From Bollywood to medieval literary traditions, from contemporary literary festivals to the divisive politics on the Indian subcontinent, Ramcharitmanas (Rāmacaritamānasa) captures the imagination of South Asians and beyond. A.K. Ramanujan, a poet and scholar, once said that no one ever reads Ramayana (Rāmāyana) for the first time in South Asia; they all know it. Yet, each Ramkatha (Rāmkātha, story of Rama) differs from the others. Composed in the Avadhi language in 1574 Tulsidas's (Tulsidāsa) Ramcharitmanas presents a strong case to be studied as world literature in the local and global traditions. This chapter focuses on Ramcharitmanas's textual history, its afterlife in Bollywood, its haunting presence in the backdrop of the demolition of Babri mosque, and the debates it generates in contemporary Indian literature and literary festivals. The chapter concludes with remarks on the role Ramcharitmanas could play in the debates on world literature and comparative literature.