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Abstract

Master Class on Platform Business Models. This 20-minute video discusses the competitive position and expected future development of sharing economy platforms and platform business models in general. The PPT deck and links to the underlying research are provided.
Slide © by Dr Jochen Wirtz, 2019 Service ManagementPage 1
Introduction to
Platform Business Models
Professor Jochen Wirtz
Vice Dean, Graduate Studies
NUS Business School
National University of Singapore
Master Class Video Recording – Click Cover Page to Watch
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Platform Business Models
Watch the Presentation on YouTube
Click Picture or Scan QR Code
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Platform Business Models
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Ownership of Platform-Provided Assets
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Starting
Business Model
Stage 1 of Convergence
(scope of this article)
Stage 2 of Convergence
(future convergence stage)
Pipeline
Platform with
Asset Control
Platform with
Peer-Provided
Assets
Platform with
Asset Control
Platform with Peer-
Provided Assets
Platform with Peer-
Provided Assets
Platform with
Asset Control
Pipeline
Platform with Peer-
Provided Assets
Platform with Peer-
Provided Assets
Pipeline
Pipeline
Platform with
Asset Control
Platform with
Asset Control
Pipeline
Conversion of Business Models
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How important will platform business models be in your
industry in the next 2 to 4 years?
What do you think?
1 = not important
2 = somewhat important
3 = very important
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Are you planning to develop and/or integrate platforms into
your business models in the next 2 to 4 years?
What are you planning to do?
1 = No
2 = Yes
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Over 80% thought that platforms will be important players in
their industries.
Some 30% are planning to integrate platforms into their
business models.
The answers by my EMBA class were:
Slide © by Dr Jochen Wirtz, 2019 Service ManagementPage 10
The Research Underlying this Masterclass is Available at:
Click the link or scan the QR Code:
Jochen Wirtz, Kevin Kam Fung So, Makarand Mody, Stephanie Liu, and Helen Chun (2019), “Platforms
in the Peer-to-Peer Sharing Economy”, Journal of Service Management, Vol. 30, No. 4, 452-483.
Makarand Mody, Jochen Wirtz, Kevin Kam Fung So, Helen Chun, and Stephanie Liu (2020), “Two-
Directional Convergence of Platform and Pipeline Business Models”, Journal of Service Management,
forthcoming.
Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen
Wirtz (2020), "The Role of Marketing in Digital Business Platforms", Journal of Interactive
Marketing, forthcoming
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ResearchGate has not been able to resolve any references for this publication.