Estimating the Economic Impact of Vacation Home Rentals in Florida University of Central Florida | Rosen College of Hospitality Management

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Dick Pope Institute
for
Tourism Studies©
Estimating the Economic Impact
of Vacation Home Rentals in Florida
University of Central Florida | Rosen College of Hospitality Management
December 14, 2019
Robertico Croes, PhD
Manuel Rivera, PhD
Kelly Semrad, PhD
Jorge Ridderstaat, PhD
Valeriya Shapoval, PhD
Mehmet Altin, PhD

©2019
The Dick Pope Sr.
Institute
for
Tourism Studies
Rosen College of
Hospitality Management
University of Central Florida
9907 Universal Boulevard
Orlando, Florida 32819
Main Investigators:
Robertico Croes, PhD
Manuel Rivera, PhD
Kelly Semrad, PhD
Jorge Ridderstaat, PhD
Valeriya Shapoval, PhD
Mehmet Altin, PhD

table of
contents
Dick Pope Institute
for
Tourism Studies©
Executive Summary 1
Project Description 3
Background Information 4
Scope of Work 5
Objectives 6
Vacation Rental Home Tourist Prole 7
Vacation Rental Homeowner Prole 11
Background Information 14
The Economic Impact of Florida’s Vacation Home Industry 17
Annex 1 Methodology 23
Annex 2 County Infographics & Tables 25
Economic Impact of Vacation Rental Homes Infographics 25
Economic Impact All Table 29
Economic Impact Overnight Visitors Table 29
Economic Impact In-State Tourists Table 31
Economic Impact Out of State Tourists Table 31
Key Performance Indicators All Counties Table 33
References 34
Dick Pope Sr. Institute
for
Tourism Studies (DPI) 36

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1 Dick Pope Institute
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Cascade of direct, indirect, and induced impacts
wages paid
In total, the 2018 economic
impact of Florida’s vacation
rental home industry in the
25 targeted counties was
roughly $27.4
billion in sales.
This represents
approximately:
$16.6 billion in
direct spending
$10.8 billion in
indirect spending.
The $16.6 billion in direct
spending represents 18.7%
of the total direct spending
of the Florida tourism
industry in 2017 and
translates to 1.6% of the
total gross domestic
product for Florida in 2018.
The direct spending
amounts to nearly
$46 million a day,
which is an economically
significant number for the state.
The direct spending
supports roughly
115,000 jobs
with one job being
created for every
$144,181 spent.
Overall, the
industry generates
312 jobs
statewide
every day
13 jobs
every hour
one job
every 5
minutes
In 2018, the total amount of tourists
staying in vacation rental homes in Florida
was 14,233,274, which equates to 11.2%
of the total 127 million tourists that came
to Florida in 2018.
On average, visitors staying in
vacation rental homes
spend $1.9 million every hour
or nearly $32,000 per minute.
VACATION HOME RIPPLE EFFECT
FL
Dick Pope Institute
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Tourism Studies©
Executive
Summary
This report takes an in-depth look at the economic
impact of the Florida vacation rental home industry
and its ripple effects across the state. It includes an
estimate of the magnitude of the industry’s impact
on Florida’s economy as well as proles of the main
stakeholders who generate this impact.
The report focuses on the economic impact of the
vacation rental home industry in 25 Florida counties
selected by the client, Florida Realtors® (Escambia,
Santa Rosa, Okaloosa, Walton, Bay, Gulf, Franklin,
Nassau, Duval, Pinellas, Hillsborough, Manatee,
Sarasota, Charlotte, Lee, Collier, Monroe, Miami-Dade,
Broward, Palm Beach, Orange, Osceola, Brevard,
Volusia, and Flagler). When combined, these 25
counties include 89.3% of the total amount of registered
vacation rental homes in the state of Florida.
This graphic represents specic highlights of the
report’s ndings that will be of interest to vacation
rental stakeholders and others interested in this
rapidly growing industry.

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Cascade of direct, indirect, and induced impacts
wages paid
In total, the 2018 economic
impact of Florida’s vacation
rental home industry in the
25 targeted counties was
roughly $27.4
billion in sales.
This represents
approximately:
$16.6 billion in
direct spending
$10.8 billion in
indirect spending.
The $16.6 billion in direct
spending represents 18.7%
of the total direct spending
of the Florida tourism
industry in 2017 and
translates to 1.6% of the
total gross domestic
product for Florida in 2018.
The direct spending
amounts to nearly
$46 million a day,
which is an economically
significant number for the state.
The direct spending
supports roughly
115,000 jobs
with one job being
created for every
$144,181 spent.
Overall, the
industry generates
312 jobs
statewide
every day
13 jobs
every hour
one job
every 5
minutes
In 2018, the total amount of tourists
staying in vacation rental homes in Florida
was 14,233,274, which equates to 11.2%
of the total 127 million tourists that came
to Florida in 2018.
On average, visitors staying in
vacation rental homes
spend $1.9 million every hour
or nearly $32,000 per minute.
VACATION HOME RIPPLE EFFECT
FL
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Estimating the Economic Impact of Vacation Home Rentals in Florida
Project Description
This report measures the tourism economic impact for the Florida vacation rental home industry.
The project is conducted by the Dick Pope Sr. Institute
for
Tourism Studies (DPITS) of the Rosen
College of Hospitality Management at the University of Central Florida in partnership with Florida
Realtors® and the Florida Vacation Rental Managers Association (FL-VRMA). The nal analysis
provides economic estimates for 25 Florida counties. Initially, 28 counties were selected by Florida
Realtors® based upon the tourism destinations that possessed the most amount of vacation rental
homes (see Table 1 for a list of counties). However, due to missing data for three of the 28 counties
(Alachua, Leon and Seminole), only 25 counties could be assessed for the initial publication of this
report (see footnote 1).
According to the Florida Department of Business and Professional Registration, as of July 1, 2018,
there were 6,032 vacation rental condominiums licenses and 14,874 licenses in vacation rental
dwellings. Condominiums and dwellings may include a unit or group of units.1 The economic analysis
assessed 8,131 surveys, distributed across 6,240 tourists and visitors that stayed in a Florida vacation
rental home within the last 12 months, 1,748 vacation rental homeowners, and 143 vacation rental
home management companies.
The rst section of the report estimates the expenditure data for tourists staying in vacation rental
home accommodations as well as expenditure data for the purchase and management of the
properties. The second section of the report provides an extrapolated statewide tourism economic
impact analysis2 for the vacation rental homes located in the 25 targeted counties. The results may
serve as a resource for industry leaders and policymakers to understand the importance of this
growing segment and its state tourism economic impact.
1 Source: https://trackbill.com/s3/bills/FL/2019/HB/987/analyses/bill-analysis-government-operations-and-technology-
appropriations-subcommittee-post-meeting.pdf, retrieved December 12, 2019.
2 An extrapolated economic impact analysis is an economic estimation that applies the results beyond the original observation
to a larger region.
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Florida’s tourism industry is a top economic
driver to the state’s GDP and is growing faster
than the U.S. Economy, consumer spending,
health care spending, and spending on recre-
ation (Rockport Analytics Bureau of Economic
Analysis, 2017). According to Visit Florida (2018),
the state has experienced eight consecutive
years of record-breaking visitation. In 2018, the
state received 127.0 million visitors making Florida
one of the most popular tourist destinations in
the world. In 2017, out-of-state visitors added
$85.9 billion to Florida’s economy resulting in
every 81 visitors supporting one Florida job
(Visit Florida, 2018). It is clear that the Florida
tourism industry is vital to the economic welfare
of the state.
Within the tourism industry there are multiple
subindustry sectors (e.g. lodging, attractions,
restaurants, transportation, etc.). In order for the
tourism industry to optimize its full economic
potential, it is important that all subindustry
sectors have strong performances. One of the
most important subindustry sectors is that of
the Florida lodging industry. This is because,
generally speaking, the lodging industry has
one of the largest multiplier effects generated
within the tourism industry (Goeldner & Ritchie,
2012; Kim, 2015; Rockport Analytics, 2017).
Background Information
The lodging industry assists in servicing Florida
tourists via providing accommodations. As of
February 2019, the state of Florida had approx-
imately 439,277 available hotel and motel
rooms that were spread over 4,583 properties
(Visit Florida, 2018). The 2018 statewide average
hotel/motel occupancy rate was approximately
68% (STR, 2018). This occupancy rate reveals
that there is discrepancy between the number
of tourists that Florida receives (127 million)
and the number of tourists that stay in hotel
rooms (annual average occupancy rate 68%).
The discrepancy implies that tourists are
seeking alternative forms of accommodations
when staying in Florida. One type of alternative
accommodation that some tourists seek are
vacation rental homes. Vacation rental homes
may be dened as short-term vacation rentals
that are rented more than three times a year
for less than 30 days at a time (SB356, 2014).3
Florida’s vacation rental home industry has
experienced rapid expansion mainly due to the
introduction of the “sharing economy” that is
bolstered by online resources such Airbnb and
VRBO. Currently, there are approximately 124,777
registered vacation rental homes listed within
the 25 Florida counties that were assessed. The
total amount of vacation rental homes registered
in the state is 139,6294. Florida’s vacation rental
home industry is an important component of the
lodging industry that contributes to the overall
tourist experience as well as the economic
contribution that the tourism industry is able
to make to the state of Florida.
The purpose of this report is to determine the
tourism economic impact of vacation rental
homes to the state of Florida. To date, the sig-
nicant tourism economic impact of the vacation
rental home industry on Florida’s overall econ-
omy is largely undetermined, due, in part, to
the lack of a statewide analysis.
3 This denition stems from state statute 509.242 (1)(c).
4 The total amount of registered vacation rental homes in
the state of FL is 139,629. Source: HR400A-SUM Public Food
Service and Lodging License and Unit Summary by County
retrieved from http://www.myoridalicense.com/DBPR.
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Scope of Work
This report estimates the tourism economic impact for the Florida vacation rental home industry. The
report also provides a state regional economic assessment and a county level economic assessment
for 25 Florida counties. The 25 counties that are assessed were selected by the client, Florida Realtors®.
When combined, these 25 counties include 89.3% of the total amount of registered vacation rental
homes in the state of Florida.
The economic estimates that are provided are derived from data that were retrieved from the three
primary stakeholders involved in the production and consumption process of the vacation rental
home sector: homer owners, management companies, and tourists and visitors. It is important to
note that the vacation rental home industry is a unique industry that services the needs of both tourists
and locals. For purposes of this project, the tourist economic impact was the central focus of study.
This enabled the researchers to focus on the “new money” that the vacation rental home industry
brought to the state of Florida. Thus, representing a more valid measure of the economic contribution
this industry makes. There is reference to the “visitor” economic impact that was generated by
non-tourists5. This information may be found in the economic impact section of the report.
Importantly, the data collected via three survey instruments was triangulated with Key Data, the Survey
Center of the Bureau of Economic and Business Center, AirBnB, the Florida Tourist Development
Tax Association, Inc. (FTDTA), multiple county tax collectors’ ofces, and the Florida Department of
Revenue. The assumptions of the project were derived from an exhaustive literature review.
Figure 1 Initial scope of the project included reference to 28 counties selected by Florida Realtors®.
Results reect reference to 25 counties due to missing data.
5 A tourist is dened as a person that travels a minimum of 50 miles from their home to stay in a vacation rental home and
spends a minimum of 24 hours visiting the destination (location) of the rental home unit. A visitor or non-tourist implies that
the individual consumed the vacation rental home but did not meet one of the aforementioned dened criteria.

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COUNTY TOTAL SHARE
Osceola 16.50%
Orange 12.80%
Bay 7.17%
Dade 7.35%
Broward 7.12%
Lee 5.23%
Walton 5.09%
Volusia 4.93%
Okaloosa 4.54%
Monroe 4.69%
Pinellas 4.55%
Manatee 3.48%
Sarasota 3.11%
Palm Beach 2.37%
Collier 1.82%
Brevard 1.89%
Escambia 1.85%
Charlotte 0.99%
Nassau 0.75%
Flagler 0.63%
Franklin 0.65%
Gulf 0.51%
Hillsborough 1.36%
Santa Rosa 0.38%
Seminole * 0.00%
Duval 0.23%
Alachua * 0.00%
Leon * 0.00%
REGION COUNTIES INCLUDED IN THE REGION
Florida Gulf Panhandle Bay, Franklin, Gulf, Leon, Okaloosa, Santa Rosa, Walton, Escambia
North Florida Alachua, Duval, Nassau
Tampa/West Florida Charlotte, Hillsborough, Manatee, Pinellas, Sarasota
Central Florida Brevard, Orange, Osceola, Seminole, Volusia, Flagler
South Florida Broward, Miami-Dade, Collier, Lee, Monroe, Palm Beach
Table 1 Florida Regional Economic Assessment
Table 2 Initial 28 Florida
Counties Included In The State
Economic Assessment
* Not included in the study due to lack of data from
tourists and owners. A total of 124,777 units were
assessed in 25 counties.
*Note, ve regions were created based on location of counties
Objectives
There are two primary objectives for this economic
project. The rst objective is to estimate the 2018 tourists’
expenditure data for those tourists that stayed in Florida
vacation rental homes. The second objective is to
estimate the 2018 expenditure data related to both the
purchase and management of the vacation rental home
properties. Collectively, these two objectives will provide
a representative statewide 2018 tourism economic
analysis (25 counties) of the vacation rental home
industry’s economic impact to the state of the Florida.
The statewide analysis is then broken down for each of
the 25 counties6 as well as ve regional analyses7. The
major outcome from this report is that the ndings
provide a current estimated tourism economic statewide
analysis for Florida’s vacation rental home industry.
6 The 25 counties represent 89.3% of the total registered vacation
homes inventory in the state.
7 Five regions were created based on the county locations. Each
region has an economic assessment provided within the Annex of
this report.

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Vacation Rental Home
Tourist Profile
This section provides information pertaining to the state level vacation rental home tourist prole
analysis. There is brief reference to some tourist prole data per region and county. However, a
comprehensive review of the region and county level information are included in infographics in the
annex portion of this report.
A total of 6,240 tourists that stayed in a Florida vacation rental home within the last 12 months were
surveyed. The tourists were contacted by the property management company that managed the
property they stayed in and were requested to complete an online survey. The tourist survey links
were categorized according to the region (Table 1) and the county (Table 2) that the tourist stayed
in. The purpose of the tourist survey was to obtain demographic information, vacation rental home
usage, frequency and seasonality, distinction between visitor and tourist, expenditure data, purpose
of trip, preferred type of accommodation, reason for choosing a vacation home, and satisfaction
level with the vacation home as well as their overall experience while in Florida.
According to regional survey response rates, the most tourist responses were received from those
staying in the following three regions: 1) Florida Gulf Coast Panhandle (n=1,650), 2) Tampa/West
Florida (n=1,369), 3) South Florida (n=1,242) (see Table 3). According to county survey response
rates, the most tourist responses were received from those that stayed in the following three
counties: 1) Bay County/Panama City (14%), 2) Miami-Dade County/Miami (8%), 3) Pinellas County/
Clearwater/Largo/St. Petersburg (8%) (see Table 4). The individual county assessments reveal that
the overwhelming majority of the tourists for all 25 counties that were staying in vacation rental
homes were rst time tourists to the area (see annex for county infographics for more detailed
information per county).
REGION FREQUENCY VALID PERCENT
FLORIDA GULF PANHANDLE 1,650 28.40%
NORTH FLORIDA 203 3.50%
TAMPA/WEST FLORIDA 1,369 23.50%
CENTRAL FLORIDA 912 15.70%
SOUTH FLORIDA 1,242 21.40%
Other 438 7.50%
TOTAL 5814 100%
Table 3 Tourist Response Rates Per Region
*Note, ve regions were created
based on location of counties

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COUNTY TOTAL SHARE
Bay County/Panama City 14%
Miami-Dade County/Miami 8%
Pinellas County/ Clearwater/Largo/St. Petersburg 8%
Charlotte County/Punta Gorda/ Manasota Key/Port Charlotte 8%
Okaloosa County/Destin 7%
Broward County/Ft. Lauderdale 6%
Osceola County/Kissimmee/St. Cloud 5%
Orange County/Orlando 5%
Sarasota County/North Port/Sarasota/Venice 4%
Brevard County/Melbourne 4%
Escambia County/Pensacola 4%
Hillsborough County/Tampa 3%
Volusia County/ Daytona/Deltona/Deland/Port Orange 3%
Manatee County/Anna Maria/Bradenton/Bradenton Beach/Holmes Beach/Palmetto 3%
Collier County/Naples 2%
Lee County/Fort Myers 2%
Santa Rosa County/Gulf Breeze/Milton 2%
Walton County/DeFuniak Springs/Freeport 2%
Franklin County Apalachicola/Carrabelle/Eastpoint 2%
Monroe County/Florida Keys 1%
Alachua County Gainesville/Alachua* 1%
Gulf County Port St. Joe/Wewahitchka 1%
Leon County/Tallahassee* 1%
Flagler County/Bunnell/Flagler Beach/Palm Coast 1%
Duval County/Jacksonville 1%
Palm Beach County/Palm Beach/Boca Raton/Jupiter 1%
Seminole County/Altamonte Springs/Casselberry/Lake* Mary/Oviedo/Sanford 0%
Nassau County/Fernandina Beach 0%
Table 4 Tourist Response Rates Per County
*Removed from analysis due to lack of data.

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REGION FREQUENCY VALID PERCENT
Holiday/Vacation 2,843 50%
Business 117 2%
Visiting Family and Friends 564 10%
Convention, Tradeshow, Conference 38 1%
Sporting Events 96 2%
Theme Park Visit 421 7%
Nature 177 3%
Beach/Water Activities 1,009 18%
Shopping 207 4%
Special Events (e.g. festival) 151 3%
Wellness 25 0%
Medical Tourism 11 0%
Religious Event 25 0%
Weather 18 0%
TOTAL 5,702 100%
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The average tourist who stayed in a Florida vacation rental home is from the United States (70%)
and traveled at least 50 miles to stay an average of almost seven nights during the months of May,
June, or July (63%). The income ranges of the tourists who responded were as follows: approxi-
mately, 21% of the tourists staying in vacation rental homes have an income ranging from $100,000
to over $150,000, 17.1% of the tourist respondents earned an income of $50,000-$99,000, and 7.9%
of the tourist respondents made between $25,000-$49,999.
The top three primary reasons for travel included: holiday/vacation (n=2,843), beach and water
activities (n=1,009), and visiting friends and family (n=564) (Table 5). The survey respondents also
indicated that their top three reasons for choosing to stay in a vacation rental home were: 1) the
price and value of the home (22%), 2) location (close to theme parks and attractions) (15%), and 3)
privacy and freedom (14%). When asked to rank the type of accommodation the tourist preferred
to stay in with 1 being rst choice and 5 being the last choice, 43% percent of the tourists indicat-
ed that a vacation rental home is their rst choice of accommodation when traveling followed by
and hotels as a second choice (20.8%), resorts as a third choice (16.8%). Approximately, 87% of the
tourist respondents indicated that they were extremely satised with their experience while staying
in a vacation rental home and 85% were extremely satised with their overall experience while in
Florida. About 84% of the tourist respondents also indicated that they are likely to return to Florida
and (85%) would like to stay in a vacation rental home again.
Table 5 Purpose Of Trip
*Note, respondents were able to select all purposes that applied.

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REGION FREQUENCY %
Avoid trafc congestion 340 3%
Business event 30 0%
Ease of access to/from your home 276 3%
Family house experience 1,051 10%
Lifestyle (golf, swimming pool, etc.) 615 6%
Location (close to theme parks & attractions) 1,548 15%
More space 1,318 12%
Price & value 2,317 22%
Privacy & freedom 1,495 14%
Relative safety and security of the area 741 7%
Splitting cost with family & friends 698 7%
Other 227 2%
TOTAL 10,656 100%
Table 6
Tourist Reason For Choosing To Stay In A Vacation Rental Home
REGION FREQUENCY %
Extremely satised 3,116 87%
Somewhat satised 383 11%
Neither satised nor
dissatised 31 1%
Somewhat dissatised 42 1%
Extremely dissatised 13 0%
TOTAL 3,585 100%
Table 7
How satised were tourists with their
vacation rental home experience?
REGION FREQUENCY %
Extremely satised 3,036 85%
Somewhat satised 467 13%
Neither satised nor
dissatised 43 1%
Somewhat dissatised 27 1%
Extremely dissatised 12 0%
TOTAL 3,585 100%
Table 8
How satised were tourists with
their overall experience in Florida?
REGION FREQUENCY %
Extremely likely 3,014 84%
Somewhat likely 370 10%
Neither likely nor
unlikely 104 3%
Somewhat unlikely 46 1%
Extremely unlikely 43 1%
TOTAL 3,577 100%
Table 9
How likely is the tourist to come
back to Florida?
REGION FREQUENCY %
Extremely likely 3,036 85%
Somewhat likely 387 11%
Neither likely nor
unlikely 88 2%
Somewhat unlikely 31 1%
Extremely unlikely 35 1%
TOTAL 3,577 100%
Table 10
How likely is the tourist to stay in
a vacation home again?

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Vacation Rental Homeowner Profile
This section provides information pertaining to the state level vacation rental homeowner prole
analysis. A comprehensive review of the region and county level owner information are included in
infographics in the Annex portion of this report.
A total of 1,748 vacation rental homeowners were surveyed. The vacation rental homeowners were
contacted by members of FL-VRMA and were requested to complete an online survey. The owner
survey links were categorized according to the region (Table 1) and the county (Table 2) that the
vacation rental home was located in. The purpose of the owner survey was to obtain demographic
information, vacation rental home usage, location of home(s) owned, use of management company,
reason for purchasing the vacation rental home, type of ownership, and expenses related to the
ownership of the vacation rental home.
According to regional survey response rates, the most owner responses were received from
those who owned homes in the following three regions: 1) Florida Gulf Coast Panhandle (n=652),
2) Tampa/West Florida (n=396), 3) South Florida (n=388) (see Table 11). According to the county
survey response rates, the most owner responses were received from those who owned homes in
the following three counties: 1) Bay County (n=243), 2) Pinellas County (n=183), 3) Walton County
(n=129). The majority of the respondents indicated that they did not use a management company
to help manage their vacation rental home (67%). For those homeowners that did use a property
management company to assist them in the management of their vacation rental home(s) the
owners indicated that the top three services that they received from the company were:
1) Marketing/Advertising, 2) Bookings/Reservations, and 3) Revenue collections and housekeeping
services tied for the third most common service received.
Table 11 Vacation Rental Home Location Response Rates From Owners
REGION FREQUENCY %
FLORIDA GULF PANHANDLE 652 37%
NORTH FLORIDA 90 5%
TAMPA/WEST FLORIDA 396 23%
CENTRAL FLORIDA 185 11%
SOUTH FLORIDA 388 22%
OTHER REGION 37 2%
TOTAL 1,748 100%
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The average Florida vacation rental homeowner resides in the United States (38%) and has an annual
household income range of $100,000 – over $150,000 (61%) (Table 12). Most of the owners indicated
that they were the sole owner of one Florida vacation rental home (60%) and spent between 7-12
nights (64%) in their vacation rental home when visiting (Table 13). Most of the homeowners took at
least two trips to their vacation home and a large number of owners took at least 3 – or more than 6
trips a year to their vacation home (Table 14).
INCOME CATEGORY %
Under $14,999 1%
$15,000-$24,999 2%
$25,000-$34,999 3%
$35,000-$49,999 8%
$50,000-$74,999 13%
$75,000-$99,999 13%
$100,000-$149,999 22%
$150,000 & over 39%
TOTAL 100%
Table 12 Homeowners’ Annual Household Income
NUMBER OF NIGHTS %
1 night 1%
2 nights 5%
3 nights 6%
4 nights 10%
5 nights 10%
6 nights 5%
7 nights 27%
8 nights 2%
9 nights 2%
10 nights 6%
11 nights 2%
12 or more nights 25%
TOTAL 100%
Table 13 Number Of Nights Per Trip That Owners Stay In Vacation Rental Home
NUMBER OF TRIPS %
1 trip 10%
2 trips 21%
3 trips 24%
4 trips 16%
5 trips 10%
6 or more trips 19%
TOTAL 100%
Table 14 Number Of Annual Trips Owners Take To Their Vacation Home
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Table 15 Which of the following best describes the purpose of your Vacation
Rental Home(s) investment in Florida?
The majority of the homeowner respondents (62%) described the purpose of their vacation rental
home investment as a vacation home that is rented for a short time, 11% indicated the home would
be a retirement home, and 10% indicated the home would be an investment for long term rental
income (Table 15).
FREQUENCY %
Second home (if not leased out) 63 7%
Investment for long term rental income 85 10%
Vacation home (rented out for a short time) 536 62%
Retirement home (plan to live after retirement) 92 11%
Other 86 10%
TOTAL 100%

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A total of 143 FL vacation rental home management companies participated in the survey.
These respondents were from 25 counties, and they represented 6,681 units. Some management
companies had units across multiple counties. The table below reveals the number of units per
management company in each county, as reported by respondents. Management companies in
Walton county reported the highest number of units, followed by Osceola, Flagler, and Orange.
Background Information
COUNTY RESPONSES UNITS
Bay 13 413
Franklin 3 343
Gulf 2 19
Leon 1 4
Okaloosa 3 80
Santa Rosa 1 1
Walton 6 704
Escambia 4 23
Alachua 0 0
Duval 8 77
Nassau 2 70
Charlotte 3 71
Hillsborough 3 51
Manatee 7 108
Pinellas 9 757
Sarasota 8 189
Brevard 1 2
Orange 10 610
Osceola 24 1,814
Seminole 0 0
Volusia 4 9
Flagler 2 306
Broward 8 111
Collier 15 340
Lee 10 381
Miami-Dade 3 17
Monroe 5 156
Palm Beach 2 25
TOTAL 157 6,681
Table 16 Distribution Of Vacation Rental Home Management Company
*Note, we have a total of 143 observations. Total is higher because some companies answered for multiple counties.

# OF EMPLOYEES FL GULF NORTH FL TAMPA WEST CENTRAL FL SOUTH FL
25 or less 86% 75% 86% 95% 83%
26-50 0% 13% 5% 0% 13%
51-75 0% 0% 5% 0% 0%
76-100 14% 0% 0% 0% 4%
101-125 0% 0% 0% 0% 0%
more than 125 0% 13% 5% 5% 0%
TOTAL 100% 100% 100% 100% 100%
Table 17 How many people are employed at your company?
Vacation home management companies operate, on average, 35 units. Franklin, Walton, Pinellas,
and Osceola counties exceed this average, scoring between 75 and 117 units on average per county.
The overwhelming majority of these companies are small, with fewer than 25 employees. Those
companies located in counties in North Florida seem more signicant regarding employees compared
to the other counties, as revealed in Table 17.
The typical unit that management companies operate has three bedrooms or fewer, and their average
monthly fee per property is $917 per month. The monthly fee distribution per month reported by
the management companies indicates that the most signicant share goes to labor expenses,
followed by nancial fees, marketing and sales, and housekeeping. See Table 18.
SPENDING CATEGORY %
Marketing Sales Expense 10%
Administration General 3%
Financial Fees 19%
Ofce Rent 4%
Property Repairs Maintenance 3%
Property Taxes 6%
Taxes Other Than Property Tax 4%
Travel Arrangements And Reservation 5%
Labor Expenses 27%
Ofce Maintenance 2%
Property Insurance 2%
Housekeeping 10%
Legal Services 1%
Accounting Tax Services 1%
Home Furnishings Furniture 1%
Computer-Related Services 1%
Other Expenses 1%
TOTAL 100%
Table 18 Spending Category
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Respondents report that their highest occupancy month is in July, followed by March and December.
Stayover visitors originate from multiple countries, with Florida residents living within 50 miles from
the property being the most prevalent, followed by residents of other countries and Florida residents
living more than 50 miles from the property. Table 19 depicts the ranking of the source markets engaged
with the management companies.
CUSTOMER REGION
AVERAGE
IMPORTANCE
RANK (1-4)
Other states outside of FL 1.37
FL residents that live more than 50 miles from the property 2.54
Other countries outside of the USA 2.84
FL residents that live within 50 miles from the property 3.25
Ranked from 1 to 4: 1 equals the majority of renters and 4 equals the least amount of renters
Table 19 Origin Of Customers
MARKETING PLATFORMS %
VRBO 52%
HomeAway 44%
Airbnb 40%
Trip Advisor 28%
Expedia 24%
Booking.com 23%
Red Awning 8%
Florida rentals 6%
Kayak 6%
Orbitz 6%
Hotwire 3%
Lexicon 3%
Homestogo 3%
Vacasa 3%
Tripvillas 1%
Roomorama 1%
Holidays 1%
Stopsleepgo 1%
e-domizil 1%
Table 20 Marketing Platforms
Respondents also indicated which marketing platforms they used. The three most important ones
appeared to be VRBO (52%), HomeAway (44%), and Airbnb (40%). See Table 20. On average, nearly
73% of vacation rental home reservations are booked through these marketing platforms.
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17 Dick Pope Institute
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The Economic Impact of Florida’s
Vacation Home Industry
This section of the report discloses three sets of results. The rst set of results relate to the in-state
tourists, the second set of results reveal the out of state tourists, and the third set of results reference
other visitors who do not fall within the category of tourists (e.g. please see footnote 3). For this
report, we dene tourists as someone who overnights at a vacation home unit and who has traveled
50 miles or more from his or her home.8
Direct Economic Impact
The report reveals the 2018 direct economic contribution of the vacation home industry. The direct
economic contribution is the result of primary data collected from owners, management companies,
users (tourists and visitors), as well as secondary data collected from Key Data and AirBnB. The
economic estimation reects the number of registered inventory units, as reported by the Florida
Department of Business and Professional Regulation (DBPR). The registered units totaled 124,777
in 2018. Only 25 of the 28 counties comprised the estimation of the economic contribution of the
vacation rental home industry in the state due to lack of data.9
The sample of the vacation home rental industry reviewed for this report sold 21,200,859 room
nights with a total occupancy rate of 58%.10 Note, this percentage does not include the nights that
the units were owner occupied. The room nights sold in the vacation rental home industry denotes
20.5% of the total overnight trips in the state in 2017.11 We estimated the average daily room rates
(ADR) per unit at $172, which means that it was 19.4% higher than the 2018 Florida hotel ADR.12
The average party size was 4.72 people, and the average length of stay reported was nearly 7 nights.
In 2018, the total amount of tourists staying in vacation rental homes in Florida was 14,233,274,
which equates to 11.2% of the total 127 million tourists that came to Florida in 2018. Visitors staying
in vacation rental homes in Florida reveal three specic segments based on their place of residence
and distance traveled to arrive to the vacation rental home. These three specic segments include:
in-state tourists, out of state tourists and visitors who do not fall within the category of tourists.

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OUT OF STATE
TOURISTS IN STATE TOURISTS IN STATE OVERNIGHT
VISITORS
SPENDING CATEGORY
Per person
Per Trip
Average
Per person
Per Day
Per person
Per Trip
Average
Per person
Per Day
Per person
Per Trip
Average
Per person
Per Day
Lodging Impact $289 $49 $196 $55 $224 $62
Restaurants $201 $34 $62 $17 $67 $19
Public Transportation $11 $2 $4 $1 $5 $1
Other Transportation $31 $5 $8 $2 $11 $3
Car Rental $127 $22 $26 $7 $27 $7
Road Tolls $10 $2 $5 $1 $6 $2
Organized Tours $18 $3 $4 $1 $3 $1
Recreational Activities $72 $12 $27 $7 $28 $8
Performing Arts $16 $3 $9 $3 $12 $3
Theme Parks $238 $40 $95 $27 $72 $20
Fairs and Festivals $11 $2 $9 $2 $9 $3
Fishing $28 $5 $3 $1 $5 $1
Beach & Water Activities $40 $7 $13 $4 $16 $4
Fuel $65 $11 $23 $6 $25 $7
Retail Shopping $190 $32 $42 $12 $52 $14
Groceries $104 $18 $32 $9 $32 $9
Casinos $4 $1 $1 $0 $1 $0
Other Expenses $72 $12 $42 $12 $50 $14
TOTAL $1,527 $260 $602 $168 $644 $180
Table 21 Spending Per Segment
8 The 50 miles distance threshold dening a tourist stems from the UNWTO denition. See https://www.visitorida.org/media
/71465/2017-contribution-of-travel-tourism-to-the-orida-economy.pdf, retrieved December 5, 2019.
9 The three counties excluded from the economic impact estimation due to lack of data are Seminole, Alachua, and Leon. The
missing data that prevented the three counties from being included within the economic analysis related to questions that
supplied information pertaining to tourist and owner expenditures during the consumption process of the vacation rental
home. The amount of data that is missing would have prevented a reliable and valid economic assessment within these counties.
10 2018 Hotel occupancy in the state was 68.1%, according to STR. https://www.visitorida.org/resources/research/research-faq/,
retrieved December 5, 2019.
11 Rockport Analytics (2019). 2017 Economic impact of the tourism industry in Florida, background, and methodology.
12 The Florida hotel ADR in 2018 was $144, according to STR.
Nearly 11.8 million or 82.4% were tourists, people who traveled a minimum of 50 miles from their home
and stayed a minimum of one night in the vacation rental home, which is 9% of the total tourists recorded
in the state in 2017. Nearly 8.5 million (72.2%) of the total tourists visiting Florida that stayed in a vacation
rental home were from out of state. A signicant number of visitors (2,511,272 or 21.3%) who stayed
in Florida vacation rental homes were residents living within 50 miles or less of the vacation rental
home they stayed in. The report characterizes the latter segment as in-state overnight visitors.
Each of the three specic segments demonstrate different spending behaviors and levels. The out of
state tourists stayed an average of 7 nights, while an in state tourist and in state overnight visitor
spent about 3.6 and 3.4 nights, respectively. The spending level of each segment varies. The out
of state tourist spent, on average, $1,527 per trip, or $260 per day. Alternatively, the in state tourist
spent signicantly less compared to the out of state tourist. The spending per trip was $602 or $168
per day, while the in state overnight visitor spent $644 per trip or $180 per day. The out of state tourists
spent considerably more in lodging, restaurants, car rental, theme parks, shopping, and groceries
compared to the other two segments. Table 21 depicts the spending per segment.

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The direct economic spending of the three segments combined totaled $16.6 billion in output (sales).
This total direct spending is equal to 18.7% of the total 201713 visitor spending in the state. In order
to bring hypothetical meaning to the value of the total direct spending (18.7%), if we assumed that
every FL resident proted from the vacation rental home industry, it would mean that all 21.3 million
residents in the state would receive $775 per resident in 2018. On average, visitors staying in vacation
rental homes spent nearly $46 million per day in Florida, which is an economically signicant number.
Moreover, the vacation rental homes added $6.6 billion to the state’s economy due to the presence
of the vacation rental home industry.
Value added consists of labor income ($4.2 billion), other property type income ($1.8 billion), and
indirect business taxes ($575 million). Table 22 reveals the value added to the state GDP. Value added
was most prominent in accommodation, entertainment, retail, real estate, and manufacturing.
The direct spending of the two tourist segments (out of state and in-state tourists) combined
is estimated to be $13.3 billion — which represents 15% of the entire tourism industry in the state
during 2017. The direct spending in the vacation rental home industry supported 115,000 direct Florida
jobs in 2018 with an associated income of $3.9 billion. The vacation rental home industry supports
one in every ten leisure and hospitality jobs statewide. Every job that is created results from the direct
spending of $144,181. In other words, the industry generates 312 jobs statewide every day, or 13 jobs
every hour.
The direct spending also spawned nearly $575 million in indirect business taxes. Taxes from the vacation
rental home industry comprised 11.3% of the supported sales tax collection of the tourism industry
statewide of $5.1 billion.14 Employee compensation alone turned over $442 million to state/local/
federal governments.
DESCRIPTION Direct Indirect Induced TOTAL
Total $6,542,031,093 $3,318,890,624 $2,086,756,989 $11,947,678,706
11 Ag, Forestry, Fish & Hunting $0 $15,302,789 $14,255,312 $29,558,101
21 Mining $0 $4,205,278 $1,516,291 $5,721,569
22 Utilities $0 $1,421,355 $695,298 $2,116,653
23 Construction $0 $611,676 $198,385 $810,061
31-33 Manufacturing $0 $768,528,396 $291,455,943 $1,059,984,339
42 Wholesale Trade $0 $1,406,158 $7,023 $1,413,181
44-45 Retail trade $1,249,372,645 $1,187,302 $318,012 $1,250,877,960
48-49 Transportation & Warehousing $0 $13,673,536 $771,043 $14,444,578
51 Information $0 $807,607 $741,894 $1,549,502
52 Finance & insurance $0 $3,748,905 $454,754 $4,203,659
53 Real Estate & Rental $707,435,657 $62,793,899 $1,775,151 $772,004,707
54 Professional- Scientic & Tech Svcs $0 $873,326 $2,788,821 $3,662,148
55 Management Of Companies $0 $57,997 $65,196 $123,193
56 Administrative & Waste Services $76,738,921 $1,767,831 $2,375,648 $80,882,400
61 Educational Svcs $0 $71,299 $138,496 $209,796
62 Health & Social Services $0 $639,279,278 $485,119,737 $1,124,399,015
71 Arts- Entertainment & Recreation $2,336,694,376 $107,631,642 $240,861,470 $2,685,187,488
72 Accommodation & Food Services $2,171,789,494 $73,202,352 $28,338,858 $2,273,330,704
81 Other Services $0 $704,431,334 $280,935,916 $985,367,249
92 Government & Non NAICs $0 $917,888,664 $733,943,741 $1,651,832,405
Table 22 Total Value Added To The State GDP
13 The total visitor spending in 2017 was $88.6 billion. https://www.visitorida.org/media/71465/2017-contribution-of-travel-
tourism-to-the-orida-economy.pdf, retrieved December 5, 2019
14 Rockport Analytics (2019). 2017 Economic impact of the tourism industry in Florida, background, and methodology.
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The out of state segment had the most signicant amount of direct spending totaling nearly $13 billion,
compared to nearly $2 billion and $1.6 billion respectively from the in state tourist and in state over-
night visitor segments. The spending distribution differs markedly among segments; while only 19% of
the direct spending of the out of state tourist went to lodging expenses, the in state tourist and the in
state overnight visitor spent 33% and 35% respectively to lodging. Table 23 reveals the overall direct
spending distribution of each one of the three segments.
Table 23 Spending Distribution Of The Three Segments
SPENDING
CATEGORY
OUT OF STATE
TOURISTS IN STATE TOURISTS
IN STATE
OVERNIGHT
VISITORS
TOTAL
Lodging Impact $2,445,638,980 19% $636,649,534 33% $563,527,095 35% $3,645,815,609
Restaurants $1,698,715,377 13% $201,974,092 10% $167,665,528 10% $2,068,354,997
Public Transportation $90,743,110 1% $14,609,298 1% $11,399,470 1% $116,751,878
Other Transportation $259,589,942 2% $25,888,930 1% $28,419,089 2% $313,897,962
Car Rental $1,071,098,344 8% $84,552,214 4% $67,041,618 4% $1,222,692,176
Road Tolls $88,089,298 1% $16,480,309 1% $14,440,132 1% $119,009,739
Organized Tours $153,708,620 1% $12,976,573 1% $8,029,649 0% $174,714,842
Recreational Activities $612,647,854 5% $86,563,708 4% $70,530,350 4% $769,741,912
Performing Arts $132,283,945 1% $30,412,125 2% $30,657,776 2% $193,353,846
Theme Parks $2,011,557,470 16% $309,402,341 16% $180,354,770 11% $2,501,314,581
Fairs and Festivals $95,753,390 1% $28,041,674 1% $23,738,503 1% $147,533,567
Fishing $240,960,388 2% $10,279,946 1% $11,749,455 1% $262,989,789
Beach and Water
Activities $337,831,493 3% $41,786,836 2% $39,203,029 2% $418,821,358
Fuel $551,896,131 4% $75,571,771 4% $63,710,045 4% $691,177,947
Retail Shopping $1,608,848,295 12% $138,055,701 7% $130,101,340 8% $1,877,005,337
Groceries $879,386,393 7% $105,593,930 5% $80,823,306 5% $1,065,803,629
Casinos $34,352,914 0% $2,073,992 0% $3,517,419 0% $39,944,326
Other Expenses $608,080,166 5% $137,355,633 7% $126,968,592 8% $872,404,391
TOTAL $12,921,182,110 100% $1,958,268,609 100% $644 100% $16,501,327,886
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21 Dick Pope Institute
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While the direct economic impact is substantial, focusing only on these direct expenses misses the
value of other secondary economic or indirect activity15 brought about by the vacation rental home
industry. These indirect impacts refer to the additional value generated by the vacation rental home
industry, and they consist of indirect effects (stemming from business sales) and induced effects
(stemming from money spent by the employees who receive salaries and benets from jobs created
by the vacation rental home industry). We applied the direct spending estimate as the input into the
economic model to compute the indirect, induced, and total economic impact of the vacation rental
home industry.
The total indirect impact is estimated at nearly $6.8 billion, while the estimated induced effects
amounted to nearly $4 billion. The indirect impact refers to increased sales of local vendors, which
supply the vacation rental home industry. Induced effects refer to increased sales for local businesses
triggered by household spending due to income earned in the vacation rental home industry and
supporting vendors and businesses. The total economic contribution of the vacation home industry
amounted to $27.4 billion, generating a multiplier of 1.65. The total economic impact of the industry
supported an additional 170,000 jobs across industries and generated an estimated total of $1.1 billion
in indirect business taxes.
Table 24 reveals how widespread the economic effects are of the vacation rental home industry
across economic sectors throughout the state. These economic effects relate in particular with
backward economic linkages with manufacturing, health services, transportation, real estate, and
arts and entertainment.
OUTPUT
DESCRIPTION Direct Indirect Induced TOTAL
Total $16,580,812,876 $6,796,453,917 $3,995,130,523 $27,372,397,316
11 Ag, Forestry, Fish & Hunting $0 $23,700,568 $22,078,263 $45,778,831
21 Mining $0 $16,101,111 $5,805,554 $21,906,664
22 Utilities $0 $2,222,662 $1,087,281 $3,309,943
23 Construction $0 $1,192,259 $386,685 $1,578,944
31-33 Manufacturing $0 $1,887,812,219 $715,932,025 $2,603,744,244
42 Wholesale Trade $0 $3,945,721 $19,706 $3,965,428
44-45 Retail trade $3,819,032,906 $3,629,299 $972,087 $3,823,634,291
48-49 Transportation & Warehousing $0 $47,815,377 $2,696,281 $50,511,658
51 Information $0 $4,336,791 $3,983,916 $8,320,707
52 Finance & insurance $0 $15,504,601 $1,880,758 $17,385,359
53 Real Estate & Rental $2,478,791,482 $188,468,906 $5,327,918 $2,672,588,307
54 Professional- Scientic & Tech Svcs $0 $2,742,664 $8,758,237 $11,500,901
55 Management Of Companies $0 $170,101 $191,213 $361,314
56 Administrative & Waste Services $175,354,901 $4,039,643 $5,428,555 $184,823,100
61 Educational Svcs $0 $220,710 $428,720 $649,430
62 Health & Social Services $0 $966,199,628 $733,204,603 $1,699,404,231
71 Arts- Entertainment & Recreation $4,318,674,514 $198,924,609 $445,159,744 $4,962,758,867
72 Accommodation & Food Services $5,788,959,073 $195,122,693 $75,537,933 $6,059,619,698
81 Other Services $0 $1,546,700,987 $616,843,456 $2,163,544,443
92 Government & Non NAICs $0 $1,687,603,366 $1,349,407,588 $3,037,010,954
Table 24
Economic Impact Of The Vacation Rental Home Industry Across Economic Sectors
15 The U.S. Bureau of Economic Analysis (2013) characterize these secondary impacts as “An initial change in economic activity
results in other rounds of spending-for example, building a new road will lead to increased production of asphalt and concrete.
The increased production of asphalt and concrete will lead to more mining. Workers beneting from these increases will
spend more, perhaps by eating out at nicer restaurants or splurging more on entertainment.” (P.1-1).

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making
waves in
tourism
INNOVATION. QUALITY. EXCELLENCE.

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23 Dick Pope Institute
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In order to execute the research on the vacation rental home industry’s economic impact, the project
employed a methodology consisting of three main steps:
1. The economic impact survey was designed and completed by the DPITS researchers. Florida
Realtors® and FL-VRMA then used the survey to collect the data. In addition, FL-VRMA
approached its members to support the data collection process in order to ensure an adequate
response rate from each of the stakeholder groups (vacation home rental users, home owners
and management companies). The data collection was launched in March 2019 and completed
in October 2019.
The surveys collected information pertaining to the discrete spending of each primary stake-
holder group, i.e., vacation homeowners, vacation home rental users (tourists and visitors), and
vacation home management companies. The information on vacation home rental users included
questions pertaining to demographics, frequency of and time of visit, purpose of trip, expendi-
tures related to the rental accommodation, and area expenditures during the users’ stay, as well
as several other variables.
The information on vacation rental companies (property management companies) included
questions pertaining to the annual expenditures related to marketing and sales, operating expenses
including but not limited to payroll, administration, fees paid to sub-contractors, general main-
tenance and utilities for common area taxes, and fees and revenues received from the property
owners and rental parties. The information on homeowners included questions pertaining to the
initial purchase motivation and amount, annual expenditures related to maintenance, insurance,
taxes and property management, and area expenditures while staying at the property.
2. FL-VRMA facilitated the dissemination of the survey instruments and included in its dissem-
ination an introductory/explanatory message that encouraged members’ participation. DPITS
provided regular updates on the response rates of each stakeholder group and FL-VRMA then
followed up with members as was needed to ensure adequate response rates from the primary
stakeholders16. The economic impact framework for this project depended upon the response
rates and the quality of information received from the members of the FL-VRMA and their hosts.
3. A method based on an Input-Output/Social Accounting Matrix (I-O/SAM) assessed the industry’s
economic impact. For this purpose, the investigators created and used a master model to assess
the economic contribution to the state’s tourism industry. Specic expenditure patterns uniquely
associated with each primary stakeholder group were then created based on the data collected.
Step three was based on the extended version of Input-Output (I-O) framework, which is called
the Social Accounting Matrix (SAM) framework. While the I-O captured inter-industry activities,
disregarding household consumption (technically, a part of “institutions”) and labor markets
(referred to as “factors of production”), the SAM framework incorporated both institutions and
factors inside the modeling framework. This step enabled the report to make the desired
estimates about the direct, indirect, and induced effects of all three primary stakeholder groups,
including tourists’ spending activity.
The initial increase in revenues due to the consumption process of the value chain for vacation rentals
(vacation home users, property owners, and property management companies) spending (increase
in demand) is re-spent in the economy a multitude of times until it dissipates. This re-spending
is the multiplier effect. The multiplier effect is a ratio measure of the total effects throughout the
economy of an exogenous shock in the economy. The multiplier effect captures the direct, indirect,
and induced effects. The direct effects refer to the changes in the total output in the hospitality and
other industries to which increases in nal demands were made.
16 The data collection took longer than was initially anticipated due to lack of participant response. Due to the low response
rate additional organizations (e.g. AirBnB) were approached to assist with the data collection.
Annex 1 Methodology

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Indirect effects are the changes in business transactions (inter-industry purchases) as they respond
to the new demand of the directly affected construction and hospitality-afliated industry. Induced
effects typically reect changes in spending from households as income increases or decreases due
to the changes in production. To capture these effects, the investigators used IMPLAN 3.0 software
and the data.
It is important to note, that the methodology that was employed to calculate the economic impact
of the industry assumes in the nal calculation process that the economic impact from the vacation
home rental products is not displacing or absorbing the market share from other lodging accommo-
dation sectors (e.g. hotels).
Cascade of direct, indirect, and induced impacts
❷
INDIRECT EFFECTS
❶
DIRECT EFFECT
Measured by considering
Lodging, Restaurants, Public Transportation,
Other Transportation, Car Rental, Road Tolls,
Organized Tours, Recreational Activities,
Performing Arts, Theme Parks,
Fairs and Festivals, Fishing,
Beach and Water Activities, Fuel,
and Retail Shopping.supply chain
effects
purchases of
goods & services
business tax
impacts
household
purchases
wages paid
wages paid
household
tax imports
local & import
purchases
❸
INDUCED
EFFECTS
Adapted from IMPLAN (https://implan.com/)

Economic Impact of Vacation Rental Homes
Direct Impact $4,095M Per Person/Per Trip
$1,123
Osceola County
Occupancy
62.43%
Inventory Units
21,563
Total Units Sold
586,312
ADR (per rental unit)
$221.11
ADR per person
$40.95
Average Party Size
6.22
Average Stay (days)
6.41
Total Rental Customers
for the County
3,646,861
◗ In-State 32%
◗ Out of State 52%
◗ Overnight Visitors 16%
(50 miles or less)
Direct Impact $2,493M Per Person/Per Trip
$805
Orange County
Occupancy
75.07%
Inventory Units
17,241
Total Units Sold
593,699
ADR (per rental unit)
$126.63
ADR per person
$25.84
Average Party Size
5.22
Average Stay (days)
5.81
Total Rental Customers for
the County
3,099,108
◗ In-State 31%
◗ Out of State 51%
◗ Overnight Visitors 18%
(50 miles or less)
Direct Impact $561M Per Person/Per Trip
$863
Bay County
Occupancy
57.64%
Inventory Units
9,048
Total Units Sold
169,569
ADR (per rental unit)
$146.34
ADR per person
$34.03
Average Party Size
3.83
Average Stay (days)
10.17
Total Rental Customers
for the County
650,015
◗ In-State 8%
◗ Out of State 86%
◗ Overnight Visitors 6%
(50 miles or less)
Direct Impact $1,989M Per Person/Per Trip
$1,071
Dade County
Occupancy
47.94%
Inventory Units
8,126
Total Units Sold
362,525
ADR (per rental unit)
$211.76
ADR per person
$70.59
Average Party Size
5.12
Average Stay (days)
3.00
Total Rental Customers
for the County
1,856,128
◗ In-State 19%
◗ Out of State 49%
◗ Overnight Visitors 32%
(50 miles or less)
Direct Impact $701M Per Person/Per Trip
$1,019
Broward County
Occupancy
60.13%
Inventory Units
7,753
Total Units Sold
172,150
ADR (per rental unit)
$272.25
ADR per person
$71.64
Average Party Size
4.00
Average Stay (days)
7.13
Total Rental Customers
for the County
688,598
◗ In-State 19%
◗ Out of State 50%
◗ Overnight Visitors 30%
(50 miles or less)
Direct Impact $371M Per Person/Per Trip
$1,0812
Lee County
Occupancy
53.15%
Inventory Units
7,048
Total Units Sold
87,487
ADR (per rental unit)
$199.60
ADR per person
$58.71
Average Party Size
3.92
Average Stay (days)
11.87
Total Rental Customers
for the County
342,949
◗ In-State 11%
◗ Out of State 77%
◗ Overnight Visitors 12%
(50 miles or less)
Annex 2 County Infographics & Tables

Economic Impact of Vacation Rental Homes
Direct Impact $589M Per Person/Per Trip
$1,016
Walton County
Occupancy
47.35%
Inventory Units
6,942
Total Units Sold
179,433
ADR (per rental unit)
$166.85
ADR per person
$38.80
Average Party Size
3.23
Average Stay (days)
5.89
Total Rental Customers
for the County
580,168
◗ In-State 16%
◗ Out of State 74%
◗ Overnight Visitors 9%
(50 miles or less)
Direct Impact $338M Per Person/Per Trip
$1,507
Volusia County
Occupancy
41.02%
Inventory Units
6,577
Total Units Sold
68,925
ADR (per rental unit)
$140.00
ADR per person
$35.90
Average Party Size
3.26
Average Stay (days)
12.10
Total Rental Customers
for the County
224,580
◗ In-State 23%
◗ Out of State 65%
◗ Overnight Visitors 12%
(50 miles or less)
Direct Impact $694M Per Person/Per Trip
$1,316
Okaloosa County
Occupancy
57.93%
Inventory Units
6,409
Total Units Sold
137,584
ADR (per rental unit)
$200.00
ADR per person
$43.48
Average Party Size
3.83
Average Stay (days)
8.71
Total Rental Customers
for the County
527,405
◗ In-State 6%
◗ Out of State 88%
◗ Overnight Visitors 6%
(50 miles or less)
Direct Impact $2,119M Per Person/Per Trip
$2,950
Monroe County
Occupancy
69.00%
Inventory Units
5,972
Total Units Sold
139,734
ADR (per rental unit)
$356.00
ADR per person
$111.25
Average Party Size
5.14
Average Stay (days)
8.59
Total Rental Customers
for the County
718,231
◗ In-State 16%
◗ Out of State 74%
◗ Overnight Visitors 10%
(50 miles or less)
Direct Impact $497M Per Person/Per Trip
$1,202
Pinellas County
Occupancy
64.83%
Inventory Units
4,896
Total Units Sold
124,923
ADR (per rental unit)
$175.00
ADR per person
$53.03
Average Party Size
3.31
Average Stay (days)
7.70
Total Rental Customers
for the County
413,494
◗ In-State 9%
◗ Out of State 74%
◗ Overnight Visitors 17%
(50 miles or less)
Direct Impact $345M Per Person/Per Trip
$1,024
Manatee County
Occupancy
51.65%
Inventory Units
4,567
Total Units Sold
70,044
ADR (per rental unit)
$257.00
ADR per person
$64.25
Average Party Size
4.81
Average Stay (days)
10.41
Total Rental Customers
for the County
336,797
◗ In-State 12%
◗ Out of State 73%
◗ Overnight Visitors 15%
(50 miles or less)
Direct Impact $112M Per Person/Per Trip
$1,162
Sarasota County
Occupancy
56.92%
Inventory Units
3,615
Total Units Sold
30,639
ADR (per rental unit)
$186.66
ADR per person
$50.45
Average Party Size
3.14
Average Stay (days)
20.78
Total Rental Customers
for the County
96,207
◗ In-State 9%
◗ Out of State 80%
◗ Overnight Visitors 11%
(50 miles or less)

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Direct Impact $381M Per Person/Per Trip
$2,568
Palm Beach County
Occupancy
51.20%
Inventory Units
2,448
Total Units Sold
37,123
ADR (per rental unit)
$223.00
ADR per person
$51.86
Average Party Size
4.00
Average Stay (days)
9.40
Total Rental Customers
for the County
148,490
◗ In-State 19%
◗ Out of State 51%
◗ Overnight Visitors 30%
(50 miles or less)
Direct Impact $410M Per Person/Per Trip
$2,359
Collier County
Occupancy
59.31%
Inventory Units
2,365
Total Units Sold
40,707
ADR (per rental unit)
$184.63
ADR per person
$42.94
Average Party Size
4.27
Average Stay (days)
9.00
Total Rental Customers
for the County
173,820
◗ In-State 17%
◗ Out of State 69%
◗ Overnight Visitors 14%
(50 miles or less)
Direct Impact $167M Per Person/Per Trip
$950
Brevard County
Occupancy
30.00%
Inventory Units
2,301
Total Units Sold
44,014
ADR (per rental unit)
$200.00
ADR per person
$38.46
Average Party Size
4.00
Average Stay (days)
5.00
Total Rental Customers
for the County
176,054
◗ In-State 22%
◗ Out of State 61%
◗ Overnight Visitors 17%
(50 miles or less)
Direct Impact $83M Per Person/Per Trip
$681
Escambia County
Occupancy
58.50%
Inventory Units
1,917
Total Units Sold
33,119
ADR (per rental unit)
$141.00
ADR per person
$22.03
Average Party Size
3.68
Average Stay (days)
11.19
Total Rental Customers
for the County
121,712
◗ In-State 3%
◗ Out of State 89%
◗ Overnight Visitors 8%
(50 miles or less)
Direct Impact $15M Per Person/Per Trip
$737
Charlotte County
Occupancy
40.78%
Inventory Units
1,374
Total Units Sold
8,281
ADR (per rental unit)
$111.00
ADR per person
$30.00
Average Party Size
2.43
Average Stay (days)
20.77
Total Rental Customers
for the County
20,123
◗ In-State 27%
◗ Out of State 58%
◗ Overnight Visitors 15%
(50 miles or less)
Direct Impact $35M Per Person/Per Trip
$898
Nassau County
Occupancy
43.49%
Inventory Units
1,043
Total Units Sold
18,083
ADR (per rental unit)
$228.90
ADR per person
$57.23
Average Party Size
2.17
Average Stay (days)
7.75
Total Rental Customers
for the County
39,167
◗ In-State 15%
◗ Out of State 70%
◗ Overnight Visitors 15%
(50 miles or less)

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Direct Impact $225M Per Person/Per Trip
$2,520
Flagler County
Occupancy
54.61%
Inventory Units
890
Total Units Sold
16,721
ADR (per rental unit)
$222.30
ADR per person
$50.52
Average Party Size
5.34
Average Stay (days)
9.35
Total Rental Customers
for the County
89,258
◗ In-State 22%
◗ Out of State 64%
◗ Overnight Visitors 14%
(50 miles or less)
Direct Impact $113M Per Person/Per Trip
$1,442
Franklin County
Occupancy
65.00%
Inventory Units
796
Total Units Sold
23,562
ADR (per rental unit)
$235.00
ADR per person
$55.95
Average Party Size
3.33
Average Stay (days)
6.00
Total Rental Customers
for the County
78,460
◗ In-State 13%
◗ Out of State 77%
◗ Overnight Visitors 10%
(50 miles or less)
Direct Impact $29M Per Person/Per Trip
$652
Gulf County
Occupancy
57.82%
Inventory Units
695
Total Units Sold
10,705
ADR (per rental unit)
$125.30
ADR per person
$29.14
Average Party Size
4.23
Average Stay (days)
11.41
Total Rental Customers
for the County
45,314
◗ In-State 7%
◗ Out of State 77%
◗ Overnight Visitors 10%
(50 miles or less)
Direct Impact $98M Per Person/Per Trip
$821
Hillsborough County
Occupancy
79.40%
Inventory Units
582
Total Units Sold
51,589
ADR (per rental unit)
$123.40
ADR per person
$30.85
Average Party Size
2.32
Average Stay (days)
2.82
Total Rental Customers
for the County
119,468
◗ In-State 13%
◗ Out of State 61%
◗ Overnight Visitors 26%
(50 miles or less)
Direct Impact $30M Per Person/Per Trip
$910
Santa Rosa County
Occupancy
58.23%
Inventory Units
491
Total Units Sold
8,625
ADR (per rental unit)
$168.00
ADR per person
$37.33
Average Party Size
3.88
Average Stay (days)
10.93
Total Rental Customers
for the County
33,492
◗ In-State 2%
◗ Out of State 85%
◗ Overnight Visitors 13%
(50 miles or less)
Direct Impact $8M Per Person/Per Trip
$1,117
Duval County
Occupancy
63.08%
Inventory Units
111
Total Units Sold
1,614
ADR (per rental unit)
$216.10
ADR per person
$ 50.26
Average Party Size
4.63
Average Stay (days)
12.73
Total Rental Customers
for the County
7,473
◗ In-State 25%
◗ Out of State 65%
◗ Overnight Visitors 11%
(50 miles or less)

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County Total Lodging
Impact Restaurants Public
Transportation
Other
Transportation Car Rental Road Tolls Organized
Tours
Recreational
Activities
Osceola 3,646,861 $718,478,345 $358,907,212 $9,024,333 $19,788,869 $324,449,326 $31,961,977 $16,689,658 $168,089,888
Orange 3,099,108 $342,173,873 $245,793,600 $33,988,894 $22,664,179 $209,683,400 $19,373,928 $20,638,597 $112,131,470
Bay 650,014 $112,261,245 $99,378,962 $2,434,391 $6,052,513 $30,448,689 $1,551,893 $9,199,852 $44,585,381
Dade 1,856,127 $567,075,621 $264,904,447 $13,907,008 $82,610,196 $158,155,852 $21,839,522 $16,553,170 $86,026,295
Broward 688,598 $251,303,071 $78,098,760 $2,880,990 $20,954,093 $45,113,191 $7,444,415 $7,581,684 $30,192,920
Lee 342,949 $131,859,707 $52,735,636 $2,814,266 $2,424,581 $28,828,902 $2,860,959 $8,866,766 $24,961,205
Walton 580,167 $139,177,298 $95,912,046 $4,605,658 $2,332,511 $18,814,462 $1,609,294 $1,674,814 $46,755,040
Volusia 224,580 $109,049,139 $49,915,256 $365,748 $9,674,460 $18,900,905 $1,266,663 $2,024,621 $15,241,494
Okaloosa 527,405 $110,287,454 $126,705,413 $4,124,543 $5,488,120 $49,852,897 $3,854,734 $13,600,467 $54,753,162
Monroe 718,232 $583,765,157 $339,255,900 $23,580,305 $36,618,177 $131,813,916 $14,049,492 $56,049,495 $60,600,839
Pinellas 413,493 $114,793,833 $75,536,161 $3,243,912 $11,333,150 $44,073,285 $2,074,121 $7,693,878 $29,214,051
Manatee 336,797 $123,210,957 $49,829,583 $692,905 $12,568,699 $26,872,922 $1,509,126 $1,494,377 $16,139,844
Sarasota 96,207 $32,299,998 $16,830,280 $426,934 $3,023,531 $8,663,616 $411,239 $1,063,028 $4,096,560
Palm Beach 148,490 $49,707,308 $38,239,251 $2,987,989 $44,307,274 $45,830,043 $3,352,803 $0 $20,897,681
Collier 173,821 $86,186,955 $65,346,832 $4,245,913 $3,096,602 $30,849,614 $1,653,863 $6,568,739 $19,455,371
Brevard 176,054 $32,864,328 $15,961,824 $2,680,346 $537,949 $15,704,465 $1,269,717 $860,174 $6,218,397
Escambia 121,712 $21,026,446 $13,019,592 $1,025,826 $584,357 $4,810,004 $389,194 $621,978 $5,257,445
Charlotte 20,123 $3,205,513 $2,453,390 $83,272 $178,157 $1,218,717 $70,69 6 $264,591 $905,113
Nassau 39,168 $17,186,834 $5,612,034 $327,747 $38,237 $0 $103,064 $0 $1,522,231
Flagler 89,259 $37,276,568 $29,902,268 $1,183,106 $21,035,593 $15,360,080 $1,155,821 $0 $8,572,371
Franklin 78,460 $23,686,539 $17,262,876 $981,589 $5,167,582 $4,443,218 $275,762 $1,031,973 $6,111,012
Gulf 45,314 $6,732,442 $4,677,919 $410,7 14 $1,804,201 $905,627 $63,902 $322,001 $1,477,613
Hillsborough 119,467 $24,146,145 $15,450,418 $366,047 $1,168,891 $5,885,531 $703,605 $1,714,443 $4,531,616
Santa Rosa 33,492 $6,326,929 $5,397,284 $309,611 $301,415 $1,189,465 $117,087 $200,537 $1,554,081
Duval 7,4 74 $1,733,905 $1,228,052 $59,832 $144,624 $824,048 $46,863 $0 $450,832
Total ($) 14,233,371 $3,645,815,609 $2,068,354,997 $116,751,878 $313,897,962 $1,222,692,176 $119,009,739 $174,714,842 $769,741,912
Total (%) 22% 13% 1% 2% 7% 1% 1% 5%
Lodging
Impact Restaurants Public
Transportation Other
Transportation Car Rental Road Tolls Organized
Tours Recreational
Activities
Per person Per Trip Average $256.15 $145.32 $8.20 $22.05 $85.90 $8.36 $12.28 $54.08
Economic Impact All
County Total Overnight
Visitors
Lodging
Impact Restaurants Public
Transportation
Other
Transportation Car Rental Road Tolls Organized
Tours
Recreational
Activities
Osceola 596,217 $107,861,795 $33,187,484 $0 $1,436,104 $15,352,646 $3,220,189 $0 $12,320,264
Orange 546,901 $42,820,420 $19,837,572 $48,506 $557,815 $8,942,506 $1,870,607 $1,261,147 $16,264,455
Bay 36,567 $6,728,702 $3,191,446 $108,885 $63,894 $0 $106,857 $294,897 $720,171
Dade 592,072 $175,258,629 $44,047,323 $2,636,946 $13,375,178 $22,796,064 $4,800,675 $0 $16,661,420
Broward 207,097 $77,949,368 $15,668,614 $301,967 $5,292,469 $4,375,065 $1,542,714 $0 $5,551,872
Lee 39,878 $11,317,151 $1,948,389 $0 $92,780 $632,594 $200,783 $0 $599,207
Walton 54,260 $18,532,333 $3,525,229 $451,229 $0 $0 $141,009 $0 $2,256,146
Volusia 26,165 $7,903,718 $2,418,155 $0 $2,776,382 $850,607 $24,951 $0 $708,840
Okaloosa 33,754 $7,701,788 $3,170,012 $669,721 $0 $1,506,872 $491,129 $0 $945,980
Monroe 70,415 $40,412,858 $14,653,309 $6,317,594 $1,526,752 $9,871,240 $409,474 $5,949,068 $2,237,481
Pinellas 71,266 $12,873,928 $5,026,139 $195,897 $272,856 $185,211 $251,278 $276,811 $2,557,386
Manatee 51,678 $15,600,430 $5,557,480 $0 $1,402,925 $468,258 $271,097 $0 $1,861,529
Sarasota 10,690 $2,433,457 $1,020,966 $19,005 $212,966 $95,024 $50,482 $20,362 $185,297
Palm Beach 44,547 $9,880,598 $3,715,681 $359,251 $718,502 $1,015,483 $387,991 $0 $4,311,011
Collier 23,517 $5,709,417 $1,397,450 $154,618 $302,364 $432,930 $109,950 $171,798 $343,252
Brevard 30,250 $3,844,732 $1,167,407 $0 $36,167 $498,548 $146,838 $52,606 $410,857
Escambia 10,109 $1,681,429 $942,419 $0 $9,311 $0 $26,604 $0 $137,453
Charlotte 3,113 $421,068 $235,131 $3,993 $3,765 $18,570 $8,699 $2,960 $94,362
Nassau 5,803 $1,304,154 $474,790 $0 $0 $0 $50,644 $0 $253,221
Flagler 12,552 $2,309,216 $1,927,521 $86,565 $43,283 $0 $34,626 $0 $218,145
Franklin 7,5 7 1 $2,294,233 $1,322,305 $11,052 $34,538 $0 $24,315 $0 $221,042
Gulf 6,559 $901,464 $736,176 $5,577 $11,154 $0 $24,260 $0 $209,141
Hillsborough 30,516 $7,084,554 $2,311,531 $0 $248,689 $0 $229,260 $0 $1,424,780
Santa Rosa 4,300 $558,607 $146,187 $28,664 $0 $0 $14,905 $0 $19,109
Duval 787 $143,047 $36,812 $0 $1,195 $0 $797 $0 $17,928
Total ($) 2,516,583 $563,527,095 $167,665,528 $11,399,470 $28,419,089 $67,041,618 $14,440,132 $8,029,649 $70,530,350
Total (%) 35% 10% 1% 2% 4% 1% 0% 4%
Lodging
Impact Restaurants Public
Transportation Other
Transportation Car Rental Road Tolls Organized
Tours Recreational
Activities
Per person Per Trip Average $223.93 $66.62 $4.53 $11.29 $26.64 $5.74 $3.19 $28.03
Per person Per Day $62.49 $18.59 $1.26 $3.15 $7.43 $1.60 $0.89 $7.82
Economic Impact Overnight Visitors

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Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and
Water Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$26,579,464 $1,233,851,676 $33,531,980 $5,108,859 $49,752,712 $150,649,754 $569,701,300 $231,477,718 $5,903,093 $141,498,255 $4,095,444,417
$8,103,375 $814,936,670 $16,356,009 $2,924,055 $45,890,938 $104,000,061 $208,538,428 $157,171,769 $1,070,027 $127,954,777 $2,493,394,049
$796,845 $17,764,352 $921,156 $15,963,738 $27,070,139 $39,917,599 $64,275,157 $52,567,173 $1,380,830 $34,397,783 $560,967,697
$55,926,998 $79,360,654 $48,750,619 $5,039,839 $65,887,840 $78,449,166 $173,216,768 $93,262,838 $13,711,309 $163,969,127 $1,988,647,269
$17,857,938 $23,932,110 $18,573,966 $5,662,840 $22,927,322 $25,124,437 $68,509,975 $29,981,868 $3,030,134 $42,324,231 $701,493,945
$972,268 $16,147,406 $747,898 $2,720,815 $7,950,231 $16,389,349 $28,157,287 $26,980,500 $0 $15,623,124 $371,040,901
$1,131,880 $18,404,726 $1,238,696 $13,216,675 $34,344,704 $34,839,768 $66,262,187 $59,986,203 $0 $49,121,973 $589,427,935
$2,670,706 $21,422,184 $1,519,888 $5,767,408 $5,993,718 $14,892,107 $25,611,022 $38,502,730 $169,780 $15,479,120 $338,466,949
$426,172 $22,392,930 $471,574 $27,963,387 $42,705,896 $51,366,266 $73,779,404 $76,338,136 $359,583 $29,413,627 $693,883,764
$33,696,027 $68,410,769 $3,893,655 $120,613,475 $47,979,543 $40,826,489 $330,759,448 $93,973,832 $0 $133,120,954 $2,119,007,473
$1,174,770 $30,161,374 $1,902,956 $7,692,664 $14,297,796 $25,202,624 $68,205,900 $33,354,166 $1,942,778 $25,061,577 $496,958,996
$569,039 $12,291,562 $908,042 $8,636,484 $6,250,365 $19,615,142 $22,213,915 $25,313,476 $4,476,398 $12,316,912 $344,909,748
$153,771 $4,415,939 $304,721 $3,677,881 $3,113,666 $6,159,372 $13,438,973 $7,703 ,641 $959,954 $5,018,448 $111,761,552
$3,114,418 $32,791,226 $12,166,763 $9,270,074 $10,867,246 $23,123,383 $47,042,540 $25,267,018 $3,593,559 $8,727,217 $381,285,792
$33,953,212 $10,086,690 $1,207,197 $10,561,297 $10,776,167 $13,566,468 $48,748,017 $44,759,399 $1,587,363 $17,420,369 $410,070,06 4
$968,492 $44,999,280 $861,459 $1,023,182 $3,935,934 $8,711,444 $11,859,756 $10,920,143 $803,052 $7, 0 1 7,0 1 5 $167,196,955
$302,592 $3,843,695 $179,570 $2,550,739 $3,063,338 $6,077,097 $8,689,682 $7,039,912 $107,162 $4,260,894 $82,849,522
$51,931 $1,145,297 $96,993 $537,277 $489,514 $940,975 $1,222,940 $1,282,604 $203,145 $474,117 $14,824,244
$0 $327,747 $0 $0 $621,353 $2,164,414 $2,565,785 $3,353,985 $0 $1,338,299 $35,161,731
$0 $26,985,983 $2,517,363 $4,007,231 $5,016,223 $11,876,832 $16,809,827 $23,547,931 $0 $19,709,183 $224,956,381
$0 $6,234,837 $271,766 $6,457,913 $4,676,451 $6,579,443 $11,386,973 $8,766,905 $0 $9,834,619 $113,169,456
$87,209 $2,226,580 $185,766 $1,067,884 $724,712 $1,505,370 $3,586,433 $2,766,677 $0 $997,012 $29,542,063
$4,739,613 $7,477,043 $925,530 $2,160,316 $2,979,143 $6,444,241 $7,582,479 $7,268,614 $502,550 $3,986,877 $98,033,100
$77,130 $1,200,722 $0 $296,949 $1,234,171 $2,287,593 $3,786,484 $3,427,428 $77,130 $2,700,367 $30,484,384
$0 $503,132 $0 $68,807 $272,235 $468,553 $1,054,658 $788,964 $66,480 $638,514 $8,349,498
$193,353,846 $2,501,314,581 $147,533,567 $262,989,789 $418,821,358 $691,177,947 $1,877,005,337 $1,065,803,629 $39,944,326 $872,404,391 $16,501,327,886
1% 15% 1% 2% 3% 4% 11% 6% 0% 5% 100%
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and Water
Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$13.58 $175.74 $10.37 $18.48 $29.43 $48.56 $131.87 $74.88 $2.81 $61.29 $1,159
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and
Water Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$6,282,957 $100,587,155 $6,758,138 $0 $6,731,740 $12,910,084 $17,422,216 $18,695,955 $0 $15,797,149 $358,563,876
$2,921,889 $52,722,634 $3,395,397 $0 $436,551 $9,576,761 $15,510,104 $13,662,431 $0 $25,489,727 $215,318,522
$0 $428,942 $167,109 $1,072,354 $317,582 $1,179,590 $3,271,809 $1,906,110 $0 $4,325,163 $23,883,510
$14,832,825 $13,898,905 $8,905,478 $0 $12,369,762 $18,129,007 $41,305,710 $15,287,162 $2,843,767 $59,337,811 $466,486,663
$2,963,918 $6,366,463 $3,853,094 $1,509,833 $6,039,333 $5,952,366 $20,926,287 $5,978,939 $0 $11,263,358 $175,535,661
$0 $127,573 $0 $17,396 $352,759 $882,024 $1,433,126 $1,500,860 $0 $425,630 $19,530,273
$0 $0 $282,018 $0 $1,692,110 $2,086,935 $2,256,146 $3,677,519 $0 $2,961,192 $37,861,867
$0 $0 $0 $850,607 $510,364 $366,844 $1,440,362 $1,610,484 $0 $0 $19,461,314
$0 $0 $66,972 $1,674,302 $1,423,156 $1,297,584 $3,826,975 $2,602,343 $0 $1,339,441 $26,716,274
$0 $0 $0 $0 $3,816,880 $2,211,158 $4,255,602 $3,504,290 $0 $1,316,165 $96,481,871
$28,939 $356,918 $15,099 $1,572,701 $958,061 $1,676,321 $2,351,524 $2,149,152 $648,240 $986,080 $32,382,540
$0 $616,129 $0 $1,824,689 $351,457 $2,006,704 $2,241,065 $2,949,531 $0 $542,193 $35,693,486
$20,362 $30,408 $0 $114,029 $260,485 $382,170 $339,117 $448,098 $0 $79,187 $5,711,415
$0 $0 $0 $718,502 $1,796,255 $1,628,604 $6,107,266 $1,278,933 $0 $0 $31,918,077
$77,309 $0 $0 $130,566 $496,151 $611,108 $1,731,719 $827,205 $0 $515,393 $13,011,230
$407,700 $4,595,332 $178,053 $0 $359,259 $535,960 $556,415 $881,712 $0 $563,092 $14,234,677
$0 $15,519 $31,038 $387,972 $0 $381,764 $553,506 $642,925 $0 $217,264 $5,027,205
$13,265 $168,810 $8,130 $76,640 $52,853 $65,277 $85,779 $121,189 $25,412 $27,664 $1,433,567
$0 $0 $0 $0 $0 $101,289 $253,221 $379,832 $0 $0 $2,817,152
$0 $230,841 $0 $0 $238,920 $277,009 $1,263,853 $473,224 $0 $46,168 $7,149,370
$0 $0 $11,052 $345,378 $13,815 $301,959 $956,007 $561,815 $0 $138,151 $6,235,664
$0 $209,141 $66,925 $418,282 $50,194 $267,700 $658,794 $435,013 $0 $334,625 $4,328,445
$3,108,612 $0 $0 $1,036,204 $906,678 $703,755 $967,124 $1,026,784 $0 $1,036,204 $20,084,174
$0 $0 $0 $0 $28,664 $161,338 $376,456 $205,665 $0 $214,981 $1,754,579
$0 $0 $0 $0 $0 $16,733 $11,155 $16,135 $0 $11,952 $255,753
$30,657,776 $180,354,770 $23,738,503 $11,749,455 $39,203,029 $63,710,045 $130,101,340 $80,823,306 $3,517,419 $126,968,592 $1,621,877,166
2% 11% 1% 1% 2% 4% 8% 5% 0% 8% 100%
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and Water
Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$12.18 $71.67 $9.43 $4.67 $15.58 $25.32 $51.70 $32.12 $1.40 $50.45 $644
$3.40 $20.00 $2.63 $1.30 $4.35 $7. 07 $14.43 $8.96 $0.39 $14.08 $179.86

County Total Total In-State
Tourists
Lodging
Impact Restaurants Public
Transportation
Other
Transportation Car Rental Road Tolls Organized
Tours
Recreational
Activities
Osceola 1,159,245 $209,719,354 $64,527,553 $0 $2,792,267 $29,850,672 $6,261,122 $0 $23,954,708
Orange 969,839 $75,934,910 $35,178,644 $86,017 $989,193 $15,858,050 $3,317,211 $2,236,435 $28,842,312
Bay 53,983 $9,933,348 $4,711,420 $160,743 $94,325 $0 $157,749 $435,347 $1,063,163
Dade 351,407 $104,019,619 $26,142,997 $1,565,082 $7,938,444 $13,529,935 $2,849,300 $0 $9,888,897
Broward 133,857 $50,382,478 $10,127,389 $195,176 $3,420,781 $2,827,818 $997,131 $0 $3,588,446
Lee 39,399 $11,181,284 $1,924,998 $0 $91,667 $624,999 $198,372 $0 $592,013
Walton 94,663 $32,331,661 $6,150,143 $787,218 $0 $0 $246,006 $0 $3,936,091
Volusia 51,588 $15,583,487 $4 ,767,792 $0 $5,474,097 $1,677,113 $49,195 $0 $1,397,595
Okaloosa 32,087 $7,321,438 $3,013,462 $636,647 $0 $1,432,455 $466,874 $0 $899,264
Monroe 116,607 $66,923,700 $24,265,882 $10,461,936 $2,528,301 $16,346,776 $678,089 $9,851,657 $3,705,269
Pinellas 37,645 $6,800,383 $2,654,953 $103,478 $144,131 $97,834 $132,732 $146,219 $1,350,886
Manatee 39,917 $12,050,097 $4,292,713 $0 $1,083,648 $361,692 $209,401 $0 $1,437,884
Sarasota 8,552 $1,946,831 $816,800 $15,204 $170,378 $76,022 $40,387 $16,290 $148,243
Palm Beach 28,896 $6,409,164 $2,410,219 $233,032 $466,065 $658,705 $251,675 $0 $2,796,387
Collier 30,061 $7,298,192 $1,786,323 $197,644 $386,503 $553,402 $140,547 $219,604 $438,769
Brevard 37,909 $4,818,205 $1,462,990 $0 $45,324 $624,778 $184,017 $65,926 $514,884
Escambia 3,348 $556,873 $312,120 $0 $3,084 $0 $8,811 $0 $45,523
Charlotte 5,358 $724,729 $404,699 $6,873 $6,480 $31,963 $14,973 $5,094 $162,412
Nassau 6,006 $1,349,876 $491,436 $0 $0 $0 $52,420 $0 $262,099
Flagler 19,944 $3,669,146 $3,062,665 $137,545 $68,772 $0 $55,018 $0 $346,613
Franklin 10,279 $3,114,962 $1,795,341 $15,006 $46,893 $0 $33,013 $0 $300,117
Gulf 3,100 $426,084 $347,959 $2,636 $5,272 $0 $11,467 $0 $98,852
Hillsborough 16,011 $3,717,068 $1,212,796 $0 $130,480 $0 $120,286 $0 $747,542
Santa Rosa 759 $98,609 $25,806 $5,060 $0 $0 $2,631 $0 $3,373
Duval 1,859 $338,038 $86,991 $0 $2,824 $0 $1,883 $0 $42,366
Total ($) 3,252,319 $636,649,534 $201,974,092 $14,609,298 $25,888,930 $84,552,214 $16,480,309 $12,976,573 $86,563,708
Total (%) 33% 10% 1% 1% 4% 1% 1% 4%
Lodging
Impact Restaurants Public
Transportation Other
Transportation Car Rental Road Tolls Organized
Tours Recreational
Activities
Per person Per Trip Average $195.75 $62.10 $4.49 $7.96 $26.00 $5.07 $3.99 $26.62
Per person Per Day $54.63 $17.33 $1.25 $2.22 $7.26 $1.41 $1.11 $7.43
Economic Impact In-State Tourists
Economic Impact Out of State Tourists
County Total Total Out of
State Tourists
Lodging
Impact Restaurants Public
Transportation
Other
Transportation Car Rental Road Tolls Organized
Tours
Recreational
Activities
Osceola 1,891,399 $400,897,196 $261,192,175 $9,024,333 $15,560,497 $279,246,008 $22,480,666 $16,689,658 $131,814,915
Orange 1,582,368 $223,418,543 $190,777,384 $33,854,372 $21,117,170 $184,882,844 $14,186,110 $17,141,014 $67,024,704
Bay 559,464 $95,599,194 $91,476,096 $2,164,762 $5,894,294 $30,448,689 $1,287,287 $8,469,607 $42,802,048
Dade 912,648 $287,797,374 $194,714,127 $9,704,980 $61,296,574 $121,829,853 $14,189,547 $16,553,170 $59,475,977
Broward 347,644 $122,971,225 $52,302,756 $2,383,848 $12,240,844 $37,910,308 $4,904,570 $7,581,684 $21,052,602
Lee 263,672 $109,361,272 $48,862,249 $2,814,266 $2,240,134 $27,571,309 $2,461,804 $8,866,766 $23,769,985
Walton 431,244 $88,313,304 $86,236,674 $3,367,211 $2,332,511 $18,814,462 $1,222,279 $1,674,814 $40,562,802
Volusia 146,827 $85,561,935 $42,729,309 $365,748 $1,423,981 $16,373,185 $1,192,517 $2,024,621 $13,135,060
Okaloosa 461,564 $95,264,227 $120,521,940 $2,818,176 $5,488,120 $46,913,570 $2,896,731 $13,600,467 $52,907,918
Monroe 531,210 $476,428,599 $300,336,710 $6,800,774 $32,563,124 $105,595,900 $12,961,929 $40,248,770 $54,658,088
Pinellas 304,582 $95,119,522 $67,855,069 $2,944,537 $10,916,163 $43,790,240 $1,690,111 $7,270,848 $25,305,780
Manatee 245,202 $95,560,430 $39,979,389 $692,905 $10,082,126 $26,042,972 $1,028,629 $1,494,377 $12,840,430
Sarasota 76,965 $27,919,709 $14,992,514 $392,725 $2,640,187 $8,492,570 $320,371 $1,026,376 $3,763,020
Palm Beach 75,047 $33,417,546 $32,113,351 $2,395,706 $43,122,708 $44,155,856 $2,713,137 $0 $13,790,283
Collier 120,243 $73,179,346 $62,163,058 $3,893,652 $2,407,735 $29,863,282 $1,403,366 $6,177,337 $18,673,350
Brevard 107,895 $24,201,391 $13,331,428 $2,680,346 $456,457 $14,581,139 $938,862 $741,642 $5,292,656
Escambia 108,255 $18,788,143 $11,765,053 $1,025,826 $571,962 $4,810,004 $353,780 $621,978 $5,074,469
Charlotte 11,652 $2,059,717 $1,813,560 $72,405 $167,913 $1,168,184 $ 47,0 24 $256,538 $648,339
Nassau 27,359 $14,532,804 $4,645,808 $327,747 $38,237 $0 $0 $0 $1,006,910
Flagler 56,763 $31,298,207 $24,912,082 $958,996 $20,923,538 $15,360,080 $1,066,177 $0 $8,007,614
Franklin 60,610 $18,277,343 $14,145,229 $955,531 $5,086,151 $4,443,218 $218,434 $1,031,973 $5,589,854
Gulf 35,655 $5,404,895 $3,593,784 $402,501 $1,787,774 $905,627 $28,175 $322,001 $1,169,620
Hillsborough 72,940 $13,344,524 $11,926,090 $366,047 $789,722 $5,885,531 $354,058 $1,714,443 $2,359,293
Santa Rosa 28,433 $5,669,712 $5,225,290 $275,887 $301,415 $1,189,465 $99,550 $200,537 $1,531,599
Duval 4,828 $1,252,820 $1,104,250 $59,832 $140,605 $824,048 $44,184 $0 $390,539
Total ($) 8,464,469 $2,445,638,980 $1,698,715,377 $90,743,110 $259,589,942 $1,071,098,344 $88,089,298 $153,708,620 $612,647,854
Total (%) 19% 13% 1% 2% 8% 1% 1% 5%
Lodging Impact Restaurants Public
Transportation Other
Transportation Car Rental Road Tolls Organized
Tours Recreational
Activities
Per person Per Trip Average $288.93 $200.69 $10.72 $30.67 $126.54 $10.41 $18.16 $72.38
Per person Per Day $49.14 $34.13 $1.82 $5.22 $21.52 $1.77 $3.09 $12.31

Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and
Water Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$12,216,167 $195,575,026 $13,140,078 $0 $13,088,750 $25,101,515 $33,874,607 $36,351,180 $0 $30,714,934 $697,167,934
$5,181,485 $93,494,845 $6,021,173 $0 $774,151 $16,982,797 $27,504,596 $24,228,054 $0 $45,201,802 $381,831,675
$0 $633,232 $246,697 $1,583,079 $468,835 $1,741,387 $4,830,058 $2,813,923 $0 $6,385,087 $35,258,392
$8,803,588 $8,249,288 $5,285,585 $0 $7,341,710 $10,759,940 $24,515,793 $9,073,247 $1,687,834 $35,218,217 $276,869,476
$1,915,725 $4,114,955 $2,490,443 $975,879 $3,903,515 $3,847,305 $13,525,680 $3,864,480 $0 $7,280,058 $113,457,258
$0 $126,042 $0 $17,187 $348,524 $871,435 $1,415,921 $1,482,842 $0 $420,520 $19,295,804
$0 $0 $492,011 $0 $2,952,069 $3,640,885 $3,936,091 $6,415,829 $0 $5,166,120 $66,054,125
$0 $0 $0 $1,677,113 $1,006,268 $723,293 $2,839,912 $3,175,335 $0 $0 $38,371,201
$0 $0 $63,665 $1,591,617 $1,352,875 $1,233,503 $3,637,982 $2,473,827 $0 $1,273,294 $25,396,903
$0 $0 $0 $0 $6,320,753 $3,661,678 $ 7,0 47, 2 7 8 $5,803,105 $0 $2,179,570 $159,773,994
$15,287 $188,534 $7, 9 76 $830,746 $506,076 $885,481 $1,242,143 $1,135,245 $342,419 $520,876 $17,105,398
$0 $475,911 $0 $1,409,428 $271,473 $1,550,020 $1,731,045 $2,278,279 $0 $418,801 $27,570,393
$16,290 $24,327 $0 $91,226 $208,395 $305,746 $271,303 $358,490 $0 $63,352 $4,569,285
$0 $0 $0 $466,065 $1,165,161 $1,056,413 $3,961,548 $829,595 $0 $0 $20,704,028
$98,822 $0 $0 $166,899 $634,217 $781,163 $2,213,610 $1,057,394 $0 $658,812 $16,631,901
$510,929 $5,758,853 $223,135 $0 $450,221 $671,663 $697,297 $1,104,959 $0 $705,665 $17,838,846
$0 $5,140 $10,279 $128,492 $0 $126,437 $183,316 $212,930 $0 $71,956 $1,664,961
$22,831 $290,550 $13,994 $131,911 $90,969 $112,353 $147,641 $208,586 $43,739 $47,615 $2,467,412
$0 $0 $0 $0 $0 $104,840 $262,099 $393,149 $0 $0 $2,915,918
$0 $366,786 $0 $0 $379,624 $440,143 $2,008,154 $751,912 $0 $73,357 $11,359,736
$0 $0 $15,006 $468,932 $18,757 $409,981 $1,298,005 $762,797 $0 $187,573 $8,466,384
$0 $98,852 $31,633 $197,704 $23,724 $126,531 $311,384 $205,612 $0 $158,163 $2,045,873
$1,631,002 $0 $0 $543,667 $475,709 $369,241 $507,423 $538,725 $0 $543,667 $10,537,606
$0 $0 $0 $0 $5,060 $28,481 $66,455 $36,306 $0 $37,950 $309,731
$0 $0 $0 $0 $0 $39,541 $26,361 $38,129 $0 $28,244 $604,376
$30,412,125 $309,402,341 $28,041,674 $10,279,946 $41,786,836 $75,571,771 $138,055,701 $105,593,930 $2,073,992 $137,355,633 $1,958,268,609
2% 16% 1% 1% 2% 4% 7% 5% 0% 7% 100%
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and Water
Activities Fuel Retail Shopping Groceries Casinos Other
Expenses Total
$9.35 $95.13 $8.62 $3.16 $12.85 $23.24 $42.45 $32.47 $0.64 $42.23 $602
$2.61 $26.55 $2.41 $0.88 $3.59 $6.48 $11.85 $9.06 $0.18 $11.79 $168.04
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and
Water Activities Fuel Retail
Shopping Groceries Casinos Other
Expenses Total
$8,080,339 $937,689,495 $13,633,764 $5,108,859 $29,932,222 $112,638,156 $518,404,476 $176,430,582 $5,903,093 $94,986,172 $3,039,712,607
$0 $668,719,190 $6,939,439 $2,924,055 $44,680,236 $77,440,503 $165,523,728 $119,281,284 $1,070,027 $57,263,248 $1,896,243,852
$796,845 $16,702,178 $507,350 $13,308,304 $26,283,722 $36,996,623 $56,173,291 $47,847,140 $1,380,830 $23,687,533 $501,825,794
$32,290,585 $57,212,461 $34,559,556 $5,039,839 $46,176,368 $49,560,219 $107,395,265 $68,902,429 $9,179,708 $69,413,098 $1,245,291,129
$12,978,295 $13,450,692 $12,230,429 $3,177,128 $12,984,475 $15,324,766 $34,058,008 $20,138,448 $3,030,134 $23,780,815 $412,501,026
$972,268 $15,893,792 $747,898 $2,686,231 $7,248,948 $14,635,889 $25,308,240 $23,996,798 $0 $14,776,974 $332,214,824
$1,131,880 $18,404,726 $464,666 $13,216,675 $29,700,525 $29,111,948 $60,069,949 $49,892,855 $0 $40,994,661 $485,511,943
$2,670,706 $21,422,184 $1,519,888 $3,239,687 $4,477,086 $13,801,970 $21,330,748 $33,716,912 $169,780 $15,479,120 $280,634,435
$426,172 $22,392,930 $340,938 $24,697,468 $39,929,865 $48,835,179 $66,314,447 $71,261,966 $359,583 $26,800,892 $641,770,586
$33,696,027 $68,410,769 $3,893,655 $120,613,475 $37,841,910 $34,953,654 $319,456,567 $84,666,437 $0 $129,625,218 $1,862,751,607
$1,130,544 $29,615,921 $1,879,882 $5,289,217 $12,833,660 $22,640,822 $64,612,233 $30,069,770 $952,119 $23,554,622 $447,471,058
$569,039 $11,199,522 $908,042 $5,402,367 $5,627,435 $16,058,418 $18,241,805 $20,085,667 $4,476,398 $11,355,918 $281,645,869
$117,119 $4,361,204 $304,721 $3,472,626 $2,644,786 $5,471,456 $12,828,553 $6,897,053 $959,954 $4,875,909 $101,480,853
$3,114,418 $32,791,226 $12,166,763 $8,085,508 $7,905,830 $20,438,367 $36,973,726 $23,158,490 $3,593,559 $8,727,217 $328,663,688
$33,777,081 $10,086,690 $1,207,197 $10,263,832 $9,645,799 $12,174,196 $44,802,688 $42,874,800 $1,587,363 $16,246,164 $380,426,934
$49,863 $34,645,095 $460,271 $1,023,182 $3,126,454 $7,503,821 $10,606,044 $8,933,472 $803,052 $5,748,259 $135,123,432
$302,592 $3,823,036 $138,253 $2,034,274 $3,063,338 $5,568,896 $7,952,859 $6,184,056 $107,162 $3,971,674 $76,157,356
$15,836 $685,937 $74,869 $328,727 $345,691 $763,344 $989,520 $952,829 $133,994 $398,838 $10,923,264
$0 $327,747 $0 $0 $621,353 $1,958,286 $2,050,465 $2,581,005 $0 $1,338,299 $29,428,661
$0 $26,388,356 $2,517,363 $4,007,231 $4,397,679 $11,159,680 $13,537,820 $22,322,795 $0 $19,589,658 $206,447,275
$0 $6,234,837 $245,708 $5,643,602 $4,643,878 $5,867,502 $9,132,961 $7,442,293 $0 $9,508,895 $98,467,409
$87,209 $1,918,587 $87,209 $451,899 $650,794 $1,111,139 $2,616,256 $2,126,052 $0 $504,224 $23,167,744
$0 $7,477,043 $925,530 $580,445 $1,596,756 $5,371,245 $6,107,933 $5,703,105 $502,550 $2,407,005 $67,411,320
$77,130 $1,200,722 $0 $296,949 $1,200,447 $2,097,774 $3,343,573 $3,185,457 $77,130 $2,447,436 $28,420,075
$0 $503,132 $0 $68,807 $272,235 $412,279 $1,017,142 $73 4,700 $66,480 $598,319 $7,489,369
$132,283,945 $2,011,557,470 $95,753,390 $240,960,388 $337,831,493 $551,896,131 $1,608,848,295 $879,386,393 $34,352,914 $608,080,166 $12,921,182,110
1% 16% 1% 2% 3% 4% 12% 7% 0% 5% 100%
Performing
Arts Theme Parks Fairs and
Festivals Fishing Beach and Water
Activities Fuel Retail Shopping Groceries Casinos Other
Expenses Total
$15.63 $237.65 $11.31 $28.47 $39.91 $65.20 $190.07 $103.89 $4.06 $71.84 $1,527
$2.66 $40.42 $1.92 $4.84 $6.79 $11.09 $32.33 $17.67 $0.69 $12.22 $259.63

County Total
Inventory
Units for
Analysis
Blocked Weeks
Total ADR (per unit) ADR per Person Occupancy% Average party
Size
Average
Length of
Stay
Room Nights
Blocked
Total Room
Nights
Osceola 21563 12.26 $221.11 $40.95 62.43% 6.22 6.41 1,850,537 7,870,495
Orange 1 7241 14.07 $126.63 $25.84 75.07% 5.22 5.81 1,698,066 6,292,965
Bay 9048 4.91 $146.34 $34.03 57.64% 3.83 10.17 311,281 3,302,520
Dade 8126 12.26 $211.76 $70.59 47.94% 5.12 3.00 69 7, 37 3 2,965,990
Broward 7753 14.53 $272.25 $71.64 60.13% 4.00 7. 1 3 788,558 2,829,845
Lee 7048 12.54 $199.60 $58.71 53.15% 3.92 11.87 618,673 2,572,520
Walton 6942 6.20 $166.85 $38.80 47.35% 3.23 5.89 301,099 2,533,830
Volusia 6577 8.00 $140.00 $35.90 41 .02% 3.26 12.10 368,227 2,400,605
Okaloosa 6409 6.04 $200.00 $43.48 57.93% 3.83 8.71 271,103 2,339,285
Monroe 5972 10.53 $356.00 $111.25 69.00% 5.14 8.59 440,196 2,179,780
Pinellas 4896 8.85 $175.00 $53.03 64.83% 3.31 7.70 303,307 1,787,040
Manatee 4567 7.9 7 $257.00 $64.25 51.65% 4.81 10. 41 254,808 1,666,955
Sarasota 3615 7.94 $186.66 $50.45 56.92% 3.14 20.78 200,922 1,319,475
Palm Beach 2448 12.37 $223.00 $51.86 51.20% 4.00 9.40 211,972 893,520
Collier 2365 14.83 $184.63 $42.94 59.31% 4.27 9.00 245,511 863,225
Brevard 2301 6.60 $200.00 $38.46 30.00% 4.00 5.00 106,306 839,865
Escambia 1917 4.93 $141.00 $22.03 58.50% 3.68 11.19 66,209 699,70 5
Charlotte 13 74 8.29 $111.00 $30.00 40.78% 2.43 20.77 79,733 501,510
Nassau 1043 8.04 $228.90 $57.23 43.49% 2.17 7.75 58,665 380,695
Flagler 890 6.19 $222.30 $50.52 54.61% 5.34 9.35 38,557 324,850
Franklin 796 13.11 $235.00 $55.95 65.00% 3.33 6.00 73,049 290,540
Gulf 695 8.70 $125.30 $29.14 57.82% 4.23 11.41 42,320 253,675
Hillsborough 582 7.1 4 $123.40 $30.85 79.40% 2.32 2.82 29,088 212,430
Santa Rosa 491 5.04 $168.00 $37.33 58.23% 3.88 10.93 17,308 179,215
Duval 111 10.22 $216.10 $50.26 63.08% 4.63 12 .73 7,941 40,515
Totals 125,024 $171.97 58% 4.72 6.79 45,633,760
Key Performance Indicators All Counties
Dick Pope Institute
for
Tourism Studies©
33 Dick Pope Institute
for
Tourism Studies©

Available
Room Nights Room Night
Sold
Total Units
Sold
Total Rental
Customers
for the
County
Overnight
Visitors (50
miles or less)
Total In
State Tour-
ists
Total Out of
State Tourists Groceries Casinos Other
Expenses Total
6,019,958 3,758,260 586,312 3,646,861 596,217 1,159,245 1,891,399 $36,351,180 $0 $30,714,934 $697,167,934
4,594,899 3,449,391 593,699 3,099,108 546,901 969,839 1,582,368 $24,228,054 $0 $45,201,802 $381,831,675
2,991,239 1,724,128 169,569 650,015 36,567 53,983 559,464 $2,813,923 $0 $6,385,087 $35,258,392
2,268,617 1,087,575 362,525 1,856,128 592 ,072 351,407 912,648 $9,073,247 $1,687,834 $35,218,217 $276,869,476
2,041,287 1,227,426 172,150 688,598 207,097 133,857 347,644 $3,864,480 $0 $7,280,058 $113,457,258
1,953,847 1,038,469 87,487 342,949 39,878 39,399 263,672 $1,482,842 $0 $420,520 $19,295,804
2,232,731 1,057,285 179,433 580,168 54,260 94,663 431,244 $6,415,829 $0 $5,166,120 $66,054,125
2,032,378 833,688 68,925 224,580 26,165 51,588 146,827 $3,175,335 $0 $0 $38,371,201
2,068,182 1,198,070 137,584 527,405 33,754 32,087 461,564 $2,473,827 $0 $1,273,294 $25,396,903
1,739,584 1,200,313 139,73 4 718,231 70,415 116,607 531,210 $5,803,105 $0 $2,179,570 $159,773,994
1,483,733 961,904 124,923 413,494 71,266 37,645 304,582 $1,135,245 $342,419 $520,876 $17,105,398
1,412,147 729,312 70,044 336,797 51,678 39,917 245,202 $2,278,279 $0 $418,801 $27,570,393
1,118,553 636,681 30,639 96,207 10,690 8,552 76,965 $358,490 $0 $63,352 $4,569,285
681,548 348,952 37,123 148,490 44,547 28,896 75,047 $829,595 $0 $0 $20,704,028
617,714 366,366 40,707 173,820 23,517 30,061 120,243 $1,057,394 $0 $658,812 $16,631,901
733,559 220,068 44,014 176,054 30,250 37,909 107,895 $1,104,959 $0 $705,665 $17,838,846
633,496 370,606 33,119 121,712 10,109 3,348 108,255 $212,930 $0 $71,956 $1,664,961
421,777 172,001 8,281 20,123 3,113 5,358 11,652 $208,586 $43,739 $47,615 $2,467,412
322,030 140,063 18,083 3 9,16 7 5,803 6,006 27,359 $393,149 $0 $0 $2,915,918
286,293 156,334 16,721 89,258 12,552 19,944 56,763 $751,912 $0 $73,357 $11,359,736
217,491 141,369 23,562 78,460 7,5 7 1 10,279 60,610 $762,797 $0 $187,573 $8,466,384
211,355 122,200 10,705 45,314 6,559 3,100 35,655 $205,612 $0 $158,163 $2,045,873
183,342 145,578 51,589 119,468 30,516 16,011 72,940 $538,725 $0 $543,667 $10,537,606
161,907 94,274 8,625 33,492 4,300 759 28,433 $36,306 $0 $37,950 $309,731
32,574 20,548 1,614 7,4 7 3 787 1,859 4,828 $38,129 $0 $28,244 $604,376
36,550,855 21,200,859 3,017,167 14,233,374 2,516,583 3,252,319 8,464,469 $105,593,930 $2,073,992 $137,355,633 $1,958,268,609
34Dick Pope Institute
for
Tourism Studies©
Dick Pope Institute
for
Tourism Studies©

Dick Pope Institute
for
Tourism Studies©
35 Dick Pope Institute
for
Tourism Studies©
References
Goeldner, C. & Ritchie, J. (2012). Tourism: Principles, practices and philosophies. Wiley: Hoboken, NJ.
Kim, B. (2015). Economic impacts of the hotel industry: An input-output analysis.
Tourism Review
,
70(2), 101-109.
Rockport Analytics, (2017). Bureau of Economic Analysis. Retrieved from
http://rockportanalytics.com/economic-impact-assessment/ on October 22, 2019.
Rockport Analytics, (2017). A banner year for Florida tourism performance: The 2017 Contribution
of travel and tourism to the Florida Economy. A report prepared by Rockport Analytics for
Visit Florida. Retrieved from https://www.visitorida.org/media/71465/2017-contribution-of-
travel-tourism-to-the-orida-economy.pdf on October 22, 2019.
SB356, 2014. Thrasher, 2014 Reg. Sess. 6-00568-14 (FL 2014).
STR, Inc. (2018). Trend Report. Retrieved from https://www.visitorida.org/resources/research/research-faq/
on October 24, 2019.
Visit Florida, (2018). Tourism is Vital to Florida. Retrieved from https://www.visitorida.org/media/5166/
power_of_orida_tourism.pdf on October 22, 2019.

36
Dick Pope Institute
for
Tourism Studies©
Dick Pope Institute
for
Tourism Studies©
In 1979 the University of Central Florida established the Dick Pope Sr. Institute
for
Tourism Studies
(DPI). The Institutem was established for the purpose of (1) conducting proprietary and public
domain research, (2) promulgating information to the public at large about the contributions of
the hospitality and tourism industry, especially along economic, sociological, environmental, and
quality-of-life dimensions, and (3) carrying out credit and non-credit educational activities.
Since 2005, DPI has secured over $1.2 million in contracts and grants for research purposes.
Its extensive client list includes categorical sampling, destination management organizations,
convention and visitor bureaus, hotels, hospitals, vacation homes, restaurants and theme parks.
Furthermore, DPI has played a signicant role in facilitating over $4 million in non-credit
educational programs with international partners. UCF’s Rosen College doctoral students are
extraordinarily essential to the Institute’s ability to meet its objectives and its commitments.
In addition, contracts and grants funded through DPI have been an invaluable source of external
funds to support graduate assistantships for the doctoral students.
Applied Innovative Research
The Dick Pope Sr. Institute
for
Tourism Studies is the intelligent choice for private and public
domain hospitality research, both domestically and abroad. We have conducted research for
organizations in countries such as Australia, Canada, Japan, New Zealand, South Africa and South
Korea. Our client list includes destination management organizations, convention and visitor
bureaus, hotels, hospitals, vacation homes, restaurants, theme parks and more.
Improving the Quality of Tourism
We are dedicated to increasing the benets of tourism through research, public awareness and
education. We invite you to visit the Dick Pope Sr. Institute
for
Tourism Studies digital collection
to access our portfolio of research, publications, & white paper series.
A Tradition of Excellence
The Institute offers non-credit educational programs aimed at improving professionalism in the
industry. It was established in 1979 after receiving $25,000 from the Florida Public Relations
Association, Orange Blossom Chapter. The name honors the late Dick Pope Sr., the former owner
of Cypress Gardens and the rst commercial tourist entrepreneur in Florida.
In 1983, the Institute’s advisory board successfully lobbied the Florida University System’s Board
of Regents and created the Hospitality Management undergraduate degree program at UCF. Its
successor, the Rosen College of Hospitality Management, oversees baccalaureate program activities.
Contact Our Experts
Benet from access to more than 40 researchers in the hospitality and tourism industry.
For more information, please contact Dr. Croes (407.903.8028 OR Robertico.Croes@ucf.edu)
Dick Pope Sr. Institute
for
Tourism Studies (DPI)
https://hospitality.ucf.edu/

For More Information
Please Contact:
Robertico Croes, PhD
Robertico.Croes@ucf.edu
Manuel Rivera, PhD
Manuel.Rivera@ucf.edu
University of Central Florida
Rosen College of
Hospitality Management
9907 Universal Blvd.
Orlando, FL 32819
Last edited: 14 | December | 2019
Copyright © 2019. All rights reserved.
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system,
or translated into any language, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without prior written permission from the University of Central Florida. All
copyright, condential information, design rights and all other intellectual property rights of whatsoever
nature contained herein are and shall remain the sole and exclusive property of the University of Central
Florida. The information furnished herein is believed to be accurate and reliable.