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La motivación de las mujeres en el desarrollo de emprendimientos rurales y toma de decisiones y la relación con su satisfacción

DOI:10.3917/resg.135.0057
Authors:
Oscar Adán Gonzalez Colunga at Autonomous University of Tamaulipas
Oscar Adán Gonzalez Colunga
Ana Luz Zorrilla del Castillo at Autonomous University of Tamaulipas
Ana Luz Zorrilla del Castillo
Osvaldo García Mata at Autonomous University of Tamaulipas. México
Osvaldo García Mata
  • Autonomous University of Tamaulipas. México
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Abstract

This paper describes a correlational analysis that measures the relationship between two variables. The first refers to the reasons that motivate a rural woman to become an entrepreneur and how she perceives them regarding her satisfaction. The second aims to determine the factors that influence her decisions as independent of her satisfaction. Rural female entrepreneurs are not obsessed with making their enterprise a source of admiration, since they do it essentially to satisfy economic needs and improve their personal and family life. The improvement arises as a result of the autonomy to make decisions. This allowed them to self-generate empowerment, vital for the harmonious development of their activities.
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González Colunga, O., Zorrilla del Castillo, A. & García Mata, O. (2019). La motivación de las mujeres
en el desarrollo de emprendimientos rurales y toma de decisiones y la relación con su satisfacción.
Recherches en Sciences de Gestion, 135, 57-77. https://doi.org/10.3917/resg.135.0057
González Colunga, O., Zorrilla del Castillo, A. & García Mata, O. (2019). La motivación de las mujeres
en el desarrollo de emprendimientos rurales y toma de decisiones y la relación con su satisfacción.
Recherches en Sciences de Gestion, 135, 57-77. https://doi.org/10.3917/resg.135.0057
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