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Understanding consumers’ behavior to adopt self-service parcel services for last-mile delivery

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Abstract

Self-service parcel delivery service has been favored by E-commerce retailers as an effective solution to the “last-mile” delivery, and consumers' adoption behavior is the key point to apply this emerging technology. The aim of the present study is to empirically test the influence of psychological factors on online consumers’ behavioral intention to adopt it. An extended UTAUT model is developed and 525 structured questionnaires were collected. Empirical results demonstrate that performance expectancy, effort expectancy, social influence and facilitating conditions are positive determinants, while perceived risk was negatively factor to behavioral intention. The difference in the behavioral intention among demographic groups was examined as it might provide an opportunity for developing a new strategy to promote the application of self-service parcel delivery service for last-mile delivery.

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... Most of these studies are primarily based on the developed countries like Australia, Europe and South America (Wang, Jie, & Abareshi, 2015). Afterward, two studies were found from Asia (Zhou et al., 2020). As a South Asian country, Bangladesh is densely populated with 160 people of which 100 million people are internet users (BTRC, 2020). ...
... Second, the study would like to offer some unexplored variables like CS, tracking and shipping in the UTAUT model which has not been studied in earlier studies. previous studies only focused solely on the UTAUT model regarding the adoption of eCourier (Wang et al., 2015;Zhou et al., 2020), whereas adding some additional variables from the perspective of developing nations will add some value in logistics research domain, and which were ignored in many studies (Zhou et al., 2020). Third, in developing countries, people are less interested in changing their adoption behavior. ...
... Second, the study would like to offer some unexplored variables like CS, tracking and shipping in the UTAUT model which has not been studied in earlier studies. previous studies only focused solely on the UTAUT model regarding the adoption of eCourier (Wang et al., 2015;Zhou et al., 2020), whereas adding some additional variables from the perspective of developing nations will add some value in logistics research domain, and which were ignored in many studies (Zhou et al., 2020). Third, in developing countries, people are less interested in changing their adoption behavior. ...
Article
Purpose The purpose of this paper is to understand the determinants affecting the adoption behavior of eCourier services and to establish a moderating role of resistance to change between behavioral intention and actual usage behavior. Design/methodology/approach Data were collected through a survey questionnaire that was distributed to the eCourier users. A total of 260 collected data were analyzed by using structural equation modeling. Findings The results of the study demonstrate that all the factors considered for the study have a significant impact on the adoption of eCourier except social influence and customer service. The results also confirm that there is no moderating effect of resistance to change in the relationship between behavioral intention and actual usage. Practical implications This research provides theoretical contribution by extending the practical knowledge focusing on the adoption intention of eCourier, and actual usage behavior using Unified Theory of Acceptance and Use of Technology model—a pertinent and unresearched topic in the existing literature that presents a number of potential avenues for further study. Originality/value This study provides a general understanding of consumers in underdeveloped nations and advances earlier research on the usage of e-commerce in the courier sector.
... Analogous to "subjective norm" of TPB, this construct relies on the social and public image of the customer. Customers are more open to accepting new technology, such as drone/ autonomous vehicle parcel deliveries, if family, friends, and/or their social influences use the service and recommend it [17,39,48,49]. Yet, in situations, such as mountain rescue operations [47], SI was not found to be a significant influencing factor. ...
... It is the perception of resources (such as smartphones, apps, landing space, and know-how) and support that is available to perform a task where customers have unrestrained access to information and tools that will enable them to use drones for food deliveries. Earlier research on autonomous vehicles/drones for last-mile deliveries and transport found that FC positively impacted attitude and behavioral intention [39,49,52]. Similar findings were reported in other settings, such as drone rescues [47] and 3D printing [53]. ...
... Social influence and hedonic motivation were also seen to have a positive influence on attitude toward drone deliveries in compliance with findings by Kim and Hwang [17], Kim and Chung [48], and Zhou et al. [49] confirming the positive impression of family, friends, and/or social influences on attitude formation. The next decisive factor was hedonic motivation. ...
Article
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As the food delivery sector grows in importance, new delivery modes to address service issues, such as costs, swift delivery, and environmental concerns, are being researched. However, research on drone-based food delivery services is still lacking, especially in the Indian context, which the current study aims to address. The study furthered the UTAUT2 model with additional perceived risk and price sensitivity constructs. Quantitative, cross-sectional data was collected nationwide using convenience sampling through online survey questionnaires. The 323 responses were analyzed using the partial least square-structural equation modeling method. The results identified effort expectancy, social influence, and hedonic motivation as significant predictors of attitude and behavioral intention. In an emerging economy with a vast consumer base, this study may offer a preliminary standpoint for understanding the consumer perspective on drone food deliveries. The findings of this study might be necessary for businesses that deal with food delivery logistics as a point of view to formulate successful strategies.
... Over the past few years, more researchers have investigated how consumers adopt parcel lockers as last-mile delivery services. For example, a study by (Yuen et al., , 2019Chen et al., 2018;Mohamad & Ngah, 2022;Zhou et al., 2020;Wang et al., 2018Wang et al., , 2020Chen et al., 2020;Tsai & Tiwasing, 2021). In the researcher's knowledge, no studies examine resistance to change in parcel locker acceptance studies. ...
... This study defines PE as consumers' expectation that parcel lockers can help in receiving and sending express parcels easier (Venkatesh et al., 2003). Performance Expectancy has been seen to influence the willingness to adopt technology in numerous services like mobile learning, e-healthcare, autonomous delivery vehicles, e-wallets and express delivery services, as seen in numerous technology adoption studies (Arfi et al., 2021;Esawe, 2022;Zhou et al., 2020;Zhong et https://doi.org/10.15405/epsbs.2023.11.02.6 Corresponding Author: Fazeeda Mohamad Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 2357-133073 al., 2022Chao, 2019;Kapser, 2019). Thus, H1 is introduced to examine how performance expectation affects the desire to use parcel locker: H1: There is a positive relationship between performance expectancy and consumers' intentions Effort expectancy (EE): In the context of this research, effort expectancy pertains to consumers' perceptions that using parcel lockers is easy. ...
... Thus, H1 is introduced to examine how performance expectation affects the desire to use parcel locker: H1: There is a positive relationship between performance expectancy and consumers' intentions Effort expectancy (EE): In the context of this research, effort expectancy pertains to consumers' perceptions that using parcel lockers is easy. Effort expectancy has a significant impact on several technological advancements, including self-service deliveries (Zhou et al., 2020), exoskeletons (Elprama et al., 2020) and mobile apps (Wut et al., 2021). Although using a parcel locker requires the customer to be actively involved in the delivery process, using a parcel locker is easy and does not require high-tech knowledge and skills. ...
... However, there are only few studies contributes to conceptual framework of how innovation of LML is adopted by costumers. Body of theories such as perceived value and transaction cost of economics , unified theory of acceptance and use of technology (Zhou et al., 2020), SSTQUAL (Xueqin , diffusion of innovation and theory of reasoned act (Xueqin Wang et al., 2018a), and mental accounting and consumer behavior (Nguyen et al., 2019) have been used to understanding the process of how costumers are willing to participate in LML. The aim of this paper is to provide systematic review literature of the LML innovations with specific objectives in identifying the components making up the process of adoption and understanding how customers are willing to change their behaviors from passive to active receivers. ...
... Theory of innovation and diffusion (DOI) explain consumers' attributes toward innovation characteristics which are significant antecedent of their adoption towards intention to use it while theory of technology acceptance (TAM-UTAUT) are predictors to describe behavioral intent of technology adoption (Zhou et al., 2020). These two perspectives are modified and combined to identify the importance of underlining the necessity to focus not only on the innovation characteristics but also how these are brought about to the consumers and how the they feel about them (Xueqin Wang et al., 2018a). ...
... Wang et al., 2018b) and external factors (delivery attributes), when it comes to deciding to use LML innovation, consumers' perceived compatibility, complexity and trialability affect the consumers' decision. In the meantime, the newly developed UTAUT focuses how perception or customer's subjective feelings are influenced by emotional and cognitive factors (Zhou et al., 2020). The current model of diffusion innovation theory incorporate compatibility, relative advantage, compatibility, trialability, observability, and complexity. ...
Article
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Last mile logistics refers to the final stage of the delivery process where products are transported from a distribution center to the end customer. In recent years, advancements in technology and changes in consumer behavior have led to an increased focus on last mile logistics. However, last mile logistics pose challenges due to its complexity and uncertainty affecting both the firms or logistics service providers and the customers. Studies focusing on achieving efficient last mile logistics have gained attention from scholars while research discussing factors affecting customer’s adoption on last mile logistics innovation remain scant. This conceptual paper aims to explore the factors that influence customer adoption of last mile logistics through a systematic literature review of selected 21 papers from reputable journals. The papers were analyzed and resulted in three broad categories of perspectives discussing factors considered by customers to adopt last mile logistics innovation. Future studies are recommended to address issues not covered in this study.
... Previous studies with the opinion that the perceived usefulness (PU) and perceived ease of use (PEOU) are critical factors for the adoption [1,2,3]. On the other hand, the privacy, security, and trust were identified as the most important variables in the context of m-banking [4,5,6]. ...
... Previous studies deployed TAM. For example, Zhao, Chen and Wang deployed TAM to examine the satisfaction and loyalty of using M-banking [1]. The findings showed that social influence and the psychological ownership has greater effect than the variables of TAM. ...
... Security, perceived risk and privacy as well as social influence are also critical for the usage of m-banking. This finding is in line with the findings of previous literature who found that the service quality and trust as well as security and privacy along with the variables of TAM are critical for the m-banking usage [1,2,12,8,45]. ...
... Cognitive experience represents the mental evaluation process of the service's functional aspects (Gentile et al., 2007;Verhoef et al., 2009). In previous research, consumers' cognitive responses to the delivery service and experience elements from other dimensions took the form of perceived service attractiveness (Goebel et al., 2012), risks, effort, efficacy (Zhou et al., 2020), convenience (Mckinnon and Tallam, 2003;Yeo et al., 2017), reliability and usefulness . This study's results found that cognitive experience in unattended IJPDLM delivery centers on ease of use, effort, time, security and food safety (see Table 1). ...
... Physical experience represents customer response to the service configuration and input. Practically, it is expressed through consumer adaptation to the service-facilitating conditions and consequential use behavior (Zhou et al., 2020). In the traditional delivery service environment, a customer's physical response to the service is expressed through decisions and actions taken during the order-pickup process upon delivery (e.g. ...
... The social dimension represents responses to human interactions that take place during the experience. Social experience is represented by responses to social influence from the customer's network (Zhou et al., 2020), as well as the service provider's representatives. In line with previous research, this study found that social experience with unattended delivery revolves around human interaction (see Table 1). ...
Article
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Purpose The success of last-mile delivery is dependent on consumer acceptance of such services, yet little is known about unattended delivery experience. This paper's purpose is to provide empirically based understanding of customer experience dimensions in unattended home delivery. Design/methodology/approach Using an engaged scholarship approach, this field study investigated nine households that actively used an unattended delivery service for a period of six to nine months. Empirical data were collected primarily from in-depth interviews. Findings The study demonstrates that unattended delivery experience is a multidimensional construct that comprises consumers' cognitive, emotional, behavioral, sensorial, physical and social responses to the service. The empirical evidence provides rich descriptions of each customer experience dimension, and the research offers a framework and propositions on unattended delivery experience. Practical implications The results guide and support managers in assessing and developing delivery services using a consumer-centric approach to enhance customer experience. Originality/value This research is one of the first to address unattended delivery experience by providing a comprehensive, empirically grounded framework. The results provide a foundation for future investigations of last-mile delivery experience dimensions.
... Interestingly, lower delivery fees have not been found to significantly influence the attractiveness of drone delivery in general [22] but are suggested to be moderated by the specific context and circumstance, such as the parcel value or the availability of drop-off locations [23]. From a consumer risk perception, the functionality of the service is in question, including risks of technical delivery failures [24], low service reliability [18], unattended deliveries, and theft [25]. ...
... In addition, the preceding focus groups have qualitatively revealed the factors of reliability and flexibility (time, location as new and previously uncharted factors influencing attitudes towards drone delivery. In contrast to other studies that rather focused on examining the factor of reliability in the context of a potential "performance risk" [18,25], the focus groups unveiled that participants actually considered service reliability as a beneficial factor. This conceptual re-interpretation was confirmed in our model and may contribute to a more precise definition of acceptance factors in future studies. ...
Article
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Background Last-mile delivery by drone is expected to be a promising innovation for future urban logistics. However, in addition to adoption of services by customers, leveraging this delivery method will depend essentially on a positive public perception of such services in urban airspace. Objective This article provides novel and comprehensive insights into factors driving or impeding citizens' attitudes towards drone delivery. Methodology The article develops a structural equation model that derives from a sequential exploratory mixed methods design. In the first step, factors affecting attitudes towards drone delivery were identified within the scope of five focus groups and converted into the development of a questionnaire. In the second step, a German population-representative survey was conducted through telephone interviews, which provided reliable data to test the model (n = 819). Results Expected risks (particularly stress due to traffic in lower airspace, noise, and visual disturbances), as well as expected benefits (particularly fast and time-flexible delivery), significantly affect attitudes towards drone-based delivery, while the individual level of technological openness (technophilia) does not have a significant association. Moreover, the model reveals that the expected risks of drone deliveries are stronger associated with public attitude than with expected benefits. Conclusions The provided framework suggests fashioning policies and drone delivery applications that focus on mitigating social, spatial, and visual risks while achieving maximum utility for customers.
... Given that diverse customers hold on to different perceptions of logistics service in many aspects, retailers may find it challenging to re-design and re-structure their logistics operations based on dynamic customer requirements. The retailers lack the ability of streamlining their backoffice operations with outsourcing partners in delivering high quality last-mile logistics solutions that meet the customers' desired service level (Zhou et al., 2020). According to Lin et al. (2016), one's perceived performance expectations are the key element that formulates service quality impressions. ...
... Our findings further underscore the essential contribution that last-mile physical delivery service provides to a retailers' success in the online space. Our findings-that availability, timeliness and product condition have positive effects on online customer loyalty-are consistent with previous LSQ research (Murfield et al., 2017;Vasić et al., 2020;Zhou et al., 2020). These outcomes lead to a better understanding of the relationship between the components of LSQ and loyalty that has been slowly building in the extant literature stream for many years despite some inconsistent results (Leuschner et al., 2013). ...
Article
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This study aims to examine the influence of retail logistics service quality on online customer loyalty in Malaysia. In total, 372 self-administered questionnaires were collected from customers who have ordered products online from 'brick-and-click' supermarkets and department stores. The results show that product condition, product availability and delivery durations are significant predictors of customer loyalty. The novelty of this research lies in its strong emphasis on last-mile parcel delivery, which is a crucial aspect of order fulfilment operations, and the first-party home delivery service, which is among the earliest conducted in the region.
... Li et al. (2021) proposed a vehicle routing problem for simultaneous delivery of products and services with time windows and order release dates based on the goal of a third-party logistics service provider to save customers time, improve service quality, and competitiveness [19]. Zhou et al. (2020) [20] developed a model to empirically test the influence of psychological factors on online consumers" behavioral intentions, and concluded that performance expectations, effort expectations, social influences and convenience conditions are the positive determinants of online consumers' use of self-service delivery services , and perceived risk is a negative influence factor of behavioral intention. Kapser and Abdelrahman (2020) [21] identified the structures that influence the acceptance of autonomous delivery vehicles by potential users in Germany by creating a context-specific research model to derive price sensitivity, performance expectations, convenience, social impact, hedonic motivation and perceived risk are direct factors. ...
... Li et al. (2021) proposed a vehicle routing problem for simultaneous delivery of products and services with time windows and order release dates based on the goal of a third-party logistics service provider to save customers time, improve service quality, and competitiveness [19]. Zhou et al. (2020) [20] developed a model to empirically test the influence of psychological factors on online consumers" behavioral intentions, and concluded that performance expectations, effort expectations, social influences and convenience conditions are the positive determinants of online consumers' use of self-service delivery services , and perceived risk is a negative influence factor of behavioral intention. Kapser and Abdelrahman (2020) [21] identified the structures that influence the acceptance of autonomous delivery vehicles by potential users in Germany by creating a context-specific research model to derive price sensitivity, performance expectations, convenience, social impact, hedonic motivation and perceived risk are direct factors. ...
Article
In the 21st century, my country's economy is developing rapidly, and the logistics industry is also gradually emerging. With the development of e-commerce and the popularization of online shopping, the ‘last mile’ problem, as the end distribution of the logistics service chain, is a social problem closely related to people. It directly affects the efficiency of logistics, the cost of logistics, and the quality of logistics services. There are also many problems in last-mile delivery, such as high delivery costs, low efficiency, and high pollution, which will affect customers' evaluation of the quality of delivery services. Therefore, it is necessary to study the factors that affect the quality of distribution services, so as to provide suggestions for logistics companies and improve the distribution services. This article summarizes and studies the influencing factors of the last-mile delivery service quality by reviewing relevant literature and combining with the Service Quality Scale (SERVQAUL) framework.
... The results are also attractive when compared with the findings of Zhou et al. (2020). Self-service package deliveries have been favored by e-commerce retailers, promoting consumers to adopt them. ...
... The presence of a pick-up/drop-off point will be beneficial for courier services, which is different from the findings of this study. According to Zhou et al. (2020), consumers do not mind picking up their order at the courier service's designated location due to performance expectancy, effort expectancy, social influences and facilitating conditions. This condition contradicts the demand for convenience that significantly contributes to assessing courier services in this study. ...
Purpose The quality of service provided by a courier service plays an essential role in the success of online shopping. Meanwhile, buyers and sellers tend to choose a vendor that meets their expectations. This study aims to show how buyers and sellers value the decision to select a courier service based on online shopping experiences. Design/methodology/approach A focus group discussion involving eight participants was used to gather consumer preferences and seller perspectives. Kansei Engineering principles were applied to organize these variables into a priority-scaled survey question. Furthermore, 200 respondents were simple-randomly selected and categorized based on age, gender, transaction frequency, average monthly transaction value and their role in online transactions. Findings This study found that buyers and sellers do not consider the delivery costs when the courier service guarantees the service quality. In contrast, the service quality offered is determined by problem-solving responsiveness, delivery accuracy and tracking systems. They also consider the short delivery time, wide delivery coverage area, couriers' attitude and scattered pick-up/drop point services. However, the order of priority is different for specific demographics. Practical implications In the rapid development of the online shopping trend, courier services are urgent to reconstruct their business model and maintain the quality of service. The proper understanding of online consumer preferences and seller perspectives will form the basis of appropriate strategies. Originality/value The role of a courier service is significant in the supply chain of online shopping transactions that connect buyers and sellers. The differences in consumer preferences and seller perspectives are attributed to the diverse objectives, even though they are still related to the service quality of the courier service.
... The last variable is technological innovation, which is a process of continuous development, introduction or improving new products/services, processes, or strategies, and the development of an invention into innovation (Nayati Utami et al., 2019). Technology is defined as companyspecific information regarding the characteristics of production processes, performance properties, and design (Zhou et al., 2020). Accordingto (Gathogo & Ragui, 2014), technology is part of a company's competitive advantage against rivals and is classified into two interrelated elements, namely, product and process innovation. ...
... This is because it affects the company's connections with suppliers, the government, and other industries as a reflection of the company's reputation. Additionally, the role of technological innovation in today's digital era is fundamental and must be applied by every business actors to achieve excellence by being oriented toward appropriate and innovative technology solutions (Zhou et al., 2020). Next, this study's novelty is the business performance of SMEs as measured by financial and non-financial performance through the concept of intellectual capital. ...
Article
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Purpose – The rapid and massive development of technology, information, and the internet in various business sectors, including SMEs, has created new changes. This situation provides opportunities and challenges for every business actors. Therefore, this study aims to analyze the effect of human, social, and customer capital, as well as technological innovation, on business performance. Methodology – The library and field design method were adopted with a quantitative approach, involving 180 samples of small and medium business actors. Furthermore, the Partial Least Square (PLS) was used to analyze the data. Findings – The result showed that human, social, and customer capital positively and significantly affected business performance. Similarly, technological innovation has a positive and significant impact on business performance. Originality – Employees who work in the small business sector will be relied upon in the future as agents of change. Many practitioners have expressed this in the field of human capital, which assumes greater responsibility for small company players in terms of the style of consultation.
... Given that the fundamental function of health apps is to provide health information, it is reasonable to assume that health-conscious individuals would view the mHealth app as a beneficial resource for managing their health concerns. Customers are generally more driven to adopt and accept new technology if they recognize that the technology is authentic, more profitable, and beneficial to their daily lives [4], [9], [10]. ...
... In addition, m-Health Apps is created with simplicity and ease in mind for end-users to manage personalized health concerns. Less effort required to use the application increases the likelihood that the end-user will continue to use it over time [9], [11]. ...
... If potential users of a new technology perceive its implementation to be challenging and complicated, they are less likely to adopt it. Studies have shown that a new technology's ease of use significantly affects its acceptance [68], [69], [70]. Sohn and Kwon [71] found that effort expectancy (i.e., ease of use) is a critical variable affecting the acceptance of AI-based products. ...
... This result is consistent with Belanche et al. [72], who found that ease of use was positively associated with customers' adoption of robo-advisors. Other researchers have reported similar findings highlighting the positive association between the ease of using a new technology and businesses' intention to adopt it [68], [69], [70]. This result implies that for SMEs to adopt AI-based chatbots, such chatbots must be easy to set up and use. ...
Article
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Developments in artificial intelligence (AI) have led to the emergence of new technologies offering unique business opportunities. This article examines the factors influencing AI-based chatbot implementation by small and medium enterprises (SMEs). We grounded the article's conceptual model in the technology-organization-environment (TOE) framework. Employing a quantitative research methodology, we collected data from 292 SME respondents via an online survey. We then utilized covariance-based structural equation modeling to analyze the data. The empirical results reveal that perceived employee capability, perceived availability of financial support, perceived top management support, perceived cost, perceived complexity, and perceived relative advantage are positively associated with SMEs' AI-based chatbot adoption intention. This article, thus, contributes to the scarce literature on the adoption of AI-based chatbots for SMEs in developing small island countries. The findings provide meaningful insights to developers, marketers, and SMEs to enhance firms' performance and competitiveness by increasing the adoption of AI-based chatbots. Index Terms-Artificial intelligence (AI), chatbots, covariance-based structural equation modeling, small and medium enterprises (SMEs), technology-organization-environment (TOE) framework.
... Retail businesses may need to adjust their business models to accommodate the growing trend of online shopping. It may also change how people shop, with more consumers opting for the convenience and practicality of online shopping [6]- [8]. ...
Article
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Along with the increasing popularity of online shopping in Indonesia, the E-retailing business has increased in recent years in Indonesia. This research aims to analyze the trends and developments of e-retailing in Indonesia and globally. This research is a type of literature study research with a qualitative approach. The analysis process is divided into several stages: data set preparation, import, cleaning, and visualization. The data set of scientific articles is taken from the publication database of the Emerald publisher with the keyword e-retailing, which was published in the range of 2018-2023. The type of data is English-language journal articles that are open access and restricted access. The analysis technique used was bibliometric analysis and systematic literature review with multi-dimensional scaling method with VosViewer software tool with co-occurrence analysis type, all keywords, and binary counting method by determining the occurrence of keywords at least 7 times. The results showed seven main variables related to e-retailing: flow experience, chatbot, usefulness, artificial intelligence, online shopping, customer convenience, and customer satisfaction. It shows that flow experience, chatbot, usefulness, artificial intelligence, customer convenience, and customer satisfaction are important factors influencing the success of e-retailing. This research also shows that e-retailing is still new and needs to be continuously developed. It can be seen from the low density of research related to this topic.
... The public participates in sharing initiatives for reasons, ranging from pecuniary to opportunities for making social connections (Bellotti et al., 2015). Social influence positively impacts behavioral intentions (Zhou, 2020). This aligns with the Self-Efficacy theory that social factors can influence individuals‖ judgments (Schunk & DiBenedetto, 2021). ...
Article
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This paper provides a systematic review of the customer’s behavioral deliberations that govern their choice to participate in a crowd-logistics market. Little attention has been given to the crowd logistics platforms and small businesses. This paper presents the analysis of customers' crowd logistics adoption from a behavioral perspective. The study applied a systematic literature review method and examined previous literature on crowd logistics from Science Direct and Taylor and Francis. Systematic literature review involve the principles of transparency, rigor, and replicability, which bring significant benefits over traditional literature reviews through greater objectivity. The findings suggest that customers’ ability to use technology, safety considerations, desire to make social connections, trust, and convenience are the factors that influence people’s decisions to participate in the crowd-logistics market. The findings of this study are valuable for empirical research in a particular setting and strengthen the body of knowledge on the adoption or acceptance of the crowd-logistics concept.
... Turning to another construct, FC, some prior studies have confirmed the influence of FC on BI (e.g. Zhou et al., 2020). However, others have shown an insignificant relationship between these two constructs (e.g. ...
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Abstract Purpose This research aims to fill the research gaps regarding customer preferences for digitalisation to create value for retailers and customers, as well as focus on retail change and shopping behaviour in grocery retail stores in the emerging market. Design/methodology/approach This paper contributes to the research in this area by evaluating customers' and retailers' attitudes towards digital transformation in retailing through interviews. Methodologically, 200 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling method. Findings The findings of this study reveal that the effect of digital transformation in the retail industry will be more apparent in an emerging market. Originality/value The paper's originality consists in understanding the future retail structure in an emerging market. Notably, focussing on business-to-consumer businesses appears helpful in distinguishing between behavioural (buying) intention and online buying behaviour (actual usage) in an emerging market. Keywords: Digital transformation,Grocery retailing,Customer engagement,Emerging markets
... Technology is company-specific information regarding production processes' characteristics, performance properties, and product designs (Zhou et al., 2020). According (Gathogo & Ragui, 2014), technology is part of the competitive advantage that companies have against rivals and is classified into two interrelated elements: product innovation and process innovation. ...
Article
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The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that technological innovation and market orientation have a positive and significant effect on sustainable competitive advantage. The research implications explain that it is important for SMEs to improve their ability to adopt new technologies and develop technological innovations needed in their business. MSMEs can seek assistance from various sources, such as governments, business organizations, and financial institutions, to access the resources and information needed to adopt new technologies and develop technological innovations that can help them gain a competitive advantage. Furthermore, to overcome the problem of market orientation in MSMEs, efforts are needed to increase understanding of market needs, utilize market research, focus on market needs and wants, have a clear marketing strategy, and increase available resources
... Specifically, consumer service performance is affected by the features of the delivery service offered by the retailer or logistics service provider. These include but not limited to delivery time (Jara et al., 2018;Milioti et al., 2020), delivery cost (Gatta et al., 2021), reliability (Tang et al., 2021), and trust (Zhou et al., 2020) towards novel delivery services. Moreover, customer satisfaction and previous positive experiences with the use of the same technology are expected to increase consumers' perceptions and motivation to use the service and eventually improve customer service performance. ...
Conference Paper
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The concept of the physical internet (PI) is changing and reshaping the business environment of logistics along with the cutting-edge technologies and innovations and is rapidly evolving towards last mile delivery (LMD). Implementing new solutions in LMD are particularly essential to meet growing demand, respond to increased operational complexity and enhance efficiency and sustainability. The PI-driven LMD requires new features and capabilities to combat all these challenges. Therefore, there is a need to understand the performance requirements that contextualize the relationships among people, process, and technology (PPT). In this study, a PI-driven LMD framework based on PPT theory is proposed. First, a systematic literature review is conducted to explore the state of the art of academic and practitioner articles and projects on LMD and PI. Then, a thematic analysis is carried out to analyze the requirements of the PI-driven LMD from the perspective of PPT to interpret performance challenges and successes. The main contribution of this study is to investigate the performance related requirements of PI-driven LMD according to PPT perspectives. The findings show that PI-driven LMD improves delivery performance, security, privacy, transparency, and traceability performance as well as customer service performance.
... Research factors Issues Hwang et al., 2019 [16] Innovativeness, Attitude, gender, age Drone food delivery service adoption Javed & Wu 2020 [17] After-services, Trust, Satisfaction, Repurchase intention of delivery services Zhou et al., 2020 [18] Risk, Social influence, Satisfaction, Intention, Parcel services for last-mile delivery adoption Kim et al., 2021 [19] Attitude, Innovativeness, Norm, Behavior control Contactless food delivery service adoption Hong et al., 2021 [20] Use, Trust, Benefit, Risk Food delivery in pandemic Uzir et al., 2021 [21] Service quality, Value, Trust, Satisfaction Delivery service adoption In developing country Ray & Bala 2021 [22] Benefit, Trust, Risk, Interaction Travel and food delivery services Fakfare & HTM 2021 [23] Benefits, Use, Reviews, Hygiene, Time saving Food delivery application on customers' satisfaction Hwang et al., 2021 [24] Eagerness, Vigilance, Openness, Novelty [30] Risk, Asset value Investment in Cambodia Kapser & Abdelrahman 2020 [31] Perceived risk, price sensitivity Autonomous delivery adoption Nikolopoulou et al., 2021 [32] Technological pedagogical knowledge Teachers' intention to use mobile internet Gansser & Reich 2021 [33] Health, comfort, sustainability Artificial intelligence adoption Lian & Li 2021 [34] Trust dimensions Mobile payment adoption Faqih & Jaradat 2021 [35] Task fit, technology, task characteristics Augmented reality technology in education Korkmaz et al., 2022 [36] Trust and safety, perceived risk Autonomous public transport systems Schmitz et al., 2022 [37] Perceived security, product advantage Telemedicine adoption Grobe-Kreul 2022 [38] Home security, home health, environmentalism Adoption of smart energy Medeiros et al., 2022 [39] Satisfaction, benefits, self-image, rewarding Travel tracking mobile application usage Wu et al., 2022 [40] National identity, perceived risk Adoption of DCEP in China ...
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Despite the rapid growth in sales of imported spirits in the Chinese market, consumers are struggling to easily buy high-quality imported spirits with favorable price. The imported spirits flash delivery applications are proposed to provide Chinese consumers with high-quality services delivered within a few hours. This study extends UTUAT2 with knowledge, risk and innovativeness to identify factors influencing Chinese consumers' use of flash delivery services for imported spirits. With the help of service providers, 315 valid questionnaires were collected and an empirical study was carried out. Findings suggest that social influence, habit, innovativeness and knowledge all have significant effects on usage. In particular, knowledge has significant moderating effects on relationships between social influence, habit, innovativeness and usage. This research is supposed to help imported spirits flash delivery providers to further expand the market, and will be of great help to the investment decisions of multinational spirits manufacturers in China.
... Research by Zhou et al. (2020) show that perceived risks negatively impact consumer satisfaction. One type of risk included in the study is privacy risk. ...
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... Till now, many researchers have applied TAM and UTAUT models for BCT adoption (Queiroz & Wamba, 2019;S. Kamble et al., 2018;Wamba et al., 2020;Zhou et al., 2020). Queiroz and Wamba (2019) recently used UTAUT constructs in the Brazilian supply chain. ...
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... But influenced also by exogenous elements such as consumer nature, condition factors, product characteristics, experience in online food delivery services, and online shopping confidence. Former studies have shown facilitating conditions influence consumer intention (Reyes-Mercado, 2018;Zhou et al., 2020). ...
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... Similarly, Jain and Mishra (2020) found that perceived risk was negatively associated with the intention to consume within the sharing economy. Given this situation, it should be noted that emotional reactions to hazardous situations often differ from cognitive evaluations of these risks, and when these disagreements occur, emotional responses tend to drive behavior (Zhou et al. 2020). ...
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... In this model, consumers can attend a facility to collect the consignment, known as collection delivery point-attended (CDP-A), or consignments can be delivered to unattended facilities (collection delivery point-unattended [CDP-U]) such as reception boxes or lockers. Zhou et al. analyzed consumer behavior to accept consignments through self-service lockers, which significantly depends on the risk perception of using lockers compared with delivery methods such as home delivery (36). ...
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... Past researches have shown that intention has been used in many contexts to determine consumer behaviour, for instance, in parcel station usage intention [32], selfcollection services [11,33], self-service technologies in air travel [34], reverse logistics [35], insurance planning [36], airline services [37] and augmented reality (AR) application [38]. Hence, the current study looks for factors influencing online buyers' intention to use automated parcel lockers in the Malaysian context. ...
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Chapter
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The economic and environmental challenges associated with Last Mile Delivery (LMD) give rise to the self-collection concept, yet the practical adoption is often below expectations. In this consumer-centric segment, adequate understandings of consumers are vital but are often lacking. To address this gap, this study examines consumers’ LMD preference with the Integrated Choice and Latent Variable framework. A stated choice experiment was commissioned in Singapore during the transition of COVID pandemic toward endemic. Our results showed that consumers accept unattended delivery methods and are no longer concerned with the delivery time window, a traditionally critical delivery attribute. Regarding latent perceptions, this study confirmed the significant effects of value perception on self-collection preferences. Nonetheless, individuals’ environmental consciousness was found to be insignificant. The relative effects of specific value statements were quantified using the marginal rate of substitution and the mediation roles of value perception on the sociodemographic-preferences relationships were validated.
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Self-collection concepts, such as collection and delivery points and parcel lockers, have been commonly deployed. These concepts rely on consumers’ efforts to carry out Last-Mile Delivery (LMD) tasks and consequently relieve both operators’ financial and sustainability pressures. Since the success of these self-collection operations involves both the operators’ planning perspectives and consumers’ participation, it is essential to jointly consider both aspects. However, existing research has largely overlooked the required synergies between the underlying consumer research and operations management studies. This paper aims to provide a review of related literature and subsequently propose a dual-perspective framework that bridges the gap. Specifically, systematic reviews on LMD self-collection consumer research and operations management studies are first conducted. The review highlights the research-to-practice gap that exists in consumer research as well as the need for improved modelling of consumer behaviours in operational models. This study then argues that an integrated approach that encompasses both viewpoints is needed. It is an approach that proactively optimises consumer demands through operational decisions supported by the connection between consumer behaviours and operational characteristics. For successful implementations of the proposed approach, specific research topics and directions are explicitly discussed.
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Last mile delivery is the most inefficient part of the total consumer goods delivery process due to the high rate of return, segmented goods and relatively small quantity. One of the innovations made by e-retailers and logistics service providers is to install self-collection parcel lockers in easily accessible places where the process of picking up goods is carried out independently by consumers in these places. There are not many studies conducted to identify what factors can encourage consumers to use these services, focusing more on cognitive attitudes, segmented and the results are still inconclusive. This study aims to investigate that utilitarian, hedonic, situational and social factors influence consumer decisions to use parcel locker self-collection services. This survey quantitative study used non-probability sampling technique and succeeded in obtaining 264 samples. The analysis tool uses Structural Equation Modeling with a covariance-based approach with AMOS. The results show that the customization by consumers according to their preferences is a factor that influences consumers' intention to use self-collection parcel locker services along with utilitarian motives
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Anchored on Innovation Diffusion Theory (IDT), this paper analyses customers' intention to use self-collection as a last-mile delivery method. Characteristics of innovation were hypothesised to be key factors influencing customers' intention to use self-collection services. Demographic characteristics were also tested. Survey data were collected from 164 consumers located in Singapore and analysed using hierarchical regression analysis. The results show that among the five key characteristics of innovation, relative advantage, compatibility and trialability positively influence customers' intention to use self-collection services. It is also found that the pre-eminent step to improve customers' intention is to integrate self-collection into consumers’ lifestyle, values and needs. In addition, self-collection services should be marketed in a manner that confers a clear advantage over other last-mile delivery methods. This paper enriches the literature on IDT as well as the management and design of self-collection services for last-mile delivery.
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Purpose Online retailers widely use self-service parcel delivery as a solution to the last mile logistics problems. This study focuses on investigating the factors that affect the consumer’s intention to use self-service parcel delivery service. Design/methodology/approach We integrate prior research and propose a comprehensive three-factor model. Our study combines individual and situational factors and proposes a socialized factor. Findings This study found that location convenience, optimism, innovation, and the need for human interaction positively affect the consumer’s intention to avail of the self-service parcel delivery service. It also identifies that socialized factor positively influences the consumer’s intention to use self-service parcel delivery services. Research limitations/implications The test results show that the explanatory power of the individual factors of the model is better than that of the situational factors. However, this does not imply that the situational factors cannot explain consumer behavior well. Future studies should employ additional situational factors to explain consumer behavior. Practical implications This study offers valuable theoretical and managerial implications. Delivery service providers should concentrate on their marketing force and customize their services for consumer groups who have specific individual characteristics, such as optimism and innovation. Originality/value We combined situational and individual factors, proposed a socialized factor, and presented the three-factor model of the consumer’s intention to use self-service parcel delivery service.
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Purpose As an application of Self-Service Technology (SST), Automated Parcel Station (APS) is emerging as a logistics innovation to address the inefficiency and delivery failure in conventional home delivery. However, the long term viability of APS depends on consumers’ acceptance of such concept. In response, a behavioural study on consumers’ adoption of self-collection service via APS is conducted. Design/methodology/approach By synthesising theoretical insights from innovation diffusion literature and attitude theories, a conceptual model is developed and empirically validated. Perceived characteristics of APS are present to directly influence consumers’ adoption intention, or indirectly through attitude. A total of 170 valid responses are collected from a survey conducted in Singapore and the data are analysed using Structural Equation Modelling (SEM). Findings Consumers’ favourable attitude and perceived relative advantage of APS directly lead to stronger adoption intention. On the contrary, consumers’ perceptions on compatibility and trialability and on complexity indirectly influence their adoption intention via attitude, in a positive and in a negative way respectively. Additionally, attitude is found to be the most influential factor contributing to consumers’ adoption intention. Research limitations/implications The scope of this paper is limited to e-consumers’ initial adoption decision. Future research should examine consumers’ adoption behaviour further down the innovation adoption process, such as continuance and commitment. Originality/value This research conceptualises and validates consumers’ adoption behaviour of APS from a synthesised view of innovation diffusion and attitude theories, theoretically and empirically contributing to the field of study on logistics innovations from consumers’ perspective.
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The study analyzed website functionality, perceived risk and drivers of online shopping to evaluate their impact on customer satisfaction in India. The study empirically validates ease of ordering, Cash-on-delivery mode of payment, website functionality and different facets of perceived risk with Unified theory of acceptance and use of technology 2 (UTAUT2) (Venkatesh et al. in MIS Q 36(1):157–178, 2012). Findings of the study revealed that perceived risk had a negative relation with customer satisfaction where as the website functionality and drivers were positively associated with customer satisfaction. The research will help online retailers to recognize the important success factors that instill confidence among the consumers in developing economies. The study will also help online retailers to focus in the right direction to eliminate threats and convert non shoppers to online shoppers. The study throws light on a new aspect to research by validating the role of cash-on-delivery (COD) mode of payment as a construct and ease of ordering as new dimension to UTAUT2.
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Background As health care becomes more reliant on technology, a better understanding of the factors that contribute to acceptance and use of technology is now critical. The Unified Theory of Acceptance and Use of Technology (UTAUT) has been applied to study a variety of technologies in different settings, and it is one of the most cited theories in Information Systems (IS) research. However, there has been limited application of UTAUT to health IT and, in particular, to patients’ IT use. Objectives The aim of this study is to adapt UTAUT to the context of patient acceptance and use of an Emergency Department (ED) wait-times website, and to empirically test the modified model and compare the results to those of the original UTAUT model. Specifically, it is proposed that there will be a significant relationship between facilitating conditions and behavioral intention. Methods A survey of patients in the ED of a Canadian hospital was conducted, yielding 118 completed surveys, and subsequently analyzed using Partial least squares (PLS). Results This study found that the modified UTAUT produced a substantial improvement in variance explained in behavioral intention compared to the original UTAUT (66% versus 46%). The modified-UTAUT model showed significant effects in performance expectancy (r = 0.302, p < 0.01) and facilitating conditions (r = 0.539, p < 0.001) on behavioral intention to use the website, while the effort expectancy impact was not significant. Conclusions This study provides empirical support for the modified-UTAUT in the context of patients’ intention to use an ED wait times website. Some results of this study support prior research, while some differ, such as the non-significant relationship between effort expectancy and behavioral intention and the finding that performance expectancy is not the main driver of intention to use. As proposed, facilitating conditions – having the resources necessary to view the website and having the ability to find the website – were the most important factors influencing behavioral intention. UTAUT is a key theoretical advance in IS research and by modifying it to the context of patient use, we contribute to both IS and health research.
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Purpose The purpose of this paper is to measure and map the potential transportation network impedance to last-mile delivery (LMD) using spatial measures representing attributes of road network and planning controls. Design/methodology/approach The transport network impedance is estimated as the potential hindrance to LMD as imposed by the characteristics of the built and regulatory environment. A matrix of key transport and planning measures are generated and overlaid in geographical information systems to compute and visualise the levels of transportation network impedance to LMD using a composite indexing method. Findings The mapped outputs reveal significant spatial variation in transportation network impedance to LMD across different part of the study area. Significant differences were detected along the road segments that connect key industrial hubs or activity centres especially along tram routes and freight corridors, connecting the Port of Melbourne and logistic hub with the airport and the Western Ring Road. Research limitations/implications The use of static measures of transport and urban planning restricts the robustness of the impedance index, which can be enhanced through better integration of dynamic and real-time movements of business-to-business LMD of goods. Spatial approach is valuable for broader urban planning at a metropolitan or council level; however, its use is somewhat limited in assisting the daily operational planning and logistics decision making in terms of dynamic routing and vehicle scheduling. Practical implications The built and regulatory environment contributes to the severity of LMD problem in urban areas. The use of land use controls as instruments to increase city compactness in strategic nodes/hubs is more likely to deter the movement of urban freight. The mapped outputs would help urban planners and logisticians in mitigating the potential delay in last-mile deliveries through devising localised strategies such as dedicated freight corridors or time-bound deliveries in congested areas of road network. Originality/value This is the first study that measured the potential transport network impedance to LMD and improved understanding of the complex interactions between urban planning measures and LMD. Micro-scale mapping of transportation network impedance at the street level adds an innovative urban planning dimension to research in the growing field of city logistics.
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New powertrain technologies, such as Hybrid Electric Vehicles, have a price premium which can often be offset by lower running costs. Total Cost of Ownership combines these purchase and operating expenses to identify the most economical choice of vehicle. This is a valuable assessment for private and fleet purchasers alike. Studies to date have not compared Total Cost of Ownership across more than two vehicle markets or analysed historic costs. To address this gap, this research provides a more extensive Total Cost of Ownership assessment of conventional, Hybrid, Plug-in Hybrid and Battery Electric Vehicles in three industrialized countries – the UK, USA (using California and Texas as case studies) and Japan – for the time period 1997–2015. Finally, the link between Hybrid Electric Vehicle Total Cost of Ownership and market share is analysed with a panel regression model. In all regions the incremental Total Cost of Ownership of hybrid and electric vehicles compared to conventional vehicles has reduced from the year of introduction and 2015. Year on year Hybrid Electric Vehicles Total Cost of Ownership was found to vary least in the UK due to the absence of subsidies. Market share was found to be strongly linked to Hybrid Electric Vehicle Total Cost of Ownership through a panel regression analysis. Financial subsidies have enabled Battery Electric Vehicles to reach cost parity in the UK, California and Texas, but this is not the case for Plug-in Hybrid Electric Vehicles which haven’t received as much financial backing. This research has implications for fleet purchasers and private owners who are considering switching to a low-emission vehicle. The findings are also of interest to policymakers that are keen to develop effective measures to stimulate decarbonisation of the fleet and improve air quality.
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This study explores customer value in relation to parcel lockers, a self-service tool that reshapes the delivery and returns experience in the context of e-commerce last mile delivery. Parcel lockers offer a response to retail and last mile delivery challenges provoked by the rapid growth of e-commerce worldwide. Retailers, logistics service providers, communities, and other stakeholders now face issues due to increased volumes of goods sold online. The introduction of parcel lockers to service algorithms is intended to address these issues by involving consumers in the service process. However, the existing research fails to provide knowledge about the customer’s view on this new technological solution. This study followed a focus group design and built on grounded theory to provide insights into customer value in relation to parcel lockers. These insights can contribute to both research and practice.
Abstract The key objective of this study is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers' intentions and adoption of Internet banking. The conceptual model proposed was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). This was further extended by adding perceived risk as an external factor. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The results show that behavioural intention is significantly influenced by performance expectancy, effort expectancy, hedonic motivation, price value and perceived risk; however, social influence does not have a significant impact on behavioural intention. This study offers Jordanian banks some guidelines for designing and marketing such channel in order to enhance their acceptance by their customers.
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Purpose The purpose of this paper is to investigate a new and practical decision support model of the coordinated replenishment and delivery (CRD) problem with multi-warehouse (M-CRD) to improve the performance of a supply chain. Two algorithms, tabu search-RAND (TS-RAND) and adaptive hybrid different evolution (AHDE) algorithm, are developed and compared as to the performance of each in solving the M-CRD problem. Design/methodology/approach The proposed M-CRD is more complex and practical than classical CRDs, which are non-deterministic polynomial-time hard problems. According to the structure of the M-CRD, a hybrid algorithm, TS-RAND, and AHDE are designed to solve the M-CRD. Findings Results of M-CRDs with different scales show that TS-RAND and AHDE are good candidates for handling small-scale M-CRD. TS-RAND can also find satisfactory solutions for large-scale M-CRDs. The total cost ( TC ) of M-CRD is apparently lower than that of a CRD with a single warehouse. Moreover, the TC is lower for the M-CRD with a larger number of optional warehouses. Practical implications The proposed M-CRD is helpful for managers to select the suitable warehouse and to decide the delivery scheduling with a coordinated replenishment policy under complex operations management situations. TS-RAND can be easily used by practitioners because of its robustness, easy implementation, and quick convergence. Originality/value Compared with the traditional CRDs with one warehouse, a better policy with lower TC can be obtained by the new M-CRD. Moreover, the proposed TS-RAND is a good candidate for solving the M-CRD.
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Despite reducing environmental pollution and the excessive consumption of fossil fuels, the number of battery electric vehicles (BEVs) on the road is still low. Why is this so? Why is the mass adoption of BEVs so difficult to realize? One important reason is that the adoption of BEVs is, to a large extent, dependent on the acceptance of private consumers, and their willingness to adopt this mode of transport is insufficient. This study is a systematic overview of peer-reviewed journal articles to identify the reasons for and against consumer intentions to adopt BEVs. A total of 1846 papers were retrieved and after a two-step identification, 40 papers were finally identified and analyzed in detail. The influencing factors were categorized into three main types, namely demographic, situational and psychological, and they were reviewed separately. In addition, the shortcomings and deficiencies in the current studies were also noted.
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The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed data as both the measurement properties and the relationship between constructs decline. Further, and contrary to common assertion, the risk of making a Type II error can be substantial even when the sample size is large. Moreover, the present testing methods are unable to assess a model's explanatory power. To overcome these problems, the authors develop and apply a testing system based on measures of shared variance within the structural model, measurement model, and overall model.
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Background mHealth (mobile health) services are becoming an increasingly important form of information and communication technology (ICT) enabled delivery for healthcare, especially in low-resource environments such as developing countries like Bangladesh. Despite widespread adoption of mobile phones and the acknowledged potential of using them to improve healthcare services, the adoption and acceptance of this technology among the elderly is significantly low. However, little research has been done to draw any systematic study of the elderly’s intention to adopt mHealth services. Objective The aim of this study was to develop a theoretical model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and then empirically test it for determining the key factors influencing elderly users’ intention to adopt and use the mHealth services. Methods A face-to-face structured questionnaire survey method was used to collect data from nearly 300 participants of age 60 years and above from the capital city of Bangladesh. The data were analyzed using the Partial Least Squares (PLS) method, a statistical analysis technique based upon Structural Equation Modeling (SEM). Results The study determined that performance expectancy, effort expectancy, social influence, technology anxiety, and resistance to change (p < 0.05) had a significant impact on the users’ behavioral intention to adopt mHealth services. The study, however, revealed no significant relation between the facilitating condition and the users’ behavioral intention to use the mHealth services (p > 0.05). Conclusions This study confirms the applicability of UTAUT model in the context of mHealth services among the elderly in developing countries like Bangladesh. It provides valuable information for mHealth service providers and policy makers in understanding the adoption challenges and the issues and also provides practical guidance for the successful implementation of mHealth services. Additionally the empirical findings identify implications related to the design and development of mHealth services that influence potential users. Furthermore, due to a generic approach, the findings of this study could be easily modified to assist other developing countries in the planning and up-take of mHealth services.
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Despite the outstanding growth of social network sites in recent years, more research is needed to better understand how users' intentions to share their experiences with products and brands are formed through these applications. With this in mind, this study takes the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a reference and develops an extended model by considering the substitution of “price value” with “privacy concerns”, since social network sites are free applications, with no economic cost to users but with potential problems of self-disclosure. Our model also includes the interrelations between the explanatory variables postulated in the UTAUT2, an issue that is not considered in its original formulation. This approach is empirically tested through a quantitative study in the tourism industry, where social network sites have significant influence. The results from a sample of 537 tourists show that there are three main drivers of users' intentions to use social network sites to publish content about their experiences: performance expectancy, hedonic motivation, and habit. Additionally, our results support the existence of interrelations between the explanatory variables. Finally, three of the factors studied (i.e., facilitating conditions, social influence, and privacy concerns) do not have any influence on the intention to use social network sites to share content.
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This empirical study examines distance effects on cross-border electronic commerce and in particular the importance of express delivery in reducing the time dimension of distance. E-commerce provides suppliers with a range of opportunities to reduce distance as perceived by online buyers. They can reduce psychological barriers to cross-border demand by designing websites that simplify the search for and comparison of products and suppliers across countries. They can reduce cost barriers by applying pricing strategies that redistribute transportation costs, and they can overcome time barriers offering express delivery services. This study of 721 regions in five countries of the European Union shows that distance is not “dead” in e-commerce, that express delivery reduces distance for cross-border demand, and that e-demand delivered by express services is more time sensitive and less price sensitive than e-demand satisfied by standard delivery. The willingness of e-customers to pay for express services is shown to be affected by income and by the relative lead-time benefits and express charges. Furthermore, the adoption of express delivery is positively associated with e-loyalty in terms of repurchase rates. The results confirm the importance for e-suppliers of cleverly designed delivery services to reduce distance in order to attract online customers across borders.
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This study aims to provide an integrated model that examines the determinants of near-field communication (NFC) based mobile payment (MP) technology acceptance in the restaurant industry.The proposed model, which combines the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM), was tested via structural equation modeling (SEM) by using data collected from 412 restaurant customers. The study results indicated that the proposed model provides approximately 20% greater explanatory power and predictive accuracy than the original UTAUT model and demonstrates strong evidence of the effects of risk, security, and trust on customers’ intentions to use NFC-based MP technology in restaurant settings. In addition, considering the total effect, attitude, security, and risk have the most substantial impact on customers’ behavioral intentions. The study results further demonstrate that risk, security, and trust are also important determinants, with direct and indirect impacts, of other critical constructs (i.e., effort expectancy, hedonic and utilitarian performance expectancy, attitude, and intention). The empirical findings provide valuable theoretical contributions for researchers and practical implications for restaurant operators and technology vendors by explaining the reasons as to why the NFC-based MP is not popular in North American restaurants.
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Nowadays, banks get an opportunity of serving to their customers without the restriction of location and time, thanks to internet. But some customers still do not use it, because of different reasons. In order to understand this problem a structural equation model of Internet banking use in Dokuz Eylul University's academicians was developed. A survey instrument was used to gather data to estimate the proposed research model. The results show that “Benefits of Internet Banking”, “Communication” and “Convenience” significantly influence customers' Internet banking use. Overall, the model helps to increase our understanding of how these factors interact to influence Internet banking use, which can help in the design of Internet banking.