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Fighting COVID-19 with technology and innovation, evolving and advancing with technological possibilities

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Fighting COVID-19 with technology and innovation, evolving and advancing with technological possibilities

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Various sectors have seen tremendous growth after Covid 19 breakdown. Covid 19 has dramatically changed the way we live and work. It has changed the way business used to run in the past. After outbreak of this pandemic and lockdown in various countries, there has been number of businesses which have moved from offline mode to online mode. The utmost affected businesses were those which run only through offline mode and where the transition from offline to online is not possible. Most of the businesses today are trying to go online where this transition is possible. It is said that 'Necessity is the mother of all inventions'; businesses are coming out with innovative ways to grow and excel. The businesses which have gained the most include OTT (Over the Top) platforms such as Netflix, Amazon Prime, Hotstar etc. Movies are being released directly on these platforms now, which were earlier released on theatres and multiplexes. Lockdown has forced cinema, to down shutters in the wake of pandemic. For film industry to run its business, it must release movies on OTT platform. OTT platform is flourishing whereas multiplexes are tumbling because of the pandemic.The other businesses which boomed are the e-commerce companies such as flipkart, amazon, and grocery online supermarkets such as grofers, big basket etc. as people now prefer to buy online instead of going to the market as a precautionary and safety measure. This is leading to increase in sales of e-commerce companies. This e-commerce boom is affecting offline retail stores. Reliance has launched its online store JioMart in wake of this, taking the advantage of perfect timing. Videoconferencing platforms such as MsTeams, Zoom, Google Meet, Webex etc. are helping people and businesses to remain connected and work from home during lockdown. Education Technology companies such as Amity Future Academy, Byjus, Coursera, Udemy etc. are making online teaching a new normal. We are truly becoming a Digital World after the advent of Covid-19. This paper explores the technological trends during Covid-19 pandemic. Key words: Innovations during pandemic, covid-19 and technology, technological trends in covid-19 era, corona virus innovations, artificial intelligence and covid-19, trends towards digital world, advanced research in technology.
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International Journal of Advanced Research in Engineering and Technology (IJARET)
Volume 11, Issue 7, July 2020, pp. 395-405, Article ID: IJARET_11_07_039
Available online athttp://www.iaeme.com/IJARET/issues.asp?JType=IJARET&VType=11&IType=7
ISSN Print: 0976-6480 and ISSN Online: 0976-6499
DOI: 10.34218/IJARET.11.7.2020.039
© IAEME Publication Scopus Indexed
FIGHTING COVID-19 WITH TECHNOLOGY
AND INNOVATION, EVOLVING AND
ADVANCING WITH TECHNOLOGICAL
POSSIBILITIES
Dr. Navleen Kaur
Associate Professor, Amity International Business School,
Amity University Noida, Uttar Pradesh, India
Supriya Lamba Sahdev
Assistant Professor, Amity International Business School,
Amity University Noida, Uttar Pradesh, India
Vaibhav Chaturvedi
Student, Amity International Business School,
Amity University Noida, Uttar Pradesh, India
Dhruv Rajawat
Student, Amity International Business School,
Amity University Noida, Uttar Pradesh, India
ABSTRACT
Various sectors have seen tremendous growth after Covid 19 breakdown. Covid 19
has dramatically changed the way we live and work. It has changed the way business
used to run in the past. After outbreak of this pandemic and lockdown in various
countries, there has been number of businesses which have moved from offline mode
to online mode. The utmost affected businesses were those which run only through
offline mode and where the transition from offline to online is not possible. Most of the
businesses today are trying to go online where this transition is possible. It is said that
‘Necessity is the mother of all inventions’; businesses are coming out with innovative
ways to grow and excel.
The businesses which have gained the most include OTT (Over the Top) platforms
such as Netflix, Amazon Prime, Hotstar etc. Movies are being released directly on
these platforms now, which were earlier released on theatres and multiplexes.
Lockdown has forced cinema, to down shutters in the wake of pandemic. For film
industry to run its business, it must release movies on OTT platform. OTT platform is
flourishing whereas multiplexes are tumbling because of the pandemic.
Fighting Covid-19 with Technology and Innovation, Evolving and Advancing with Technological
Possibilities
http://www.iaeme.com/IJARET/index.asp 396 editor@iaeme.com
The other businesses which boomed are the e-commerce companies such as
flipkart, amazon, and grocery online supermarkets such as grofers, big basket etc. as
people now prefer to buy online instead of going to the market as a precautionary and
safety measure. This is leading to increase in sales of e-commerce companies. This e-
commerce boom is affecting offline retail stores. Reliance has launched its online
store JioMart in wake of this, taking the advantage of perfect timing.
Videoconferencing platforms such as MsTeams, Zoom, Google Meet, Webex etc.
are helping people and businesses to remain connected and work from home during
lockdown. Education Technology companies such as Amity Future Academy, Byjus,
Coursera, Udemy etc. are making online teaching a new normal.
We are truly becoming a Digital World after the advent of Covid-19. This paper
explores the technological trends during Covid-19 pandemic.
Key words: Innovations during pandemic, covid-19 and technology, technological
trends in covid-19 era, corona virus innovations, artificial intelligence and covid-19,
trends towards digital world, advanced research in technology.
Cite this Article: Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and
Dhruv Rajawat, Fighting Covid-19 with Technology and Innovation, Evolving and
Advancing with Technological Possibilities, International Journal of Advanced
Research in Engineering and Technology, 11(7), 2020, pp. 395-405.
http://www.iaeme.com/IJARET/issues.asp?JType=IJARET&VType=11&IType=7
1. INTRODUCTION
Everything was running smoothly; our lives were on track. The 21st century was blooming
like any other day until we could know our unpredictable future.
An outbreak of novel corona virus (2019-nCoV) began in the city of China, Wuhan which
rapidly spread with confirmed cases in many countries. The virus showed the symptoms of
fatigue, sour throat, high fever etc. Later, travel related transmission were observed in various
countries which raised the situation of global health emergency. Virus spread rapidly across
the countries causing deaths and trauma around the globe. Gradually, it went out of control as
it started spreading by infected humans and surface contact, more and more people went into
quarantine. The symptoms advanced to respiratory illness and lung failure. One by one
countries started shutting themselves from public places to international and domestic
transport, schools, colleges, restaurants, courts, shopping malls, gymnasiums, salons,
everything was evacuated.
The virus expanded wildly throughout the globe that humans were forced to sit home.
Lockdown has been imposed in all the countries it was an emergency protocol which
prevented people from leaving a given area.
The pandemic situation made people live by technology, they started working from home
through web cameras and video conferencing portals. From corporate sectors to judiciary
everyone is working online through technology. Education and learning also took place
through online platforms. Digital technology has brought new innovations in challenging time
Many of us have been already using phones, digital media and other artificial gadgets in
our day to day lives, but during the current scenario of pandemic, technology has become
even more important to us. During the lockdown, everyone tried to abstain from going out
and doing their work, but technology made the work easier and flexible. The economy of the
countries is not dragging to worst situation just because of the new age technology. Many
corporate companies are running online, having their meetings through online portals like
Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and Dhruv Rajawat
http://www.iaeme.com/IJARET/index.asp 397 editor@iaeme.com
Zoom, Microsoft Teams and Google Meet. Education is also not in much trouble due to the
online classes through these portals. On the top of this, plethora of mental health apps are
helping to control anxiety and stress. Many apps have been made to track the health and
situation of COVID -19. The heaviest demand ever in time, has been the increase in demand
of video games, online games. They are finding place in every home. With all this how could
we forget our favorite social media and online streaming services like Netflix, Amazon Prime.
These all upgraded technologies have become the survivor for this challenging situation. They
all have added value not only to professional but personal lives too.
2. INNOVATION IN THE ERA OF COVID-19
Epidemics and pandemics have rooted the world since ages. From H1N1, Ebola, SARS we
have been learning to develop ourselves more with the advent of each outbreak. Technology
couldn‟t vanish the situations but could help in its spreading, empowering and warning
people. There was an increase in the demand of hand sanitizers and masks which led to
immense shortage of the both. So, to fight the shortage new „Automatic Mask Machines'
manufactured masks which were 40% cheaper than imported masks.
Rudhaar a very low-cost ventilator was launched together, by the team of scientists and
engineers in India. Just like Rudhaar, Jeeva Setu ventilator by REVA University was an
innovation. An Indian Navy doctor developed a very low-cost PPE kit “NavRakshak”. These
PPE kits are made of breathable fabric and could be used in hot and humid weather
conditions.
Wireless thermometers which detects the temperature within some distance without
actually touching the people are being seen at offices, airports, hospitals, railway stations and
at other crowded places. Innovation of robotic technology in healthcare system, businesses
etc. is a step forward to fight with the virus. There is no stop in the use of technology and
innovation in the challenging situation of pandemic. This technological advancement has
made us reach to the far better conditions, which would not have been possible without data
science.
Figure 1 Foot pedals in lifts at Thai mall. Figure 2 Hygiene hand that touches elevator button,
ATM, phone screen for you (designed by New York
city paramedic)
Fighting Covid-19 with Technology and Innovation, Evolving and Advancing with Technological
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Figure 3 Forbes Disinfectant enclosures Figure 4 courtesy: freepik.com /Online teaching
3. REVIEW OF LITERATURE
(Mihalis Kritikos, 2020) of the Scientific Foresight Unit (STOA) analysed in detail how ten
different technological domains are helping to fight against the pandemic disease by means of
innovative applications. It sheds light on the main legal and regulatory challenges and on the
key socio-ethical dilemmas that the various uses of these technologies pose when applied in a
public-health emergency context such as the Covid 19 pandemic. (Veena Shenoy, Sheetal
Mahendher, 2020) have found that technology adoption has created the revolution in Indian
higher education. Most of the higher education in Bangalore has widely adopted the
technology and students‟ involvement is more than the regular class engagement. (GEETIKA
SACHDEV, 2020) has discussed that OTT platforms are experiencing high rise in their
demand. A recent report made by Nielsen found that during the lockdown, there was 60% rise
in the amount of content people consumed. Furthermore, according to KPMG report, OTT
consumption in India could start seeing a shift from the mobile screen to the large TV screen
“owing to the lockdown effect with broadband internet”. This COVID-19 situation brought
everyone to Work from home (WFH). All the employees from major sectors are adapting to
this technique. People find it hard to work from home. (P & Shahid, 2020) research is based
on the experience of the people doing WFH. They concluded that the working environment is
a key factor that allows people to work. The willingness depends upon the working
environment. One of the major common factors is family. Some employees were not able to
work when their children and other family members are around. So, keeping factors in mind,
the employers should set up a controlled and supportive environment for the employees to
make them willing to do work from home to get the best outcome from employees. Apart
from the major sectors like tourism, Manufacturing etc., the most affected sector during
COVID-19 is the education sector. Students are in a dilemma that what, when, and how to
study. (Daniel, 2020) gave a solution to this problem i.e., Asynchronous method of learning.
The research done by him shows a positive response as this method is simple for remote
teaching. There are many institutes such as India‟s National Institute of Open Schooling and
The UK Open University who had already started using this technique during the COVID19
pandemic. Institutes, teachers, and students should use more flexible and innovative
techniques to recover the loss done by COVID-19. (Mohammad Bani Younes, Samer Al-
Zoubi Feb 2015) discussed the impact of technology on society, the advanced technology
have wiped the social and moral responsibilities among the society leading to family and
personal problems, health issues like obesity , inactivity, lack of desire to work , increase in
violence and crime rate.
Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and Dhruv Rajawat
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4. RESEARCH METHODOLOGY
The objective of the research is to know the growing trends in technology, its importance in
challenging and difficult times. The research is solely based on both primary (survey) and
secondary (articles, journals, blogs, previous reports) data. The survey was conducted among
221 respondents of all ages, occupations and gender and was centric to Indian nationals. The
survey totally showed that technology has become the absolute way of combating the
situation of pandemic since 2019. From entertainment platforms like Netflix, Amazon Prime
to work and e-learning, people are dependent on new innovations and technology.
5. ANALYSIS & INTERPRETATION
Results from the survey shows that 49% respondents have agreed to the fact that they
are addicted to digital technology/media.
Figure 5 Addiction to Digital Technology/Media
42% respondents spend about 4-8 hours on internet, mobile or digital media on daily
basis.
Figure 6 Usage of Internet, Mobile or Digital Media per day
Yes
49%
No
22%
Maybe
29%
Addiction to Digital Technology/ Media
Yes
No
Maybe
13%
32%
42%
13%
Usage of Internet, Mobile or Digital Media per
day
0-2 hours
2-4 hours
4-8 hours
more than 8 hours
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74% respondents accepted the fact that their life has become more dependable on
digital and social media after the outbreak of Covid-19 however, 14% did not feel the
same. The awful impact of ferocious pandemic embedded terror and fear in the lives
of people and forced them to stay inside which made them addicted to digital
technology.
Figure 7 Dependence on digital technology/media after the outbreak of COVID-19
As the survey was conducted after the outbreak of Covid-19, the statistics shows that
the demand for online video conferencing platforms have increased to the level that
big companies like Microsoft, Zoom, Skype and others are experiencing high traffic
on their apps. Since corporations, enterprises, education institutions are running
through video conferencing platforms so, a question was asked from respondents that
which video conferencing portal they would prefer for their work or personal
entertainment (connecting to families and friends). 32% respondents preferred Zoom,
22% preferred Microsoft Teams followed by Google Meet and Skype with 20% and
12% respectively.
Figure 8 Usage of different video conferencing portals/sites
74%
14%
12%
Dependence on Digital Technology/ Media after
out break of Covid-19
Yes
No
May be
Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and Dhruv Rajawat
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As shown in figure 5, 68% respondents are using e-learning platforms to learn and
explore digitally. Many companies and universities have launched certificate courses
of short duration, to use the lockdown situation judicially. This has led to networking,
along with spread of knowledge.
Figure 9 Usage of e-learning portals/sites
Respondents spend 40% of their time on live streaming platforms like Netflix, Hotstar
etc. 20% of their time is spent on social media while 20% of their time is spent on E-
learning platforms.
Figure 10 Time spent while at home
In the time of pandemic many people are facing ill mental and psychological health.
To combat this situation 47% of respondents have subscribed to motivational videos,
fitness and meditation channels to cope up with mental health and attain peace of mind
during COVID-19.
68%
26%
6%
Usage of E-Learning portals/sites
Yes
No
Maybe
40%
7% 20%
30%
3%
Time spent while at home
Live Streaming
Gaming
E-Learning
Social Media
Others
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Figure 11 Surge in subscription of channels for motivational videos, meditation & fitness
Figure 12
6. FINDINGS
While fighting the novel corona virus, new technology and innovations have evolved.
Countries across globe are advancing with technological possibilities.
With most of the world‟s workforce especially the white-collar workers are working from
home, students are attending online lectures, health ministries and judiciary are having
roundtable conferences while sitting at home, essentials are being delivered at home,
entertainment media is boosting their profit. All thanks to the new tech world which
supported our lives from the novel corona virus. It wasn‟t possible at the time of epidemics in
47%
43%
10%
Surge in subscription for Motivational videos,
Meditation & Fitness channels
Yes
No
Maybe
Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and Dhruv Rajawat
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past as there was no social media, no online portals and even no smart phones, only low speed
internet and other technological appliances, still tech helped that time in detecting and
fighting against the situation.
We are somewhere blessed with the innovations around us which are helping us in making
lemonade from the lemons.
Explosion of Zoom, Microsoft Teams, Google Meet and other online portals
Due to increasing demand of working from home in the pandemic there is an explosion of
demand for communication portals from companies like Zoom, Microsoft Teams, Slack etc.
But these changes are not short term, these crises may change our working in the future. The
“WFH” concept is a boost for all cloud companies and especially the collaboration and
meeting tools. Remote work is the new normal which saves commute time and provide much
more flexibility.
Mental and psychological apps help in reducing stress and anxiety
The widespread coverage of COVID -19 situation and practice of social distancing made
people feel more stressed and anxious. Excess use of smartphones and other digital
appliances are making everyone restless. So, to combat the stress and anxiety there are many
smartphone apps made available. Multiple digital and wellness apps are now open for free
membership. One of them is headspace which provides collection of meditation and mindful
content, especially to fight against COVID -19.
Development of apps to help in detecting Covid-19 symptoms and situations
Many government agencies, universities and companies have launched the apps that are
helping to know the real time situation of COVID-19. These apps also provide us updates
about number of corona virus cases in our surroundings. Aarogya Setu in India and COVID
Symptom Study in UK are the apps provided by the respective government to their natives to
track about the contracted people in their surroundings and the current situation of COVID-
19. These are tracking apps which use the smartphone's GPS and Bluetooth features to track
the coronavirus infection.
Digital and contactless payments
India was advancing towards digital economy especially after demonetization. Digital
payment is a way of making payments through digital modes. It helps in reducing black
money, corruption and is more convenient and easier. Cash may carry the virus within itself,
so many contactless and digital payments apps, cards, electronic wallets are recommended by
the government to reduce the spread of COVID-19. Digital payments allow the individual to
do online money purchases or payments without human interaction.
Distance Learning
The government in mid of March 2020 announced schools and universities closure due to the
increase corona virus risk of impacting the students. Many educational institutions started
with the online learning measures so that the lockdown doesn‟t impact the education of the
students. Many technologies were provided by the private companies to learn digitally
through cloud computing, like enabling of digital conferencing through MS Teams, Zoom etc.
It also included artificial intelligence enabled robotic teachers. Students are provided with
online assessments and projects so to keep them engaged and focused. No geographical
limitations, knowledge learning, interactive sessions etc. are contributing to new age learning.
Fighting Covid-19 with Technology and Innovation, Evolving and Advancing with Technological
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Online Entertainment
Pandemic lead to social distancing and in many cases no human interactions, still the globe is
connected through social media. Families separated from each other could contact easily. It
helped in providing community and emotional support. Instagram, Facebook, Twitter and
YouTube have been entertaining the people all around the globe from providing funny content
to factual information. Most of the importance is gained by online streaming services like
Netflix, Amazon Prime, Hotstar, HBO Go, Hulu, Sling TV etc. There is huge increase in their
demand as they provide endless entertainment through cloud services like online movies, web
series, live TV and many more in reasonable subscriptions. The people are entertained and
engaged and can chill at their homes with families. Over the top services (OTT) are the
emerging platforms which streamed media services through internet directly to the viewers
like Amazon prime. Due to corona virus, government have announced the shutdown of
cinema halls, gyms, swimming pools, malls, restaurants and large gathering places. So, the
launch of new movies is being done through OTT platform.
Fast & Frugal Innovations
There was lack of time and resources to fight against this novel pandemic. Every country tried
to be as innovative as possible. Trains were made hospital wards for patients with COVID-19.
Distilleries have pivoted to produce millions of bottles of hand sanitizers. There were number
of fast and frugal innovations like hand sanitizers, low cost PPE kits, masks at nominal prices
to name a few.
7. CONCLUSION
In this new normal, technology offers solutions to overcome some of the challenges thrown
up by the pandemic. This is the new reality, which is predicting growth in virtual meetings,
online education, artificial intelligence-based communication, rural broadband, IoT solutions,
satellite-based asset tracking solutions, 5G to name a few.
The technology is keeping us connected to our families, offices, friends and near and dear
ones. The challenging situation like pandemics doesn‟t come on one person, it ruins the whole
world. To fight against this situation technology has been one of the most important support
for survival. With the revolution, the way technology is being used in challenging times have
proven to be successful in saving the nation. From entertainment to education it has saved
many lives from depression and despair.
All these trends indicate that communication technology will play a great role in reshaping
a post Covid-19 world. Our data science has proved its importance and vulnerability to make
us survive through difficult situations.
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Geetika Sachdev (2020) The Rise of OTT Platforms During Covid-19 -The Blue Circle, The Blue Circle. Available at: https://thebluecircle.co/2020/05/01/the-rise-of-ott-platforms-duringcovid-19/ (Accessed: 23 July 2020).
Ten technologies to fight coronavirus
  • Mihalis Kritikos
Mihalis Kritikos (2020) "Ten technologies to fight coronavirus", European Parliamentary Research Service. available at: https://www.europarl.europa.eu/RegData/etudes/IDAN/2020/641543/EPRS_IDA(2020)64154