This chapter discusses learning theory which is at the heart of animal training. Changes in the animal's environment can cause learning. A great place to start to explain individual learning is with the work of Edward Thorndike. Thorndike had a strong methodological and theoretical impact on animal behaviour research influencing key concepts in learning theory. In classical conditioning, the animal learns to respond to a previously neutral stimulus that had been paired with another stimulus that elicits an automatic response. Classical conditioning, operant conditioning involves the consequence occurring only if the animal engages in a particular behaviour, making the behaviour more likely to occur in the future. Pavlov's experiments furthered the doubt, raised by Thorndike, that animals had much, if any, cognitive ability. In experiments on human verbal learning, he found that if someone said ‘right’, the subject had an increase in rate of responding.