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Augmented
R
eality Types and Popular Use Cases
Yassir El Filali and Salah-ddine Krit
Laboratory of Engineering Sciences and Energy, Polydisciplinary Faculty of Ouarzazate, Ibn Zohr University, Agadir-
Morocco
Keywords: Augmented reality, Smartphones, Sensors.
Abstract: Augmented reality is an interactive experience overlaying virtual objects on a certifiable picture in this
manner augmenting this present reality picture in real time which we as of now observe. AR could be
extremely helpful in different areas like Manufacturing, Education, Healthcare, Marketing, Fashion, Travel,
Navigation. Today, one of the main challenges in designing mobile augmented reality applications is to
understand how our perception of reality can be increased in a cost-effective way and how this increase can
be made to fit perfectly with the interaction of users.
1 INTRODUCTION
An increasing number of sectors of human
activity is concerned with augmented reality, the
cultural sector, benefiting from a broad heritage
digitization plan thanks to the research and
technology mission, is engaged in a multimedia
editorial policy this technology radically changes the
approach of interaction between human and also the
digital data media. Eventually, the human reality has
currently become augmented by increasing our real
world. It appears terribly fancy that however this
new technology shapes up our imagination. A
revolution goes on within the graphical interface
style called augmented reality. currently augmented
reality provides individuals the same perspective
however in an exceedingly completely different
approach. as an example, we can use this technology
to increase the experience of the the interaction of
visitor with the deferent components of the museum.
However, the goal of the augmented Reality is to
boost the physical world with a digital data system.
2 WHAT IS THE AUGMENTED
REALITY?
Augmented reality is the technology that
increases our real world, adding layers of digital
information onto it. Unlike Virtual Reality (VR), AR
does not create the whole artificial environments to
replace real with a virtual one. AR appears in direct
view of an existing environment and adds sounds,
videos, graphics to it.
A view of the physical real-world environment
with superimposed computer-generated images, thus
changing the perception of reality, is the AR.
The term itself was coined back in 1990, and one
of the first commercial uses were in television and
military. With the rise of the Internet and
smartphones, AR rolled out its second wave and
nowadays is mostly related to the interactive
concept. 3D models are directly projected onto
physical things or fused together in real-time,
various augmented reality apps impact our habits,
social life, and the entertainment industry.
AR apps typically connect digital animation to a
special ‘marker’, or with the help of GPS in phones
pinpoint the location. Augmentation is happening in
real time and within the context of the environment,
for example, overlaying scores to a live feed sport
events.
El Filali, Y. and Krit, S.
Augmented Reality Types and Popular Use Cases.
DOI: 10.5220/0009776301070110
In Proceedings of the 1st International Conference of Computer Science and Renewable Energies (ICCSRE 2018), pages 107-110
ISBN: 978-989-758-431-2
Copyright c
2020 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
107
3 TYPES OF AUGMENTED
REALITY
There are 4 types of augmented reality today:
3.1 Marker-based AR
Some also call it to image recognition, as it requires
a special visual object and a camera to scan it. It
may be anything, from a printed QR code to special
signs. The AR device also calculates the position
and orientation of a marker to position the content,
in some cases. Thus, a marker initiates digital
animations for users to view, and so images in a
magazine may turn into 3D models.
Figure 1: example of marker-based AR
3.2 Markerless AR
Location-based or position-based augmented reality,
that utilizes a GPS, a compass, a gyroscope, and an
accelerometer to provide data based on user’s
location. This data then determines what AR content
you find or get in a certain area. With the availability
of smartphones this type of AR typically produces
maps and directions, nearby businesses info.
Applications include events and information,
business ads pop-ups, navigation support.
Figure 2: example of markerless AR
3.3 Projection-based AR
Projecting synthetic light to physical surfaces, and in
some cases allows to interact with it. These are the
holograms we have all seen in sci-fi movies like Star
Wars. It detects user interaction with a projection by
its alterations.
Figure 3: example of Projection-based AR
3.4 Superimposition-based AR
Replaces the original view with an augmented, fully
or partially. Object recognition plays a key role,
without it the whole concept is simply impossible.
We’ve all seen the example of superimposed
augmented reality in IKEA Catalog app, that allows
users to place virtual items of their furniture catalog
in their rooms.
ICCSRE 2018 - International Conference of Computer Science and Renewable Energies
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Figure 4: IKEA Catalog app as an example of
Superimposition-based AR
4 POPULAR USE CASES OF
AUGMENTED REALITY
Today, AR technology has become the major
tool for people and business leaders to attract and
engage their target audience. And enjoy a plethora of
benefits with which they can make their brand
remain in the limelight of the market.
Here are some of the industries that are getting
flourished with the advent of AR technology:
4.1 Manufacturing
In industries like the manufacturing industry, you
can’t afford making a single mistake in the
development process. A minor error can become the
reason for re-building or improving an existing
product, which will be both costly and time-
consuming. Now, how to deal with this issue?
The right solution to this concern is Augmented
Reality. The technology, with its potential to digitize
the product prototyping in 3D, makes it easier to
access and understand the prototype. The business
leaders can easily make the right decision and their
team can act effectively. This increases the speed of
the process along with the efficiency rate, which
ultimately enhances the overall experience and profit
generated.
4.2 Education
AR technology is making a difference in the
education business vertical in two ways – by
engaging users and by making the concepts
interactive.
By incorporating gaming elements into the
classroom, AR is providing an exceptional
experience for both the teachers and students. It is
encouraging them to turn a boring class into a jaw-
dropping experience and learn complicated concepts
easily via 3D AR modelling. It is empowering them
to learn beyond the textbook material and satisfy
their curiosity. Besides, it is enabling the tutors and
teachers provide the right environment to the
students so that they can give their best output. For
example, by turning a classroom into an Augmented
reality playground or high-definition gym, a physical
education instructor can easily prompt students to
practice actively.
4.3 Healthcare
Just like AI, Machine learning, and Wearable, the
AR technology is also disrupting the world of
healthcare. The technology is breaking down the
complex medical concepts into interactive 3D forms.
This way, it is empowering the medical experts to
describe everything easily to their patients and
trainees. Besides, Augmented Reality will offer 3D
visualizations of the organs from the different
angles, which will help the surgeons make precise
stitches and increase the success ratio.
4.4 Marketing
AR is adding life to the static marketing mediums. It
is enabling the marketers to include 3D animations,
video and target-based additional information into
their AR-based storefronts, brochures, posters, t-
shirts, flyers, and billboards. This way, it provides a
lucrative and seamless experience to the targeted
audience.
4.5 Fashion
Augmented Reality is transforming the fashion and
retail industry in multifold. It is providing
personalized assistance to the online and offline
shoppers and helping them choose the right product
comfortably and easily.
One of the finest examples of its application is
American Apparel. This California- based clothing
retailer company let the users scan any product and
perform various functionalities, like checking the
available sizes, changing the color, viewing reviews,
and so on. To see how it actually works, check out
the following video:
Augmented Reality Types and Popular Use Cases
109
4.6 Travel
From hotel room booking to transportation, planning
events and outings, and booking a table at a
restaurant, augmented reality is helping in
everything to make your traveling hassle-free and
memorable. The technology is helping the travellers
access the information written in pamphlets and
other sources easily by converting it into useful,
spoken conversation. It is offering 360-degree tours
to the guest rooms, restaurants, meeting facilities,
and other places to the customers. Besides, the
technology is empowering the travellers to visit the
nearby events and outing places even without
leaving the comfort of their rooms.
4.7 Navigation
Using a GPS along with traveling to a newer place is
often troublesome – leading to accidents more often.
To tackle this situation, ARy has come up with
smart glasses. These glasses have sensors which
enable the driver to keep a track of the route he/she
takes without looking around.
This way, these glasses are enhancing the experience
of the person on wheels and making the automobile
sector smarter.
4.8 Retail
AR technology has grown beyond the Snapchat’s
virtual face filters. The technology is widely adopted
in Eyewear and cosmetics industry for helping
customers understand what they want, and try
everything before buying.
Since every face and skin is different, it was quite
difficult to deliver exquisite customer experience
earlier. However, with the advent of AR technology,
the end users can easily find out what suits them and
make the purchase. A successful example of this
kind of application is Sephora’s updated app. The
mobile application has a ‘virtual try-on’ feature that
enables the customers to try make-up virtually and
find what goes with your complexion. Likewise, the
Eyewear firm Glasses.com has incorporated the
technology into their processing to make it easier for
the end users to try a different style of glasses and
choose the one they find great.
4.9 Museums
Museums are great places where visitors can see,
hear, touch, feel and experience interesting things.
The visit is even better when visitors can select what
they want to see and have ways to enhance their
experience. Many museums have a huge amount of
collections and objects, selecting which ones to see
is sometimes difficult. A system that adapts on the
fly to the user’s preferences, suggesting objects that
he might want to see, paths he would like to follow
in their visit, as well as the complementary
information he needs about each object, will be of
fundamental importance. Smartphones, with their
Apps are the best solution to help enhance the
museum experience.
5 CONCLUSION
For a glimpse, augmented reality is the virtual
illusion of object. It just provides a layer of
information onto the existing physical world so that
people can see more than normal vision. It conceives
a competence that has been around for ages. Though
it is in its primary stage, within the next few years, it
is going to offer the endless possibilities. Notably,
the manufacturer is going to take the enormous
advantage of this emerging technology. They will
manipulate the consumer in their own way. Not only
the business aspect, but it will also have a
tremendous impact on our social, environmental,
economic and political. Regardless of some related
issues, it will be widely implemented across the
world. It will reconstruct human behave. It is now
far beyond of imagination how would the augmented
reality shape our future.
REFERENCES
“What is Augmented Reality (AR) and How does it
work” Online Blog. [Online]. Available:
https://thinkmobiles.com/blog/what-is-augmented-
reality/ [Accessed: 17-Novomber-2018].
“10 industries utilizing augmented reality” Online Blog.
[Online]. Available: https://www.clickz.com/10-ways-
your-industry-uses-augmented-reality/214953/
[Accessed: 18-Novomber-2018].
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