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University Mergers: New Strategies for Higher Education Institutions

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The purpose of this paper is to examine university mergers, their motives, problems and challenges that emerge during process implementation, as well as their effects. Research results have shown that rarely there is one motive for merging insititutions of higher education, but there are, most often, multiple motives. Furthermore, research results have shown that the efficiency of university mergers is different and that more successful mergers among institutions of different sizes, as well as among complementary institutions. Additionaly, research results have shown that the most important challenge related to the implementation of university mergers refers to the conservatism of traditional academic cultures and the existence of strong employee resistance toward change. Finally, research results have shown that the key factors of the success of university mergers are successful management of human resources, leadership quality, communication on important aspects of changes, achieving cultural compliance of integrated institutions.

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This paper presents a review of empirical research on the impact of acquisitions on firm performance. The evidence suggests that, in the short run, acquisitions have at best an insignificant impact on shareholder wealth. Long-run performance analysis reveals overwhelmingly negative returns, while the evidence using accounting performance measures is mixed. The review also examines the impact of bid characteristics on performance. The acquisition of hostile targets, transactions that are paid for with cash and acquisitions of larger targets are associated with superior (or at least less negative) performance, while there is mixed evidence on the benefits of related acquisitions. A number of recent studies find that acquirers with superior pre-bid performance tend to experience significant underperformance in the post-bid period.
Article
We study the effect of different acquirer types, defined by financial status and their payment methods, on their short and long-term performance, in terms of abnormal returns using a variety of benchmark models. For a sample of 519 UK acquirers during 1983-95, we examine the abnormal return performance of acquirers based on their pre-bid financial status as either glamour or value acquirers using both the price to earnings (PE) ratio and market to book value ratio (MTBV). Value acquirers outperform glamour acquirers in the three-year post-acquisition period. One interpretation is that glamour firms have overvalued equity and tend to exploit their status and use it more often than cash to finance their acquisitions. As we move from glamour to value acquirers, there is a greater use of cash. Our results are broadly consistent with those for the US reported by Rau and Vermaelen (1998). However, in contrast to their study, we find stronger support for the method of payment hypothesis than for extrapolation hypothesis. Cash acquirers generate higher returns than equity acquirers, irrespective of their glamour/ value status. Our conclusions, based on four benchmark models for abnormal returns, suggest that stock markets in both the US and the UK may share a similar proclivity for over-extrapolation of past performance, at least in the bid period. They also tend to reassess acquirer performance in the post-acquisition period and correct this overextrapolation. These results have implications for the behavioural aspects of capital markets in both countries. Copyright Blackwell Publishers Ltd, 2002.
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