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When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy

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Abstract

Traditional media are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, when and where ever, often even during night-time. The constant availability and widespread use of these streaming media or video-on-demand services have led to changes in media consumption and usage patterns and video viewing behaviour. This study explores the temporal media consumption patterns of different video-on-demand services in Finland by analysing search engine queries, with the aim to investigate when prime-time for these services occurs. The data for this study were obtained from Google Trends, between 30 September and 1 December 2017. Results show that there are clear and recurring temporal patterns for video-on-demand service interest and media consumption in Finland. Popularity in Google searches for the different video-on-demand services start to rise in the evening and peak during night-time and clear troughs are visible during the morning hours and during the day. These strong diurnal characteristics point to a strong media behaviour and makes it easy to predict trends. It is evident that peaks in primetime for streaming media services are visible at night-time and have replaced the television set prime-time. These findings on behavioural patterns and habits might have new and disruptive implications in the post-television era, both on an individual and societal level.

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... On the one hand, the popularity of streaming services has led to significant changes in audience behavioral patterns. Studies have found that the audience of streaming platforms is not limited to traditional TV viewers but covers a broader group, including young people and late-night users, whose viewing patterns tend to revolve around nighttime, which makes the "prime time" of streaming platforms different from that of traditional TV (Tana et al., 2019). ...
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... The study suggested that Netflix-type paid-for streaming services were a more serious competitor to traditional television (Budzinski et al., 2021). In a study utilizing data from Google Trends, Tana et al. (Tana et al., 2019), suggest that Google searches for Video-on-Demand (VoD) services in Finland tend to peak at night time and that they have replaced traditional television viewing during night time. ...
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The study concludes that while print media faces an evolving media landscape, it retains unique strengths that, if leveraged effectively, can sustain its relevance and appeal even in the digital era. The findings offer valuable insights for publishers, advertisers, and policymakers aiming to successfully navigate the vacillations inevitable in the print media industry. Keywords; Consumption Patterns, Content Preferences, Mass Media, Media Consumption, Media Trends, Newspaper Readership, Print Media, Public Opinion, Trends and Patterns
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... Studies have revealed that 80 percent of video viewing sessions terminate in an early exit, and roughly 60 percent of videos have seeks (Chen et al., 2013). The peak in viewership begins in the evening and lasts until late at night (Tana et al., 2020). ...
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... Coming to the digital interfaces, there are various means by which popular service providers connect to the target audience (Table 1). The aggressiveness shown by these companies have resulted in traditional broadcast viewership being surpassed by online video consumption (Tana et al., 2020). ...
... Coming to the digital interfaces, there are various means by which popular service providers connect to the target audience (Table 1). The aggressiveness shown by these companies have resulted in traditional broadcast viewership being surpassed by online video consumption (Tana et al., 2020). ...
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... Similarly, the predictive power of forecasting models for the box office revenue of a new movie improves when web search data are employed [2]. A recent analysis of Google Trends search data in Finland showed that the peaks in prime time for streaming media services have replaced television primetime [13]. On the other hand, other researchers investigated the distinctive characteristics of web searchers. ...
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Understanding tobacco- and alcohol-related behavioral patterns is critical for uncovering risk factors and potentially designing targeted social computing intervention systems. Given that we make choices multiple times per day, hourly and daily patterns are critical for better understanding behaviors. Here, we combine natural language processing, machine learning and time series analyses to assess Twitter activity specifically related to alcohol and tobacco consumption and their sub-daily, daily and weekly cycles. Twitter self-reports of alcohol and tobacco use are compared to other data streams available at similar temporal resolution. We assess if discussion of drinking by inferred underage versus legal age people or discussion of use of different types of tobacco products can be differentiated using these temporal patterns. We find that time and frequency domain representations of behaviors on social media can provide meaningful and unique insights, and we discuss the types of behaviors for which the approach may be most useful.
Article
Along with the other materials and rituals of urban life, media have played a role in structuring the transition from day to night in cities. This essay examines a variety of ways in which the appearance and consumption of media have been interwoven with the 24-hour cycle of day and night. The rhythms of media availability have shifted throughout the past hundred years, in ways which have altered the experience of day and night. Similarly, media have devised a variety of forms, genres and styles with which to capture and express characteristics of the urban night. © 2015, Articulo - Journal of Urban Research. All rights reserved.
Chapter
In February 2011 the Egyptian political activist and regional marketing manager for Google, Wael Ghonim, was interviewed on CNN about the success of the revolutionary uprising in Egypt and the subsequent removal of president Hosni Mubharak from power
Book
In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut the cord,” abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devastate the television and film industry in the same way that it gutted the music industry no longer seems farfetched. The television industry, however, remains driven by outmoded market-based business models that ignore audience behaviour and preferences.In Post-TV, Michael Strangelove explores the viewing habits and values of the post-television generation, one that finds new ways to exploit technology to find its entertainment for free, rather than for a fee. Challenging the notion that the audience is constrained by regulatory and industrial regimes, Strangelove argues that cord-cutting, digital piracy, increased competition, and new modes of production and distribution are making audiences and content more difficult to control, opening up the possibility of a freer, more democratic, media environment.A follow-up to the award-winning Watching YouTube, Post-TV is a lively examination of the social and economic implications of a world where people can watch what they want, when they want, wherever they want.
Article
What does it mean to write a history of the night? Evening's Empire is a fascinating study of the myriad ways in which early modern people understood, experienced, and transformed the night. Using diaries, letters, and legal records together with representations of the night in early modern religion, literature and art, Craig Koslofsky opens up an entirely new perspective on early modern Europe. He shows how princes, courtiers, burghers and common people 'nocturnalized' political expression, the public sphere and the use of daily time. Fear of the night was now mingled with improved opportunities for labour and leisure: the modern night was beginning to assume its characteristic shape. Evening's Empire takes the evocative history of the night into early modern politics, culture and society, revealing its importance to key themes from witchcraft, piety, and gender to colonization, race, and the Enlightenment.
Article
Media technologies are structuring time and space in crucial ways. Especially the temporal aspect has been of interest lately, which is expressed in a growing commentary on media-related time in terms of speed and acceleration. Taking this discussion as a starting point, I problematize the consequences of temporal structuring by media technologies for civic participation and more specifically protest movements. Drawing on two case studies - the unemployed workers’ movements of the 1930s and the Occupy Wall Street movement of 2011/2012 - I explore the changing regimes of time that are related to dominant media technologies. The main aim is to disentangle the relationship between temporal regimes suggested by media technologies and their appropriation by protest movements that emerged in major economic crises. Combing archival materials with in-depth interviews, I discuss the importance of media practices for the two movements and uncover a shift from mechanical speed to digital immediacy having crucial implications for democracy and civic participation.
Article
We systematically examined and updated the scientific literature on the association between screen time (e.g., television, computers, video games, and mobile devices) and sleep outcomes among school-aged children and adolescents. We reviewed 67 studies published from 1999 to early 2014. We found that screen time is adversely associated with sleep outcomes (primarily shortened duration and delayed timing) in 90% of studies. Some of the results varied by type of screen exposure, age of participant, gender, and day of the week. While the evidence regarding the association between screen time and sleep is consistent, we discuss limitations of the current studies: 1.) causal association not confirmed; 2.) measurement error (of both screen time exposure and sleep measures); 3.) limited data on simultaneous use of multiple screens, characteristics and content of screens used. Youth should be advised to limit or reduce screen time exposure, especially before or during bedtime hours to minimize any harmful effects of screen time on sleep and well-being. Future research should better account for the methodological limitations of the extant studies, and seek to better understand the magnitude and mechanisms of the association. These steps will help the development and implementation of policies or interventions related to screen time among youth.
Article
Associations between economic conditions and health are usually derived from cost-intensive surveys that are intermittently collected with nonspecific measures (i.e., self-rated health). This study identified how precise health concerns changed during the U.S. Great Recession analyzing Google search queries to identify the concern by the query content and their prevalence by the query volume. Excess health concerns were estimated during the Great Recession (December 2008 through 2011) by comparing the cumulative difference between observed and expected (based on linear projections from pre-existing trends) query volume for hundreds of individual terms. As performed in 2013, the 100 queries with the greatest excess were ranked and then clustered into themes based on query content. The specific queries with the greatest relative excess were stomach ulcer symptoms and headache symptoms, respectively, 228% (95% CI=35, 363) and 193% (95% CI=60, 275) greater than expected. Queries typically involved symptomology (i.e., gas symptoms) and diagnostics (i.e., heart monitor) naturally coalescing into themes. Among top themes, headache queries were 41% (95% CI=3, 148); hernia 37% (95% CI=16, 142); chest pain 35% (95% CI=6, 313); and arrhythmia 32% (95% CI=3, 149) greater than expected. Pain was common with back, gastric, joint, and tooth foci, with the latter 19% (95% CI=4, 46) higher. Among just the top 100, there were roughly 205 million excess health concern queries during the Great Recession. Google queries indicate that the Great Recession coincided with substantial increases in health concerns, hinting at how population health specifically changed during that time.
Article
In this new and brilliantly organized book of essays, Anthony Giddens discusses three main theoretical traditions in social science that cut across the division between Marxist and non-Marxist sociology: interpretive sociology, functionalism, and structuralism. Beginning with a critical examination of the importance of structuralism for contemporary sociology, the author develops a comprehensive account of what he calls "the theory of structuration." One of the main themes is that social theory must recognize, as it has not done hitherto, that all social actors are knowledgeable about the social systems they produce and reproduce in their conduct. In order to grasp the significance of this, he argues, we have to reconsider some of the most basic concepts in sociology. In particular, Giddens argues, it is essential to recognize the significance of time-space relations in social theory. He rejects the distinction between synchrony and diachrony, or statics and dynamics, involved in both structuralism and functionalism, and offers extensive critical commentary on the latter as an approach to sociology. The book, which can be described as a "non-functionalist manifesto," breaks with the three main theoretical traditions in the social sciences today while retaining the significant contributions each contains. In so doing Giddens discusses a range of fundamental problem areas in the social sciences: power and domination, conflict and contradiction, and social transformation. He concludes with an overall appraisal of the key problems in social theory today.
Article
The dramatic growth of social media in recent years has not gone unnoticed in the health sector. Media such as Facebook and Twitter are increasingly being used to disseminate information among health professionals and patients but, more recently, are being seen as a source of data for surveillance and research, for example by tracking public concerns or capturing discourses taking place outside traditional media outlets. This raises ethical issues, in particular the extent to which postings are considered public or private and the right to anonymity of those posting on social media. These issues are not clear cut as social media, by their nature, blur the boundary between public and private. There is a need for further research on the beliefs and expectations of those using social media in relation to how their material might be used in research. In contrast, there are areas where the ethical issues are more clear cut, such as when individuals are active participants in research, where traditional considerations apply.
Article
Electrical lighting and increasing capital intensiveness have helped undermine the importance that society previously placed on obtaining adequate sleep. Even modest amounts of daily sleep loss accumulate as sleep debt. Sleep debt manifests in a myriad of ways, the most common being an increasing tendency to fall asleep, increased risk of accidental injury, impaired mood, and reduced psychomotor performance. Sleep debt can have far reaching consequences, both to an individual in terms of increased cardiovascular risk and to society at large, because of sleepiness-related fatigue and errors. Sleep specialists need to further their understanding of the physiologic and behavioral consequences of total, partial, and selective sleep stage deprivation, because they affect many organ systems. Studies of selective sleep stage deprivation also provide insights into the function of sleep. Evaluating the effects of sleep deprivation must take into account the following factors: (1) the duration of prior sleep, (2) circadian time frame, (3) arousal influences, and (4) subject and test characteristics. Sleep deprivation has been extensively studied in the acute experimental setting. Under extreme conditions, sleep deprivation is associated with mortality in laboratory animals. In the natural human environment, the behavioral consequence of chronic sleep debt in shift work intolerance is well described. The link between electrophysiological sleep disturbance and pathogenesis of disease is less well understood in both acute and chronic states. Additional investigation into the relationship between sleep deprivation and disease mechanisms, such as impaired glucose tolerance, hormonal dysregulation, and cytokine imbalance, will enhance our comprehension of this link.
Article
While the prevalence of childhood obesity and access to and use of electronic entertainment and communication devices (EECDs) have increased in the past decades, no earlier study has examined their interrelationship. To examine whether night-time access to and use of EECDs are associated with sleep duration, body weights, diet quality, and physical activity of Canadian children. A representative sample of 3398 grade 5 children in Alberta, Canada, was surveyed. The survey included questions on children's lifestyles and health behaviours, the Harvard Youth/Adolescent Food Frequency questionnaire, a validated questionnaire on physical activity, and measurements of heights and weights. Random effect models were used to assess the associations of night-time access to and use of EECDs with sleep, diet quality, physical activity, and body weights. Sixty-four percent of parents reported that their child had access to one or more EECDs in their bedroom. Access to and night-time use of EECDs were associated with shortened sleep duration, excess body weight, poorer diet quality, and lower physical activity levels in a statistically significant manner. Limiting the availability of EECDs in children's bedrooms and discouraging their night-time use may be considered as a strategy to promote sleep and reduce childhood obesity.
Conference Paper
Online content exhibits rich temporal dynamics, and diverse realtime user generated content further intensifies this process. However, temporal patterns by which online content grows and fades over time, and by which different pieces of content compete for attention remain largely unexplored. We study temporal patterns associated with online content and how the content's popularity grows and fades over time. The attention that content receives on the Web varies depending on many factors and occurs on very different time scales and at different resolutions. In order to uncover the temporal dynamics of online content we formulate a time series clustering problem using a similarity metric that is invariant to scaling and shifting. We develop the K-Spectral Centroid (K-SC) clustering algorithm that effectively finds cluster centroids with our similarity measure. By applying an adaptive wavelet-based incremental approach to clustering, we scale K-SC to large data sets. We demonstrate our approach on two massive datasets: a set of 580 million Tweets, and a set of 170 million blog posts and news media articles. We find that K-SC outperforms the K-means clustering algorithm in finding distinct shapes of time series. Our analysis shows that there are six main temporal shapes of attention of online content. We also present a simple model that reliably predicts the shape of attention by using information about only a small number of participants. Our analyses offer insight into common temporal patterns of the content on theWeb and broaden the understanding of the dynamics of human attention.
Circaseptan (weekly) rhythms in smoking cessation considerations
  • J W Ayers
  • Althouse
  • Bm
  • M Johnson
Understanding internet video viewing behavior in the wild
  • A Balachandran
  • V Sekar
  • A Akella
Adolescents’ sleep in a 24/7 society: Epidemiology and prevention. Doctoral dissertation, School of Law
  • S Bauducco
Predicting the present with Google Trends
  • H Choi
  • H Varian
Impact on excessive media exposure on sleep and memory in children and adolescents
  • M Dworak
  • A Wiater