India being the fastest growing economy for e‐commerce would likely to generate revenue of USD 120 billion by 2020. The gross merchandise value, mobile phone subscriber and growth rate of internet user are expected to reach at USD 17.8 billion, 1,173.75 million and 889 million in 2020 respectively (CCI, 2020). The rapid growth of e‐commerce retail 60 million per month confirms the speed of the digital market in India. This rapid growth of economy through Digital Market also invites various challenges including high competition, unfair competition practices, abuse of dominant position etc. before the Competition Commission of India (CCI). The participation of the micro small and medium enterprises (MSMEs) in terms of the manufacturing in online sales in India is a challenge in itself. Further, it is also observed that if the growth digital economy is need of the hour than its adverse effect on consumer, competitor and economy cannot be ignored. Hence, the author attempts to trace the issues and challenges dealing with digital economy and the Competition Act, 2002 including the definition of digital market, application of the Act, powers and functions of the CCI and some other relevant and upcoming issues which are also highlighted by the BRICS countries (2019) and the Competition Law Review Committee report (July 26, 2019). The result of this study is relevant for the concerned authority including CCI, National Company Law Appellate Tribunal (NCLAT) and the Ministry of Corporate Affair, Government of India for framing the rules and necessary amendment in the present Act, 2002 to meet the upcoming challenges.