Article

Instagram photo sharing and its relationships with social rewards and well‐being

Wiley
Human Behavior and Emerging Technologies
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Abstract

Photo sharing is one of the most popular online activities and prior research has revealed conflicting findings regarding its relationships with well‐being. While a number of studies have found sharing photos improves well‐being, other studies have found that photo sharing actually worsens well‐being. This research examined the relationship between well‐being and social rewards generated from sharing different types of photos on the most used online photo sharing platform, Instagram. Our research focused on the active sharing of photos on Instagram rather than the passive consumption of photos, so the relationship with well‐being could be better understood. Our research also differentiated between sharing photos of oneself and other photos and investigated the difference between positive and negative social rewards to understand their relationships with well‐being. These aspects have not been previously explored. Results from an online survey of 373 participants found that online social rewards of likes and positive comments was correlated with well‐being. Well‐being was significantly correlated with sharing photos of oneself as compared with other types of photos. Social rewards satisfaction was significantly correlated with well‐being and was found to be a predictor of well‐being, which suggests satisfaction of online interactions is associated with well‐being. One obvious implication for social media design and policy would be to provide additional facilities for allowing ease of sharing photos that maximize social rewards and satisfaction levels. Social media providers could enable users to monitor their well‐being levels to maximize their satisfaction with social rewards so as to improve their well‐being levels.

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... For example, likes are perceived as social support by social media users [34], and receiving a higher number of likes on a social media post has been linked to higher self-esteem [35,36]. Specific to Instagram users, when people receive more positive social rewards (i.e., number of likes and positive comments) on the app, they report greater subjective well-being [37]. Given humans' innate need for social interactions [5], such inbound communications are an important aspect of online social interaction which may account for differential associations with subjective well-being. ...
... Additionally, literature considering the active/passive dichotomy often contains poor conceptualizations and inconsistent measurement [32], as well as a disproportionate focus on Facebook use [33]. Moreover, the active/passive dichotomy, as currently investigated, fails to account for two specific aspects of social media use: receiving communications and monitoring of personal content, both of which have been related to individuals' well-being [37,41]. To address these issues, the aim of the present study was to assess subjective well-being in emerging adults and associate it with objective observational data of their Instagram use. ...
... Selfie images are characterized as photos taken of oneself and uploaded to a social media platform [43]. Posting of selfies on Instagram specifically has increased across time [44], with 85% of all shared images on the platform consisting of selfies [37]. Selfie posts have also been found to generate 1.1 to 3.2 times more follower reactions (likes and comments) than non-selfie posts [44]. ...
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NHS Health Scotland. (2016). Warwick-Edinburgh Mental Well-being Scale (WEMWBS), User Guide -Version 2 [Guide]. Retrieved from https:// warwick.ac.uk/fac/sci/med/research/platform/wemwbs/researchers/ userguide/wemwbs_user_guide_jp_02.02.16.pdf.
The use of social media vs the security of person - A research
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