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Abstract

The state of Washington saw a “blue wave” in the November 2018 midterm elections. Democratic Senator Maria Cantwell was reelected with 58.4% of the vote. In the House of Representative elections, Democrats snatched the 8th Congressional district from Republicans. And yet, the carbon tax initiative (I-1631) lost, securing only 43.5% of the vote. A number of I-1631 supporters and media outlets blamed “fossil fuel” money for the defeat. The No on I-1631 campaign spent 31.6million,whiletheYesonI631campaignspent31.6 million, while the Yes on I-631 campaign spent 16.4 million (Ballotpedia 2018). But did the I-1631 lose because the opposition spent twice as much money? In this study we test whether the variation in numbers of television ads across Washington’s four media markets influenced voting behavior. Our analysis fails to support the claim that opposition ads defeated the 2018 carbon tax initiative. We test two hypotheses with voting data aggregated at the Census tract level, tract-level demographic covariates, and TV ad counts that vary at the media market level. First, all else equal, the lower number of TVadvertisements put out by Yes on I-1631 in relation to No on I- 1631 (henceforth, the ad ratio) is associated with lower electoral support for I-1631. Our second hypothesis pertains to the change in support for I-1631 in relation to another carbon tax initiative, I-732, which was also defeated by Washington voters in 2016 with 40.8% support. While the fossil fuel industry financed the campaign against I-732 as well, it spent only 1.4millionin2016,afractionofthe1.4 million in 2016, a fraction of the 31.6 million spent in 2018 (Ballotpedia 2016). Therefore,we hypothesize that a smaller the Yes/No ad ratio in 2018 will be associated with less support for I-1631 in relation to I-1732. We do not find statistical evidence of an association between the ad ratio and I-1631 vote share, even after controlling for Census tract-level demographic characteristics. Thus, our analysis does not support the claim that fossil fuel-funded TV advertising influenced the electoral outcome. Regarding our second hypothesis, we find that the ad ratio is negatively associated with the change in carbon tax support from 2016 to 2018. In other words, the vote share in favor of I-1631 increased with respect to I-732 in areas that received a higher number of No on I-1631 advertisements relative to Yes on I-1631 advertisements.

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... In the aftermath of the Washington State ballot initiatives several post-mortem studies emerged. At the Census tract level, car commuting, median household income, and the share of the population over the age of 40 were negatively associated with support, and electoral support for Democratic (and Green Party) candidates and the share of people with bachelor's degrees (or higher) were positively associated with support [11]. A different study found ideology-operationalized as a latent ideological index created with measures of support for other ballot initiatives (related to policing, gun control, campaign finance, and other taxes)-was a strong predictor of votes for the WA carbon taxes [12]. ...
... In other words, the carbon tax performed better when out-funded by the opposition: votes in favor of carbon taxation were 40.75% in 2016 and 43.44% in 2018. One study even failed to find an effect from opposition television ads [11]. It may be true that I-1631 would have performed better had the opposition spent less, but available data make this a difficult claim to assess. ...
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Washington Carbon Emissions Fee and Revenue Allocation Initiative
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Are ballot initiative outcomes influenced by the campaigns of independent groups? A Precinct-Randomized Field Experiment Showing That They Are
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