Innovations are rarely generated in complete isolation. Due to inherent uncertainty, high knowledge requirements, and high financial investments, many firms search for external partners to develop new products and processes. However, there is an ongoing debate as to whether firms who cooperate with diverse external partners such as suppliers, customers and governmental research institutions see increased innovation performance as compared to firms who cooperate with a less diverse range of collaborators. This paper investigates how diversity in cooperation networks affects firms' innovation performance output as measured by sales share of innovative products. To address this question, the authors analyze a large-scale sample of microdata from Swiss firms from four waves (1999, 2002, 2005, and 2008) of the Swiss innovation survey using panel data analysis. The findings suggest that firms with greater diversity in their cooperation network benefit by generating new product innovations, and that small firms benefit more from diversity of collaborators as compared to other firm sizes. The study further detects a curvilinear relationship between diversity of collaborator types and innovation performance, and emphasizes the importance of appropriate HRM and knowledge management policies and practices to provide firms with an effective mechanism for maximizing benefits from a diversified cooperation network.
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We gather detailed data on organizational practices and information technology (IT) use at 253 firms to examine the hypothesis that external focus—the ability of a firm to detect and therefore respond to changes in its external operating environment—increases returns to IT, especially when combined with decentralized decision making. First, using survey-based measures, we find that external focus is correlated with both organizational decentralization, and IT investment. Second, we find that a cluster of practices including external focus, decentralization, and IT is associated with improved product innovation capabilities. Third, we develop and test a three-way complementarities model that indicates that the combination of external focus, decentralization, and IT is associated with significantly higher productivity in our sample. We also introduce a new set of instrumental variables representing barriers to IT-related organizational change and find that our results are robust when we account for the potential endogeneity of organizational investments. Our results may help explain why firms that operate in information-rich environments such as high-technology clusters or areas with high worker mobility have experienced especially high returns to IT investment and suggest a set of practices that some managers may be able to use to increase their returns from IT investments. This paper was accepted by Sandra Slaughter, information systems.
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In the literature there is a controversy about the relevance of the spatial dimension in innovation collaboration. We examine the link between the spatial composition of group members and group characteristics which are important for performing innovation projects. To this end, we introduce a social-psychological approach to the field of economic geography. The empirical part is a longitudinal study of 49 inter-organisational innovation groups in Germany. We find that the share of regional partners is rather stable after a funded formation stage. Hence, policy measures aiming at inter-regional collaboration have to be employed at an early stage of group development.
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The assumption that geographic proximity between innovating partners is of great importance is widely unquestioned and it has been documented by studies of high-tech areas in advanced countries. Until now, the pattern of cooperation among firms in low- and medium-tech industry in more peripheral locations has not been a subject of study to the same degree. This article sets out to question the rationales behind the territorial innovation theories, and, in particular, their views on the role of the region in the era of globalization. It is found that the regional focus is less fruitful when it comes to explaining the innovation pattern of individual firms today. Notions of proximity are particularly suited for identifying the spatial variety of inter-firm relations, in combination with notions of firm capabilities. Against this background, the article detects the pattern and role of knowledge sourcing of low- and medium-tech firms in a peripheral context of Poland. It sheds light on the capability of firms to source useful knowledge for innovation, and particularly, on the geography of their knowledge sourcing. The analysis shows that the firms are capable of sourcing knowledge in a flexible and complex way, and that a division of labour exists between regional, global and national knowledge sources. Global sources are seen as the most important sources of innovation, while the regional level basically provides a labour market and entrepreneurship. Thus, the research of this article does not support ideas of clustering or local buzz or of perceiving the region as mediator. On the contrary, the research suggests that knowledge sourcing for innovation is global. The theoretical part of the paper is rooted in a critical assessment of the ongoing debate on “proximity”. (A more detailed assessment can be found in a paper by the author presented at the ESF exploratory workshop on “The governance of networks as a determinant of local economic development”, San Sebastian, 16–18 November 2005, and at the Regional Studies International conference on ‘Regional Growth Agendas’ on 28–31 May 2005 in Aalborg University, Denmark.) The empirical focus of the paper is knowledge sourcing strategies at firm level. The empirical part of the paper is based on the analysis of interviews performed at 23 companies in two Polish cities in 2000, 2001 and 2002 (Lorentzen, 2005).
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This paper investigates the role of external relationships as key drivers of small business innovation. An empirical analysis is based on data for approximately 500 small and medium‐sized enterprises (SMEs) in six European countries. The results indicate that innovation performance is higher in SMEs that are proactive in strengthening their relationships with innovative suppliers, users, and customers. Furthermore, the findings of this paper support the view that SMEs will have better new product development results if they improve their relationships with laboratories and research institutes.
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Despite evidence of a positive relationship between information technology (IT) investments and firm performance, results still vary across firms and performance measures. We explore two organizational explanations for this variation: differences in firms' IT investment allocations and their IT capabilities. We develop a theoretical model of IT resources, defined as the combination of specific IT assets and organizational IT capabilities. We argue that investments into different IT assets are guided by firms' strategies (e.g., cost leadership or innovation) and deliver value along performance dimensions consistent with their strategic purpose. We hypothesize that firms derive additional value per IT dollar through a mutually reinforcing system of organizational IT capabilities built on complementary practices and competencies. Empirically, we test the impact of IT assets, IT capabilities, and their combination on four dimensions of firm performance: market valuation, profitability, cost, and innovation. Our results---based on data on IT investment allocations and IT capabilities in 147 U.S. firms from 1999 to 2002---demonstrate that IT investment allocations and organizational IT capabilities drive differences in firm performance. Firms' total IT investment is not associated with performance, but investments in specific IT assets explain performance differences along dimensions consistent with their strategic purpose. In addition, a system of organizational IT capabilities strengthens the performance effects of IT assets and broadens their impact beyond their intended purpose. The results help explain variance in returns to IT capital across firms and expand our understanding of alignment between IT and organizations. We illustrate our findings with examples from a case study of 7-Eleven Japan.
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