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Sélectionner, contrôler et accompagner : le credo du Business Angel pour réduire le risque de l'entreprise

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Abstract

Cet article propose de discuter dans quelle mesure l’accompagnement des Business Angels contribue à une réduction des risques d’échec des entrepreneurs. Des éléments d’explication de l’impact de cet accompagnement sont fournis à partir d’une enquête qualitative réalisée auprès de 10 couples Entrepreneur-Business Angel via des entretiens semi-directifs. Cette étude a été conduite principalement dans deux régions françaises : Île-de-France et Provence-Alpes-Côte d’Azur. Réalisée entre octobre 2015 et février 2016, cette étude met en relief les motivations et les ressorts de la relation entre les porteurs de projets et les financeurs accompagnateurs. Elle identifie, à partir de verbatim des situations types qui permettent de comprendre les différences observées entre les entreprises accompagnées ; d’identifier les points forts et les éventuelles faiblesses du dispositif de financement et d’accompagnement. Il s’agit de mettre en évidence l’apport d’un type particulier d’apporteurs de capitaux, à savoir les Business Angels, dans la sécurisation du parcours des entreprises et de montrer comment leur engagement dans le financement et l’accompagnement d’une entreprise permet de réduire le risque d’échec.

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... Finally, implementation risk comes from the complexity of the undertaking and the possibility that the business model, product, service, or technology will not be successfully executed (Kaplan and Strömberg, 2004 Investors can control such risks ex-ante, that is, before investing, by rigorously selecting the investment opportunity. They may also manage risk ex-post, that is, post-investment, by getting involved in the ventures' management and conducting rigorous monitoring (Carpentier and Suret, 2015;Fiet, 1995;Tessier and Ramadan, 2020;Van Osnabrugge, 2000). This article focuses on the practices used by investors ex-ante to control risks. ...
... VCs either wait for deals to come to them (Feeney et al., 1999;Fried and Hisrich, 1994;Polzin et al., 2018) based on their reputation, or draw heavily from their network of syndicate partners to harness co-investment opportunities (Awounou-N'dri and Boufaden, 2020; Dimov and Milanov, 2010;Hochberg, Ljungqvist, and Lu, 2007;Teten and Farmer, 2010). BAs generally source deals by relying on personal contacts and referrals from business associates (Bonnet, Wirtz, and Haon, 2013;Paul, Whittam, and Wyper, 2007;Tessier and Ramadan, 2020). Concerning accelerators, the extant literature describes an open call for applications, i.e., a public announcement coupled with an online form to be filled out, as the source of candidates (Cohen, 2013;Pauwels et al., 2016;Wright and Drori, 2018). ...
... By contrast, BAs' assessment tends to be more informal and involves a less exhaustive evaluation (Hsu, Haynie, Simmons, and McKelvie, 2014;Mitteness et al., 2012;Van Osnabrugge, 2000). They usually focus more on evaluating the entrepreneurial team, using their previous experience and intuition (Tessier and Ramadan, 2020;Van Osnabrugge, 2000). They focus on reducing agency risk because information asymmetries are more prevalent in the early stages of the venture lifecycle when BAs tend to invest. ...
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