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Proceedings of the 3rd International Conference on Design and Digital Communication, Digicom 2019
Abstract
Digicom – 3rd International Conference on Digital Design and Communication
is organized by the School of Design (ESD) of the Polytechnic
Institute of Cávado and Ave (IPCA) and this was its third edition.
Although Digicom is focused on Communication Design, it is our
concern to promote an open, broad and plural discussion, aggregating
different areas of knowledge; and, by this way, look for interdisciplinary
relationships that contribute to a solid development of designers’
scientific and professional activity.
The event was held at the Gil Vicente Theater in Barcelos on November
15 and 16, 2019 and welcomed four invited speakers:
Heitor Alvelos, PhD Design (Royal College of Art, 2003). MFS (School
of the Art Institute of Chicago, 1992). Professor of Design and New Media
at the University of Porto, where he directs the PhD Program in
Design and ID+ / Unexpected Media Lab. Interests include the lexical
implications of new media, the ecology of perception, and cultural
criminology. Current Chair of the Scientific Board (HSS) at the Foundation
for Science and Technology. Curator, FuturePlaces Medialab for
Citizenship, since 2008. Audiovisual work since 2000 via Touch, Cronica
Electronica, Ash International, 3-33.me and Tapeworm. Alter-egos
include Autodigest and Antifluffy.
Felipe Fiuza has been working for more than 13 years in projects
that promote the connection between people through digital platforms.
He’s had the opportunity to work in an array of industries, for
top brands and ad agencies, with a recent focus on creating lasting
and meaningful digital products. Felipe currently works as a Senior
Product Designer at Spotify where he brings new partnerships to life
for customers and defines a future-looking design strategy for Spotify
Premium, alongside his tech, product, and research counterparts. He
loves bringing people together from different teams and backgrounds,
challenging the norm, pushing the design craft forward, and creating
experiences people love to talk about.
Albert Young Choi is the Founding President of the United Designs
Alliance (UDA), a global design organization. He is also an Honorary
Professor at Shanghai Normal University in China and a professor at
Hanyang University in Korea. Albert had taught design at the University
of North Texas and California State University Fullerton. Before
becoming an educator, he was a designer at COY Los Angeles, a prolific
graphic design firm. He succeeded in design projects for the regional,
national, and global consumers in the USA, Korea, and China. His
other specialty is analyzing and making visual language and culture
through collaborating design, research, and strategy. Many international
design competitions and organizations recognize him. His designs
are permanent collections of the US Library of Congress.
Mafalda Urbano, since 2017, has been leading the Directorate of Intelligence
and Service to the fans of the Portuguese Football Federation,
seeking to deepen the knowledge about the fans and improve their experience
in all fronts, both in the digital and in the stadium. Before
moving to football she made a career in telecommunications, always
linked to the customer area and in particular to loyalty programs. Mafalda
was responsible for the loyalty program of TMN, launched the
area of emotional loyalty and created, in PT Companies, the management
direction of churn. She then switched to Vodafone to work in the
Corporate market. She has led several multidisciplinary teams ranging
from data scientists to product or commercial managers.
The videos and photos of the guest speakers’ communications
from the three Digicom editions are available for free on our website
at digicom.ipca.pt.
In addition to the guest speakers, in this edition, we also had the
opportunity to attend a set of approximately 50 communications,
strictly selected by Digicom’s Scientific Committee, from different researchers
and international designers.
The two day event resulted in extensive debate sessions, where the
participants’ personal and professional perspectives encouraged the
discussion, showing the importance of this kind of events.
The promotion of a panoramic vision of Digital Design and Communication
is a trademark that Digicom has been affirming and intends
to continue to build and consolidate in its upcoming editions.
ResearchGate has not been able to resolve any citations for this publication.
Reflexão sobre as implicações do teatro contemporâneo, a partir das funções do espectador. Diante da vigência da “sociedade do espetáculo”, é desejável que a arte crítica introduza renovados mecanismos de partilha do sensível, promova a horizontalidade das relações, a redistribuição dos lugares comuns e reinstale no espectador o prazer do aprendizado.
Abstract: Reflection on the implications of contemporary theater considering the functions of the spectator. Given the validity of the “society of spectacle”, it is desirable that the critic art introduces renewed mechanisms of sharing the sensitive, promotes horizontal relationships, the redistribution of common places and reinstall in the spectator the pleasure of learning.
Tradução de Daniele Ávila.
The ease of access to information has been influencing consumer decision-making processes in several ways. With regard to tourism, the choice of a travel destination has been recurrently based on the ability of a city position itself as a unique and engaging experience. The emergence of a new traveler profile in addition to a wide range of tourist destinations brought to the destination brand managers the need to provide less obvious perceptions about the territory, which they want to communicate. This paper investigates a possible trend on using storytelling techniques on place branding processes. The study was based on an exploratory research with a multidisciplinary literature, which involved knowledge areas such as design, anthropology, sociology, architecture and urbanism, literature and history. Besides the analysis and the discussion about the information found, a case study is presented, in which it was possible to identify the proposed trend. The theoretical survey reveals storytelling as a still underexplored field in the destination branding practices while the case study indicates operating axes related to cultural tourism and introduces to new ways of perceiving and communicating a city.
A facilidade de acesso à informação vem influenciando os processos de decisão de consumo nas mais diversas áreas. No que diz respeito ao turismo, a escolha do destino de viagem tem sido recorrentemente baseada na capacidade que uma cidade tem de transmitir a promessa de uma experiência única e envolvente. O delinear de um novo perfil de viajante somado a uma grande oferta de destinos turísticos trouxe aos criadores e gestores de marcas de destinos a necessidade de fornecer leituras menos óbvias sobre o território que se quer comunicar. Este artigo busca investigar uma possível tendência de uso deliberado das técnicas narrativas do storytelling e suas formas de conhecer e expressar as experiências vivenciadas em uma cidade para a ressignificação de lugares por meio de técnicas de branding. O estudo partiu de uma pesquisa exploratória, de abordagem qualitativa, amparada em um levantamento bibliográfico multidisciplinar que envolveu áreas do conhecimento como o design, a antropologia, a sociologia, a arquitetura e urbanismo, literatura e história. Além da análise e diálogo entre as informações encontradas, é apresentado o estudo do caso "Roteiros Literários", no qual foi possível identificar a tendência proposta. A revisão bibliográfica revela o storytelling como um campo ainda pouco explorado nas práticas de branding de destinos, enquanto o estudo de caso aponta eixos de exploração em relação ao turismo cultural e abre caminhos para novas maneiras de perceber e comunicar a cidade. Palavras-chave: branding de destino; storytelling; turismo.
The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics, Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily Kos, Instapundit, Michelle Malkin, and Wonkette--he shows the degree to which blogs influence the traditional news media. Specifically, he compares the content of these blogs to four leading newspapers noted for their political coverage: The Washington Post, The New York Times, The Wall Street Journal, and The Washington Times. He explains how political journalists at these papers use blogs to inform their reportage and analyzes general attitudes about the role of blogs in journalism. Drawing on a national survey of political blog readers, Davis concludes with a novel assessment of the blog audience. Compact, accessible, and well-researched, Typing Politics will be an invaluable contribution to the literature on a phenomenon that has reshaped the landscape of political communication.
Has the cell phone forever changed the way people communicate? The mobile phone is used for "real time" coordination while on the run, adolescents use it to manage their freedom, and teens "text" to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places.
Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years.
This paper presents the uses and effect of mobile application in individuals, business and social area. The world is humming to the tune of mobile apps where there is a solution for anything and everything with Smartphone. The technological innovation by the various Mobile App Development Companies suggests that as more and more people are getting addicted to mobile apps to fulfill so many requirements while on the move, life has become so easier. The competitive market demands upgradation of the apps and the new improved features so as to give the best advantage to the end user. This paper demonstrates that how individual mobile user facilitate using mobile application and the popularity of the mobile application. Here we are presenting the consequence of mobile application in business sector. Different statistical data of the past and present situation of mobile application from different parts of the world has been presented here to express the impact. This paper also presents some effect of mobile application on society from the ethical perspective.
A questão da Arte da Memória, e de sua relação com uma abordagem espacial, bem como o resgate dessa Arte como referência para projetos contemporâneos são centrais em nossa pesquisa. Para tanto, faz-se necessário entender o caminho que a Arte da Memória percorreu, desde o seu surgimento, até os dias atuais. Com isso, tentaremos responder: quais foram suas origens? Como se deu sua relação com os espaços, com a Arquitetura? Numa tentativa de responder a essas questões, nos propomos, neste artigo, a apresentar a Arte da Memória, desde suas origens, como mnemônica ou técnica de memorização, e seu entendimento enquanto “Arte”. Essa construção representa o embasamento, os pilares de uma construção que se inicia na Antiguidade Clássica, com o “efeito Simônides” e os modelos mentais (virtuais) de memorização, seguindo pela Idade Média, onde esses modelos passam a ser construídos, se materializam, sob os preceitos da Arquitetura Gótica. Com essa construção, pretendemos fornecer as bases para o entendimento da Arte da memória e seus desdobramentos no Renascimento em direção a uma apropriação contemporânea da Arte da Memória.