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Open Access: The Audience-Oriented Editor
Data for this study were collected by interviewing full-time media professionals who worked for an online lifestyle channel of a private media company in China. Role conflicts these professionals faced during the transition from traditional journalism to new media were explored. Results indicated that the media professionals were experiencing role discrepancies related to their professional ideals and practice. To mitigate such role conflicts, the professionals adopted assimilation, appropriation, and exit as three main role negotiation strategies. Theoretical and practical implications were discussed.
La masificación de plataformas de streaming, específicamente Netflix, ha modificado las formas de consumo de una audiencia cada vez más activa y empoderada a la hora de elegir cómo, cuándo y qué contenido ver. Este patrón de comportamiento ha generado que se exploren nuevos mecanismos para conocer con mayor detalle y profundidad las motivaciones y emociones que tienen las personas cuando se enfrentan a contenidos y plataformas audiovisuales. La medición del engagement ofrece información adecuada para predecir esos comportamientos que condicionan el consumo, así como algunas características que provocan fidelidad hacia una marca y la disposición por un servicio. Este trabajo describe, a través de un análisis cuantitativo factorial, las experiencias de engagement que 574 millennials mexicanos tienen al usar Netflix. Se logró establecer que al usar Netflix sobresalen experiencias relacionadas con la socialización, entretenimiento y reflexión frente a nuevos temas. Lo que indicaría que más allá del ocio, genera otro tipo de atributos a los que típicamente se le asocian.
The shift toward digital distribution has led newspapers to adopt data collection and sharing practices with unexplored ethical consequences. Analysis of the privacy policies of the 15 largest U.S. newspapers reveals what is permitted with regard to the capture of newsreader data and the sharing of such data with advertisers, affiliated companies, and social media. These practices and the related news metrics and analytics are critiqued in light of journalism’s democratic role and traditional support of citizenship. The conclusion offers six recommendations to begin to address these ethical dilemmas through greater transparency and more reader control over data handling.
The editor has often been hidden in scholarship under the catch-all term of ‘journalist’. Yet the roles of editor and reporter, while overlapping, are distinct. That distinction is essential to make because the editorial function is one of the defining characteristics of news journalism that separates it from ‘interloper media’ such as blogs, public relations (PR), government missives and citizen journalism. Editors are a marker of quality control which legitimises news journalism. This article scrutinises the editor as one who negotiates among four groups with distinct values: the audience, the organisation, journalism as practice, and society. Editor-centric analysis examines how individuals in editorial systems negotiate diverse elements of a fragmented phenomenon which is routinely unified under the banner of ‘journalism’. Clearer assessment of the editor thus allows for richer assessment of what is – and what is not – journalism. It directs discourse rooted in experience and ideology to legitimate journalism as a cultural form, leading consideration of how editor-centric study can be applied empirically.
The deployment of various forms of AI, most notably of machine learning algorithms, radically transforms many domains of social life. In this paper we focus on the news industry, where different algorithms are used to customize news offerings to increasingly specific audience preferences. While this personalization of news enables media organizations to be more receptive to their audience, it can be questioned whether current deployments of algorithmic news recommenders (ANR) live up to their emancipatory promise. Like in various other domains, people have little knowledge of what personal data is used and how such algorithmic curation comes about, let alone that they have any concrete ways to influence these data-driven processes. Instead of going down the intricate avenue of trying to make ANR more transparent, we explore in this article ways to give people more influence over the information news recommendation algorithms provide by thinking about and enabling possibilities to express voice . After differentiating four ideal typical modalities of expressing voice (alternation, awareness, adjustment and obfuscation) which are illustrated with currently existing empirical examples, we present and argue for algorithmic recommender personae as a way for people to take more control over the algorithms that curate people's news provision.
This article is part of a theme issue ‘Governing artificial intelligence: ethical, legal, and technical opportunities and challenges’.
How are transformations in newswork intersecting with changes in the monitoring of reader behavior and new technologies of audience measurement? How, in short, are journalistic ‘visions of the audience’ shifting in the online era, and how are they enabling particular editorial practices? This article explores a provocative tension between the now common rhetorical invocation of the news audience as a ‘productive and generative’ entity, and the simultaneous, increasingly common institutional reduction of the audience to a quantifiable, rationalizable, largely consumptive aggregate. The first half of article reviews the literature on the relationship between audience understanding and newsroom practices. The second half of the article is comprised of an ethnographic analysis of the manner by which increasingly prominent and widespread techniques of audience measurement and quantification interact with the newsroom rhetoric of the active, generative audience. The article concludes with some thoughts regarding the role played by audience quantification and rationalization in shifting newswork practices. It argues that the underlying rhetoric of the active audience can be seen as laying the groundwork for a vision of the professional reporter that is less autonomous in his or her news decisions and increasingly reliant on audience metrics as a supplement to news judgment.