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Int. J. Export Marketing, Vol. 3, No. 4, 2019
xxx Editorial
Dafnis N. Coudounaris and Stanley Joseph Paliwoda
xxx Moderating effect of uncertainty on the relationship between effectuation
and internationalization speed: a study on small and medium software firms
of Bangladesh
Imtiaz Masroor, Md. Nur Alam, Sk. Md. Abar Hossain and S. M. Misbauddin
xxx Business model innovation in international performance: the mediating
effect of network capability
Agnes Asemokha, Lasse Torkkeli, Anisur Faroque and Sami Saarenketo
xxx Internationalization in entrepreneurial ecosystem and innovation system
literatures: a systematic review
Abdollah Mohammadparast Tabas, Hanna Komulainen and Ahmad Arslan
xxx Talent management dilemma and distance between South Korea and the
HyunMi Park
Int. J. Export Marketing, Vol. 3, No. 4, 2019 1
Dafnis N. Coudounaris*
School of Economics and Business Administration,
University of Tartu,
Narva Road 18-4050, DELTA Building
51009 Tartu, Estonia
*Corresponding author
Stanley Joseph Paliwoda
Department of Marketing,
Strathclyde Business School,
University of Strathclyde,
199 Cathedral Street, G4 0QU Glasgow, UK
Biographical notes: Dafnis N. Coudounaris is Associate Professor of Innovation
Management at the School of Economics and Business Administration at the University
of Tartu, Tartu, Estonia. He received his BSc in Economics from the National and
Kapodistrian University of Athens, Postgraduate Diploma in Marketing from Bristol
Polytechnic, MSc in International Business from UMIST and PhD in Industrial
Marketing from Luleå University of Technology. He has published several papers in
international journals such as MIR, JI Management, IBR, P&M and JBR. He serves as
a member of the editorial review boards of Journal of Business Research, Journal of
Innovation and Knowledge, Anatolia, and International Journal of Hospitality &
Tourism Management. He recently became the chief editor of the open-access journal
Nordic Journal of Tourism, which is published by Inderscience publishers.
Stanley Joseph Paliwoda is Emeritus Professor of Marketing at the Strathclyde Business
School, Department of Marketing, University of Strathclyde, Glasgow. He is a former
Senior Examiner of the Institute of Export in the UK and has written various textbooks,
and in particular a seminal one entitled International Marketing with co-author
Professor Michael Thomas. He has published 65 articles in books and international
journals. He is Deputy Editor of the Journal of Customer Behaviour and a Fellow of
both the Chartered Institute of Marketing and Chartered Management Institute. He is an
international trustee of IP Management Poland and has served as a member of several
editorial boards.
Welcome to the fourth issue of the third volume. This issue includes four papers in the field of
export marketing and international business. The four papers are summarised in the following
paragraphs. The first paper examines the relationship between the adoption of effectuation
decision-making logic, the resultant speed of internationalization and the uncertainty as a
moderating effect on the relationship between effectuation and internationalization speed. The
second paper investigates the relationship between business model innovation and dynamic
networking capabilities and their role in SME internationalisation. The third paper offers a
systematic literature review (SLR) of the similarities and differences between the innovation
systems (IS) and the entrepreneurial ecosystem (EE) concepts in the specific context of high
growth firms’ (HGFs) internationalization. Finally, the fourth paper, based on a structured
literature analysis, highlights the key dilemmas when emerging countries adopt Western-origin
Copyright © 2019 Inderscience Enterprises Ltd
2 D.N. Coudounaris and S.J. Paliwoda
talent management (TM) practices because of different national contexts including economic
growth rate and organisational cultures.
The first paper by Masroor, Alam, Hossain and Misbauddin, based on a sample of 150
Bangladeshi small and medium-sized software firms and used a structured questionnaire and
PLS-SEM. The results of the study support that the effectuation decision-making logic results in
quick international market entry for the firms. Additionally, the study suggests that uncertainty
has a moderating impact on the relationship between effectuation and internationalization speed.
In the second paper, Asemokha, Torkkeli, Faroque and Saarenketo, used a sample of 210
internationally operating Finnish SMEs and conducted regression and mediation analysis. The
study revealed that a) network capability predicts business model innovation in SMEs; b)
business model innovation predicts higher international performance; and c) business model
innovation mediates the relationship between network capability and international performance.
This study contributes to the literature by establishing network capability as an antecedent of
business model innovation in achieving international performance.
In the third study, Zhang, Aman, Zhang and Xi, analyze 67 relevant peer-reviewed journal
articles. Their findings suggest that, on one hand, the Entrepreneurial Ecosystem (EE) has some
similarities to Innovation Systems (IS) due to their focus on the importance of the external
business environment. On the other hand, EE is strongly focused on the individual entrepreneurs
and the high growth ventures giving less importance to the government’s role, which has been
the case in IS literature. Also, the study found that the internationalization of High Growth Firms
(HGFs) is an under-researched area, which requires further empirical investigation.
Finally, in the fourth study, Park contributes to the literature on talent management (TM) in
emerging non-Western countries by providing four research propositions. First, adopting TM
may not be the best strategy for emerging countries when its economic scale and growth are not
large enough to pursue TM practices. Second, current best TM practices are tailored in the USA
context, while the practices are new for emerging countries. Therefore, there could be a high
degree of difficulties to localise and practice effectively. Third, South Korean firms may face
practical dilemma to implement exclusive TM approach, as South Korean Human Resource
Management (HRM) is based on inclusive nature. Fourth, South Korean firms may experience
dilemma between position-focused and people-focused TM systems.
We would like to thank and express our appreciation to the following nine academics who spent
their valuable time in the development of this issue: Ashraf Abumousa, Henrik Arvidsson, Paul
Christodoulides, Andrea Éltető, Barbara Francioni, Minnie Kontkanen, Giorgia Masili, Lasse
Torkkeli and Tiia Vissak.
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