This case describes the first intellectual capital measurement methodology implemented in Italy, and the first in the world to be implemented in the automotive sector. Brembo, a world-leading manufacturer of automotive components, is a highly specialized, medium-sized industry located in the northern part of Italy. The company has always been proactive in providing education and training for all employees but was missing an instrument to adequately measure the outcomes of these activities. It also needed a method to measure the impact of other factors, such as its brand name. This case describes the issues that arose in developing the methodology for such a measurement system, as well as the first results the company obtained.