Conference Paper

Convergence and Integration between Disciplinary Knowledge and Transversal Skills in the Fashion Area: Experimenting New Interdisciplinary Educational Modules.

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Abstract

The new economic policies introduced by Industry 4.0 Programme reaffirmed the centrality of the manufacturing industry, now strengthened by the technological implementation of products and processes. This new approach is based on the interconnection of the different components involved in the production of companies’ competitive value and with a strong integration between production activities and services: a smart production model that embraces the new technological paradigm to encourage processes of constant and circular interaction among products, people, production and the market; a system in which relations are increasingly mediated by systems connected to the Internet of Things (IoT), Big Data analysis, Wearable Technologies as well as dense Cloud Computing networks; a new pervasive technology empowering the new paradigm at the base of the redesign of public and private space, of social and economic relations, of labour and productive processes. In this context, the Fashion Industry finds in technological conversion a new opportunity to compete in global markets. Technological innovation reshapes processes, work organisation and information and changes the meaning of products, consumption and the value of goods themselves. The Fashion Industry changes its highly manufacturing nature into a new hybrid organism capable of integrating products and services in a context increasingly oriented to the enhancement of immaterial features (Trends Research, Branding, Retailing, …). The repercussions in the domain of professions, training processes and the skills needed to guide the new innovation processes are now evident. If on the one hand the smart industry leads to the disappearance of some professional figures, on the other hand it highlights the need for new professional figures and for a profound renewal of the existing ones. In addition to disciplinary knowledge and, more generally, in addition to all those skills traditionally related to the Fashion System, there is a need to integrate the transversal knowledge of social, managerial and problem-solving nature more closely with the design-applicative knowledge. In this framework, the authors present an interdisciplinary educational module, part of the DigiMooD Project, an on-going Research Program run at European level by six HEIs (Higher Education Institutions) to develop and test new pedagogical approaches. Keywords: Higher Education; interdisciplinary educational modules; transversal skills; Fashion Industry; Retail Design System.

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... Moreover, being a highly transformational field, the compentence domains involved into the retail system are multiple and constantly redefined their roles, hierarchies and intervention models. Retail design, marketing, management and, more recently, IT converge within a system that requires transdisciplinarity (Iannilli et al., 2019a) and design, in particular, needs to redefine its role and develop new tools and approaches to bring value to the system. In this context, a reflection on retail design education becomes necessary both to frame the new levers that design can use to promote significant retail innovations and explore the most effective competencies and skills that will be relevant in the future. ...
... This multi-dimensional perspective at the core of the design approach is also mirrored in retail design research and learning experiences, thus both developing HEIs curricula capable of increasing digital literacy in knowledge-intensive and creative sectors harmonising new educational methods (e.g. Massive Open Online Courses MOOCs) within project-based design studios (Iannilli et al., 2019a) and merging transdisciplinary, theoretical and operational knowledge in design and experiential-based learning (Iannilli et al., 2019b). ...
Conference Paper
The retail industry is a fast-changing sector characterized by innovations’ openness to adoption dictated both by technological advancement, supply chain management transformation and consumer behaviour evolution. As an increasingly knowledge-intensive industry, updated retail skills and competencies need to be investigated and improved, promoting new educational and learning approaches.The paper presents the results of an experience-based learning held within the “Fashion Retail Experience Studio” course at the School of Design of Politecnico di Milano and rooted in a project-based approach. Several learning tools were developed and applied in order to investigate how design can properly manage multi-level and multidisciplinary retail challenges fueling and generating meaningful innovation. A transdisciplinary perspective was also adopted in designing new design learning tools or adapting management, marketing and IT retail tools to enhance design competencies and skills with a holistic approach.
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