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Thrift shopping for clothes: To treat self or others?
Abstract
With the increased awareness about ecological concerns and the growing popularity of sustainable fashion, thrift retail stores are growing fast both in number and sales. However, limited research has examined thrift stores as a distinct retail sector from a general second-hand retail sector that includes both non-profit thrift stores and for-profit resale stores. To fill this void, this study identified the motivational antecedents of thrift store shopping behavior (TSSB) and profiled thrift shoppers by developing a decision tree predictive model of TSSB. The results provide the key driving factors of TSSB including self-oriented factors (treasure hunting, seeking name brand products) and others-oriented factors (responsible citizenship). Practical implications are also suggested for thrift store managers.
... Begitu juga dengan trend (Hochtritt, 2019). Trend fashion adalah gaya berpakaian yang popular pada mayoritas masyarakat dalam kurun waktu tertentu sebagai bentuk perubahan yang memiliki skala waktu cepat, sehingga fashion merupakan kekuatan dari individualitas dengan mengizinkan seseorang untuk mengekspresikan dirinya dalam berbusana (Park et al., 2020). ...
... Kata Thrift Shopping sendiri berasal dari bahasa inggris, yaitu Thrift yang berarti sebuah kegiatan atau fenomena berbelanja yang dapat meminimalisir atau mengurangi pemborosan atau dengan kata lain disebut juga dengan penghematan keuangan (Park et al., 2020). Sedangkan untuk kata Shopping sendiri berarti kegiatan membeli barang. ...
... Setiap orang memiliki gaya hidup masing-masing, maka dari perbedaan tersebut dapat menunjukkan bagaimana setiap orang memiliki karakter dirinya masing-masing (Bhatia, 2019). Gaya hidup dari setiap subjek dapat bersangkutan dengan pola berbelanja dan pergaulan, hal tersebut merupakan faktor yang mempengaruhi individu yang tercermin dari kebiasaan sehari-hari, interaksi dengan orang lain, serta kesukaan dalam suatu hal (Park et al., 2020). ...
Tujuan dari dilakukannya penelitian mengenai faktor-faktor yang menjadi pertimbangan pemilihan dan pembelian terhadap minat beli thrif shopping dikalangan mahasiswa UINSU adalah untuk mengetahui dan melihat seberapa penting faktor yang mempengaruhi pemilihan dan pembelian itu terhadap minat beli dari para konsumen. Metode yang digunakan pada penelitian ini adalah menggunakan metode kualitatif dengan menyertai kuesioner dan juga survey dengan populasi yang diambil adalah mahasiswa aktif dari fakultas ekonomi dan bisnis islam pada program studi manajemen angkatan 2018 sebanyak 100 orang dengan menggunakan sampel purposive sampling yaitu pengambilan data yang telah ditentukan. Metode pengujian yang dilakukan pada penelitian ini adalah menggunakan uji instrumen, uji data dan uji hipotesis. Dan dari penelitian ini dapat ditarik kesimpulan bahwa pemilihan dan pembelian berpengaruh terhadap minat beli mahasiswa pada thrif shop. Dan melalui penganalisisan dalam penelitian ini banyak factor yang dapat mempegaruhi dari minat beli mahasiswa pada thrif salah satunya adalah factor internal dan factor eksternal yang dimana factor internal dan factor eksternal sama-sama berpengaruh bagi konsumen dalam melakukan pemilihan dan pembelian terhadap minat beli mahasiswa pada thrif shop.
... Several studies have been conducted on the various motivations of people for thrift shopping. Two such studies explain thrifting motivation as based on personal satisfaction and environmental responsibility (Park et al. 2020;Hochtritt 2019). Personal satisfaction was related to gratification when finding cheap goods, and similarly, environmental reasons were related to moral responsibility for environmental sustainability. ...
... The results of the FGDs were similar to those of other studies on people's motivation to shop second-hand (Park et al. 2020;Machado et al. 2019;Bardhi and Arnould 2005) "I came from a humble background and have been buying used items since I was in elementary school. Thus, there is usually a flea market that my parents always go to." ...
... Many researchers have noted that fashion has always been about identity and individuality (Steward 2020; Park et al. 2020;Breward 1995). Yangzom investigated that thrifting fashion or second-hand fashion has been around for centuries since the pre-modern era but has been made famous by the rise of the do-it-yourself culture (Paulicelli et al. 2021). ...
... Recognizing this gap, Park et al. (2019) identifies the motivational drivers behind thrift store shopping behavior (TSSB) and develop a decision tree predictive model to profile thrift shoppers. In Park's (2020) research, it was found that thrift store shopping behavior is driven by a combination of self-oriented and others-oriented factors. This indicates that individuals engage in thrift shopping for diverse reasons. ...
Fast fashion has a negative impact that is well documented and has been the subject of studies for some time. Fashion product mass production, marketing, and consumption have a negative influence on the environment. Going in this rate, by 2050, landfills will be filled with more than 150 million tons of garment waste, according to the Ellen Macarthur Foundation. The keywords for sustainability trends include slow fashion, the circular economy, fair trade, low consumerism, fashion renting, thrifting and other forms of cooperative consumption. As a step towards Sustainability, thrifting is the practice of purchasing gently used products that are in good condition at a discount. The use of clothing and accessories in particular is rapidly evolving into a new global norm. There are a few secondhand shops in India as well. Most of them resell the used high-fashion products online to make a profit. Is this just a consumer trend? Is this business just trend-driven? Why do entrepreneurs adopt such business models? How the personal traits of sustainable entrepreneurs are influencing the ideas and ventures they start? For that, understanding the entrepreneurial intention of sustainable entrepreneurs is the preliminary step. An in-depth interview method was used an innovative and a cost-effective tool for data collection. Founders of six sustainable brands were interviewed in a period of five weeks, they have suggested Millennials and Gen Z as the most enthusiastic generation to practice Sustainable Consumption Behaviours. As the research on Sustainable Consumption Behavior(SCB) is still their infancy, this exploratory study follows a qualitative methodology and uses thematic analysis to understand the Entrepreneurs' Intentions and their consumers' attitudes towards them.
... The key predictors of thrift store shopping behavior can be classified into self-oriented attributes (the treasure hunting experience and seeking name-brand products) and others-oriented attributes (responsible citizenship). Among all the predictors, the treasure hunting experience has the highest predictive accuracy for high TSSB [84]. Companies might strengthen their customers' rental or frugal purchase habits with organizational initiatives. ...
The fashion industry is one of the largest contributors to greenhouse gas emissions and climate change. Sustainable fashion (SF) aims to address this issue by designing, creating, and marketing socially and environmentally responsible products. This paper provides a broad overview of the extant literature on SF marketing to understand the trends and future directions. The paper starts with a discussion on sustainable consumption and marketing in the particular context of fashion and ends with potential research gaps, which have scope for further work. For the analysis, 97 research papers were selected based on a structured, systematic search with a particular set of keywords. The review finds that marketing SF from a customer’s perspective has been emphasized in the existing literature. Widely studied topics include consumer behavior, purchase behavior, and the attitude–behavior gap. Further research is required to explore how SF can gain from B2B marketing, circular economy, sustainability-oriented innovations, and subsistence markets, particularly in emerging economies. This paper contributes to theory and practice by providing state-of-the-art sustainable fashion marketing research, identifying research gaps, and providing future research directions.
... One of the greatest challenges in this area is changing the mind set of consumers regarding the purchase/utilisation of second-hand clothes (Seo & Kim, 2019). Some evidence shows that consumers are starting to better accept second-hand clothes and accessories (Park, Kwon, Zaman, & Song, 2020). Laitala and Klepp (2015) showed that Norwegian consumers would be willing to hand over their clothes for reuse even though they considered it more convenient disposing of them in common garbage. ...
The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m³ of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.
... Therefore the demand for cheaper clothing items is increasing rapidly, and in order to meet market needs a trend has been created. Meanwhile, considering that change seems difficult due to increased awareness of the green economy or the hobbies of the sellers themselves (Park et al. 2020), therefore in the questionnaire the researcher entered three hypotheses in order to test their effect. The questionnaire was designed in such a way as to see the encouragement of thrift store opening, thrift store revenue, origin of goods, and handling, as well as legal consequences faced by sellers and buyers. ...
... In addition, when spending more time at home due to social isolation, people saw reselling clothes they no longer wore as a monetization option, not for voluntary reasons, but caused by a health crisis with economic consequences (El Khatib, 2020). With the growing ecological awareness of the consumer and the growing popularity of sustainable fashion, second-hand retail is growing rapidly (Park et al., 2020). ...
Second-hand clothes (SHC) emerge as an alternative for responsible consumption, towards sustainability, as a new opportunity for the fashion industry. This study aims to understand the perceptions and attitudes of Brazilian consumers regarding SHC on a comparative basis before and during the occurrence of the Covid-19 pandemic. The empirical investigation was divided into two stages. Firstly, a survey was conducted before Covid-19 (November 2019) with a sample of 513 Brazilian fashion consumers, where exploratory factorial and cluster analysis were performed. Using a structural equation model, five hypotheses were generated based on literature to test the influence of some factors in the intention to buy SHC: socio-environmental awareness, preconception with SHC, need for uniqueness, brand awareness and social prestige. Secondly, another survey was conducted during Covid-19 (August 2020) with a sample of 392 Brazilian fashion consumers. The comparative analysis demonstrated some differences in the intention to buy SHC regarding the pandemic. “Preconception with SHC” remained non-significant, “need for uniqueness” and “social prestige” remained positively correlated. “Socio-environmental awareness” has become positively correlated and “brand awareness” intensified negatively during the pandemic. New research can investigate the current transfiguration of consumer behavior in other countries considering the outbreak of coronavirus, as well as analyze the actions of institutions towards the fashion sector in view of conscious consumption, which is increasingly in vogue among the consumer population. This research contributes to the knowledge about SHC consumer behavior regarding the Covid-19 pandemic. The results assist in marketing strategies for the fashion industry, considering the growing demand for second-hand items during the pandemic, and contribute to a higher level of sustainability in the sector.
... Thus, hedonic reasons are part of the SHC purchase motivations (Guiot and Roux, 2010). These reasons are strongly related to consumers' search for unique garments (Laitala and Klepp, 2018) and the thrill of discovering hidden "treasures" (Park et al., 2020). Ferraro et al. (2016) added fashion motivations to Guiot and Roux's (2010) framework by concluding that SHC consumers are also influenced by the garments' contemporaneity and prefer stores that pay attention to a careful selection of SHCs. ...
Purpose
Second-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence still has considerable room for improvement. Several studies have explored the main motivations that lead consumers to buy second-hand clothes (SHCs), but few have focused on the factors that prevent consumers from adopting this consumption behavior. Hence, this study aims to identify barriers through the differences in the perception of experienced and inexperienced consumers in SHC purchases.
Design/methodology/approach
Data collected through an online questionnaire from 127 cases were analyzed using means comparison and binomial logistic regression.
Findings
The findings of this study revealed that having previous experience in purchasing SHCs influences consumers' perception of the barriers. The results also indicate that social embarrassment is the factor that most negatively influences the purchase of SHCs, as well as the consumers' lack of knowledge regarding the available channels.
Originality/value
Considering the importance of the SHC market and its potential, this study reveals what motivates and at the same time prevents consumers from acquiring SHCs. Original findings regarding the importance of channel familiarity and social embarrassment assist companies in defining their marketing strategies and enhancing the consumer experience in the purchase of SHCs.
... Traditionally, donation and resale outlets, such as Salvation Army, were destinations to perform "thrift" shopping activities that were driven by a purely monetary motive (Bardhi and Arnould, 2005). Gradually, with increased ecological awareness, thrift shops transformed into destinations for purchasing second-hand clothes as a sustainable alternative (Park et al., 2020), so much so that the value of the second-hand clothing market is expected to more than double from $24 billion in 2018 to $64 billion in 2028, which is one and a half times the projected size of the fast fashion industry in 2028 (thredUP, 2019). Although it attracts consumers of all ages, second-hand shopping is led by Gen Z and millennial consumers' inclination to shop sustainably (thredUP, 2019;Zaman et al., 2019) and their willingness to buy used clothes (Price, 2019). ...
The circular fashion system (CFS) posits that clothes not only need to be designed and produced sustainably but also need to circulate among consumers for as long as possible to minimize waste. Fashion industry experts believe that circular fashion will be the dominating future trend of the industry, and many brands and start-ups have launched platforms following the CFS where consumers can exchange or donate their used clothes. However, circular fashion still needs to overcome the negative images associated with second-hand clothes, such as contamination. What can decrease consumers' concerns with used clothes as well as promote circular fashion effectively among consumers? Based on the narrative competence theory, this study examines the effects of providing the product history of clothes on enhancing consumers' trust, perceived benefits, attitude, and usage intentions toward circular fashion service. An online experiment was conducted with 238 U.S. consumers. Results revealed that providing product history enhances consumers' trust toward the service and the perceived hedonic, social, and economic benefits of the service. Greater trust and hedonic benefits of the service enhance consumers’ attitude toward the service, which consequently increase their intentions to use the service. Implications and suggestions for future research are discussed in this paper.
... Isso levou a um aumento no compartilhamento de canais que permitem aos consumidores alugar roupas, como vestidos de noite, que eles usarão apenas por uma ou poucas ocasiões (R6, R14, R15, R16). Pesquisas anteriores também sugerem que as empresas de aluguel de luxo podem permitir que consumidores com poder de compra limitado vivam seu sonho, obtendo acesso a moda inacessível por meio de aluguel (Jain & Mishra, 2020;Park et al., 2020). ...
A crise econômica, provocada pela Pandemia do novo coronavírus (COVID-19), tem um impacto significativo nas práticas de compras e na maneira como os consumidores justificam seus padrões de consumo. Particularmente no campo da moda, os consumidores enfrentam um conflito entre o desejo de consumir devido às mudanças rápidas nas tendências da moda e o enfrentamento da diminuição do poder de compra em função da crise instalada. O objetivo da presente pesquisa é analisar como a crise econômica atual afetou o comportamento de consumo de moda dos consumidores e quais as práticas alternativas de consumo que tem emergido. Para atingir o objetivo da pesquisa, foram utilizadas vinte entrevistas semiestruturadas durante os meses de abril e maio de 2020. A pesquisa ainda esclarece os sentimentos subjacentes envolvidos devido a mudanças nos padrões de consumo. Alguns dos temas que emergem; reutilizar, reduzir e recusar, que estão alinhados com os achados anteriores sobre anticonsumo, mas desta vez os motivos dos consumidores não são voluntários, mas sim provocados por uma crise generalizada na saúde com consequências econômicas. O estudo evidencia ainda que existem sentimentos positivos e negativos associados a mudanças no comportamento do consumo devido à crise econômica atual. Juntamente com a compreensão das adaptações no comportamento do consumo, a antecipação dessas emoções conflitantes resultantes do anticonsumo relacionado à crise é importante para profissionais de marketing e varejistas preocupados em desenvolver estratégias de resposta apropriadas para o pós-Pandemia da COVID-19.
... Researchers argued that SRCB is more superior than over scales because it measures consumers' past and current behaviours that could better predict future behaviours comprehensively, including both socially responsible behaviours and ecologically responsible behaviours (Hosta & Zabkar, 2020). Meanwhile, some other studies claimed to measure consumer ethical behaviours, either being based on SRCB scale or not, they indeed tapped into consciousness for ethical consumption (Park, Kwon, Zaman, & Song, 2020) or incorporated measures of concerns for quality of life or future generations (Quoquab et al., 2019). The present study believes that such concerns, though they can be certainly potential indicators, would be best viewed as an outcome that can be expected from ethical consumption. ...
Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market – Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.
... This led to increase in sharing channels that enable consumers to rent clothes, such as evening dresses, which they will use only for one or few occasions (Informant 6). Prior research also suggests that luxury rental companies can enable consumers with limited purchasing power live their dream by getting access to inaccessible fashion through renting (Jain & Mishra, 2020;Park et al., 2020). ...
Economic crisis has a significant impact on consumption practices and the way consumers justify their consumption patterns. Particularly in the field of fashion, consumers face a conflict between desire to consume due to rapidly changing fashion trends and coping with the decrease in purchasing power due to the economic crisis. Semi-structured interviews were carried out to gain a deeper understanding of how the economic crisis affects consumers’ fashion consumption behavior and the alternative consumption practices that emerge. The research further sheds light on the underlying feelings involved due to changes in consumption patterns. Some of the themes that emerge—reuse, reduce, and reject—are in line with earlier findings on anti-consumption but this time the motives of the consumers are non-voluntary. The findings also contribute to anti-consumption literature by introducing three new themes: refind alternative channels, reconsider, and rely on discounts. The study further shows that there are both positive and negative feelings associated with changes in consumption behavior due to economic crisis. Along with understanding the adaptations in consumption behavior, anticipating these conflicting emotions resulting from crisis related anti-consumption is important for marketers and retailers who are concerned about developing appropriate responsive strategies.
... This led to increase in sharing channels that enable consumers to rent clothes, such as evening dresses, which they will use only for one or few occasions (Informant 6). Prior research also suggests that luxury rental companies can enable consumers with limited purchasing power live their dream by getting access to inaccessible fashion through renting (Jain & Mishra, 2020;Park et al., 2020). ...
Modern trends and the dynamic retail character are at a high level, probably even at the highest level in the field of fashion retailing. However, there are few research related to link between the fashion consciousness consumers and the social media effect with regard to customer perceptions. The editorial aims to investigate the correlation between media channels and fashion purchase intention in order to come into notice to conscious consumption and sustainable behavior. A survey questionnaire method was applied to collect the data. Data was collected from an online survey that was sent to respondents using the iSense portal. A questionnaire of 153 Romanian respondents has been encoded and analyzed based on IBM SPSS Statistics. The main findings of the editorials suggested a link between social media and fast fashion consumption with a perspective of informing the final consumer about the life cycle of the products in order to develop a collaborative consumption. This is the first study to analyze the transition of fashion brands from fast-fashion to sustainable behavior through social media.
Purpose
Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention.
Design/methodology/approach
A total of 180 usable surveys were gathered from Generation Z participants and analyzed by a partial least-square-structural equation model.
Findings
The results show that attitude (SHC hygiene vs SHC fashion style) and past experiences (daily use occasion vs particular use occasion) directly affect SHC purchase intention. Furthermore, materialism, financial pressure and innovativeness drive attitudes toward SHC fashion style.
Originality/value
This study extends the current SHC literature by integrating two dimensions of experience (daily use occasion vs particular use occasion) and attitude (attitude toward SHC hygiene vs attitude toward SHC style).
The contemporary business landscape is witnessing an ever‐increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption of green apparel is as a result of growing external pressures on firms to adopt green practices or due to deliberate strategies to incorporate sustainable orientation in the making of products, it remains a topical subject—making a comprehensive account of the existing academic literature indispensable. Furthermore, while academic research on green apparel is undoubtedly at an all‐time high, the literature is largely disjointed, necessitating a robust synthesis of the exiting literature to illuminate the existing shortcomings and to provide direction to the future research efforts. A systematic literature review (SLR) was conducted to gauge the existing literary work in this field and to identify research gaps. After the critical review of 90 selected studies, four major themes were extracted: consumer apparel purchase, circular economy, consumer awareness, and barriers. After we identified theme‐based critical knowledge gaps in the existing literature, we posed corresponding research questions that provide avenues for future research. The study also constructed a framework with significant practical and theoretical implications. Researchers can obtain a comprehensive understanding of the broader contours of this academic field and, with our meticulously tabulated gaps and potential research questions, explore new dimensions and broaden the horizons of this field.
Penelitian ini bertujuan untuk mengetahui bagaimana elektronik word of mouth dalam mendorong trend thriftshop, untuk mengetahui cara elektronik word of mouth dalam meningkatkan pemasran thrift shop, dan untukmengetahui cara elektronik word of mouth dalam mendorong minat beli produk thrift. Penelitian ini menggunakanpenelitian kualitatif, guna mengetahui dan memberikan gambaran tentang permasalahan yang sedang terjadi, dalampenelitian kualitatif pengumpulan data didapatkan dari fakta-fakta yang diperoleh saat dilapangan.Hasilmenunjukkan bahwa trend thrifting dipengaruhi oleh elektornik word of mouth, sehingga masyarakt terutama anakusia muda tertarik untuk membeli produk yang dijual. dan dengan adanya word of mouth sebagai strategi yangmemberikan keuntungan bagi penjual, karena mereka tidak harus mengejar bola, sehingga dapat menghemat waktudan biaya. Penggunaan produk thrift dianggap sebgai anak gaul kekinian yang berakibat pada pembelian produkthrift secara terus-menerus.Pemasaran melaui ecommerce untuk menjual produk thrift menjadi fenomena tersendiri,kemudahan untuk menjula prudk yang tidak dapat mereka jual secara langsung hanya berdasarkan katalogyagndifoto pada ecoomerce sekalipun. review dan feedback yang diberikan oleh pelanggan menjadi bagian yangsangat penting untuk mendorong penigkatan penjualan informan. Minat beli produk thrift berkaitand engan tujuanmembeli, hasil dari eWOM sebelumnya yang dirasakan pelanggan.keadaan ekonomi yang terjadi pada pembeli,sehingga mereka membeli prduknya sendiri. informasi yang didapatkan melalui eWOM yang berasal dari updatestory pelanggan dan posting melalui media sosial dapat mendorng penggan untuk tertarik membeli
The democratisation of online commerce and calls for sustainable fashion consumption have led consumers to turn to consumer-to-consumer (C2C) online platforms for second-hand clothing. Grounded on the Integrative Model of Behavioural Prediction (IMBP), this study sought to establish the necessary motivations affecting one’s attitude and intention towards purchasing second-hand clothing on C2C platforms. Based on the data gathered from 303 users of C2C platforms and analysed using Partial Least Squares Structural Equation Modelling, it was revealed that sustainability motivations, economic motivations, and situational frugality positively affects attitude and in turn attitude, along with perceived norms and self-efficacy determines one’s intention to purchase second-hand clothing on C2C platforms. Furthermore, performance risk and social risk negatively moderates the relationship between attitude and intention to purchase second-hand clothing on C2C platforms. As such, this paper offers theoretical and practical implications for both IMBP and second-hand clothing purchase on C2C platforms.
Målet med denne artikkelen er å utforske om det finnes et regionalt særuttrykk i unges klimaengasjement. Utgangspunktet er studien «A world worth living in» hvor vi undersøker hva det vil si å leve et godt liv i Arktis. Vi spør hvordan ungdom i nord forstår hva det vil si å leve bærekraftig, og om denne forståelsen innebærer en form for opposisjon. Datamaterialet er fire dialogkaféer om temaet ungdomsliv i nord, gjennomført på et studiested i Nord-Norge. Rammeverket for analysen er teorier om sted og begrepene talehandlinger og tidsrebeller. Analyser av gruppesamtalene viser at deltakerne opponerer mot et rådende perspektiv på bærekraft som de oppfatter at favoriserer folk i urbane strøk, skaper sosiale ulikheter, fungerer ekskluderende og er elitistiske. Med metaforen det blå skiftet beskriver vi hvordan fortellingene om det perifere, kalde, rene og mørke nord kan supplere debatten om hvordan leve bærekraftige liv. I denne metaforen inngår ideen om periferi som det ekte, aktive og rettferdige. Analysen viser betydningen av at bærekraftige liv må være tilgjengelig for alle, uansett bosted og tilgang på ressurser.
Collaborative consumption has gained great popularity by embodying an affordable and sustainable form of consumption. It has also been considered a favorable pathway to sustainability to reduce the environmental impact of the fashion industry. Several online collaborative consumption platforms concerning fashion rental and second-hand resale have emerged in recent years. However, despite the relevance of the topic, the academic literature remains very fragmented, and a clear systematization of what collaborative consumption really entails in the fashion industry is still missing. By means of a systematic literature review based on 101 journal articles from 1980 to 2020, the findings provide a holistic view of collaborative consumption in the fashion sector highlighting three research themes (customer perspective, business perspective, and circular economy and sustainability perspective) and their related sub-themes addressed in the research studies to date. A new conceptual framework has been also developed to provide a clear understanding of the main collaborative consumption modes in the fashion industry. Finally, new directions for future research are suggested.
This study uses a human-centered approach to environmental ethics to examine which perceived factors in advertising predict consumers’ intention to purchase “green”, or sustainably and ethically produced, apparel. We use eight different types of green apparel advertisements to build a decision tree model to determine the most influential factors that lead to future purchases of green apparel. We classify consumers’ perceptions of green advertising as either humanistic, environmental, or product-related responses and propose a conceptual framework to outline the essential elements of an effective green advertising strategy. We use a sample of 829 US consumers from the period January 2015 to December 2017 in our empirical research. Our results show that four factors, namely, perception of the apparel’s quality, its uniqueness, caring, and nature connectedness, predict consumers’ intention to purchase green apparel. Notably, the largest segment of consumers (36%), those who perceive high levels of apparel quality and caring in the advertising, are identified as the high-purchase group. Our findings could improve strategies in green apparel advertising by providing a new analytical approach to model consumers’ behavioral intention to purchase green apparel.
Second-hand consumption has been quietly undergoing a makeover in recent years. As part of this shift, the concept of shopping for second-hand goods has been redefined. In today's retail marketplace, a mix of thrift stores, high-end stores, and online retailers are recognising the value of second-hand and hosting flea markets or launching their own vintage product collections. However, limited research attention has been paid to role of ‘fashionability’ as a motivation for consumers to shop for second-hand goods. In this study, we explore modern consumer second-hand shopping behaviour and motivations, inclusive of fashionability. Through a segmentation of second-hand store shoppers, we identify four distinct segments. While we find a polarisation of fashionability motivations, the vast majority (83%) of second-hand shoppers are driven by fashion when shopping in second-hand stores. The findings present several implications for second-hand retailers, including new ways to expand their customer base by tapping into elements of fashionability.
This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n=1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.
Purpose
– This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts.
Design/methodology/approach
– This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses.
Findings
– The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products.
Originality/value
– This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.
Sustainability is significantly important for fashion business due to consumers' increasing awareness of environment. When a fashion company aims to promote sustainability, the main linkage is to develop a sustainable supply chain. This paper contributes to current knowledge of sustainable supply chain in the textile and clothing industry. We first depict the structure of sustainable fashion supply chain including eco-material preparation, sustainable manufacturing, green distribution, green retailing, and ethical consumers based on the extant literature. We study the case of the Swedish fast fashion company, H&M, which has constructed its sustainable supply chain in developing eco-materials, providing safety training, monitoring sustainable manufacturing, reducing carbon emission in distribution, and promoting eco-fashion. Moreover, based on the secondary data and analysis, we learn the lessons of H&M's sustainable fashion supply chain from the country perspective: (1) the H&M's sourcing managers may be more likely to select suppliers in the countries with lower degrees of human wellbeing; (2) the H&M's supply chain manager may set a higher level of inventory in a country with a higher human wellbeing; and (3) the H&M CEO may consider the degrees of human wellbeing and economic wellbeing, instead of environmental wellbeing when launching the online shopping channel in a specific country.
The second-hand market, although of ancient origin, remains little known and underestimated. The informal character of most of the transactions makes it difficult to evaluate, but its recent growth shows that it nonetheless meets other expectations than solely the economic advantages usually cited (Bauhain-Roux and Guiot, 2001; Chantelat and Vignal, 2002). One stream of research thus describes the recreational and experiential benefits offered by certain places of exchange such as flea markets, second-hand markets, swap meets 1 and garage sales 2 (Belk, Sherry and Wallendorf, 1988; Soiffer and Hermann, 1987; Recherche et Applications en Marketing, vol. 23, n° 4/2008 Acknowledgements: The authors warmly thank Olivier Brunel and Sandrine Hollet, as well as the four anonymous reviewers for their comments and recommendations on earlier versions of the paper. This research has received financial support from ANR within the framework of NACRE (New Approaches to Consumer REsistance) project. 1. Known as car-boot sales in the UK and vide-greniers in France. 2. In the United States, garage sales are held by private individuals selling off their old or unwanted goods in their garage, after putting up posters in the neighborhood announcing the date or frequency of the sale.
In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a motivationbased approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable,
valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: “polymorphous enthusiasts”, “thrifty critics”, “nostalgic hedonists”, and “regular specialist shoppers”. We discuss the applications of this new scale and their implications for both research and retailing strategies.
The authors report a study of the effects of price, brand, and store information on buyers' perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers' perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of price, brand name, and store name on the three dependent variables. Results indicate that price had a positive effect on perceived quality, but a negative effect on perceived value and willingness to buy. Favorable brand and store information positively influenced perceptions of quality and value, and subjects' willingness to buy. The major findings are discussed and directions for future research are suggested.
A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non-responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.
Efforts to promote environmentally appropriate behavior rely on motivation originating from 3 sources: other people, the environment, and one's self. This article examines a particular form of the latter source, intrinsic satisfactions. Nine studies are presented that investigate the multidimensional structure of intrinsic satisfactions and their relationship to reduced consumption behavior. Two categories of intrinsic satisfaction, labeled frugality and participation, are particularly well suited to encouraging such behavior. A third category, competence motivation, is explored in some detail and its dimensional structure is interpreted in terms of 3 dominant themes in the research literature. Connections between intrinsic satisfactions and such concepts as locus of control and altruism are explored, and implications for practitioners are discussed.
Vintage clothing represents a growing trend in the art of creating a personal and individual look among five distinctly different and decidedly creative women, each with over 10 years of experience buying and wearing vintage dress. Making discriminating clothing selections to reveal an authentic self is what pursuing vintage is all about for them. The search for and wearing of vintage is about satisfying personal desires, needs, and motivations. It is also about shopping for identities, constructing images that include presenting status and identities in public, as well as revealing and concealing our private selves. The “way we look” involves not only how we perceive and discriminate clothing, but how we create a unique appearance through selecting and combining clothing ensembles, designing the body, and the reasoning that goes into that process. Shopping and wearing vintage is like being your own designer because you can choose and combine your ensemble from a variety of eras including contemporary, thereby creating a new and unique identity. In the 21st century knowing how to create a unique look in an otherwise bland mass-produced market may be a way to regain one's individuality through re-valuing and reuse, and redefine fashion in the process.
Through an ethnography of shopping that takes place in five thrift stores in a US midwestern town, the authors examine the role of thrift in a shopping process that is both economic and hedonic—‘thrift shopping’. Taking a dialectical perspective on the study of shopping (Sherry, 1990), Miller's (1998) findings on the role of thrift are extended by showing that in the thrift shopping context thrift coexists with treat, and the pursuit of thrift can itself become a hedonic experience. In addition, the authors identify six ways in which consumers practise thrift in thrift shopping and the hedonic benefits that they derive from this money-saving activity. The findings challenge the traditional frugality perspective of dichotomising thrift and hedonic desire being opposite and contradictory orientations. Copyright © 2005 John Wiley & Sons, Ltd.
Classification and regression trees are machine‐learning methods for constructing prediction models from data. The models are obtained by recursively partitioning the data space and fitting a simple prediction model within each partition. As a result, the partitioning can be represented graphically as a decision tree. Classification trees are designed for dependent variables that take a finite number of unordered values, with prediction error measured in terms of misclassification cost. Regression trees are for dependent variables that take continuous or ordered discrete values, with prediction error typically measured by the squared difference between the observed and predicted values. This article gives an introduction to the subject by reviewing some widely available algorithms and comparing their capabilities, strengths, and weakness in two examples. © 2011 John Wiley & Sons, Inc. WIREs Data Mining Knowl Discov 2011 1 14‐23 DOI: 10.1002/widm.8
This article is categorized under: Technologies > Classification
Technologies > Machine Learning
Technologies > Prediction
Algorithmic Development > Statistics
Self-regulation is a complex process that involves consumers’ persistence, strength, motivation, and commitment in order to be able to override short-term impulses. In order to be able to pursue their long-term goals, consumers typically need to forgo immediate pleasurable experiences that are detrimental to reach their overarching goals. Although this sometimes involves resisting to simple and small temptations, it is not always easy, since the lure of momentary temptations is pervasive. In addition, consumers’ beliefs play an important role determining strategies and behaviors that consumers consider acceptable to engage in, affecting how they act and plan actions to attain their goals. This dissertation investigates adequacy of some beliefs typically shared by consumers about the appropriate behaviors to exert self-regulation, analyzing to what extent these indeed contribute to the enhancement of consumers’ ability to exert self-regulation.
Recent interest in ‘vintage’ and second hand clothes by both fashion consumers and designers is only the latest manifestation of a long and complex cultural history of wearing and trading second hand clothes. With its origins in necessity, the passing of clothes between social and economic groups is now a global business, but with roots that are centuries old. To move from one social and cultural situation to another used clothes must be 'transformed' to become of potential value to a new social group. How, when and why this has happened is the subject of this book. Old Clothes, New Looks presents a three-part focus on the history, the trading culture, and the contemporary refashioning of second hand clothing. Historical perspectives include studies located in Renaissance Florence, early industrial England, colonial Australia, and mid twentieth-century Ireland. The global nature of the second hand trade in clothing is presented through original research from Zambia, India, the Philippines, Hong Kong, and Japan. The reuse of garments as contemporary fashion statements is explored through studies that include neo-mod retro-sixties subculture in Germany, the impact of 'vintage' in the USA on consumers and designers, as well as consideration of its sartorial and cultural challenges, encapsulated by the work of designer XULY.Bet. This groundbreaking book will be essential reading for all those interested in fashion and dress, material culture, consumption and anthropology, as well as to dealers, collectors and wearers of second hand clothes.
This study examined whether consumer orientations differ among frequent shoppers of three types of second-hand clothing stores: consignment stores, online stores, and thrift stores. The literature suggests that second-hand clothing shoppers can be described by six consumer orientations: frugality, style consciousness, ecological consciousness, dematerialism, nostalgia proneness, and fashion consciousness. The data collected via online survey consisted of 600 consumers in the US (200 consignment store shoppers, 200 online shoppers, and 200 thrift store shoppers). The results from a profile analysis and ANOVA demonstrate that the three types of second-hand retailers have distinct profiles in consumer orientations and thus cannot be lumped together as one retailer group. Consignment store shoppers had higher scores on nostalgia proneness and fashion consciousness than thrift store shoppers; online shoppers had higher scores on nostalgia proneness and fashion consciousness than thrift store shoppers; and thrift store shoppers had the highest score on dematerialism. Specific implications for each second-hand clothing store are provided.
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers’ perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of price, brand name, and store name on the three dependent variables. Results indicate that price had a positive effect on perceived quality, but a negative effect on perceived value and willingness to buy. Favorable brand and store information positively influenced perceptions of quality and value, and subjects’ willingness to buy. The major findings are discussed and directions for future research are suggested.
The methodology used to construct tree structured rules is the focus of this monograph. Unlike many other statistical procedures, which moved from pencil and paper to calculators, this text's use of trees was unthinkable before computers. Both the practical and theoretical sides have been developed in the authors' study of tree methods. Classification and Regression Trees reflects these two sides, covering the use of trees as a data analysis method, and in a more mathematical framework, proving some of their fundamental properties.
While apparel businesses leveraging the sharing economy have begun to emerge in recent years, academic research on "sharing" consumption for apparel is extremely limited. To fill this research gap, the researchers analyze current literature to present a conceptual framework that offers a durable theoretical foundation about the concept of collaborative consumption for apparel. Using a metatheory approach, the researchers develop a framework that explores how two major Internet-supported collaborative consumption modes (utility-based non-ownership and redistributed ownership) manifest in an apparel context. Next, the researchers explore the implications of each consumption mode to understand the consumer's relationship with the product, peers, and businesses involved in these sharing schemes. A series of research propositions are also developed to stimulate discussion and future research about collaborative apparel consumption. This article is protected by copyright. All rights reserved.
Purpose
– The study aims to examine whether and how second-hand clothing shoppers differ from non-shoppers on various psychographic variables, including environmentalism, perception of contamination, price sensitivity and perception of vintage clothing. Additionally, this study hopes to uncover whether and how the aforementioned psychographic variables help predict second-hand clothing shopping behaviour, specifically shopping frequency at second-hand clothing stores.
Design/methodology/approach
– Data were collected through a survey method from 152 college students.
Findings
– Results showed that college students who shopped at second-hand clothing stores were more likely to be environmentally conscious, more sensitive to higher prices and more likely to wear used clothing to express a vintage look and to be “green”, and to perceive used clothing to be less contaminated, as compared to those who did not shop at second-hand clothing stores. This study concluded that, among college students, second-hand clothing shoppers may do so not only for economic reasons but also for creation of style and feeling special about themselves.
Research limitations/implications
– This study suggests that college students who shop at second-hand clothing stores are different from those who do not shop at second-hand stores in terms of their environmental attitudes, perceptions of contamination from used clothing, sensitivity to prices and how they feel about vintage clothing. Further, financial concern (i.e. price sensitivity) is no longer the only reason for second-hand clothing shopping.
Originality/value
– Little research has been conducted to understand second-hand clothing shopping behaviour among college students. This study examined multiple psychographic variables and provided insights into college students’ second-hand shopping behaviour.
Cet article propose une mesure des motivations envers l'achat d'occasion, forme alternative d'approvisionnement des consommateurs sur le marché. Après avoir défini le concept, précisé les caractéristiques du phénomène et présenté l'intérêt de son approche par les motivations, nous développons un outil de mesure qui respecte le paradigme de Churchill (1979) réexaminé par Rossiter (2002). Au terme d'une étude qualitative menée auprès de 15 acheteurs d'occasion et de deux collectes de données auprès de 708 individus, nous présentons une échelle fiable et valide à 7 dimensions utilisables de façon désagrégée ou agrégée en deux dimensions principales — économiques et récréationnelles — pour prédire des comportements internes et externes au champ du construit.
There has been an enormous increase in the economic power and global scope of the second-hand clothing trade since the early 1990s. Young consumers are a major driver behind the growth of the second-hand clothing industry in the US. While the stigma of buying second-hand clothing is fading in the western countries, little is known about second-hand clothing consumption in the Asian countries. The purpose of this study is to empirically investigate young consumers' behaviours towards second-hand clothing from a cross-cultural perspective in the US and Chinese contexts. Results of this study indicated significant differences in young consumers' second-hand clothing consumption behaviour between the two countries in the following aspects: past purchase experience, perceived values and concerns, perceived subjective norm and future purchase intention.
Purpose
– Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute‐couture houses digging into their archives to revive past designs. Yet, as this market develops, little is known about the profile of the consumer and the motivations to purchase vintage. This paper aims to explore the veracity of a number of assumptions relating to vintage consumption, equating it to the consumption of used, previously owned clothes by nostalgic prone, environmentally‐friendly or value‐conscious consumers.
Design/methodology/approach
– A quantitative approach including structural equation modeling (SEM) was employed in this research using data collected from 103 women (screened on past second‐hand purchases). Vintage clothes were defined as pieces dating back from the 1920s to the 1980s. Second hand clothes were defined as modern used clothes.
Findings
– The results show that the main antecedents to vintage consumption are fashion involvement and nostalgia proneness as well as need for uniqueness through the mediation of treasure hunting. In contrast, second‐hand consumption is directly driven by frugality. Eco‐consciousness plays an indirect role through bargain hunting. In essence, the thrill of the hunt is present for vintage and for second hand consumption. Yet, while vintage consumers shop for a unique piece with history, second‐hand consumers shop for a unique piece at a good price. Additionally, the main characteristics of vintage fashion consumers are a higher level of education and higher income whereas age is not directly related to the purchase of vintage pieces.
Originality/value
– The paper discusses the relevance of second‐hand stores repositioning as vintage based on vintage and second‐hand consumers' profiles. Also, the need to educate consumers on the role of second‐hand consumption in a pro‐environmental lifestyle is highlighted.
‘Antique’, ‘vintage’, ‘previously owned’, ‘gently used’, ‘cast-off – the world of second hand encompasses as many attitudes as there are names for it. The popular perception is that second- hand shops are largely full of junk, yet the rise of vintage fashion and the increasing desire for consumer individuality show that second hand shopping is also very much about style. Drawing on six years of original research, Second-Hand Cultures explores what happens when the often contradictory motivations behind style and survival strategies are brought together. What does second hand buying and selling tell us about the state of contemporary consumption? How do items that begin life as new get recycled and reclaimed? How do second hand goods challenge the future of retail consumption and what do the unique shopping environments in which they are found tell us about the social relations of exchange? Answering these questions and many more, this book fills a major gap in consumption studies. Gregson and Crewe argue that second hand cultures are critical to any understanding of how consumption is actually practised. Following the life stories of goods as they travel into and through second hand sites, the authors look at the work of traders as well as consumers investments in second hand merchandise including gifting and collecting as well as rituals of personalization and possession. Through its revealing investigation into the practices and customs that make up these unconventional retail worlds, this much-needed study carefully unpacks the persuasive allure of the previously owned.
Performances have only recently been addressed in business history research, partly because of problems concerning data quality and availability. As a consequence, performance measurement in family firms has been a neglected area in historical studies. Family business historians are thus increasingly interested in this topic. However, the longitudinal perspective adopted requires a problematical approach to the concept of performance. This article provides a critical assessment of the relationship between family firms and performance measurement from the perspective of business history and, at the same time, suggests the potential contribution of historical analysis to theory building in this field.
Experimental and survey data were gathered from residents of a large urban neighborhood with a community wide curbside recycling program in order to determine the extent to which recycling could be conceptualized as altruistic behavior. Results confirmed that recycling behavior is consistent with Schwartz's altruism model, according to which behavior is influenced by social norms, personal norms, and awareness of consequences. Data further showed that a block-leader program, in which residents encouraged their neighbors to recycle, influenced altruistic norms and increased recycling behavior. Prompting and information strategies were also introduced into the community recycling program as experimental interventions in order to com- pare their effects with the block-leader approach. Results showed that prompting and information increased recycling behavior but did not affect norms and attitudes. Further- more, all the intervention strategies influenced behavior independently of the measured norms; block leaders had the most substantial impact, prompts had the next greatest impact, and information had the least.
Culture influences both individual behavior and how businesses operate. Those working in both the business and policy arenas must understand other cultures and avoid ethnocentrism. Culture is defined as the "collective programming of the mind"; in the modern context it exists within national borders. Using data from surveys of employees in 40 countries at the HERMES Corporation in 1968 and 1972, four categories of cultural difference become clear and useful: power distance; uncertainty avoidance individualism; and masculinity. These categories are then correlated not only with one another, but with other available data. Sex differentiation is the final dimension of cultural difference in this analysis. These four dimensions of national culture describe the human condition. Some of them correlate with one another. Analyzing the correlations between the various indices allows the clustering of these 40 countries with similar statistics into 8 groups: More and Less Developed Latin and Asian, Near-Eastern, Germanic, Anglo and Nordic. Because the HERMES data was collected at two different points, 1968 and 1972, it can show change over time. While scientific discoveries can effect cultural change, not every culture will become increasingly similar. Different cultures will follow different trends, though some trends will be global. There was a worldwide decrease in desired power difference and in elevations of stress and both the Individualism Index (IDV) and Masculinity Index (MAS) grew during this period. Speculation on long term trends is provided, suggesting that the IDV will rise and the Power Distance Index norm will fall as long as national wealth increases; the Uncertainty Avoidance Index will fluctuate as people age, and MAS will remain constant as time passes. Organizations are bound by the cultures that created them, with consequences for cultural relativity for a number of areas: motivation; leadership; decision-making; planning and control; organization design; development; humanization of work; industrial democracy; company ownership and control; and the reaction of the local environment to the organization. Possible training strategies for multi-national and multi-cultural corporations are included and the Values Survey Module is introduced, shortening and improving upon the original HERMES survey in the hope that research on cultural difference will continue. (RAS)
A social-psychological model is developed to examine the proposition that environmentalism represents a new way of thinking. It presumes that action in support of environmental quality may derive from any of three value orientations: egoistic, social-altruistic, or biospheric, and that gender may be implicated in the relation between these orientations and behavior. Behavioral intentions are modeled as the sum across values of the strength of a value times the strength of beliefs about the consequences of environmental conditions for valued objects. Evidence from a survey of 349 college students shows that beliefs about consequences for each type of valued object independently predict willingness to take political action, but only beliefs about consequences for self reliably predict willingness to pay through taxes. This result is consistent with other recent findings from contingent valuation surveys. Women have stronger beliefs than men about consequences for self, others, and the biosphere, but there is no gender difference in the strength of value orientations.
A taxonomy of values that specifies three domains (i.e., economic, social, and universal) was developed and used to explore the influence personal values have on people's decisions when placed in ecological dilemmas. Hypothetical scenarios, which pitted economic need against environmental preservation, were used to elicit individual decisions. The influence of economic and social conditions was also experimentally tested. Results from 144 University students show that subjects who embrace a universal value orientation were consistently more prone to endorse environmentally protective actions than were economically-oriented subjects. The decisions of socially-oriented subjects varied according to the “social justice” aspect of the situation. Furthermore, only the decisions of economically-oriented subjects were influenced by changes in the economic condition of the situation. Implications for contending with current ecological dilemmas are discussed.
Although highly relevant for marketing practice, few studies provide conceptual and empirical insights into customer portfolio management. Furthermore, most approaches to analyzing customer portfolios are static. This article discusses three neglected key issues relevant for a dynamic customer portfolio analysis: (1) Does a static versus a dynamic valuation lead to a different prioritization of customer segments in a portfolio? (2) How does offensive or defensive management of segment dynamics affect portfolio value? and (3) Do reliable predictors for dynamics of a customer's position in the portfolio exist? As a tool for customer portfolio analysis, the authors develop a segmentbased customer-lifetime-value model. They capture customer dynamics by analyzing how customers switch between segments of different values across time. The authors apply their tool with longitudinal data from four firms with up to 300,000 customers. The results from the empirical analysis and a simulation study provide answers to the three key issues raised. First, compared with a dynamic analysis, a static approach overestimates the value of some customer segments but underestimates others. Second, a defensive versus offensive management of value dynamics is relatively more appropriate for middle-tier segments, whereas the opposite holds true for bottom-tier segments. Third, general customer characteristics and aggregated transaction characteristics indicate future segment dynamics, whereas specific product usage data differentiate customers according to current value.
Purpose
Thrift shopping (the buying of previously owned products) provides products and shopping pleasure for consumers of all economic levels, however, little is known about how information regarding thrift shopping is acquired by consumers. This research aims to investigate whether there may be a “thrift maven,” someone who could and does transmit information about the thrift market to other individuals.
Design/methodology/approach
A scale was developed from previous research to identify thrift mavens. Data were collected via survey to see if the scale could be used to segment the market and to assess differences in the mavens' demographics and shopping patterns.
Findings
The study found the scale valid and useful. Thrift mavens were found to have lower household incomes, but were as likely to be male as female. This finding was surprising since thrift shopping is a more difficult method of acquiring products, and males in the USA are notable for their dislike of the task of shopping. The study also found that thrift mavens both shop and purchase from thrift outlets more frequently than non‐mavens.
Research limitations/implications
This was a single study in a single setting. Future research should examine whether this type of individual exists across a range of living conditions (e.g. rural, urban settings) as well as examining such areas as the type of behaviors mavens may engage in to assist fellow thrift shoppers.
Originality/value
The value of this paper is in identifying a segment of consumers who may be key informants for other consumers interested in thrift shopping. Thrift outlets typically have a limited promotional budget, at best, and thrift mavens would be a key resource to identify and encourage to shop at the outlet in order to pass on information.
When you ask prospective customers to buy promises —as all service-oriented firms do - you must provide metaphorical reassurances of quality and "industrialize" theservice-delivery process
Many consumers are making consumption decisions that reflect their desire to protect the environment. Consequently, many companies have embraced the "green marketing" concept to capture the environmentally conscious market. This study explores several constructs related to apparel consumption and environmentalism: knowledge of environmental issues pertaining to apparel products, concern for or attitude toward the environment, and behavior stemming from environmental concerns. We developed a model to examine how knowledge of environmental issues with respect to apparel products relates to concern for the environment as well as subsequent behaviors toward the environment. Results indicated that respondents' knowledge of the environmental effects of apparel products had a limited relationship to general concern for the environment. Also, environmental concern did not clearly relate to environmentally responsible apparel consumption, while a construct assessing general environmentally responsible behavior more strongly related to environmentally responsible apparel consumption behavior. Findings from this study provide insight into consumers' apparel consumption practices related to the environment and the importance of knowledge in generating environmental consciousness toward apparel consumption. Measurement issues are also addressed.
Despite the importance of consumer education and citizenship education in contemporary societies, there has been little attempt to bring together the studies of these two fields to understand the developments in which they share an interest. After defining the parameters of consumer education and citizenship education, this paper will begin to develop a rationale for integrating consumer education and citizenship education, striving to identify synergies that could lead to revised consumer education curricula such that people are prepared to be citizens first and consumers second; that is, consumer-citizens.
A complex intersection of a charity organization, a retail space, vintage fashion and the customers were investigated to better understand the effect of the re-commodification of goods. The convivial retail space attracted customers through the promise of something special and different. Immersed in the space, customers' moral values aligned with a type of consumption that began with disposal. However, these consumers did not belong to a politically motivated collectivity but instead addressed personal moral identity projects. The organization achieved a moral layer to its identity through its interaction with the disposed of garments, but this moral intention was different from the customers. The charity retailer transformed discarded, donated goods through processes of selection and re-presentation. It was a highly professionalized commercial outlet whose intention was to raise funds and to model ethical business practices. The retail setting was pivotal and extensive observation, visual and interview data were taken at the site. The analysis revealed that the customers espoused a view of anti-consumption, which encompassed anti-corporatism. At the centre of this nexus of practices were the garments which were disposed of through donation, re-commodified by the charity organization for their specialized, immersive retail outlet and then purchased by consumers to address their individualized moral identity projects. It is concluded that all facets contributed to this nexus of disposal practices, although the garments had a significant linking and facilitating role to play, and that further investigation is required. Copyright © 2009 John Wiley & Sons, Ltd.
This article describes and presents initial empirical tests of a theory that links values, beliefs, attitudes, and behavior within a preference construction framework that emphasizes the activation of personal environmental norms. Environmental concern is related to egoistic, social-altruistic, and biospheric value orientations and also to beliefs about the consequences of environmental changes for valued objects. Two studies generally support the hypothesized relationships and demonstrate links to the broader theory of values. However, the biospheric value orientation postulated in the theoretical literature on environmentalism does not differentiate from social-altruism in a general population sample. Results are discussed in terms of value change, the role of social structural factors (including gender) in environmentalism, theories of risk perception, and the mobilization strategies of social movements, including environmental justice movements.
This paper outlines a general methodology for the segmentation of customers according to lifetime value and prediction of their future value segments based on demographic and behavioural features. Not only have few previous scientific studies dealt with this question using nonaggregate single-customer data, but also we address the problem using decision trees, which has rarely been done before. Applying our method to customer data from a major European airline produces predictions not only for long-term, middle-term, and short-term customers but also for prospects whose value is difficult to predict because of limited information. Overall, our findings provide marketing managers a means to optimise company customer equity and maximise returns on marketing in the long run.
This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. The results demonstrate that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables. Implications for further applications of the scale are discussed. Copyright 1994 by the University of Chicago.
This paper investigates how information affect voting behaviour. There exist a large literature suggesting that uninformed voters can use informational shortcuts or cues to vote as if they were informed. This paper tests this hypothesis using unique Swedish individual survey data on the preferences of both politicians and voters. I find that uninformed voters are significantly worse than informed voters at voting for their most preferred politicians. This suggests that uninformed voters can not make up for their lack of information using shortcuts. Furthermore, the errors uninformed voters make do not cancel out in large elections. Estimates suggest that the ruling majorities would have switched in almost 5% of Swedish municipalities had all voters been fully informed. The effects are estimated with both parametric and nonparametric estimation techniques.
Fashion: Concept to catwalk
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