... The nature of competitive advantage Dynamic Capabilities (Williamson,P.J., 2016), (Čirjevskis,A., 2017), (Costa, J.H.P., Pereira, Y.V., 2019), (Alomari, K, et al., 2023), ( (Pham, C.T.A, et al., 2022), (Popova, L.V., 2019), (Williamson, P.J., 2016), (Kovač, I Basić, A., 2020), (Karmanova, T.E, et al., 2018), (Paoloni, M, et al., 2020) Red Competitive Advantage Strategy Sustainability (Dobrovolskienė,N.,Ta mošiūnienė, R., 2016), (Diez-Martin, F., et all., 2019), (Husgafvel, R., et al., 2018), (Girdwichai, L., et all., 2019), (Narayan, R., Tidström, A., 2020), (Acciarini, C., et al., 2022), (Korucuk, S., et al., 2023), (Villa, C.F.H., et al., 2022), (Fulconis, F., et al., 2019), ( Fulconis, F., et al., 2019), (Kotze, R., Hofmeyr, K., 2022) Social Capital (Alomari, K., et al., 2023), (Kotze, R., Hofmeyr, K., 2022) Circular Economy (Husgafvel, R. et all., 2018), (Fulconis, F., et al., 2019) Green Determinants (Liqi, Y. et all., 2023), (Mello, M.M.M, et al., 2021), (Wu, M., Kong, K. et al., 2021), (Khurshid, M.A., et al., 2022), (Barauskaite, G., Streimikiene, D., et all., 2021) • (Zheng, Q, et all., 2018), (Khurshid, M.A.et all, 2022) ...