Neoliberalism and right-wing Hindu nationalism complement one another as they both see divisions within society as unnecessary, if not pathological, and create bounded internal and external realms (e.g. the Muslim other, or the welfare agency) in their rhetoric of ongoing revolutionary transformation. However, and here we turn towards the source of trouble on Mangaluru's streets, whereas the individualism celebrated by economic liberalism offers 'freedom' (whilst holding the market supreme and punishing those who disrupt it), the individual within a majoritarian vision is always subordinated to the good of the Hindu community. This entwines with a perceived loss of national sovereignty with the deepening penetration of global capital, leading to attempts at controlling 'national culture', more often than not in ways that uphold rigid conceptions of gender and sexual identities.
As such, and as I will detail below, there is an ethical tension at the heart of this Hindu majoritarian and market-led development project: the continuing ‘opening-up’ of the Indian economy has also opened-up ethical questions. The same groups who celebrate ‘India’s moment’ after centuries of national impediment due to Muslim, colonial and then ‘socialist’ rule are also often those who are deeply troubled by the effects of these changes in terms of cultural purity, gender norms, and youthful experimentation. Moral policing, I argue, is one of the ways in which this ethical tension reveals itself. I will make this argument based on material gathered during 20 months of ethnographic fieldwork undertaken between 2011-2016.