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Abstract

Massive Open Online Courses, universally labelled as MOOCs, become more and more relevant in the era of digitalization of higher education. The availability of free education resources without access restrictions for a plenty of potential users has changed the learning market in a way unthinkable only few decades ago. This form of web-based education allows to track all the actions of the students, thus providing an information base to understand how students' behaviour can influence their performance. The paper proposes a structural equation model in the framework of the component-based approach to measure which are the main factors affecting students' performance (Partial Least Squares Path Modelling). The novelty of the approach is the simultaneous analysis of more than one factor that exerts an impact on the performance. The analysis is carried out on the log data of a course available on the edX MOOCs platform named FedericaX.

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... In this framework, studying and predicting student performance is a challenge. Performance is a complex issue that depends on motivation, attitude, and engagement (Carannante et al. 2020;de Barba et al. 2016;Moore and Wang 2021;Phan et al. 2016;among others). For MOOCs, massive by definition, this complexity is greater, as it results from great sociodemographic and cultural heterogeneity among students. ...
... The aim of the paper is to investigate the impact of sociodemographics on engagement, learning, and performance, focusing on group effects, i.e., on the study of possible differences according to the personal characteristics of students. We accordingly extend the study by Carannante et al. (2020), who used composite-based path modelling (CB-PM) (Esposito Vinzi et al. 2010;Hair et al. 2016;Wold 1985) to measure the main factors affecting MOOC student performance. Starting from a conceptualization of performance and its main drivers (engagement and learning), as discussed in Carannante et al. (2020), we analysed differences in the structural model according to student profile (gender, age, and country of origin) and course instructional design. ...
... We accordingly extend the study by Carannante et al. (2020), who used composite-based path modelling (CB-PM) (Esposito Vinzi et al. 2010;Hair et al. 2016;Wold 1985) to measure the main factors affecting MOOC student performance. Starting from a conceptualization of performance and its main drivers (engagement and learning), as discussed in Carannante et al. (2020), we analysed differences in the structural model according to student profile (gender, age, and country of origin) and course instructional design. Our ultimate aim was to analyse heterogeneity in student performance from the perspective of learning and engagement behaviour while controlling for sociodemographic profiles. ...
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Massive open online courses (MOOCs) are potentially participated in by very many students from different parts of the world, which means that learning analytics is especially challenging. In this framework, predicting students’ performance is a key issue, but the high level of heterogeneity affects understanding and measurement of the causal links between performance and its drivers, including motivation, attitude to learning, and engagement, with different models recommended for the formulation of appropriate policies. Using data for the FedericaX EdX MOOC platform (Federica WebLearning Centre at the University of Naples Federico II), we exploit a consolidated composite-based path model to relate performance with engagement and learning. The model addresses heterogeneity by analysing gender, age, country of origin, and course design differences as they affect performance. Results reveal subgroups of students requiring different learning strategies to enhance final performance. Our main findings were that differences in performance depended mainly on learning for male students taking instructor-paced courses, and on engagement for older students (> 32 years) taking self-paced courses.
... The practical implications and the relevance of the approach is shown on real data in Sect. 5 through an empirical analysis on MOOC students' performance, one of the major challenges in learning analytics (Siemens and Long 2011). The empirical application allows to evaluate if and how the effect of learning and engagment, the two main drivers of student's performance (Carannante et al. 2020;de Barba et al. 2016; Moore and Wang 2021), changes according to the way the courses are offered, namely distinguishing self-paced courses and instructor-paced courses (Fianu et al. 2018;Goopio and Cheung 2020). Finally, a discussion on the main results, and the conclusions with some further research developments to be explored are included in Sect. ...
... The aim is to model students' performance in a particular type of course, the Massive Open Online Courses, also known as MOOCs. The data and model have recently been published by Carannante et al. (2020). MOOCs are an increasingly common type of course in education, especially in higher education. ...
... The considered model uses performance as response variable, and learning and engagment as explicative variable. This in line with the model proposed in Carannante et al. (2020). Performance was measured as the proportion of correct answers to a set of questions. ...
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The paper aims to introduce a multigroup approach to assess group effects in quantile regression. The procedure estimates the same regression model at different quantiles, and for different groups of observations. Such groups are defined by the levels of one or more stratification variables. The proposed approach exploits a computational procedure to test group effects. In particular, a bootstrap parametric test and a permutation test are compared through artificial data taking into account different sample sizes, and comparing their performance in detecting low, medium, and high differences among coefficients pertaining different groups. An empirical analysis on MOOC students’ performance is used to show the proposal in action. The effect of the two main drivers impacting on performance, learning and engagement, is explored at different conditional quantiles, and comparing self-paced courses with instructor-paced courses, offered on the EdX platform.
... Interaction of students with advanced technologies creates an essential experience supporting a modern demand for critical skills in the digital age. (Carannante et al., 2021). ...
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This systematic literature review evaluates the transformative effects of Massive Open Online Courses (MOOCs) in Sri Lanka’s higher education and library services. It explores how MOOCs democratize education by broadening access to previously costly and limited educational infrastructure and integrating them into library practices for enhanced access and professional development. The review synthesizes various sources to assess MOOC utilization, challenges like low completion rates, inconsistent quality, and digital divides. Strategic improvements are proposed to align MOOCs with educational and socio-economic goals in Sri Lanka. The findings highlight MOOCs’ current uses, barriers, and potential as supplements to traditional education, aiming to optimize learning outcomes and support educational transformation in both academic and library environments.
... Three focus on substantive questions (democracy and autocracy, world politics, and comparative political systems), while two are primarily methodological (concept building and comparative research design and methods). We scrutinise the five IPSAMOOCs in the "Introduction to Political Science" program. 2 Instead of being tied to a single university, an international university centre (Federica Web Learning) runs these MOOCs in collaboration with the International Political Science Association (IPSA) (Carannante et al., 2021(Carannante et al., , pp. 2375. Our study introduced connectivist elements to the IPSAMOOC experience of a diverse learner group. ...
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Massive Open Online Courses (MOOCs), praised for their global scale and open-access elements, are commonly associated with several challenges. These include unequal access, limited interactivity, or insufficient learner background and skills. This article aims to understand how introducing online and offline connectivist elements influences MOOC learners’ engagement and motivation and self-perceived benefits from undertaking MOOCs. To do so, we present descriptive statistics and analyse results from focus groups of regionally and disciplinarily diverse learners of the Federica Web Learning – International Political Science Association (IPSA) MOOCs, who were introduced to connectivist elements in the IPSAMOOCs. We find that limited connectivist elements added to the IPSAMOOCs did not notably affect learner engagement and motivation. However, the IPSAMOOCs have considerable potential to impact engagement and motivation, if combined with offline activities. The findings contribute to studying the prospects of MOOCs as a potential avenue for accessible, global digital Political Science education, advancing the appreciation of democracy. Highlights: • Explores how (social science) MOOCs help advance democratic consciousness. • Presents online and offline connectivist elements in MOOC design. • Offline connectivist elements in MOOC design amplify online communities. • Connectivist MOOC design choices may foster learner engagement and progress. • (Social science) MOOCs benefit from more emphasis on online community-building.
... New approaches to teaching have emerged, offering new possibilities for advancements and information delivery (Chen, Chen, and Lin 2020). As an example, MOOCs (Massive Open Online Courses), a model for delivering learning content online to any person who wants to take a course with no limit on attendance, have succeeded in delivering effective teaching to students and reducing the load of both students and teachers (Carannante, Davino, and Vistocco 2021;Loeckx 2016; Thomas and Nedeva 2018). In addition, coupled with gamification and resource digitalisation, AI can help create personalised learning experiences (VanLehn 2011). ...
... Worldwide, a large number of higher education institutions (HEIs) have used information and communication technology (ICT) as a crucial educational process [1][2][3][4]. ICT-enhanced teaching utilizes various technologies like LMS, video collaboration, MOOCs, mobile devices, and virtual labs for flexible, distance, and blended learning [1,[5][6][7]. ICT-related progression is seen in the field of schooling to a significant automated assembly for changing and advancement in preparing, subsequently making ICT intriguing to ...
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The purpose of the research was to investigate university teachers' perceptions of information and communication technology (ICT) to enhance teaching and construct new knowledge. The objective was to determine how teachers at the University of the Gambia perceived the effectiveness of the TPACK (Technology, Pedagogy, and Content Knowledge) model in teaching through ICT and how different attributes of teachers affect their level of TPACK knowledge. This study used a questionnaire, adapted from the TPACK model, which was administered to 88 faculty selected purposively from the University of the Gambia to collect data on their level of awareness of ICT-based teaching. Descriptive analysis was first run to check the scores of all components of TPACK, then a correlational analysis was carried out to measure the relationship between the TPACK constructs. The data collected from these analyses were used to construct a structural equation model that showed the relationship between TPACK constructs as perceived by the faculty of the University of the Gambia. The results of this study showed that the individual construct (i.e., technology, pedagogy, and content) and the paired constructs (i.e. Technology and Pedagogy, Technology and Content, Pedagogy and Content knowledge) of TPACK are positively correlated with teachers’ perceived TPACK, as well as the findings are consistent with the earlier claim that ICT-based instruction may not progress as quickly in education even when it is available and teachers are not knowledgeable about it. The results contribute to earlier research that aims to develop strategies for implementing ICT-based instruction in HEIs and offer advice to educators on how to create policies including TPACK components in their teaching and learning.
... Advanced ICT-enhanced education platform, such as Learning Management Systems (LMS), video collaboration tools (Microsoft Teams, WebEx, and Zoom), offers diverse learning experiences that are used to organize course content, provide learning opportunities to diverse categories of learners, and provide flexible course delivery mechanisms for long distance and blended learning (Ain, Kaur, & Waheed, 2016;Bahri, Idris, Muis, Arifuddin, & Fikri, 2021). These technologies are the reasons for introducing Massive Open Online Courses (MOOCs), Mobile learning for students, Virtual labs that allow simulations of a physical experiment, serious games that engage and retain learners' attention, personalized blended learning using learning analytics, mobile devices for engaging students (Callaghan, Savin-Baden, McShane, & Eguiluz, 2017;Carannante, Davino, & Vistocco, 2020;Khan, Abdou, Kettunen, & Gregory, 2019). Thus, ICT continues to provide new and emerging opportunities that simplify ways of representing and delivering teaching and learning experiences in HEIs around the globe. ...
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This study investigates the knowledge that engineering teachers should possess in order to effectively implement technology-enhanced instruction in their teaching practice using Technological Pedagogical Content Knowledge (TPACK) framework, although its (TPACK) use in HEIs is inadequate. The objectives of this investigation are to investigate what TPACK construct is using in engineering education (Eng. Ed) and to study how different attributes of a teacher affect their level of TPACK knowledge. In order to accumulate engineer teachers' knowledge, a descriptive self-assessment tool designed in a Google form was administered via email to 220 teachers from two different universities of Bangladesh located in the business district of Dhaka. Descriptive analysis, Pearson's correlation coefficient (r), Exploratory Factor Analysis, Cronbach Alpha test, ANOVA, and Levene test were carried out to analyse the collected data. The outcomes of this investigation confirmed the practicality of the framework and discovered significant differences regarding technological knowledge (TK), conventional knowledge (PK/PCK) in field of study of the teacher and a significant difference in technology-enhanced instructions in regard to age group of the teacher. The results support the previous argument that only availability of technology and teachers' technology knowledge in Eng. Ed may not accelerate technology-enhanced teaching. The findings add knowledge to prior research whose objective is to find ways of incorporating technology-enhanced instructions in HEIs and thus, provide recommendation to Eng. Ed towards formulating policies on incorporating TPACK components in their teaching.
... A number of studies have identified the significance of student satisfaction to use of the MOOCs system as a sustainability education approach. As a measure, the findings of this study confirm previous findings [27,42,62,75,76]. According to [77], the majority of e-tutoring users felt that online sources for learning English offer greater convenience and are more effective than no internet resources. ...
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To date, multi-group comparison of Partial Least Square (PLS) models where differences in path estimates for different sampled populations have been relatively naive. Often, researchers simply examine and discuss the difference in magnitude of specific model path estimates from two or more data sets. When evaluating the significance of path differences, a t-test based on the pooled standard errors obtained via a resampling procedure such as bootstrapping from each data set is made. Yet problems can occur if the assumption of normal population or similar sample size is made. This paper provides an introduction to an alternative distribution free approach based on an approximate randomization test – where a subset of all possible data permutations between sample groups is made. The performance of this permutation procedure is tested on both simulated data and a study exploring the differences of factors that impact outsourcing between the countries of US and Germany. Furthermore, as an initial examination of the consistency of this new procedure, the outsourcing results are compared with those obtained from using covariance based SEM (AMOS 7).
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Massive Open Online Courses (MOOCs) provide a great platform to study individual and group differences of learners in perceptions, motivations, and behaviors under self-directed learning context. This study examined the relationships, in particular, influential relationships, among MOOC learners’ demographics, their self-regulated learning (SRL) strategy usage, perceived learning, and satisfaction. Participants were 4503 learners from 17 Coursera courses who responded to an online survey in 2018. Structural equation modeling showed that participants’ age, gender, highest degree, and the number of online courses previously taken significantly predicted both goal setting and environment structuring usage. Previous experience with the course topics only predicted goal setting, not environment structuring. Gender, goal setting and environment structuring strategy usage predicted participants’ perceived affective learning. Highest degree, the number of online courses previously took, goal setting, environment structuring strategy usage and perceived affective learning predicted participants’ satisfaction with the course. Participants identified themselves with a Latin America culture had better environment structuring strategy usage than any other cultural group and higher perceived affective learning than the other cultural groups except for Other. The results provided implications for researchers studying self-directed learning environments, differences in learning of learners with diverse backgrounds, and SRL behaviors, as well as for educators dealing with increasing SRL strategy usage, improving online learners’ satisfaction and teaching cross-culturally.
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We present a systematic literature review of the emerging field of visual learning analytics. We review existing work in this field from two perspectives: First, we analyze existing approaches, audiences, purposes, contexts, and data sources—both individually and in relation to one another—that designers and researchers have used to visualize educational data. Second, we examine how established literature in the fields of information visualization and education has been used to inform the design of visual learning analytics tools and to discuss research findings. We characterize the reviewed literature based on three dimensions: (a) connection with visualization background; (b) connection with educational theory; and (c) sophistication of visualization(s). The results from this systematic review suggest that: (1) little work has been done to bring visual learning analytics tools into classroom settings; (2) few studies consider background information from the students, such as demographics or prior performance; (3) traditional statistical visualization techniques, such as bar plots and scatter plots, are still the most commonly used in learning analytics contexts, while more advanced or novel techniques are rarely used; (4) while some studies employ sophisticated visualizations, and some engage deeply with educational theories, there is a lack of studies that both employ sophisticated visualizations and engage deeply with educational theories. Finally, we present a brief research agenda for the field of visual learning analytics based on the findings of our literature review.
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In this article, we review applications of covariance-based structural equation modeling (SEM) in the Journal of Advertising (JA) starting with the first issue in 1972. We identify 111 articles from the earliest application of SEM in 1983 through 2015, and discuss important methodological issues related to the following aspects: confirmatory factor analysis (CFA), causal modeling, multiple group analysis, reporting, and guidelines for interpretation of results. Moreover, we summarize some issues related to varying terminology associated with different SEM methods. Findings indicate that the use of SEM in the JA contributes greatly to conceptual, empirical, and methodological advances in advertising research. The assessment contributes to the literature by offering advertising researchers a summary guide to best practices and a reminder of the basics that distinguish the powerful and unique approach involving structural analysis of covariances.
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Massive open online courses (MOOCs) are a new form of educational provision occupying a space between formal online courses and informal learning. Adopting measures used with formal online courses to assess the outcomes of MOOCs is often not informative because the context is very different. The particular affordances of MOOCs shaping learning environments comprise scale (in terms of numbers of students) and diversity (in terms of the types of students). As learning designers, we focus on understanding the particular tools and pedagogical affordances of the MOOC platform to support learner engagement. Drawing on research into learner engagement conducted in the broader field of online learning, we consider how learner engagement in a MOOC might be designed for by looking at three pedagogical aspects: teacher presence, social learning, and peer learning. © 2016 Open and Distance Learning Association of Australia, Inc.
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It is shown that a strongly consistent estimation procedure for the order of an autoregression can be based on the law of the iterated logarithm for the partial autocorrelations. As compared to other strongly consistent procedures this procedure will underestimate the order to a lesser degree.
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Modeling has often failed to meet expectations, mostly because of the difficulty of comprehending relationships within phenomena and expressing them in mathematical models. Reality is frequently too complex to be reflected in a single model. This is often the case of marketing research, where variables relating to socioeconomics or psychographics constitute potential sources of heterogeneity. In such cases, the assumption of ‘one model fits all’ is unrealistic and may lead to inaccurate decisions. Thus, heterogeneity is a major issue in modeling. Once a model has been fitted to a complete data set that fulfills all validation criteria, it is difficult to establish whether it is valid for the whole population or it is merely an average artifact from several sub-populations. The purpose of this paper is to present the Pathmox approach to deal with heterogeneity in partial least squares path modeling. The idea behind Pathmox is to build a tree of path models that have look-alike structure as a binary decision tree, with different models for each of its nodes. The split criterion consists of an F statistic comparing two structural models. In order to ensure the suitability of the split criterion, a simulation study was conducted. Finally, we have applied Pathmox to a survey that measured Satisfaction among Spanish mobile phone operators. Results suggest that the Pathmox approach performs adequately in detecting partial least squares path modeling heterogeneity. Copyright © 2016 John Wiley & Sons, Ltd.
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Over the last 5 years, massive open online courses (MOOCs) have increasingly provided learning opportunities across the world in a variety of domains. As with many emerging educational technologies, why and how people come to MOOCs needs to be better understood and importantly what factors contribute to learners' MOOC performance. It is known that online learning environments require greater levels of self-regulation, and that high levels of motivation are crucial to activate these skills. However, motivation is a complex construct and research on how it functions in MOOCs is still in its early stages. Research presented in this article investigated how motivation and participation influence students' performance in a MOOC, more specifically those students who persist to the end of the MOOC. Findings indicated that the strongest predictor of performance was participation, followed by motivation. Motivation influenced and was influenced by students' participation during the course. Moreover, situational interest played a crucial role in mediating the impact of general intrinsic motivation and participation on performance. The results are discussed in relation to how educators and designers of MOOCs can use knowledge emerging from motivational assessments and participation measures gleaned from learning analytics to tailor the design and delivery of courses.
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This study compared students' academic procrastination tendency with the (1) frequency and nature of rationalizations used to justify procrastination, (2) self-regulation, and (3) performance in a web-based study strategies course with frequent performance deadlines. 106 college students completed the 16-item Tuckman Procrastination Scale, a measure of tendency to procrastinate, the Frequency of Use Self-survey of Rationalizations for Procrastination, and a 9-item self-regulation scale. Students' subsequent course performance was measured by total points earned. A linear regression with Academic Procrastination as the criterion variable and Rationalization score and Course Points as the predictor variables suggested academic procrastinators support procrastinating by rationalizing, not self-regulating, and thus put themselves at a disadvantage, with respect to evaluation in highly structured courses with frequent enforced deadlines.
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Partial Least Squares (PLS) based Structural Equation Modeling (SEM) has become increasingly popular in Management Information Systems (MIS) research to model complex relationships and to make valid inferences from the restricted sample to the larger population. Given the larger goal of creating generalizable theories in MIS research, we argue that the lack of model selection criteria in PLS that penalize model complexity might be causing researchers to select unnecessarily complex but highly fitting models that may not generalize to other samples. We introduce several Information Theoretic (IT) model selection criteria in the PLS context that penalize model complexity but reward high fit, and therefore guide researchers to select a parsimonious and generalizable model. In this Monte Carlo study, we compare their performance to the currently existing PLS indices, in selecting the best model among a set of competing models under various conditions of sample size, effect size and data distribution. Based on our simulation results, we strictly advise against the use of R2 and GoF based measures in PLS for model selection. Instead, we demonstrate that the IT criteria have much superior model selection rates than the currently existing PLS indices. Therefore, we recommend a core set of IT criteria that researchers should regularly employ when selecting models among a competing set of models using PLS based SEM.
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This study sought to identify significant behavioral indicators of learning using learning management system (LMS) data regarding online course achievement. Because self-regulated learning is critical to success in online learning, measures reflecting self-regulated learning were included to examine the relationship between LMS data measures and course achievement. Data were collected from 530 college students who took an online course. The results demonstrated that students' regular study, late submissions of assignments, number of sessions (the frequency of course logins), and proof of reading the course information packets significantly predicted their course achievement. These findings verify the importance of self-regulated learning and reveal the advantages of using measures related to meaningful learning behaviors rather than simple frequency measures. Furthermore, the measures collected in the middle of the course significantly predicted course achievement, and the findings support the potential for early prediction using learning performance data. Several implications of these findings are discussed.
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Patterns in student accesses of online materials and their effects upon student performance in a blended course are examined. Our blended course is an introductory business and economic statistics course where lectures are only available online while the traditional class period is used for complementary learning activities. Timing, volumes, intensity, and consistency of the student accesses of the online lectures are considered. Using bivariate and multivariate analyses, measures of timing and consistency are shown to be related to student performance but volumes and intensity of accesses are not.
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In massive open online courses (MOOCs), low barriers to registration attract large numbers of students with diverse interests and backgrounds, and student use of course content is asynchronous and unconstrained. The authors argue that MOOC data are not only plentiful and different in kind but require reconceptualization—new educational variables or different interpretations of existing variables. The authors illustrate this by demonstrating the inadequacy or insufficiency of conventional interpretations of four variables for quantitative analysis and reporting: enrollment, participation, curriculum, and achievement. Drawing from 230 million clicks from 154,763 registrants for a prototypical MOOC offering in 2012, the authors present new approaches to describing and understanding user behavior in this emerging educational context.
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The concept of school engagement has attracted increasing attention as representing a possible antidote to declining academic motivation and achievement. Engagement is presumed to be malleable, responsive to contextual features, and amenable to environmental change. Researchers describe behavioral, emotional, and cognitive engagement and recommend studying engagement as a multifaceted construct. This article reviews definitions, measures, precursors, and outcomes of engagement; discusses limitations in the existing research; and suggests improvements. The authors conclude that, although much has been learned, the potential contribution of the concept of school engagement to research on student experience has yet to be realized. They call for richer characterizations of how students behave, feel, and think—research that could aid in the development of finely tuned interventions
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Racial and ethnic achievement gaps narrowed substantially in the 1970s and 1980s. As some of the gaps widened in the 1990s, there were some setbacks in the progress the nation made toward racial and ethnic equity. This article offers a look below the surface at Black-White and Hispanic-White achievement gap trends over the past 30 years. The literature review and data analysis identify the key factors that seem to have contributed to bifurcated patterns in achievement gaps. The conventional measures of socioeconomic and family conditions, youth culture and student behavior, and schooling conditions and practices might account for some of the achievement gap trends for a limited time period or for a particular racial and ethnic group. However, they do not fully capture the variations. This preliminary analysis of covariations in racial and ethnic gap patterns across several large data sets has implications for future research on the achievement of minority groups.
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The present study examines whether the relationship between work engagement and job performance is moderated by the extent to which individuals are inclined to work hard, careful, and goal-oriented. On the basis of the literature, it was hypothesized that conscientiousness strengthens the relationship between work engagement and supervisor ratings of task and contextual performance as well as active learning. The hypotheses were tested on a sample of 144 employees from several occupations. Results of moderated structural equation modeling supported the hypotheses. Work engagement was positively related to task performance, contextual performance, and active learning, particularly for employees high in conscientiousness.
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Using Akaike's information criterion, three examples of statistical data are reanalyzed and show reasonably definite conclusions. One is concerned with the multiple comparison problem for the means in normal populations. The second is concerned with the grouping of the categories in a contingency table. The third is concerned with the multiple comparison problem for the analysis of variance by the iogit model in contingency tables, Finite correction of Akaike's information criterionis also proposed.
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This study focused on determining the relationships among student characteristics, such as gender, learning style, and varying prior computer experiences, and students’ linear and non-linear navigation of a hypermedia program. Additionally, the navigation patterns were analyzed at three different intervals to determine the relative temporal influence of these characteristics on linear and nonlinear navigation. It was found that authoring, programming, and gender (specifically female) were positively related to linear navigation during the early interval; that learning style (specifically field independent) and hypermedia experience were negatively related to linear navigation during the early interval; and that word processing experience, database experience, spreadsheet experience, learning style (specifically field independent), and hypermedia experience were positively related to nonlinear navigation during the early interval. At the middle interval, many of the characteristics were no longer distinguishing factors of linear or nonlinear behavior. Programming was still positively related to linear navigation; hypermedia experience, learning style (field independent), word processing experience, and database experience were negatively related to linear navigation. Hypermedia experience was the only factor having a relationship with nonlinear navigation; the relationship was positive. At the late interval, only years of computer experience and hypermedia were still distinguishing factors. Years of computer experience was positively related to linear navigation, and hypermedia was negatively related to linear navigation.
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Structural equation models (SEMs) make it possible to estimate the causal relationships, defined according to a theoretical model, linking two or more latent complex concepts, each measured through a number of observable indicators, usually called manifest variables. Traditionally, the component-based estimation of SEMs by means of partial least squares (PLS path modelling, PLS-PM) assumes homogeneity over the observed set of units: all units are supposed to be well represented by a unique model estimated on the overall data set. In many cases, however, it is reasonable to expect classes made of units showing heterogeneous behaviours to exist. Two different kinds of heterogeneity could be affecting the data: observed and unobserved heterogeneity. The first refers to the case of a priori existing classes, whereas in unobserved heterogeneity no information is available either on the number of classes or on their composition. If a group structure for the statistical units is given, the aim of the analysis is to search for any differences in the behaviours of the a priori given classes. In PLS-PM this would mean studying the effect of directly observed moderating variables, i.e. estimating as many (local) models as there are classes. Unobserved heterogeneity, instead, implies identifying classes of units (a priori unknown) having similar behaviours. Such heterogeneity is captured by an unobserved (latent) discrete moderating variable defining both the number of classes and the class membership. A new method for unobserved heterogeneity detection in PLS-PM is proposed in this paper: response-based procedure for detecting unit segments in PLS-PM (REBUS-PLS). REBUS-PLS, according to PLS-PM features, does not require distributional hypotheses and may lead to local models that are different in terms of both structural and measurement models. An application of REBUS-PLS on real data will be shown. Copyright