What Makes You Bike? Exploring Persuasive Strategies to Encourage Low-Energy Mobility
... Examples for this type of features are: interactive tools like messaging and chats with other users, user groups, social media sharing functions, rankings, the possibility to follow and mentoring functions (Mylonopoulou et al. 2018). Wunsch et al. (2015) implemented persuasive strategies in order to encourage biking as lowenergy mode of transportation by utilizing recognition (awards based on the number of bike rides), competition (email updates with a leaderboard), cooperation (collective goals), and social comparison (options to compare the number of bike rides with others). They observed an increase in bike sharing for participants receiving the intervention as compared to the control group (Wunsch et al. 2015). ...
... Wunsch et al. (2015) implemented persuasive strategies in order to encourage biking as lowenergy mode of transportation by utilizing recognition (awards based on the number of bike rides), competition (email updates with a leaderboard), cooperation (collective goals), and social comparison (options to compare the number of bike rides with others). They observed an increase in bike sharing for participants receiving the intervention as compared to the control group (Wunsch et al. 2015). ...
... Examples for this type of features are: interactive tools like messaging and chats with other users, user groups, social media sharing functions, rankings, the possibility to follow and mentoring functions (Mylonopoulou et al. 2018). Wunsch et al. (2015) implemented persuasive strategies in order to encourage biking as lowenergy mode of transportation by utilizing recognition (awards based on the number of bike rides), competition (email updates with a leaderboard), cooperation (collective goals), and social comparison (options to compare the number of bike rides with others). They observed an increase in bike sharing for participants receiving the intervention as compared to the control group (Wunsch et al. 2015). ...
... Wunsch et al. (2015) implemented persuasive strategies in order to encourage biking as lowenergy mode of transportation by utilizing recognition (awards based on the number of bike rides), competition (email updates with a leaderboard), cooperation (collective goals), and social comparison (options to compare the number of bike rides with others). They observed an increase in bike sharing for participants receiving the intervention as compared to the control group (Wunsch et al. 2015). ...
The aim of this chapter is to introduce and describe how digital technologies, in particular smartphones, can be used in research in two areas, namely (i) to conduct personality assessment and (ii) to assess and promote physical activity. This area of research is very timely, because it demonstrates how the ubiquitously available smartphone technology—next to its known advantages in day-to-day life—can provide insights into many variables, relevant for psycho-social research, beyond what is possible within the classic spectrum of self-report inventories and laboratory experiments. The present chapter gives a brief overview on first empirical studies and discusses both opportunities and challenges in this rapidly developing research area. Please note that the personality part of this chapter in the second edition has been slightly updated.
... For example, studies analyzed the effects of defaults to promote green online product purchases (Taube & Vetter, 2019) or energy savings (Loock et al., 2013). In the mobility context, defaults have been used to raise travelers' awareness of the environmental impact of their transportation choices (Froehlich et al., 2010;Sanguinetti et al., 2017), rethink their transportation habits (Anagnostopoulou et al., 2020), and reduce private car use (Lieberoth et al., 2018;Wunsch et al., 2015). Moreover, Székely et al. (2016) used default settings to encourage carbon offset payments for flight bookings successfully. ...
The urgency of global climate change is becoming increasingly evident, but prevailing mobility patterns in developed countries still cause severe environmental damage. Therefore, developed countries need to change their mobility patterns fundamentally, such as modal changes to public transportation instead of private car use. Digital nudging in digital mobility applications is a novel and promising way to influence modal changes to public transportation. In this study, we conduct an online experiment with 183 participants who are being nudged toward public transportation trip options. Our results show that combining two different digital nudges significantly affects the choice of public transportation options. By contrast, single nudges do not significantly change the choice of public transportation trips. With our findings, we contribute to the research stream of digital nudging and the transportation literature and provide insights for practice to address the adverse effects of current mobility patterns.
At a time, in which people are more and more suffering from lifestyle-related diseases such as cardiovascular diseases, diabetes, or obesity, changing health behavior and preserving a healthy lifestyle are salient factors of any public health effort. Hence, research on predictors and pathways of health behavior change is increasingly important. Following this, new ways of implementing behavior change interventions become possible based on internet technologies, allowing for technological approaches to foster behavior change. Such union of media informatics and psychology is denoted as persuasive design and refers to all technological intervention components, which help people to take, regularly use and re-take (after relapses into unwanted behavior) interventions. Along this trend, the present chapter introduces (1) theories of health behavior change and summarizes (2) present persuasive design approaches, thereby ending with (3) future directions in the field.KeywordsPersuasive designHealth behavior changee-healthLifestyle interventions
Urban mobility is a challenge in cities undergoing growing urbanisation, requiring a shift in behaviour towards more sustainable means of transportation. To investigate how technology can mediate the process of behaviour change, particularly in the context of smart cities, this paper presents a systematic literature review. Three areas are of interest: the utilised technology, behaviour change strategies, and citizen participation in the development process. A total of 14 different applications were included in the final review. The findings show that mobile devices are being prevalently used, persuasive strategies are foremost mentioned, and end-user involvement is happening late in the development process, serving primarily testing purposes. This points out that there are still various unexplored possibilities. It is suggested that future research should explore opportunities stemming from ubiquitous technology, employ behaviour change strategies grounded in reflective learning, and promote citizen involvement with participatory methods.
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