Qualitative methods have played and are likely to continue to play an important role in scholarship on organizational development and change. One key data source dominates all others, however, in the qualitative lexicon: the one-on-one interview. This has become so common as to seem almost banal and taken for granted. And yet, the interview is actually a very complex phenomenon where many different things may be going on. This essay attempts to elucidate some of this complexity by identifying five different genres of interviewing, each with its specific ontological assumptions and purposes. We identify and illustrate specific techniques and practices associated with each genre, and offer suggestions for further development, while inviting researchers to think through more carefully what interviews can and cannot deliver, and how they can be made meaningful.