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The monstrous-feminine in the incel imagination: investigating the representation of women as “femoids” on /r/Braincels

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Abstract

This article presents a study of the discourses circulating /r/Braincels, the (now-defunct) forum on Reddit for self-proclaimed “incels,” that bolster the belief in the structural victimisation of men under a purported gynocentric order. Particularly, it uses feminist critical discourse analysis to explore perceptions created by the term “femoid,” a pejorative generated by incels to refer to women. It examines the dehumanising characteristics of “femoid” that construct women as an abject Other—a monstrous-feminine—thereby justifying the violence enacted on them. I demonstrate how, rather than being unique to online spaces, the misogyny expressed on /r/Braincels is linked to and enabled by broader social practices that similarly position women as inferior Others; these attitudes are symptomatic of, not anomalous to, the deeply misogynistic society we live in.

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... 2020a). Indeed, Chang's (2020) analysis of 14 threads on a now-defunct Reddit board for incels details how their ubiquitous use of the term "femoid" (female humanoid or female android) constructs women as objects and facilitates violence and hostility toward women. Accordingly, a community started by a woman for a general experience transitioned into one that is dominated by misogynistic heterosexual men. ...
... Jane (2018Jane ( , 2014 demonstrates that women encounter considerable gender-based "cyberhate" and often have little recourse for reducing social media harassment, while Moloney and Love (2019) detail how men engage in gendertrolling and other forms of online oppression. Incels' participation in and celebration of these misogynistic activities is well-documented, as they harass, degrade, objectify, and encourage violence against women (Chang 2020;Jaki et al. 2019). As we demonstrate below, incels connect these platforms to inceldom. ...
... Incels essentializing discourse on masculinity is employed to both protect and justify misogyny in virtual spaces and beyond. Here, incels are participants in a larger environment of online misogyny, which endorses gender-based hatred (Jane 2018(Jane , 2014, while encouraging objectification (Chang 2020), harassment (Moloney and Love 2018), humiliation (Massanari 2017), and manipulation (Van Valkenburgh 2018) of women. Incels might blame emerging technologies for the inceldom, but their anger is firmly levied against women. ...
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