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“It’s Anonymous. It’s The Economist ”. The Journalistic and Business Value of Anonymity

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Abstract

The Economist is nowadays, at its 177 years, the only major news brand that remains loyal to the rule of anonymity with which it was born in 1843. As a unique exception, but also as a journalistic model admired and respected around the world, the magazine’s long romance with anonymity, and the reasons why this tradition has been maintained, despite going against the tide, makes interesting reading today, both from a professional and a business point of view. This article analyses and discusses the practice of anonymity in The Economist from its inception to the present, with the idea to connect its perceived advantages with some current debates on the problems of journalism. In order to do that, the article will focus on three editorial and business dimensions—editorial consistency, newsroom management and brand identity—with which the anonymous ethos of the weekly has contributed to strengthening its capacity to remain a unique news brand. Although the advantages of anonymity are the central point of this work, some related problems will also be noted.

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... But it would have been pos si ble to tell other stories where econ o mists and eco nom ics had a more prominent role in news choice and news mak ing. We could have focused atten tion on the his tory of London's Economist, which famously recruited its writ ers and edi tors from Oxbridge col le ges with degrees in eco nom ics and in pol i tics, phi los o phy, eco nom ics as it pioneered ways to rep re sent com merce and finance, for instance with index num bers of prices (Arrese 2021(Arrese , 2022Edwards 1995). We could have picked out part ner ships between jour nal ists and econ o mists, such as the decadeslong, multibook, crosscon tent col lab o ra tion between Steven Levitt and Stephen J. Dubner that con tin ues today as a podcast/radio show with a staff of over a dozen pro duc ers. ...
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The introductory essay to the HOPE supplement on “economics as news” argues why journalism is a deserving subject for research in the history of economics. The case rests on three claims. The first is that the study of journalism gives us a view of a distinct epistemological tradition, of news epistemology, that unsettles the standard convictions of academic knowledge ways. Second, the practices of news organizations are key to understanding how these organizations transform contemporary life into news, marketable products of predictable format. The implication is that economics is featured in news when it is aligned with preexisting journalism practices. Third, journalists acknowledge the existence of domains of expertise but do not feel accountable to them. Ideas that economists may think of as their own are appropriated, repurposed, reinterpreted, and then again and again. Taken together, these arguments describe journalism as an exciting new research territory that will help us understand why so often the body of public economic knowledge diverges from the convictions of credentialed economists.
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Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.
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This study explores the issue of “civility” in anonymous comments posted to news media websites. A textual analysis of journalistic essays about the issue and more than 900 audience-member responses to those essays suggests a disconnect between professional journalists and most forum participants over the purpose of such “virtual village squares,” particularly with regard to the role of anonymity. Using the theoretical framework of “concordance,” the analysis suggests that journalists and audiences have very different conceptualizations about “civility” and the role of anonymity in civil discourse.
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As plaintiffs in tort actions against anonymous online defendants attempt more and more to unmask those defendants, courts seem to be framing guidelines for determining whether the anonymity should be surrendered. The guidelines are beginning to look like those used to decide whether a journalist would be allowed to keep sources confidential. Courts are finding that anonymous speech on the Internet is worthy of protection and that unmasking a defendant's identity requires (1) evidence of a valid case, (2) a showing of good faith by the plaintiff and (3) sufficient justification for revealing the identity of the anonymous poster. Such a development highlights the critical role Internet service providers have begun to play in defense of their online subscribers.
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Many news organizations invite readers to post online comments to news stories. Comments may get posted automatically and most are signed with pseudonyms. Many are insensitive, even rude, and use speculation and language that would be rejected if written by a staff member or in a letter to the editor. Are news organizations holding true to their ethical guidelines when they publish anonymous reader comments on their Web sites while rejecting them for their hard-copy editions?
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More than a decade after the adoption of the Internet by news organisations and newsrooms, journalism is still coming to terms with its implications. It offers a novel platform for reaching audiences and has become a part of newsgathering and news-processing routines. But, as the Net develops in sometimes unpredictable directions, it raises an array of new questions about practices and values, some of which go to the declared defining essentials of journalism. The new media ecology, with its additional agendas of interactivity, democracy, multimediality, and with a new domain of bloggers and citizen reporters, presents a set of issues and opportunities that extend beyond familiar boundaries. European journalists in 11 countries were asked, in an informed survey, to respond to questions concerning these developments. The results elaborate some of the tensions between “traditional” journalism, rooted in “old” media, and the new perceptions, expectations and pressures of digital journalism in an increasingly inter-connected media system.
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The paper is an in-depth study of the use of unnamed sources in the reports of two big, international news agencies, The Associated Press (AP) and Reuters. Traditionally, news agencies have referred to issues of “factuality” and “objectivity” as their valued objectives (see e.g. Boyd-Barrett, 19804. Boyd-Barrett , Oliver . 1980 . The International News Agencies , London : Constable . View all references; van Dijk, 198825. Van Dijk , Teun A. 1988 . News as Discourse , Hillsdale, NJ : Lawrence Erlbaum . View all references), and as one claim to “factuality”, journalists tend to use a wealth of direct and indirect quotes in their reports, often coming from unnamed sources. From the point of view of news rhetoric, presenting an unnamed source as a credible and newsworthy speaker calls for special strategies. Sometimes journalists emphasize that the person quoted does not want to be named, and recently AP, in particular, has resorted more and more to explaining the reasons for anonymity. Though the news agencies themselves seem to think that all the strategies boosting the standing of an unnamed speaker, and the expressions stressing the anonymity, just give necessary information to the reader, it can be argued that they also open a wealth of rhetorical possibilities, and thus can undermine the alleged factuality/objectivity of news agency discourse.
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This is an observational study of the way the BBC deals with user-generated content (UGC) at its UGC hub. It finds four types of UGC. First a form of unsolicited news story: second a form of solicited content for specific extant news stories; third a form of expeditious content for specific items and features, and fourth a form of audience watchdog content. The study also finds that UGC is routinely moderated by the BBC hub and that traditional gatekeeping barriers have evolved over time to ensure the maintenance of core BBC news values. The study concludes with the view that the extensive use of UGC at the BBC hub encourages the increasing use of “soft journalism”, with as yet unknown consequences for the BBC.
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As discussion intensifies, and critics exploit what they see as a serious press abuse of anonymous sources, this article explores current practices and policies, as well as examines justification for and danger of anonymous source usage. Seven guidelines are listed and discussed which may help editors and reporters decide whether to use the anonymous source: editor authorization, just cause, last resort, fullest possible identification, proportionality, just intentions, and second source verification.
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Although anonymity has been studied for well over a century, scholarship on anonymous communication has been fragmented and the role of message receivers, in particular, warrants greater attention. A theoretical model is developed here explaining receiver responses to anonymous communication. The context of the communication, degree to which the source is perceived to be anonymous, receiver’s desire to identify the source, and potential ability to determine the source’s identity are posited to influence receiver attempts at identifying (or further anonymizing) the source as well as perceptions of the source, message, and medium. The study concludes by identifying instances where anonymity may be particularly beneficial or problematic for message receivers and offering directions for future research.
Conference Paper
Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists, the newsmakers they cover and especially the former audience, which is now part of the process. The tools are still in the early stages, however, creating substantial needs - and opportunities - for technologist and the new grassroots journalists.
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Abstract Anonymous,communication,on the Internet offers new opportunities but has ill- understood risks. This article helps to ground the policy debates by examining some fundamental,aspects of anonymous social behavior and current controversies over anonymous communications. It is a companion to the article, “Anonymous Communication,Policies For The Internet.” It examines the social character of anonymous communication,and the ways that anonymous communication,has played important roles for professionals such as journalists and police. It also explains some of the new technological supports for anonymous communication on the Internet. The openness, decentralization, and transnational character of the Internet challenge the efficacy of traditional control mechanisms and have raised issues related to accountability, law enforcement, security and privacy, governmental empowerment, and e-commerce. Yet, to ban or restrict all anonymous,communication,online because of the harms it could bring would deny its benefits to those people who may legitimately gain from it. This article helps to understand how to balance these positions.
Unmasking the Identities of Online Commenters: Newspapers Struggle to Decide When to Fight Subpoenas, When to Comply
  • C Abello
Abello, C. 2009. "Unmasking the Identities of Online Commenters: Newspapers Struggle to Decide When to Fight Subpoenas, When to Comply." The News Media & The Law 33 (4): 11-12.
Talk to the Newsroom: The Use of Anonymous Sources
  • J N Abramson
Abramson, J. n.d. "Talk to the Newsroom: The Use of Anonymous Sources." The New York Times, June 9.
For the Post, Anonymous Sources Remain a Problem
  • A N Alexander
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