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International Journal of Future Generation Communication and Networking
Vol. 13, No. 2, 2020 pp.1449-1452
1449
ISSN: 2233-7857 IJFGCN
Copyright 2020 SERSC
E-commerce trends during COVID-19 Pandemic
Anam Bhatti1, Hamza Akram2, Hafiz Muhammad Basit3, Ahmed Usman Khan4, Syeda Mahwish Raza
Naqvi5, Muhammad Bilal6
Faculty of Business Administration Ilma University Karachi1
Faculty of Business Management University of Sialkot2
Superior University Lahore3,4,5,6
Abstract
The Coronavirus intensely transformed the global trends. These variations causative to the high inadvertent
and secondary funds that reflected for this virus. In this article determined the ecommerce trends in
coronavirus predicament as well as how imminent progress in e-commerce that might affect consumer
behavior in future. This article examines that e-commerce grew due to coronavirus. E-commerce is become
a substitute source and considered top in this condition, and e-retailers provides goods that usually
consumers bought in superstore traditionally. Coronavirus impact on whole e-commerce. Meanwhile, we
want to comprehend their efficacy to stability both cost and benefits as well connected actions in coming
upcoming.
Keyword: COVID-19, E-commerce
INTRODUCTION
Coronavirus are group of viruses that basis minor illness and certain type of virus can infect the lower
airway, and commencing severe illness such as, pneumonia, bronchitis. People infected with this virus can
contagions are serious and innocuous. World Health Organization (WHO, 2019) There are several
pandemics in the history that has cause the change human life. COVID-19 has initiated on 12 December in
Wuhan city of China, and it was noticed that people are infected by pneumonia by illusory link to a shop
that retails fresh sea food to people. Within week millions of people infected with this virus in China.
Furthermore, at the present time 205 countries are infected with this virus and their economies. It is a
challenging situation for global and it effects the e-commerce trends (Nakhate & Jain, 2020; Whiteford,
2020). According world health organization WHO (2020) 6,366,788 have confirmed cases in which
383,262 deaths, furthermore details of the coronavirus is that in America 3,022,824, Europe 2,191,614,
Eastern Mediterranean 552,497, South East Asia, 296, 620, Western Pacific, 186, 853, and Africa 115, 639
as shown in fig.1.
Fig.1. WHO (2020)
International Journal of Future Generation Communication and Networking
Vol. 13, No. 2, 2020 pp.1449-1452
1450
ISSN: 2233-7857 IJFGCN
Copyright 2020 SERSC
Coronavirus drastically changes the global trends. A rapid change has occurred in every business. It has
changed the behaviour of human, nature of trading, business and even the way of life. It spread the scares
among people they avoid to interact with others.
E-commerce and COVID-19
Coronavirus impact the whole e-commerce of the world; it has changed the nature of business. According
to research 52% of consumers avoiding to go brick and mortar shopping and crowded areas. Furthermore,
36% avoiding brick and mortar shopping until they get coronavirus vaccine.
Coronavirus effects different on different nature of products, means the impact of COVID-19 on several
product is very high and on some product less impact (Andrienko, 2020). Overall sale of e-commerce
increases because of this virus, people avoiding to go out, keeping social distance and buying from home,
working from home such as Walmart grocery e-commerce increases 74%. Moreover, the media usage also
increased in this time and Facebook, google update their features to connect more people in single time
such as Facebook introduce messenger for 44 people that is competing to Zoom. Similarly, Google also
launched updated version (Sarah Davis, 2020). Top ten retail of e-commerce in pandemic is below
Top retail e-commerce websites in pandemic
Sr.no
Retail website
Millions
1
Amazon.com
4059M
2
Ebay.com
1227M
3
Rakuten.co.jp
804M
4
Samsung.com
648M
5
Walmart.com
614M
6
Appel.com
562M
7
Aliexpress.com
532M
8
Etsy.com
395M
9
Homedepot.com
292M
10
Allegro.pl
272M
(Andrienko, 2020)
Mostly buying products during pandemic are toilet paper, disposable gloves, freezer, bidet, kettlebells,
bread machine, paint by numbers, puzzle, peloton, coloring book, air purifier, treadmill, stationary bike,
yoga mat, refrigerator, exercise ball and exercise equipment (Andrienko, 2020). E-commerce has increased
the buyers in developed countries even in developing countries, such as Malaysia, Singapore, Thailand, and
Pakistan. In Pakistan e-commerce was started in 2000’s but very poor, just 3% of whole population was
buying online (Bhatti, 2018; Bhatti, Saad, & Gbadebo, 2018; Bhatti, Saad, & Salimon, 2019; Rehman,
2018). but now in pandemic it is reported that e-commerce in Pakistan increasing by 10% in daily record,
and 15% raise in internet users. 30-40% surge the demands of products. For quick service food panda is
launched to provide easiness to people. It is good hope for Pakistan in term of e-commerce that e-commerce
trend is move upward (Abdullah Niazi, 2020).
International Journal of Future Generation Communication and Networking
Vol. 13, No. 2, 2020 pp.1449-1452
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ISSN: 2233-7857 IJFGCN
Copyright 2020 SERSC
(Jones, 2020)
Retail sales of e-commerce shows that COVID-19 has significant impact on e-commerce and its sales are
expected to reach $6.5 trillion by 2023 (Jones, 2020). Furthermore, there are many products that
significantly impacted by virus such as disposable gloves, cough and cold, bread machine, soups, dried
grains and rice, packaged food, fruits cups, weight training, milk and cream, dishwashing supplies, paper
towel, hand soaps and sanitizer, pasta, vegetables, flour, facial tissues and allergy medicine and many more.
On the other hand, the products that declines by coronavirus are luggage and suitcase, briefcase, cameras,
men’s swimwear, women swimwear, bridle dress, men formal dress, gym bags, rash guards, boys, athletic
shoes, toys, lunch boxes, wallets, watches, girl’s jackets and coats, boy’s top’s and caps etc.
Discussion
COVID-19 has significant impact on e-commerce of the world and in some cases negative impact but
overall e-commerce is growing rapidly because of virus. Coronavirus compelled to customers to use internet
and make it habit in their daily routine (Abiad, Arao, & Dagli, 2020). Furthermore, many challenges facing
by retailers in e-commerce, such as extend the delivery time, difficulty face during movement control, social
distance and lockdown (Hasanat et al., 2020). The process of shipment and supply is quite slow now, but
still people buying because they do not have another alternative. Hence, people moving towards technology
due to virus.
Furthermore, some products are very high in demand in market. Even retailers cannot fulfill the customer’s
demands such as hand sanitizers, toilet papers, disposable gloves, grocery, and dairy products. On the other
hand, negative effect of COVID-19 on tourism industry, flights are in loss, international trading is very
slow and stuck in their position.
Conclusion
In this article, we have review and deliberate disparagingly China’s COVID-19 outbreak. We are primarily
interested in how coronavirus spread and effects the e-commerce of not only china rather it effects globally.
Awareness almost this topic can countersign better information in people and deliberation to how e-
commerce, business, and economies of countries effected by coronavirus. how e-commerce provides
International Journal of Future Generation Communication and Networking
Vol. 13, No. 2, 2020 pp.1449-1452
1452
ISSN: 2233-7857 IJFGCN
Copyright 2020 SERSC
alternative way to people to meet their demands. E-commerce enhanced by COVID-19. How it impacted
e-commerce will be encouraging other researchers to investigate more deeply in this area such as e-
commerce trends how changed by corona and future trends.
References
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e-commerces-time-to-shine-but-will-it-last/
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developing Asia.
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https://www.semrush.com/blog/ecommerce-covid-19/
4. Bhatti, A. (2018). Consumer Purchase Intention Effect on Online Shopping Behavior with the
Moderating Role of Attitude. Internat. J. Academic Management Sci. Res.(IJAMSR), 2(7), 44-50.
5. Bhatti, A., Saad, S., & Gbadebo, S. M. (2018). Convenience Risk, Product Risk, and Perceived
Risk Influence on Online Shopping: Moderating Effect of Attitude. Science Arena Publications
International journal of Business Management, 3(2), 1-11.
6. Bhatti, A., Saad, S., & Salimon, M. G. (2019). The Influence of Risks on Online Shopping
Behaviour in Pakistan.
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Impact of Coronavirus (Covid-19) on E-Business in Malaysia. Asian Journal of Multidisciplinary
Studies, 3(1), 85-90.
8. Jones, K. (2020). COVID-19The Pandemic Economy: What are Shoppers Buying Online During
COVID-19? , from https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-
19/
9. Nakhate, S. B., & Jain, N. (2020). The Effect of Coronavirus on E Commerce. Studies in Indian
Place Names, 40(68), 516-518.
10. Rehman, S. (2018). Impact of financial risk, privacy risk, convenience, and trust on online shopping
with mediating role of consumer purchase intention in Pakistan. International Journal of Academic
Multidisciplinary Research, 2, 27-34.
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12. Whiteford, A. (2020). Symptoms of coronavirus in e-commerce.
13. WHO. (2019). World Health Organization.
14. WHO. (2020). WHO Coronavirus Disease (COVID-19) Dashboard. from
https://covid19.who.int/?gclid=Cj0KCQjwlN32BRCCARIsADZ-
J4tDVWHqQL9yBFUzWD0LWrjnPdI3zlwZrPjcKdhYUIIJlJ9Htzel1TQaAjpIEALw_wcB
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The pandemic is e-commerce's time to shine
  • Abdullah Niazi
  • Ariba Shahid
  • Hassan Naqvi
Abdullah Niazi, M. A., Ariba Shahid,Hassan Naqvi. (2020). The pandemic is e-commerce's time to shine. But will it last?, from https://profit.pakistantoday.com.pk/2020/05/04/the-pandemic-ise-commerces-time-to-shine-but-will-it-last/
Ecommerce & Consumer Trends During Coronavirus
  • O Andrienko
Andrienko, O. (2020). Ecommerce & Consumer Trends During Coronavirus. from https://www.semrush.com/blog/ecommerce-covid-19/
Consumer Purchase Intention Effect on Online Shopping Behavior with the Moderating Role of Attitude
  • A Bhatti
Bhatti, A. (2018). Consumer Purchase Intention Effect on Online Shopping Behavior with the Moderating Role of Attitude. Internat. J. Academic Management Sci. Res.(IJAMSR), 2(7), 44-50.
Convenience Risk, Product Risk, and Perceived Risk Influence on Online Shopping: Moderating Effect of Attitude
  • A Bhatti
  • S Saad
  • S M Gbadebo
Bhatti, A., Saad, S., & Gbadebo, S. M. (2018). Convenience Risk, Product Risk, and Perceived Risk Influence on Online Shopping: Moderating Effect of Attitude. Science Arena Publications International journal of Business Management, 3(2), 1-11.
The Influence of Risks on Online Shopping Behaviour in Pakistan
  • A Bhatti
  • S Saad
  • M G Salimon
Bhatti, A., Saad, S., & Salimon, M. G. (2019). The Influence of Risks on Online Shopping Behaviour in Pakistan.
COVID-19The Pandemic Economy: What are Shoppers Buying Online During COVID-19?
  • K Jones
Jones, K. (2020). COVID-19The Pandemic Economy: What are Shoppers Buying Online During COVID-19?, from https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-19/
The Effect of Coronavirus on E Commerce
  • S B Nakhate
  • N Jain
Nakhate, S. B., & Jain, N. (2020). The Effect of Coronavirus on E Commerce. Studies in Indian Place Names, 40(68), 516-518.