Conference Paper

The Role Of Moral Values In Neuromarketing

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Abstract

Today, not only neuromarketing technics have been using in many organizations but also the concerns of using these technics have been arising. Moral issues are one of the most significant factors affecting consumers’ decision making processes and attitudes about an organization. That is why most consumers are a concern and cautious about their privacy and security. As a result moral issues are rising from using neuromarketing technics in marketing activities. Also these issues are significantly affecting consumers’ decision making process and attitude in terms of organization. For this purpose this research is trying to describe a moral’s factor effect on neuromarketing.

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