Article

Managing Change in Pluralistic Organizations: The Role of Normative Accountability Assumptions

Taylor & Francis
Journal of Change Management
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Abstract

Pluralistic organizations face the challenge of managing the co-existence of multiple sets of assumptions associated with each institutional logic. This multiplicity of assumptions problematizes the findings from the change management literature that for successful change management, the normative assumptions of the change initiative should be congruent with the organizational normative assumptions. One of the organizational mechanisms in which the normative assumptions are encoded and enacted is the system of accountability, hence in pluralistic organizations, there is a need to understand the role of the interplay of the normative accountability assumptions of the change initiative with the multiple sets of accountability assumptions representing individual logics within the organization. This study examines the case of a project to renew a strategic framework of a Canadian public university. The project diverged from the existing governance practices and their associated accountability assumptions that represented the institutional logic of managerialism. We found that this project was widely accepted, despite deviating from the institutional logic that supported existing practices, because its accountability assumptions were congruent with co-existing and deeply-rooted, democratic logic within the organization. Our findings contribute to the change management literature by highlighting the role of normative accountability assumptions in change management within pluralistic organizations.

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The restructuring of state education systems in many OECD countries during the last two decades has involved a significant shift away from an emphasis on administration and policy to an emphasis on management. The "new managerialism" has drawn theoretically, on the one hand, on the model of corporate managerialism and private sector management styles, and, on public choice theory and new institutional economics (NIE), most notably, agency theory and transaction cost analysis, on the other. A specific constellation of these theories is sometimes called "New Public Management," which has been very influential in the United Kingdom, Australia, Canada and New Zealand. These theories and models have been used both as the legitimation for policies that redesigning state educational bureaucracies, educational institutions and even the public policy process. Most importantly, there has been a decentralization of management control away from the center to the individual institution through a "new contractualism" - often referred to as the "doctrine of self-management" - coupled with new accountability and competitive funding regimes. This shift has often been accompanied by a disaggregation of large state bureaucracies into autonomous agencies, a clarification of organizational objectives, and a separation between policy advice and policy implementation functions, together with a privatization of service and support functions through "contracting out". The "new managerialism" has also involved a shift from input controls to quantifiable output measures and performance targets, along with an emphasis on short-term performance contracts, especially for CEOs and senior managers. In the interests of so-called "productive efficiency," the provision of educational serviceshas been made contestable; and, in the interests of so-called allocative efficiency state education has been progressively marketized and privatized. In this paper I analyze the main underlying elements of this theoretical development that led to the establishment of the neoliberal university in the 1980s and 1990s before entertaining and reviewing claims that new public management is dead. At the end of the paper I focus on proposals for new forms of "the public" in higher education as a means of promoting "radical openness" consonant with the development of Web 2.0 technologies and new research infrastructures in the global knowledge economy.
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‘Education policy is now a global matter and all the more complex for that. Mark Olssen, John Codd and Ann-Marie O’Neill do us an invaluable service in producing a carefully theorised guide to current issues and key concerns - this is an important, erudite and very practical book’ - Stephen J Ball, Education Policy Research Unit, University of London ‘Given the global reach of neoliberal policies, we need cogent books that enable us to better understand the major effects such tendencies have. Education Policy is such a book. It is insightful and well written--and should be read by all of us who care deeply about what is happening in education in international contexts’ - Michael W Apple, Author of ‘Educating the "Right" Way and John Bascom Professor of Education University of Wisconsin, Madison ‘I really am taken with the book, the range and depth of analysis are truly impressive. This book is a magnum opus and everyone in the area should read it’- Hugh Lauder, University of Bath ‘In their insightful and comprehensive book on education policy Mark Olssen, John Codd and Anne-Marie O’Neill wrestle with the big questions of citizenship and democracy in an age of globalization. They argue that ducation policy in the 21st century is the key to security, sustainability and survival. The book, anchored in the poststructuralist perspective of Michel Foucault, traverses the whole territory of education policy not only methods and approaches of policy analysis and the dominant political perspectives that influence policy-classical liberalism, social democracy and neo-liberalism--but also those policy areas that require the closest scrutiny: markets, trust, professionalism, choice, diversity, and finally, community, citizenship and democracy. This is the new policy bible for educationalists - it is at once systematic, provocative and instructive’ - Michael A Peters, Research Professor, University of Glasgow This book provides an international perspective on education policy, and of the role and function of education in the global economy. The authors present a Foucauldian perspective on the politics of liberal education, within a theoretical framework necessary for the critical analysis of education policy. The authors set out the analyses necessary for understanding the restructuring in education and social policy that has occurred in many countries affected by the resurgence of neo-liberal political theory. They examine education policy in relation to globalization, citizenship and democracy. The authors argue that globalization is an extension of neoliberalism and is destructive of the nation state, community and democracy. They show the importance of education in building strong democratic nation states and global communities based on cultural identity and inter-cultural awareness. This book is essential reading for students of education policy studies and social policy analysis.
Article
This study seeks to identify the characteristics causing tensions in the move towards a corporate culture in Australian public universities. The findings reveal ongoing structural, competency and behavioral issues contributing to the tensions. Two theoretical propositions have emerged regarding the status of the change process. First, the change to a corporate culture is slow but continuing. Second, universities have accepted that public sector, collegial and corporate cultures have to co-exist, thus adopting an adapted version of new public management (NPM). These findings provide avenues for further research to confirm both the characteristics and theoretical propositions.
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In response to increasing fiscal pressure, Canadian universities have turned towards managerialism, that is, applying managerial tools of business with the objectives of improving operating efficiency, raising the institution's marketability, and generating commercial revenue. In addition to employing the services of professional administrators to enhance the institution's economic performance, universities appear to be switching from a collegial model of shared governance to a corporate model of governance. An objective of this exploratory study is to examine the current state of board governance in Canadian universities. Results of a survey from 133 board members of 28 universities indicate, by and large, that board members seem to have a good understanding of their roles and responsibilities. The boards are involved in setting strategic directions, goals, and objectives, and are making operating and capital resource allocation decisions. They are also monitoring the performance of the university and the president, and are involved in recruiting, succession planning, and determining the president's compensation package. The respondents report that the board committee structure and the support provided to board members allow them to discharge their responsibilities as board members properly. There is, however, room for improvement, especially in the board's participation in defining and reviewing the institution's strategic directions, plans, goals, and objectives, as well as monitoring the performance of the university and senior administrators. Other areas for possible improvement include continuing education on matters within the board's purview as well as providing better information for decision making to board members.
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Article
Argues that the formal structure of many organizations in post-industrial society dramatically reflect the myths of their institutional environment instead of the demands of their work activities. The authors review prevailing theories of the origins of formal structures and the main problem which those theories confront -- namely, that their assumption that successful coordination and control of activity are responsible for the rise of modern formal organization is not substantiated by empirical evidence. Rather, there is a great gap between the formal structure and the informal practices that govern actual work activities. The authors present an alternative source for formal structures by suggesting that myths embedded in the institutional environment help to explain the adoption of formal structures. Earlier sources understood bureaucratization as emanating from the rationalization of the workplace. Nevertheless, the observation that some formal practices are not followed in favor of other unofficial ones indicates that not all formal structures advance efficiency as a rationalized system would require. Therefore another source of legitimacy is required. This is found in conforming the organization's structure to that of the powerful myths that institutionalized products, services, techniques, policies, and programs become. (CAR)
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One of the most remarkable aspects of organizational change efforts is their low success rate. There is substantial evidence that some 70% of all change initiatives fail. This article explores the argument that a potentially significant reason for this is a lack of alignment between the value system of the change intervention and of those members of an organization undergoing the change. In order to test this assertion, the article begins by reviewing the change literature with regard to the impact of values on success and failure. It then examines Graves' Emergent Cyclical Levels of Existence Theory and uses this as the basis of a method for identifying and aligning value systems. The article then presents the results from case studies of two change initiatives in different organizations. These support both the method and the assertion that value system alignment may be an important factor in the success of organizational change initiatives. The article concludes with recommendations for further research.
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Elaborates a model of accountability as a relationship of three parties: principal, steward and the codes on which stewardship is established, executed and adjudicated. Describes how the enhancement of accountable management in the public sector, through the Financial Management Initiative, the Next Steps Agencies and, most recently, market testing, has brought changes to these codes and thus to accountability itself.
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The degree to which administrative approaches and techniques used in business have been adopted in Australian higher education, and in public agencies governing higher education, is examined. It is concluded that the assumption that corporate management techniques are the only form of efficient management is both erroneous and incompatible with the collegial nature of the university. (MSE)
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The corporate management approach often promoted for college administration is criticized, and four major aspects of the approach considered antithetical to the collaborative ways of thinking and acting in educational organizations are examined: product orientation, instrumentalism, rationalization, and active intervention. Collegiality is compared with the participatory model of management. (MSE)
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Agency theory is an important, yet controversial, theory. This paper reviews agency theory, its contributions to organization theory, and the extant empirical work and develops testable propositions. The conclusions are that agency theory (a) offers unique insight into in- formation systems, outcome uncertainty, incentives, and risk and (b) is an empirically valid perspective, particularly when coupled with complementary perspectives. The principal recommendation is to in- corporate an agency perspective in studies of the many problems having a cooperative structure. One day Deng Xiaoping decided to take his grandson to visit Mao. "Call me granduncle," Mao offered warmly. "Oh, I certainly couldn't do that, Chairman Mao," the awe-struck child replied. "Why don't you give him an apple?" suggested Deng. No sooner had Mao done so than the boy happily chirped, "Oh thank you, Granduncle." "You see," said Deng, "what in- centives can achieve." ("Capitalism," 1984, p. 62)
Article
This paper examines the relationship between language and power in education policy. It takes the example of accountability as the specific focus for an analysis of discursive power in the shaping of education in the 1990s. In doing so, it examines the ways in which language contributes to the construction and maintenance of norms and consensual positions in education. Drawing on work in critical linguistics and cultural theory, the paper considers how recent changes in education might be analysed in a way which relates specific examples of social and linguistic practice to larger scale theoretical concerns. The examples which provide the specific focus for discussion in this paper relate to the concept of accountability and are drawn from an empirical study of the enactment of the statutory curriculum for English in secondary schools in 1992‐93.