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How banning legitimate entities can change markets

Authors:

Abstract

In this paper, we explore changes in institutional fields surrounding the removal of legitimate entities. Specifically, we investigate the complexity surrounding shifts in institutional logics by considering how the elimination of a legitimate entity impacts the practices of multiple actors. Examining the plastic bag ban in Chile, we document changes to the market that are driven by the ban, and the consequent actions by government, retailers, consumers, plastic producers and other market actors as they navigate the logics in search of a replacement entity. Using qualitative data from archives, social media, and interviews, we identified the tensions, changes, and contradictions in logics that emerged in the process of implementing a field-level sustainable initiative. Our preliminary findings show that the emerging sustainable logic that resulted in the removal of the bag is conflicted, contested and contradicted by colliding logics and multiple actors’ interpretations that generate complexity in the market.
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