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Purpose This paper aims to investigate how blockchain has moved beyond cryptocurrencies and is being deployed to enhance visibility and trust in supply chains, their limitations and potential impact. Design/methodology/approach Qualitative analysis are undertaken via case studies drawn from food companies using semi-structured interviews. Findings Blockchain is demonstrated as an enabler of visibility in supply chains. Applications at scale are most likely for products where the end consumer is prepared to pay the premium currently required to fund the technology, e.g. baby food. Challenges remain in four areas: trust of the technology, human error and fraud at the boundaries, governance, consumer data access and willingness to pay. Research limitations/implications The paper shows that blockchain can be utilised as part of a system generating visibility and trust in supply chains. Research directs academic attention to issues that remain to be addressed. The challenges pertaining to the technology itself we believe to be generalisable; those specific to the food industry may not hold elsewhere. Practical implications From live case studies, we provide empirical evidence that blockchain provides visibility of exchanges and reliable data in fully digitised supply chains. This provides provenance and guards against counterfeit goods. However, firms will need to work to gain consumer buy-in for the technology following repeated past claims of trustworthiness. Originality/value This paper provides primary evidence from blockchain use cases “in the wild”. The exploratory case studies examine application of blockchain for supply chain visibility.
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... With the prevalent adoption of blockchain technology in supply chains, the cases of blockchain application in the WSC are often cited as compelling evidence of how blockchain technology can be used to improve supply chain traceability, visibility, trust, etc. [29][30][31]. Meanwhile, some scholars have undertaken detailed case studies of implementing blockchain technology within the WSC. ...
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Blockchain technology has been adopted to improve traceability and authenticity in wine supply chains (WSCs). However, whether through outsourcing or self-implementation of a blockchain-based wine traceability system (BTS), there are significant costs involved, as well as concerns regarding consumer privacy. Motivated by observations of real-world practice, we explore the value of blockchain in enhancing traceability and authenticity in WSCs through a Stackelberg game-theoretical analysis. By comparing the equilibrium solutions of the scenarios with and without blockchain, we uncover the value of blockchain in tracing wine products. Our findings show that blockchain adoption can increase WSC prices under certain conditions. We derive the threshold for a third-party BTS service fee that determines blockchain adoption for tracing wine products and reveal the moderating effect of consumer traceability preferences and privacy concerns. Furthermore, the investigation of who should lead the implementation of BTS finds that the equal cost sharing between the manufacturer and the retailer results in no difference in BTS implementation leadership. Otherwise, the manufacturer always benefits from taking the lead in the implementation of BTS, and the retailer should undertake a leadership role in BTS implementation if they need to bear higher costs.
... Some researchers have studied consumer perceptions and the demand for blockchain applications. Rogerson and Parry [22] utilized semi-structured interviews to investigate how blockchain works, how it has been developed to enhance visibility and trust along the supply chain, and what limitations it may have. Interestingly, they found that the most appropriate product to adopt blockchain technology is the one for which end-consumers are ready to pay the premium for blockchain, such as baby food. ...
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Although previous research has identified that consumers are willing to pay for traceability, it remains unknown which types of traceability information might have the highest value, and whether consumers have an intrinsic value for blockchain technology above and beyond the instrumental value of providing traceability. A choice experiment was conducted with over 1500 consumers in Hong Kong, South Korea, and the U.S. In all three countries, consumers were willing to pay premiums for beef with traceability related to all parts of the supply chain, country of origin, and temperature history; however, the preference ordering of beef from different countries varied across Hong Kong, South Korea, and the U.S. The intrinsic value of using blockchain to deliver traceability information differed by country and by attribute, and consumers in the U.S. were most sensitive to the information describing blockchain technology. Even when traceability conveys negative information, such as temperature rising above safe levels for a short period, we find that consumers prefer knowing to not knowing, suggesting uncertainty and ambiguity aversion.
... La majorité des études se focalisent sur l'impact des technologies digitales sur différents domaines, tels que le développement durable, la structure organisationnelle, la production lean, le développement de produits et la gestion stratégique. Cependant, les travaux étudiant le rôle des technologies digitales dans l'amélioration de la visibilité de la chaîne logistique sont encore émergents (Moshood et al., 2021 ;Rogerson & Parry, 2020). ...
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... Therefore, dealing with inefficiency within SC operations Xue et al. (2021) find that blockchain is a helpful tool to realize the goal of SC management to reduce cost, improve quality and enhance the overall efficiency of the system. Blockchain improves the efficiency of the process: it reduces the number of operations, reduces the average time of orders in the system, reduces workload, shows traceability of orders and improves visibility to various supply chain participants (Rogerson et Parry, 2020;Martinez et al., 2019. Blockchain technology (BT) increases the operational transparency of the Supply Chain and the trust that is built between members of the Supply Chain, which improves coordination (Dubey et al., 2020). ...
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The purpose of this paper is to identify and analyze the contributions and barriers of digitalization and industry 4.0 within supply chain (SC). The paper performs a systematic literature review through the management research data bases published between the period of 2012 and January 2021. The paper shows that digitization and Industry 4.0 improve firm information system, enhance management processes and insure competitiveness. However, it also found that the stigmas left by previous technologies, the lack of industry specific guidelines, lack of digital skills and talents, or lack of top management commitment prevent the adoption of these technologies in the SC. The choice made by limiting analysis on the HCERES journals restricts the scope and future analysis should enlarge the area.
... Blockchain can securely trace the textile supply chain from raw ingredients to manufacture and distribution. Visibility increases accountability, inhibits counterfeiting and fraud, and guarantees ethical and environmental standards (Rogerson & Parry, 2020). ...
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This study aims to examine the mediating role perceived usefulness between supply chain collaboration and the intention to use blockchain in the textile industry of Pakistan. A cross-sectional method is conducted, and data is gathered with the help of the adopted questionnaire from previous studies. The HR department of the concerned firm is requested to circulate the printed questionnaire among middle-level employees of the firm. A total of 240 cases are considered in this study. Five Likert scales, from strongly disagree to agree strongly, are considered to test the suggested hypotheses based on previous studies. The findings of this study confirmed the direct effect of supply chain collaboration on the intention to use the blockchain and the partial mediation effect of perceived usefulness is revealed. There are few studies on supply chain collaboration, blockchain use, and perceived usefulness in developing countries like Pakistan's textile industry, especially among middle-level employees. Existing scholarship ignores emerging countries' textile sectors and extends results to other industries. The insights also help managers create blockchain-integrated supply chain strategies. Blockchain technology may be maximized via technology providers and industry-wide cooperation. These practical consequences may improve developing nations' textile supply chains' efficiency, transparency, and competitiveness. The insights also help managers create blockchain-integrated supply chain strategies. Blockchain technology may be maximized via technology providers and industry-wide cooperation.
... Digitization is facilitated by implementing blockchain in SCM, allowing for the transformation of manual processes into more automated and connected forms (Parviainen et al., 2017). This reduces human errors (Rogerson & Parry, 2020), improves accuracy, and enhances overall efficiency in supply chain operations. ...
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Purpose There is a lot of interest in blockchain in the supply chain and several papers call it a disruptive technology. Existing research, however, is mostly conceptual and focused on use-case development and early pilots. This paper aims to report the findings from a workshop with managers aimed at empirically exploring what adoption rates and focus areas are for blockchain in the supply chain, what drives blockchain in the supply chain applications and what barriers are to the implementation of blockchain in the supply chain. Design/methodology/approach A workshop with managers was organized to empirically explore blockchain adoption levels and focus areas in the supply chain, as well as drivers and barriers of implementation. Findings Workshop participants reported that adoption of blockchain in the supply chain today is very limited but actively considered by many. Drivers for this consideration include achieving greater transparency and visibility, as well as, improving processes and reducing costs. Participants identify many barriers, including a lack of understanding of costs and benefits of blockchain in the supply chain. Interestingly, participants report less concern about the feasibility of the technology implying managerial consideration if progressing beyond the technology and into the potential adoption of it. As a result, participants may be moving beyond the hype surrounding blockchain and giving consideration to the many remaining questions. A working technology does not yet mean that there is a feasible supply chain adoption. As a result, it may be too early to tell whether blockchain will be a disruptive technology. This paper identifies several fruitful areas for further consideration by management and in research. Originality/value As there is little empirical research on blockchain in the supply chain, this paper moves beyond use-case development and the exploration of pilot cases and studies how companies may consider supply chain adoption beyond the pilot and the early development of blockchain. Although only offering an initial exploration, this paper uncovers progress being reported in industry and many areas where further consideration and research can help advance thinking and practice.
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