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Abstract

Purpose The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico. Design/methodology/approach This study adopted a phenomenological approach and conducted 73 in-depth interviews and in situ observations during family grilling experiences. Findings Based on an examination of the phases, symbolic meanings, and ritual elements of grilling events in Mexico, the results of this study identify a third type of family food consumption ritual, the escape ritual, which has different characteristics than routine and festive family food consumption rituals. Practical implications The findings indicate the emergence of a more sophisticated family grilling experience that uses new accessories and products. Companies could align their marketing strategies for grilling products and segment their communication messages based on the roles of participants and the symbolic meanings identified in this study. Originality/value This research studies an experience in light of both ritual and escapism literature.

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... The area of Offline and Online experiences concerns topics such as retailing spaces, atmospherics and online environment experiences (Roy et al., 2019;Farah, Ramadan, & Harb, 2019). The consumption experience area studies experience in a broader perspective, connected to overlapping relationships of personal, environmental and situational inputs, focused on the emotional aspects of consumption (Tezer, 2020;Morton, Treviño, & Quintanilla, 2020). The brand experience area concerns numerous and diverse brand touchpoints experienced by consumers (Japutra & Molinillo, 2019). ...
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The article aims to acknowledge the characteristics of recent high academic impact consumer experience literature. Bibliometric was used to study the most cited scientific articles published between 2010 and 2019. Results point some traces of the field according to publishing years, related areas and key notions, academic journals and authors: most of them were published between 2010 and 2015; there are 17 areas related to consumer experience, among which stand out technology, marketing and tourism; a few journals have more than one publication among them stand out the International Journal of Hospitality Management and the Journal of Business Research; also a few authors have more than one article in the sample and Andrew Walls can be highlighted; some main seminal authors identified were Bernd Schmitt, James Gilmore and Morris Holbrook. Universities: The United States and The United Kingdom concentrates the most publication in an overall flat distribution. At last, a research agenda is proposed. The article offers landscape for researchers, offering possibilities to access theory and methodology sources more properly. The list of key notions, well regarded and seminal authors given in this article can be pointed out in this perspective.
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Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability while allowing them to stay at home and fulfill their role as mothers. In a country like Mexico, where the gender gap in the labor market remains a contentious issue, digital work represents an opportunity for women. The similarity between the organic content and commercial content created by these profiles has strengthened the presence of hybrid advertising. This means of advertising has not spelled the end for the original content, and audiences may struggle to spot ads if sponsorship is not disclosed properly. It is important for consumers to be able to identify ads so their persuasion knowledge can be activated. This article examines the commercial messages and types of disclosure used by Mexican Instamoms to inform their followers of the commercial nature of their collaborations. The types of disclosure are analyzed based on language, location, and type of text. After a content analysis of 10,135 stories and more than 330 posts, 40% and 47% of the sample, respectively, was identified as advertising content. The analysis revealed that less than 5% of the Instamoms sponsored content was tagged as such and that sponsorship disclosure does not form part of the usual protocol for influencer-brand collaborations in a country where no legislation is yet in place and the sector is making little effort to control these practices.
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While literature has extensively studied the relationship between clothing and social identity, this paper explores the role of clothing in escapism where consumers lose their identity. Results show that consumers use clothing to lose their identity, to escape from their everyday life and to enter the ritual experience community
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Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction from other consumers. Drawing on key concepts from ritual theory, this research addresses the role played by ritual in connoisseurship consumption and consumers’ taste. In conducting an ethnographic study on connoisseurship consumption, the first author immersed himself in the North American specialty coffee context-Toronto, Montreal, Seattle, and New York-from August 2013 to July 2014. He used long interviews and participant observation to collect data, which was then interpreted using a hermeneutic approach. We introduce the taste transformation ritual, theorizing the process that converts regular consumers into connoisseur consumers by establishing and reinforcing differences between mass and connoisseurship consumption. We develop a broader theoretical account that builds on consumption ritual and taste formation.
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The term escapism tends to be used in game research without providing any extensive definition of what it means or acknowledging its composite nature. In this paper, the authors question the possible conceptualizations of escapism and the extent to which gamers identify with them. Beginning with a theoretical deconstruction of escapism, the authors developed a framework that they applied in an empirical study with three focus groups. Respondents in these groups completed a survey and participated in a group discussion. The resulting data allowed the identification of eight different discourses of escapism in the context of playing multiplayer computer games. In addition, the study showed that citing escapism as a reason for playing games elicits debate and emotional responses. Given the existence of multiple interpretations and connotations, this paper concludes that escapism is problematic for use in surveys, interviews, and other research techniques. Author Keywords
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The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of family meanings of homemade food, the role of homemade food in demarcating the realms of the family and market, the influence of producer-consumer relationships on threats posed by the market to a coherent family identity, and the qualitative changes in the social reproduction of family identities that result from divergences in homemade food meanings and practices across generations.
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Purpose The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond the simple description of experienced events to provide explanatory frameworks of family identity construction. Design/methodology/approach Nine in‐depth interviews are conducted with three generations of North Mexican women from three families who shop frequently across the border. Findings The findings highlight different processes associated with the experience of cross‐border shopping. First, each family works throughout the years to construct its own identity using the tales of their shared experiences. Second, an intergenerational transfer of knowledge going from grandmothers to mothers to granddaughters in each family occurs as result of the experiences lived together. Third, common knowledge is developed both by Mexican consumers and North American retailers that translates into particular commercial practices. Finally, all our contributors are immersed in a national culture, the North Mexican, sharing and transmitting values like thriftiness, malinchismo, and the relevance of family ties. These values affect their shopping patterns, generating important consequences for both the Mexican and North American economies. Originality/value The authors' intent is to contribute to the understanding of the process of family identity construction through consumption. This consumption occurs in a particular context; cross‐border shopping. The experience is singular in the sense that families spend considerable amount of time together while traveling and establishing their shopping routines. This work depicts the shopping rituals passed down from generation‐to‐generation and the derived construction of meaning within the family.
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Purpose The purpose of the present study is to explore the collective consumption rituals associated with Black Friday, the day after Thanksgiving, and one of the largest shopping days in the USA. Design/methodology/approach The research design for this study followed the approach of psychological phenomenological interviewing. Over a two‐year period, the authors, along with trained research assistants, conducted interviews with experienced female Black Friday shoppers. Findings Qualitative data from 38 interviews indicated that Black Friday shopping activities constitute a collective consumption ritual that is practiced and shared by multiple generations of female family members and close friends. Four themes emerged from the data: familial bonding, strategic planning, the great race, and mission accomplished. The themes coalesced around a military metaphor. Practical implications The findings of this study indicate that Black Friday shoppers plan for the ritual by examining advertisements and strategically mapping out their plans for the day. Recommendations for retailers are presented. Originality/value This exploratory investigation of Black Friday as a consumption ritual offers new insight into the planning and shopping associated with this well‐known American pseudo‐holiday. Findings also extend theory and research on collective consumption rituals.
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Food preparation and consumption practices are considered integral to the maintenance or deterioration of bodily health. As a consequence, individuals in western societies are regularly exhorted to follow health guidelines in their everyday diets. However many fail to heed this advice. Various reasons have been proposed for lack of behavioural change, but few have fully considered the social function and symbolic meanings of food and eating. This paper presents the findings of an exploratory study using the innovative qualitative research method of memory-work to uncover the meanings surrounding food practices in developed societies. The data used are childhood memories about food written by students at an Australian university. The memories are examined for common themes and patterns, revealing important aspects of the ways in which food contributes to social relationships and cultural practices. The findings provide explanations for individuals' adherence to certain eating habits and avoidance of others, and point the way towards the further application of memory-work to elucidate the meanings and symbolic role played by food in western societies.
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We posit and show that some consumers may remain brand loyal because of their motivation to conform; in contrast, others may do so because of their motivation to break away. Furthermore, we identify two central moderating variables – product knowledge and self-image congruence – that determine how conformity or escapism motivation affects brand loyalty. We show that these common communication goals play an asymmetric role for each motive. In particular, self-image congruence is found to enhance brand loyalty for consumers who are motivated to conform, but not for those who are driven to escape. Alternatively, product knowledge is found to enhance brand loyalty for escapism-motivated consumers, but inhibits brand loyalty for consumers who are bound to conform. Given that both moderators are central to most brand-related marketing communication, the insights of this study will help brand managers better understand the impact of communication goals on brand loyalty and ultimately marketing performance.
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Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understanding consumer socialization as a series of stages, with transitions between stages occurring as children grow older and mature in cognitive and social terms. We then review empirical findings illustrating these stages, including children's knowledge of products, brands, advertising, shopping, pricing, decision-making strategies, parental influence strategies, and consumption motives and values. Based on the evidence reviewed, implications are drawn for future theoretical and empirical development in the field of consumer socialization. Copyright 1999 by the University of Chicago.
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Thanksgiving Day is a collective ritual that celebrates material abundance enacted through feasting. Thanksgiving Day both marks and proves to participants their ability to meet basic needs abundantly through consumption. So certain is material plenty for most U.S. citizens that this annual celebration is taken for granted by participants. Not just a moment of bounty but a culture of enduring abundance is celebrated. This article draws on ten data sets compiled over a five-year period. We interpret the consumption rituals of Thanksgiving Day as a discourse among consumers about the categories and principles that underlie American consumer culture. That is, Thanksgiving Day is read as an enacted document orchestrated symbolically and semiotically through consumption. The cultural discourse of Thanksgiving Day negotiates meanings and issues in both the domestic and national arenas that are difficult for many to acknowledge, articulate, and debate verbally. Through the use of multiple perspectives and sources of data, we attempt to elucidate both the emic and etic meanings of this holiday.
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Consumer behavior depth interviews are grouped with other kinds of story telling—fairy tales, novels, psychological test responses, and myths—as imaginative statements that can be qualitatively interpreted for their functional and symbolic content. Drawing upon the Claude Lévi-Strauss approach to the analysis of myths, a structuralist interpretation illustrates application to the age, sex, and social status dimensions of food consumption.
Book
Americans enjoy reading about barbecue almost as much as they love eating it. Books on the subject cover almost every aspect of the topic: recipes, grilling tips, restaurant guides, pit-building instructions, and catalogs of exotic variants such as Mongolian barbecue and Indian tandoor cooking. Despite this coverage, the history of barbecue in the United States has until now remained virtually untold. Barbecue: The History of an American Institution draws on hundreds of sources to document the evolution of barbecue from its origins among Native Americans to its present status as an icon of American culture. This is the story not just of a dish but of a social institution that helped shape the many regional cultures of the United States. The history begins with British colonists’ adoption of barbecuing techniques from Native Americans in the 16th and 17th centuries, moves to barbecue’s establishment as the preeminent form of public celebration in the 19th century, and is carried through to barbecue’s iconic status today. From the very beginning, barbecues were powerful social magnets, drawing together people from a wide range of classes and geographic backgrounds. Barbecue played a key role in three centuries of American history, both reflecting and influencing the direction of an evolving society. By tracing the story of barbecue from its origins to today, Barbecue: The History of an American Institution traces the very thread of American social history.
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Scholars have documented multiple barriers to healthy eating within families. This article examines an overlooked obstacle to a nutritious family diet: fathers. Using 109 in-depth interviews with middle and upper-middle class mothers, adolescents, and fathers in the United States, I show how fathers can undermine mothers' efforts to provision a healthy diet. While family members perceive mothers as committed to provisioning a healthy diet, many fathers are seen as, at best, detached and, at worst, a threat to mothers' dietary aspirations. Fathers not only do little foodwork; they are also viewed as less concerned about their own and other family members' dietary health. When tasked with feeding, many fathers often turn to quick, unhealthy options explicitly avoided by mothers. Mothers report efforts to limit fathers' involvement in foodwork to ensure the healthiness of adolescents' diets, with variation across families by mothers' employment status. Fathers' dietary approaches reflect and reinforce traditional gender norms and expectations within families. In highlighting how and why fathers can undermine mothers' efforts to provision a healthy diet, this study deepens our understanding of the myriad influences on family food practices.
Article
Purpose This paper aims to investigate the phenomenon of active escapism – a unique form of experiential consumption that engages fantasy and role-play as a means of coping. In contrast with passive forms of escapism, whereby consumers act as observers (e.g. watching a movie), active escapism provides consumers with the opportunity to directly interact with mediated realities, whether constructed in a virtual space (e.g. a video game) or the real world. Design/methodology/approach Within the context of video game consumption, a conceptual framework for active escapism comprised antecedents, processes and consequences is established through literature review, depth interviews and naturalistic inquiry. Findings The findings suggest that active escapism functions as a coping mechanism when consumers are confronted with external stressors that threaten either their sense of identity or control. While other forms of emotion-focused coping relieve stress through psychological avoidance (i.e. refocusing of attention away from stressors), active escapism provides the benefits of affirmation and empowerment through projective fantasy (i.e. role-play) and presence (i.e. immersion into a mediated reality). Originality/value The conceptual framework established by this analysis gives insight into the structure of active escapism as a theoretical construct, providing a foundation for future research. Managerial implications for consumer escapism (e.g. branded in-game content) are discussed.
Article
This paper considers the adult consumption of videogames as a form of escape from routine and often unsatisfactory aspects of consumers' everyday lives. Drawing from a phenomenological study of 24 adult players, I illustrate aspects of escapism through play, specifically: Nostalgia; 'everyday' daydreams; media-derived fantasies, and; virtual tourism. I consider these themes in light of the sociology of consumption and of play to highlight adult videogame consumption as a significant trajectory of experiential economies where the market provides commodities that allow for the actualisation of the imagination.
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The world-renowned architect Louis Kahn was one of many modern American architects who, from the 1930s to the early 1950s, included barbecues in their houses. Their barbecues were not designed for the smiling, young, 'semi-middle-class' suburban families eating hamburgers and hot dogs in their backyards, with whom we are familiar from popular imagery of the 1950s, when the barbecue became an important signifier of the arrival of male domesticity in the United States. Instead, the architects' clients were executives and professionals. The design history of the barbecue as an architectural feature allows us to reconsider the origins of outdoor cooking in America and propose an earlier, top-down explanation of how barbecuing became popular in the post-war period. Architectural barbecues generally followed conventional formats, but Kahn's could be strikingly different, picturesque compositions and imposing additions to his buildings. The Weiss house (1947-1950) composition is a spacious 'outdoor room', a flagstone terrace with barbecue, seating, and serving area, which Architectural Forum described as a 'deliberately brutal stone fireplace, a landmark, almost, from a moonscape.' His barbecue for the Genel house (1948-1951), set into the corner of two stone walls, has a huge soapstone hood and chimney, referring to the stonework of the house and extending its silhouette. For Kahn, barbecues were not simply necessary evils that now had to be included as expressions of a modern house and a modern lifestyle. They were a challenge to his imagination and his ingenuity, and he approached them with great seriousness as he tried to make barbecues integral elements of his design.
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Parsonian theory of the major functional dimensions of social processes—adaptive, goal-gratification, integrative, and pattern-maintenance—is adapted to the description of the process within the family of food purchasing, meal planning, and food consumption. Measures of the first three of these dimensions are developed and related to a classification of families by life cycle stage. Data were obtained from a sample of over 4,000 homemakers in seven southern states. The analysis supports the hypothesis that adaptive, integrative, and goal-gratification activity and functioning is associated with family life cycle stages, and the implications of the findings for the identification of the stage at which the food consumption process becomes a primary developmental role task for the homemaker are discussed.
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Consumer behavior depth interviews are grouped with other kinds of story telling-fairy tales, novels, psychological test responses, and myths-as imaginative statements that can be qualitatively interpreted for their functional and symbolic content. Drawing upon the Claude Lévi-Strauss approach to the analysis of myths, a structuralist interpretation illustrates application to the age, sex, and social status dimensions of food consumption.
Article
Purpose The purpose of this paper is to review the techniques involved in participant observation and to assess the strengths and weaknesses of the method as related to event research. Design/methodology/approach A review of the literature examines applications of the research method and discusses the steps of the research cycle. Using the example of the Swell Sculpture Festival, participant observation is demonstrated to be a highly appropriate method to gather data on interactions and relationships through the recording of behaviour, conversation and experience in situ . Findings Participant observation has been used to inform the development of management strategies, including management of crowd behavior, public risk and safety. Research limitations/implications The paper suggests that methods of participant observation can be used to gain a deeper understanding of social dynamics of audiences and the affective dimensions of their behaviour. It is suggested that the method is highly appropriate to the context of event environments, where the use of surveys can interrupt the flow of the event experience for audiences, or be made impossible by the structure of the event. Practical implications The case study demonstrates the application of the methodology by event managers to gaining a better understanding of audience behaviour and expectations. Originality/value The methods of participant observation, as part of the broader qualitative research paradigm, are somewhat neglected by event researchers, despite their utility in other disciplines such as retail, education and tourism. This paper highlights the potential of the method for use in future studies of events and their audiences.
Article
This study provides a textual analysis of the 2009/2010 Food Network series, Tailgate Warriors (TW). The show features teams representing National Football League (NFL) cities in competition to determine who has the best tailgate fare. TW is part of an evolution in Food Network programming from an instructional model with a largely female audience to a competition-based entertainment spectacle geared increasingly toward men. Hegemonic masculinity is reinforced across the four themes identified in our analysis of the mediated intersection of food and sport. Competitive spectacle, the preoccupation with meat, the complexity of menus and food preparation, and discourses around place identity all work to distance cookery from the femininely coded domestic space of the kitchen.
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Symbolic interactionism is presented as a theoretical approach for understanding media choice processes during managerial communications. In an exploratory study, 65 managers from 11 organizations were interviewed about communication incidents involving face-to-face, telephone, electronic mail, and written media. Managers were asked the reasons they chose the particular medium. A content analysis of the reasons suggests that three factors influenced managers' media choices: (a) ambiguity of the message content and richness of the communication medium, (b) symbolic cues provided by the medium, and (c) situational determinants such as time and distance. The findings also indicated the diversity of media use in management communications, with face-to-face selected primarily for content and symbolic reasons, whereas telephone and electronic mail typically were chosen because of situational constraints.
Article
This paper looks at the importance of understanding situations and context in food consumption focusing on the rituals, habits and conventions of eating meals. It argues that meals provide a link to the wider community reflecting the shared understanding that underpins much of our routine food consumption. In looking at meals, as objects and events, it argues that they offer continuity with the past and reflect cultural ideas about eating “properly”. Drawing on research among recently married or co-habiting young Scottish couples it shows the importance attached to eating evening meals together and a strong adherence to tradition while accommodating more variety and scope for individual preferences in different parts of the meal system. It concludes that meal rituals and routines are likely to remain an important part of eating despite claims about the individualisation of this consumption practice.
Article
Purpose The purpose of this paper is to examine children's consumption experiences within families in order to investigate the role that different family environments play in the consumer socialisation of children. Design/methodology/approach Key consumer socialisation literature is reviewed and family communication patterns and parental socialisation style studies are introduced. Such studies argue for the homogenous and shared nature of the family environment for children. A three‐stage qualitative study of six families is reported, incorporating existential phenomenological interviews. The voices of children and their parents are captured, and the transcribed interview texts are analyzed on two levels (within and across family cases) using a hermeneutical process. Findings The findings of the study point towards the differential treatment of children within the family environment by both parents and siblings. It is proposed that children inhabit a unique position, or micro‐environment, within their family setting. Consumer micro‐environments are introduced; these have important implications in terms of children's consumption behaviour and, more importantly, their consumer socialisation process within the family setting. Research limitations/implications Consumer micro‐environments have potentially important implications in any re‐evaluation of the literature on consumer socialisation, and it is suggested that children may not have equal access to socialisation advice and support offered by family members. A limited number of families and family types are recruited in this exploratory study, and scope exists to explore family micro‐environments across a greater variety of family forms. Originality/value A series of micro‐environments, which have implications for the consumer socialisation of children, will be developed on a theoretical level. Existing consumer research views the family environment in homogenous terms, with suggestions that children are socialised by their parents in a similar manner (inhabiting a shared family environment). These findings problematise such a view and also offer insights into the role played by siblings in the consumer socialisation process.
Article
Reports a study that analyses the sources of meaning for kayak sport amongst its consumers. Key aspects of hedonic consumption are discussed, along with its relevance for other areas of consumption. Extant research in adventure sports, from which the survey instrument is derived, is discussed and the issues that it raises are highlighted. Factor analysis is used to identify the underlying dimensions of meaning of consumption. Explanation of these factors endorses and extends the extant theory developed through qualitative research.
Article
Germans spend an average of more than 3 hours watching television each day. Among them, there are many who turn on their TV sets for less than 1.5 hours a day, and others who do this for more than 8 hours a day. What accounts for these differences? The central thesis in this paper is that individuals may be distinguished by their attitude toward thinking and that differences in their need for cognition explain the differences in their time spent with TV. The lower viewers' need for cognition is, the less pleasant they feel when they have nothing to do because there is nothing left to do but think. The easiest way for individuals to escape this pressure to think is by watching TV. Thus, individuals will watch more TV when they have a lower need for cognition. Results of a survey study show that the concept of escapism proves to be useful in explaining TV use when it takes over a psychological perspective as well as a sociological one.
Chapter
Symbolic interactionism occupies a unique and important position in family studies. The principal theoretical orientation of the 1920s and 1930s (when family studies was endeavoring to establish itself as a science) and one of the most popular family perspectives today, symbolic interactionism probably has had more of an impact on the study of families than almost any other theoretical perspective (Hays, 1977; Howard, 1981).
Article
Phase transitoire du cycle de vie, l’adolescence se caractérise par une période de construction de l’identité. En permettant aux individus de transmettre un message sur soi aux autres, la consommation symbolique participe à la construction identitaire des 12-18 ans. Afin d’optimiser les campagnes publicitaires à leur intention, il convient alors de déterminer les capacités respectives de la marque et du produit à véhiculer les signes que les adolescents souhaitent diffuser auprès des tiers. Ce papier apporte des éléments de réponse à cette problématique grâce à la présentation d’un cadre théorique et des résultats d’une étude qualitative et d’une étude quantitative menées respectivement auprès de 12 et de 208 adolescents.
Article
Family rituals, consisting of celebrations, traditions, and patterned family interactions, are defined and illustrated in this paper. The power of ritual practice in families is explained by three underlying processes — transformation, communication, and stabilization — concepts whose roots lie in anthropology and ethology. We propose that all families struggle with finding a suitable role for rituals in their collective lives but their actual achievement varies greatly. Commitment to ritual and adaptability of ritual practice throughout the family life cycle are important considerations. The utility of these concepts in the assessment and treatment of families is discussed.
Fashion: from class differentiation to collective selection
Blumer, H. (1969), "Fashion: from class differentiation to collective selection", The Sociological Quarterly, Vol. 10 No. 3, pp. 275-291, doi: 10.1111/j.1533-8525.1969.tb01292.
Lidera NL en consumo de carne y cerveza
  • El Horizonte
El Horizonte (2017), "Lidera NL en consumo de carne y cerveza", available at: www.elhorizonte.mx/finanzas/lideranl-en-consumo-de-carne-y-cerveza/2001311 (accessed 1 November 2017).
To buy or not to buy? That is not the question: female ritual in home shopping parties
  • B Gainer
  • E Fischer
Gainer, B. and Fischer, E. (1991), "To buy or not to buy? That is not the question: female ritual in home shopping parties", Advances in Consumer Research, Vol. 18, pp. 597-602.