This case study describes how the international Red Cross/Red Crescent used a multi-faceted experiential futures campaign to introduce and ultimately institutionalise a foresight capacity at the heart of the largest humanitarian organisation in the world. Co-written by the Head of Futures and Innovation at the International Federation of Red Cross and Red Crescent Societies, Shaun Hazeldine, and a Founding Member of the IFRC Foresight Advisory Board, experiential futurist Stuart Candy. Invited contribution to the Routledge collection "Design for Social Innovation", edited by Mariana Amatullo, Bryan Boyer, Jennifer May, and Andrew Shea.