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Brajisalem: Biblical Cosmology, Power Dynamics and the Brazilian Political Imagination

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Based on fieldwork with Brazilian neo-Pentecostal pilgrims to the Holy Land and ongoing survey of social media in this article I argue that Brazilian neo-Pentecostals increasingly imagine Brazil as a Promised Land and the Brazilian People as the People of God. Here, different substances associated with the Holy Land, the Jewish People and Jesus Christ are used to disperse in Brazil divine power, which is seen to emanate from God. This imaginary seeks to replace the hegemony of the democratic ethos of power in Brazil, which is seen to emanate bottoms-up from the Brazilian People. I associate this process with the conservative wave sweeping through the Brazilian political system and show what a Brazilian political imagination whose spiritual and moral centre is located in Biblical Jerusalem may look like.
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Ethnos
Journal of Anthropology
ISSN: 0014-1844 (Print) 1469-588X (Online) Journal homepage: https://www.tandfonline.com/loi/retn20
Brajisalem: Biblical Cosmology, Power Dynamics
and the Brazilian Political Imagination
Matan Shapiro
To cite this article: Matan Shapiro (2019): Brajisalem: Biblical Cosmology, Power Dynamics and
the Brazilian Political Imagination, Ethnos, DOI: 10.1080/00141844.2019.1696860
To link to this article: https://doi.org/10.1080/00141844.2019.1696860
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Brajisalem: Biblical Cosmology, Power Dynamics and the
Brazilian Political Imagination
Matan Shapiro
University of Bergen, Norway
ABSTRACT
Based on eldwork with Brazilian neo-Pentecostal pilgrims to the Holy Land and
ongoing survey of social media in this article I argue that Brazilian neo-Pentecostals
increasingly imagine Brazil as a Promised Land and the Brazilian People as the
People of God. Here, dierent substances associated with the Holy Land, the Jewish
People and Jesus Christ are used to disperse in Brazil divine power, which is seen to
emanate from God. This imaginary seeks to replace the hegemony of the democratic
ethos of power in Brazil, which is seen to emanate bottoms-up from the Brazilian
People. I associate this process with the conservative wave sweeping through the
Brazilian political system and show what a Brazilian political imagination whose
spiritual and moral centre is located in Biblical Jerusalem may look like.
KEYWORDS Brazil; neo-Pentecostalism; Holy Land; Jerusalem; ontology
Introduction
Adherents of neo-Pentecostal spiritual organisations in Brazil invest considerable eorts in
acquiring, manipulating and then deploying the divine power of God in the lives of the
faithful (Shapiro 2019b;Kramer2005; cf. Almeida 2017;Chesnut1997). While this is
not new in and of itself (viz. Fry and Howe 1975; Burdick 1998)actions that capture
and disperse otherworldly powers as vectors of bliss in peopleslivesareubiquitousin
the entire sphere of Brazilian popular religiosity, across doctrinal and theological lines
(Selka 2010)in this short article I argue that these actions go beyond the Brazilian spiri-
tual marketplace(Chesnut 2003)toredene the political imagination in the Brazilian
societyatlarge.Thisisdonebygraduallyreplacing the popular image of Brazil as a pluralist
and secular democracy with an image of a Saintly Nation. Prevailing socio-political imagin-
aries and myths in the Brazilian popular discourse such as the notion of racial democracy
© 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives
License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduc-
tion in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
CONTACT Matan Shapiro matan.shapiro@uib.no
This article has been republished with minor changes. These changes do not impact the academic content of the
article.
ETHNOS
https://doi.org/10.1080/00141844.2019.1696860
(Freyre 1933;Fry2000) and the unity of the Brazilian People perceived as a whole larger
than its parts (Buarque de Holanda 1936;Segato1998)thus gradually give way to new,
cosmo-political imaginaries of divine ontological power owing through the nation,
which is releasedand put into motion by the enactment of certain neo-Pentecostal
rituals and rhetoric acts. I will associate the emergence of this form of ontological power
with what Anthropologist Marta Topel (2011:4143) has called the neo-Pentecostal
appropriation of Judaism in Brazil, a trend which continues to gatherstrength and momen-
tum in the Brazilian evangelical movement (Almeida 2017). Within this contemporary
phenomenon, growing numbers of neo-Pentecostal churches in Brazil constitute their pol-
itical truth-claims on the basis of the authenticity and original bliss of the Abrahamic God
and His chosenJewish People (Ferreira 2019). A new form of divine Christian power in
Brazil thus comes about, one which emerge as pastors and churchgoers shift the symbolic
source of theological and spiritual authority from Rome to Biblical Jerusalem; a mythical
space seen in this context as the cosmic centre of the universe (Topel 2011: 40). I will
use the neologism Brajisalemto characterise this ongoing process analytically.
Before I begin, however, an important terminological clarication is required. In the Bra-
zilian popular discourse, the term evangelicals –‘evangelicos’–is used as a general category
that encompasses nearly all non-Catholic Christian denominational and non-denomina-
tional organisations, ranging from Protestant historicalchurches (such as Lutheranism)
through several types (or: waves; cf. Freston 1999) of Pentecostal renaissance/revival
movements, to neo-Pentecostalism, which has been thriving across Brazil since the 1970s
(Fry and Howe 1975; cf. Selka 2010).
1
This latter increasingly-hegemonic set of Christian
beliefs and ritual practices, which is growing not only in Brazil but elsewhere in the
Global South (Girard 2018;Haynes2015; Sarró and Blanes 2009), can be distinguished ana-
lytically as: (1) churches organised around one or several charismatic leaders; who (2) use
eervescent ritual practice aimed at experiencing God in the esh(Butticci 2016); and (3)
actively celebrate Prosperity Theology, i.e. the idea that only through sacriceof cash
donationsandotherpresentstowardchurchinstitutionsitispossibletogainapurelife
under the divine Word of God (locally apalavradeDeus; Sinner 2012:1045; cf.
Coleman 2004). Since the Judaization trend is strongly linked with embodied experiences
of spiritual elevation as well as prosperity theology, two of the most important aspects of
contemporary neo-Pentecostal ritual practices (Robbins 2004), in this text I will follow
Marta Topel (2011: 36) and focus analytically mainly on neo-Pentecostal congregations
rather than evangelicalsat large. Brajisalem is a conscious endeavour to recreate the Bra-
zilian political imagination in concrete, and distinguishable, neo-Pentecostal terms.
The analysis that follows on from this assertion is primarily based on extended
periods of eldwork with evangelical and neo-Pentecostal devotional travellers to the
Holy Land (201617). Throughout 2016 and 2017 I accompanied about 20 organised
tours across the Holy Land, during which I engaged in multiple conversations with
dozens of tour guides, pilgrims, and pastors. In 2016 I also dedicated three months
for additional eldwork with several neo-Pentecostal congregations in the Brazilian
state of Maranhão, where I have been working intermittently since 2008 on local
kinship networks, boundaries of alterity and ritual practices (cf. Shapiro 2019a and
2016). In addition, from 2016 up until the Brazilian national elections of 2018 I also
2M. SHAPIRO
regularly surveyed a large number of Brazilian neo-Pentecostal social and traditional
media outlets, which allowed for a wider comparative scope at the national level.
I will advance the argument in three stages. The rst section briey presents the
democratic ethos of the Brazilian Constitution ratied in 1988, which is premised on
the assertion that power in society emanates from the Brazilian People. I entitled this
section Planaltoto allude to the Palace of Planalto in the Federal capital Brasilia,
which is the paramount symbol of Brazilian political sovereignty. In this context, the
power that emanates from the Brazilian People is seen to endlessly expand itself out-
wards in the making of syncretic, multifaceted and complex, always interbreeding,
mutually-inclusive, sociocultural milieus. In the second section I examine the cosmolo-
gical notions of power that undergird the provisional emergence of Brajisalem.I
demonstrate how a dispersal of a Judeo-Christian divine substance in this context
sets the ground for the evangelisation of the political imagination in the Brazilian
society at large. In the third section I expand the analysis to suggest that the divine
power projected from the Abrahamic-Israelite God converges inwards to form verna-
cular, mutually-exclusive political entities. This includes both a deepinward-swirling
dynamic of change involving peoples spiritual convictions at the personal level and a
relational interface of ritual practice that entails social distinction between communities
at the collective level. As a cosmopolitical imaginary, Brajisalem generates encapsulat-
ing, hierarchic, and encompassing boundaries, which distinguish good and evil in a
binary fashion.
Planalto
The Brazilian constitution of 1988 which some intellectuals and lawmakers both in
Brazil and abroad regard as one of the most progressive, liberal and pluralist social-
democratic manifestos of our time (Schuler 2018)builds its authority on a notion
of social contract that emanates from The Brazilian People. This is declared in the
rst article (emphases mine):
Art. 1° The Federal Republic of Brazil constitutes itself as a Democratic State of Law, under the
following foundations: I sovereignty; II citizenship; III dignity of persons; IV the social
values of work and free initiative; V political pluralism. All power emanates from the people,
which exercises it by means of elected representatives or directly, under the terms of this
constitution.
2
Not only that the terms highlighted above indicate a source of moral authority the
Constitution itself being a reection of the Collective Will of the People, realised
through and projected onto the systemic operation of governing institutions they
also delineate an egalitarian dynamic of power relations, which breaks with the hierar-
chies of the clientelist patronage system that marked Brazilian politics in the last century
(Buarque de Hollanda 1936). While clientelism in Brazil consisted in the exchange of
long-term moral and economic commitments between patrons and clients (Ansell
2010)who were thus locked in vertical reciprocity marked by debt on the one
hand and ethical or even emotional contingency on the other (Ansell 2015a)the
ETHNOS 3
new democratic ethos diuses a universal charter that makes every citizen a potentially
eligible political representative of the People. Continuing the vestige and are of the
1930s ethos of a Brazilian racial democracy’–the idea that miscegenation in Brazil
is a positive process consisting in cultural rather merely ethnic syncretism (Freyre
1933; cf. Fry 2000: 88) a push towards egalitarianism here thus also seeks the destruc-
tion of instituted forms of discrimination (Ansell 2015b).
3
Article Three species that
(emphasis mine):
Art. 3° The fundamental objectives of the Federal Republic of Brazil constitute in: I building a
free, just and solidary society; II guarantee national development; III eradicate poverty and
marginalization and reduce social and regional inequalities; IV promote the good of all, without
prejudice concerning origin, race, sex, colour, age and any other form of discrimination.
4
Striving toward this pluralistic society, in the context of nation building, then high-
lights democratisation as a type of re-conciliating action, which brings together dispa-
rate segments of the public into symbiotic relations while promoting the common
goodof all segments of Brazilian society at once (cf. Fry 2000). Here, identities are
initially taken in the plural while the indissoluble Brazilian Nation is seen to unite
them within a single constitutional framework (Bailey 2004). All citizens are equal, at
least nominally, idiosyncrasies disregarded. Solidarity is the result of this equality,
which canonizes a human-centred commitment to democratisation and liberalisation,
two major social processes that have been gaining momentum since the end of the
1970s in parallel with the demise of the military dictatorship in Brazil (Ansell 2015a).
The progressive rhetoric adopted in Brasilia since the mid-1990s rst by the cen-
trist Partido da Social Democracia Brasileira (PSDB) regime led by President Fernando
Henrique Cardoso (19952002) and even more intensely by the leftist Partido dos Tra-
balhadores (PT) government led by President Luiz Inácio Lulada Silva and his succes-
sor Dilma Rousse(20032016) is probably the boldest attempt thus far to realise this
humanistic moral commitment in the Brazilian social space at large (Saad-Filho 2017;
cf. Pina Cabral 2007). The PT discourse, in particular, overwhelmingly focussed on the
symbolic un-doing of class hierarchies, the pragmatic expansion of economic possibi-
lities, the diversication of academic environments through armative action (cf. Fry
2000), and the promotion of gender equality and LGBT rights. At the socioeconomic
level, PT governments also distributed funds across the stratied hierarchy of the Bra-
zilian income levels down to the poorest sectors of the population, mainly through
nation-wide social welfare programmes such as the Bolsa Família (initiated in the
mid-90s by the PSDB party mentioned above) and the PT-orchestrated Minha Casa
Minha Vida housing nance scheme, as well as the various legislative reforms that
quite literally opened the consumerist appetite in the country (e.g. generous allowances
for debit card holders, micro-credit instalments, international trade-deals that created
new markets, etc.).
This ongoing process gradually infused the political discourse in Brazil with a social-
democratic and profoundly liberal moral content. In fact, throughout her turbulent
mandates, President Dilma Roussefrom the Partido dos Trabalhadores (PT) party,
frequently and repeatedly used in her various speeches such terms as social inclusion
4M. SHAPIRO
(inclusão social), male and female citizens(cidadãos e cidadãs), neglected social
groups(grupos sociais menos favorecidos), marginalization(marginalização),
democratization of access to information(democratizaçao de acesso à informação)
and so on. Such statements stand in their own right to create a pragmatic momentum
in the imagination, a subtle yet tangible change in how things are perceived and done
vis-à-vis the traditional clientelist context, wherein social disposition (mostly gender,
class, and family background) largely determined relative access to or denial from socio-
economic resources (cf. Ansell 2015b). For example, in 2010 I accompanied an STD
prevention campaign at a health clinic located in a peripheral neighbourhood of São
Luís, the capital city of the Brazilian state of Maranhão. I joined many interventions,
mostly consisting in distributing condoms and conducting AIDS texts to sex workers
in some brothels and bars. During one of these interventions, a man jokingly teased
a woman who approached us to pick up some condoms. I am a woman-citizen
(cidadã)she replied, giggling, I have rights!
Increasingly, then, the mundane appropriation and articulation of inclusive citizen-
ship, which projects itself as superior to other vectors of identity such as class, colour,
family and religious aliation, has in the past two decades become a property of an
expansive political imagination in Brazil. By this I mean that the idea of democratic citi-
zenship that is premised on the powerof the People has gradually become embedded
in the experience of constant broadening of possibilities, socioeconomic or otherwise,
an out-going orientation towards open social horizons. As a totalising, abstract, form
of power, inclusive citizenship of that sort is ideally supposed to supersede other dimen-
sions of peoples lives (Schuler 2018) while promoting a sense of boundlessness, a
dynamic of owing social relations that will dismantle those coercive hierarchic struc-
tures in the Brazilian society that reformers and scholars alike traditionally saw as a
barrier for progress (Saad-Filho 2017; but cf. Collins 2011).
One of the most tangible dimensions of this sense of dynamic expansion is socioe-
conomic. During my periods of research in low-income contexts of the state of Maran-
hão (20078, 200910, 2012 and 2016) which statistically is still among the poorest
states in the Brazilian Federation my friends and interlocutors increasingly felt that
the world was expanding because they could consume more. Within a year or two,
four big shopping malls were built in the state capital São Luís and people who pre-
viously were unable to aord even setting foot in these (luxurious) commercial
spaces could now nd the available surplus income to purchase there such desired con-
sumer products as Nike sneakers, draft beer, and life-size Jeeps for their babies. Some of
my friends in Santo Amaro, the peripheral neighbourhood where I conducted most of
my eld research who most of their lives have had to wake up at around ve in the
morning to catch a bus and be at work in the city centre on time could now buy a car
for which they would pay in small monthly parcels during long instalment periods.
They could thus also drive out of the low-income neighbourhood in which they lived
and engage in new leisure activities, such as eating in restaurants at the well-osides
of town. In 2010 it was possible to imagine a future marked by this dynamic of abun-
dance and accumulation.
ETHNOS 5
This dynamic changed quite abruptly in 2014, however, when Brazil plunged into a
devastating economic and political crisis following the re-election of President Dilma
Rousse, then-head of the Partido dos Trabalhadores (PT) leftist party. The PT had
ruled continuously since President Lula(meaning squidin Portuguese) historically
won the General Federal Elections for President in 2003. The catalyst for the crisis
was a federal investigation into allegations of corruption in the Brazilian oil and gas cor-
poration Petrobrás, which opened a Pandora box into extensive collateral corruption
scandals that cut across the entire Brazilian economy (Saad-Filho 2017; Costa 2019).
The investigation, which Brazilian police termed Operação Lava Jato, became known
in the international media as Operation Car Wash(Almeida and Zagaris 2015). By
2018 the investigation oversaw the arrest and incarceration of many prominent Brazi-
lian politicians and business persons, including President Luiz Inácio Lula da Silva
himself, the Brazilian Congress House Speaker Eduardo da Cunha, and President
Michel Temer, who replaced Dilma Roussein 2016. President Dilma Roussewas
not implied, but was impeached in 2016 for minor budgetary infractions. This constant,
furious swell of political instability, accompanied by the worst economic recession
Brazil had known in decades, ultimately cleared the ground for the frantic campaign
and stunning victory of far-right candidate for President Jair Bolsonaro in the 2018 elec-
tions (Rocha 2019).
The impeachment is a topic worth a deeper anthropological contemplation.
5
For the
purpose of this article I merely wish to indicate here that throughout my work with neo-
Pentecostal devotional travellers to the Holy Land, group leaders and common pilgrims
alike often justied the impeachment not only on judiciary and corruption-related
grounds but mainly through moral and even theological arguments. For example, a
conservative Brazilian pastor of the Reformed Baptist Church named Paulo told me
in an interview in 2016 that the PT-backed introduction of sexual education into
schools in his native state of Bahia was a backdoor indoctrination of children into
homosexuality, and therefore a crime against God. He indicated that he and others
will take legal actionto prevent any sexual education pedagogical content in schools
at both state and national levels. This reactionary response to a plan widely perceived
in secular social circles as liberal, promotes a new kind of political imagination,
which is framed cosmologically as a derivative of an impeccable, primordial, divine
order. As I now turn to demonstrate, this imaginary stands at the heart of the emergent
construction of Brajisalem.
Brajisalem
Marta Topel (2011:3839) recently argued that the increasing use of biblicalreligious
symbolism among Brazilian neo-Pentecostals is a form of millenarian dispensational-
ism, i.e. an explicit attempt to link biblical prophecies to contemporary political pro-
jects in order to bolster radical cultural change. Topel demonstrated convincingly
that as they incorporate dierent Jewishobjects such as the shofar and the ag of
Israel into their worship practice, neo-Pentecostal pastors in Brazil directly associate
themselves with what they see as an innite and immanent source of cosmic bliss
6M. SHAPIRO
(Shapiro 2019b).
6
Here, Gods earliest choices are eternal and unchanging. Every divine
deed mentioned in the Bible from Genesis to Apocalypse makes part of the master-
plan for the history of the world, which encompasses everything that exists: the arrange-
ment of planets in space, the natural world, the physical environment, and even petit
human dramas (cf. Ferreira 2019). In this eschatological matrix Jewish material
culture and a mythical Bible Land jointly represent the original divine setup of the uni-
verse (Fernandes 2019). They reect an ancient time-frame, whence divine power
actively manifested in everyday aairs (Dulin 2015), and which, if celebrated in
ritual, may still impact the lives of the faithful in profound and irreversible ways. I
will use the neologism Brajisalemto describe how adherents of neo-Pentecostal spiri-
tual practice in contemporary Brazil increasingly implement this quasi-millenarian cos-
mology in everyday life.
Let me begin with the Temple of Solomon (Templo de Salomão) mega church, which
the Universal church of the Kingdom of God (Igreja Universal do Reno de Deus, here-
after IURD) one of the most successful neo-Pentecostal organisations of recent
decades on a global scale (Almeida 2017)had inaugurated in São Paulo in 2014.
The opening ceremony, which was held in front of a full 10-thousand-seat hall,
among them some prominent Brazilian politicians including then-President Dilma
Rousse, featured songs in Hebrew (including the Israeli national anthem); a group
of Pentecostal Levitesdressed in white robes ceremoniously carrying a golden
replica of the Ark of the Covenant into the Temple; and an animation clip linking
the ght of the Israelites for the Promised Land with IURDs global proselytising
mission. Bearded, messianic-looking Bispo (Bishop) Edir Macedo the charismatic
leader of the IURD empire preached about Gods eternal bliss to the believers
wearing a Jewish prayer shawl (tallit or tallith, in Hebrew) and a typical Jewish skullcap
(kippah, in Hebrew).
7
The walls were decorated with huge seven branched candelab-
rums the Jewish menorah while a huge plate of marble bearing the inscription of
the 10 commandments was attached to the front of the speakers stand next to the
altar on the stage. According to the IURD website, some parts of the Temple of
Solomon were actually built from stones imported to Brazil from Hebron in the occu-
pied West Bank. Here, the very materiality of a divine essence that is seen to reside in
the Holy Land has been transferred across the ocean and literally planted in Brazil.
Yet, the ceremony also blended these Jewish and biblical symbols with typical neo-
Pentecostal songs, blessings and prayers, including numerous orações (prayers), a direct
approach to God and His son Jesus Christ, which is seen as a tool with which the faithful
can gradually constitute reciprocal relations with God (Shapiro 2016; cf. Sarró and
Mafra 2009). For example, at some point during his speech in the inauguration cer-
emony Bispo Edir Macedo invited the crowd to approach the alter so he could bless
them. A multitude consequently ocked down the aisles and stood in front of the
stage. Bispo Macedo then embarked on a long speech approaching God directly and
asking Him to bless the people with peacein the name of Jesus his son, and the
Holy Spirit. He thus generated an aesthetic of power(Kramer 2005: 101102), an
ecacious ritual energy, which directly deployed divine power here blending
Jewish and Christian elements into an uncanny smooth uniformity and dispersed
ETHNOS 7
it among the thousands of followers who were present at the site. This form of power
could also explain why the IURD has transferred its famous Holy Fire (Fogueira Santa)
ceremonies from Mount Carmel in Israel to the Temple of Solomon in São Paulo. Until
2014, the year in which the Temple was inaugurated, church aliate could send their
written requests and prayers to pastors, who would travel to the Holy Land and burn
these requests on Mount Carmel with the intention of delivering them directly to
God. With the inauguration of the temple, however, the church began enacting these
rites in São Paulo, consequently turning the physical space of the church into a
sacred ground absorbed with a divine, supernatural Biblicalessence.
As these example suggest, at least as it is celebrated by IURD ocials the Power of
God also has a ow and pulsation and an ontological presence (cf. Burdick 1998: 127),
which may be captured, absorbed and then circulated through social worlds. This
notion of active or owing divine power increasingly becomes common among other
neo-Pentecostal churches in Brazil (Sinner 2012). Pastor Juanribe Pagliarini of Comu-
nidade Crista Paz e Vida, for example, promotes for some years now the idea that the
power of God in fact regularly ows through the ground of the Holy Land. In a series of
YouTube clips focussing on sinkholes that began to appear near the Dead Sea in the
south of Israel, Pagliarini claims that this strange phenomenon is already explained
in a prophecy from Ezekiel 47, where the Prophet predicted that the power of God
will create a sweet-water river, which will ow eastwards across the Arava Region
and into the Dead Sea, replacing its salty deadliquid with life-giving water.
8
The
lake, which currently cannot sustain any life forms, will consequently swarm with
sh and other creatures. Pagliarini (incorrectly) claims that this awesome phenomenon
puzzles scientists and concludes it proves that both the absolute truth of the Power of
God and the fantastic biblical features are eternally wired in the very texture of the Holy
Land. Here, divine power is almost literally understood as a source of energy that vividly
pushes things forward in a process of creation, generation and eorescence. It is both a
uid immanence or a divine essence that literally moves things and rivers and people
(emotionally and physically) and an abstraction, an idea, a mythical property of the
imagination, which secures moral delity to the Abrahamic God.
The capturing and harnessing of this divine essence becomes notable during devo-
tional journeys to the Holy Land, which Brazilian neo-Pentecostals call caravanas
(expeditions) in order to distinguish them from Catholic pilgrimage (peregrinação).
These trips are done in groups of around 40 travellers sharing a bus, accompanied by
a Brazilian pastor and an Israeli tour guide, usually for the duration of about 10
days. The bubbleof the bus (Feldman 2007)that is, the fact that for the duration
of the journey these devotional travellers make part of a relatively isolated social
context abounding with daily prayers and other common rituals, as well as a signicant
emphasis on the exchange of money within the vestige of prosperity theology (Feldman
2014)generates an exclusive neo-Pentecostal worship environment, which thus also
often includes direct references to a primordial divine force that is thought to perma-
nently reside in the Holy Land/Promised Land of the (Chosen) Jewish People. Com-
monly, these references are related to and celebrated in the presumed geographical sites
in which certain biblical events are said to have occurred, such as the war of David and
8M. SHAPIRO
Goliath in the Valley of Ellah, or Jesuss Sermon on the Mount of Beatitudes. In such
places, whose holiness is predisposed and unquestioned, worship practice includes a
preaching session often followed by spontaneous (or even orchestrated) episodes of
glossolalia.
But sometimes the search for the owing power of God also manifests through
entirely incremental activities. For example, I accompanied Brazilian neo-Pentecostal
pilgrims who purchased bottles of olive oil and bags of salt in Israeli supermarkets in
order to quite literally charge them with a sacred divine bliss. This is done by concerat-
ing these artefacts and substances in dierent symbolic spots, such as Mount Carmel in
northern Israel, which neo-Pentecostal devotional travellers celebrate as the site in
which Prophet Elijah fought pantheistic worship of the Baal among the Israelites and
thus proved the ecacy of the power of God as the one and only credible supernatural
force (cf. Shapiro 2019b). during my eldwork with Brazilian neo-Pentecostal devo-
tional travellers in the Holy Land I documented pastors who lmed themselves conse-
crating such products on Mount Carmel and then released these clips online as
advertisement blurbs for upcoming ritual events in dierent churches in Brazil,
which would include anointment with a divine substance charged with the essence of
God, imported directly from the Holy Land. Moreover, in every group I accompanied
at least some of the travellers also purchased such typical Jewish sacramental objects as
prayer shawls (tallit), kippahhead-caps and mezuzahs.
9
Several neo-Pentecostal
churches in Brazil now use such objects in order to liberatepersons from demonic
inuence, heal various ailments or purify domestic environments (Topel 2011;cf.
Kramer 2005; Shapiro 2019c). In all these examples, a Jewishor sometimes biblical
origin becomes a metonym for an ontology of divine power that is seen to represent
the original eschatological setup of the universe (cf. Feldman 2016).
10
The common view, then, is that such divine ontology could ultimately make mira-
cles, not only in the Holy Land but also in Brazil. Consider the following example. A
IURD clip entitled The Consecration of the Veil of Israel(consagração do manto de
Israel), begins with a pastor blessing several sheets of cloth in uent Hebrew. He asks
God to pour his grace on these cloths once they touch the stones of the grave of
Lord Jesusand then begs Him to transmit that bliss into the lives of the people who
will touch these cloths in the future. The clip then cuts to the Garden Tomb in Jerusa-
lem, a space of mainly evangelical, neo-Pentecostal and protestant workshop celebrated
as an alternative to the Holy Sepulchres Church, where other Christian theological tra-
ditions (mainly Catholicism and Greek-Orthodoxy) commemorate the crucixion,
burial and resurrection of Jesus Chartist. There, another IURD pastor is seen holding
two nylon bags full of cloths. We see him queuing to enter the burial cave, which is
revered by some neo-Pentecostal traditions as the actual cave in which the body of
Jesus was buried after his crucixion. He then enters the cave while the camera
awaits outside, ling the grave from an elevated platform. We then only hear the
pastors voice in prayer, asking God to bless every person who will touch the cloths
he holds in his hands. As he walks out of the burial cave to the sound of a Hebrew
love song to Jerusalem, bold yellow inscription at the bottom of the screen invite the
faithful to come and touch the now-consecrated mantles that coming Friday in
ETHNOS 9
church in Brazil. The clip then cuts and the pastor is seen handing over a red cloth to
another person. He says: I give this mantle personally to Pastor Vandilson this
mantle is a testimony for the resurrection of Jesus, a mantle that breathes Life and
Pastor Vandilson will pass it on to you [in Brazil]’…The second Pastor, Pastor Van-
dilson then promises that
the people who will touch this mantle, a miracle will happen [in their lives]; much like Lord Jesus
who has resurrected [in Jerusalem], there will be a resurrection in your marriage, your health,
your nancial condition, and in any other sense.
The clip ends with the rst Pastor, who earlier consecrated the veils, saying: this mantle
has been consecrated here, we blessed this mantle, and when you touch it, power will
emanate [from it](cf. Shapiro 2019b).
11
While this last case is not about Jewish sacramental objects strictly speaking, it is
denitely about the transfer of saturated divine power from sacred sites across the
Holy Land, through the spiritual chargingof certain artefacts, to Brazil. During my
work with neo-Pentecostal devotional travellers I have also witnessed how pastors
use this same tactic to charge olive oil or salt bought in Israeli supermarkets with the
almighty power of God, which they later used to exorcise demons and other malignant
creatures after the return to their home communities in Brazil (cf. Shapiro 2019c). By
capturing and implementing in Brazil the divine power that is associated with this pri-
mordial, impeccable, order of things, it ultimately becomes possible to embody this
power in the person (Fernandes 2019). Brazilian neo-Pentecostals that celebrate the
Judaizationtrend (viz. Topel 2011) thus emphasize an experiential ontology, a life
giving-substance that is immersed in the ground in the Blood of Christ and dispersed
through prayer or touch to actively transform peoples lives. In that sense, I claim that
deploying this power in Brazil is not conceptualised as metaphorical nor as suggestive,
but rather, as the literal constitution of what can be imagined as islands of divine grace
scattered across the land and its people. It is through this process of dispersal that Bra-
jisalem comes into being. And this emergent construction, as I now turn to elaborate,
makes manifest a new political reality in Brazil, which transpires ontological power: the
reality of a never-secular Christian Nation (Luhrmann 2012; cf. Robbins 2004) that
relies on the divine power of god (rather than on the power of the Peopl) to achieve
material prosperity and social justice.
12
Ontological Presence and the Political Imagination
In her analysis of contact zonesbetween African neo-Pentecostals (mainly from Ghana
and Nigeria) and Roman-Catholics in Italy, Analisa Butticci (2016) argues that both
these Christian spiritual frameworks share a common catholicity, which is the sacra-
mentality manifest in the conation of spirit and matter that generates perceived real
presences of divine and supernatural powers pulsating in the material world, in
nature, objects and substances, as well as in the human body(p. 8). Catholicity
then generates an aesthetic of presence, which Butticci understands as a principle of
mediation between divine ontology and human worlds. It is the materiality of
10 M. SHAPIRO
dierent ritual practices, which compete with one another to invoke and feel the real
presence of God, that enables religious practitioners in the contact zoneto authenticate
their cosmological views in mundane reality (cf. Kramer 2005). These Italian churches
thus become contested spaces for the redenition of boundaries of alterity, which are
veried, negotiated and occasionally also destroyed (Butticci 2016: 111);
Butticcis argument is telling with regard to the Brazilian neo-Pentecostal practices
described here because it allows thinking comparatively of divine power as something
that circulates in society in material ways rather than as an abstract, invisible force
and thereby as an ontology that inspires a tangible dynamic of social relations between
people and groups (Kramer 2005). For example, during a speech he gave at the National
Congress in October 2015, Congressman Cabo Daciolo, then representing the centre-
right-wing party Partido Trabalhisa do Brasil (PTdoB), begun speaking in tongues
while delivering a condemning message from the Book of Jeremiah to the Congress
Speaker at the time, Eduardo da Cunha; who like Daciolo is an adherent of a neo-Pen-
tecostal church. Upon completing his massage, Congressman Daciolo emphasised that
these were not his own words, but God Himself, who was speaking through him.
13
If we
think of the National Congress as a contact zone, where dierent views on Brazilian-
ness(brasilidade, cf. Buarque de Holanda 1936) come into dialogue and occasionally
clash, the ontological status of the Voice of God speaking through Daciolos throat
manifests a certain aesthetic of divine presence that Da Cunha simply could not
ignore. It is Gods message that is now at play, rather than minor human disagreements
or diverging visions about the future of the Brazilian society. It is this powerful onto-
logical presence of God, in its myriad aesthetic manifestations, which adds a cosmolo-
gical dimension to the ongoing struggle in Brazil over denitions of alterity beyond the
religious sphere of worship into the political and legislative arenas in Brazil and beyond
(Silva 2007).
Consider the following teo eexmaples. First, Apóstolo Rene Terranova, the charis-
matic leader of the International Restoration Movement (Movimento Internacional
de Restauração MIR) and one of the most vocal conservative pastors in Brazil
these days, has been promoting for some years now an ocial church theology he
calls The Jerusalem Doctrine. After centuries of Roman-catholic hegemony, Apóstolo
Terranova repeatedly argues in his many sermons, Christians must return to Jerusalem,
where it all began, and where God dwells for eternity. For that end, Terranova organises
huge annual rallies for his church members in Jerusalem, which he uses to blend pol-
itical and religious messages aimed at achieving an eervescent Christian catharsis. I
was present at the 2016 rally, during which Terranova preached vehemently on the
divine standard for the familyusing biblical texts that according to Terranova infa-
mously denounced Abrahams wife Sarah as disobedient and incredulous. He then
demanded a returnfor well-dened masculine and feminine roles in the family and
a strict banning of children from access to the internet and social-media apps.
14
Terra-
nova here reconstitutes a hierarchic model of power relations reminiscent of the colo-
nial patriarchal family (Freyre 1933), which also reies the idealised role of the nuclear
family as the only properform of emotional and erotic kinship relatedness pertinent to
a divine standard. It thus presents itself as superior to the multiplicity of alternative
ETHNOS 11
familial models in Brazil that do not correspond with this ideal of family values(cf.
Fonseca 2000; Kulick 1998).
15
And second, take a post that was uploaded to a Brazilian Neo-Pentecostal WhatsApp
group of which I was a member during the 2016 election campaign in the USA. The post
declared that Donald Trump is in fact Jewish; and that he consequently deserves the
unequivocal support of every Brazilian faith-culturefollower (cf. Harding 2000).
The extractive power of Trumps presupposed Jewishness is then used to go beyond
the level of individual faith-acts to promote a global war against liberals and the
Muslims, which is legitimised by the transfer of the American embassy from Tel
Aviv to Jerusalem, an act that in and of itself is seen to strengthen or even full
Gods explicit will.
16
Brazilian neo-Pentecostalism, widely considered, here thus
indirectly also becomes a global actor in a global political game, conjoining with emer-
ging political forces that would protect their shared values. This is the full post, which is
indeed bold in its far reaching cosmopolitical scope:
For those of you who dont know, Donald Trump is Jewish, and due to questions associated with
his (non-religious) faith he is already naturally associated with the State of Israel, as many of his
friends and partners are Jews. Donald Trump armed that he will transfer the American
Embassy in Israel from the city of Tel Aviv to Jerusalem, and will formally recognize Jerusalem
as the capital of Israel. Although Donald Trump apparently treats women badly (sic) princi-
pally during his acting career he has declared publically that he valorises family values, much
more than Hilary Clinton, who has been incentivizing gay marriage. Donald Trump declared
publically that he will stand to the side of Israel and combat the hypocrisy which calls Islamism
(sic) a religion of peace. He will ght to exterminate ISIS together with Russia and he will take
Hilary Clinton to the Court of Law for putting the countrys security at risk [my translation,
parenthesis in origin].
17
In all these examples, then, the power of the Abrahamic-Jewish God that dwells in
Jerusalem (and the Holy Land more generally) is taken to create predisposed divisions
between those who are blessed (namely, neo-Pentecostal worshipers) and those who are
not (atheists, Catholics, adherents of Afro-Brazilian spiritual doctrines, gays, human
rights activists etc.; cf. Almeida 2017; Birman 2009). A Jewishessence, or a divine orig-
inal bliss, then become a shield or even a weapon, a substance with ontological power,
which rebukes and disarms a liberal-secular morality that emerges from the People.
One afternoon in March 2016, for example, Congressman Cabo Daciolo who I men-
tioned above took to the Speakers Stand at the Brazilian Congress. Beginning with
Glória a Deus, Daciolo read a short passage from the Book of Luke (11:1419),
which describes how Jesus expelled a demon from the body of a person who was
mute. Bewildered biblical onlookers then accused Jesus that he was a witch working
for the Prince of Demons Beelzebub but in response Jesus questioned their own
authority, proclaiming he was in fact liberating people from the destructive inuence
of demons with the nger of God. Visibly moved, Daciolo closed his bible and
looked at his fellow Congressmen and women. The Kingdom of God is coming,he
armed, and began prophesying:
I speak here under the authority, which belongs to Lord Jesus Christ, [to claim] that the blood of
Christ has power! And under the authority of Lord Jesus Christ I say: all demons roaming this
12 M. SHAPIRO
nation leave this nation! In the name of Jesus Christ, all demons that roam the National Con-
gress, leave in the name of Lord Jesus! This nation will be the mirror of the world for the
honour and glory of Lord Jesus Christ Together we are strong, we will not take one step
back, and God is in control.
18
Daciolos exorcism of demons from the national congress came at a time when political
reality in Brazil looked grim. The impending impeachment of President Dilma Rousse,
the worsening economic crisis and the daily scandals emerging from the Petrobrás
investigation all instantiated collective anxieties. Attributing the chaos to the work of
demons, Daciolo framed the entire human political sphere as a cosmological stage on
which a variety of extra-human agents compete for the realisation of their dierent
eschatological plans. At this cosmic register, divine power actively displaces humans
from the centre of the universe while replacing them with Christ, the Abrahamic
God, the Holy Land and a set of divine standards that are used to actively transform
the Brazilian public sphere at large. The ontological presence of this power in the con-
gress, through Daciolos own prophecies and the presumed simultaneous ow of angels
there, thus creates an overlap between state politics and neo-Pentecostal ritual practices.
In 2015 Congressman Daciolo was in fact expelled from the left wing party PSOL
(Partido Socialismo e Liberdade) which at the time he represented as a congressman
for his Rio de Janeiro electorate for initiating a motion to amend the Brazilian con-
stitution. He proposed to change the sentence all power emanates from the people
to all power emanates from God.
19
Within these terms, the cosmic power that is at the heart of Brajisalem can be seen as
a mana-like substance that ows through people, buildings, streets, and the Nation as a
whole to make concrete distinctions between the pureand the impure, friends and
enemies, blessed and cursed. Contrary to the abstract force, which according to the
aforementioned Planalto political imaginary is emerging bottoms-up from all segments
of the Brazilian People to create a unied nation; an ontological divine power in Braji-
salem descends top-down from the heights of Gods sublime cosmic space (or from the
elevated spiritual position of the Holy Land in which He dwells) to encompass only
those individuals and communities willing to absorb it. This constitutes structured
recessions into ever purer spaces of social interaction, a process which thereby
creates a very powerful aesthetic distinction between those who are blessed and those
who are not (Reinhardt 2007). This cosmopolitical imagination thus brings forth a
dynamic of social relations that I perceive analytically as the actual encapsulation of
social entities, a swirling inwards of the power of God, a motion of essentialization
or even enclosure, a form of regression into clear-cut social divisions in which higher
levels of purity (by virtue of their proximity to the divine) encompass lower ones. As
with the strict gender dierentiation of which Apostolo Terranova speaks, criteria for
political participation is here dened in binary terms, which are premised on the
cosmic incommensurability between good and evil, light and darkness, angels and
demonsin short, between neo-Pentecostalism and the rest.
And this ultimately extends beyond the neo-Pentecostal and evangelical realms to
create further dynamics of encapsulation in the Brazilian society. It will suce to
note three pertinent examples. First, and in direct relation to Terranovas push
ETHNOS 13
towards divinestandards for gender dierentiation, opposing the PT liberalism has in
recent years also become associated with a returnto conservative family relations. In
2016, as the momentum for impeachment grew stronger, middle-class women partici-
pating in mass anti-PT demonstrations across Brazil were often lmed with evocative
signs in their hands, which exclaimed that Dilma was not a real woman. Whether
these demonstrators were adherents of neo-Pentecostal churches or not, their reliance
on heteronormative ethical codes reorganised gender relations along binary divisions
that marked a certain conservative uprising against the pluralist discourse that has
become synonymous with Dilmas public personality. Second, throughout the
months preceding the impeachment of President Dilma Rousse, her opponents in
the congress and in the media kept using a technical language that made tangible the
kind of political enclosure they were attempting to demarcate within static bureaucratic
regulations. Such terminology –‘unemployment indices,diversion of funds, and the
magic word corruption’–made it possible to ignore the relational, often elusive per-
sonalism, which characterises social interactions in the Brazilian cultural universe at
large (Ansell 2015a). They could thereby imagine instead the possibility of a straight-
forward, demarcated, exact in fact, almost sterile political reality, which conincides
with the kinds of divine purity and Total Order promoted by people like Cabo Daciolo.
And third, long-sleeve beachwear with UV protection are increasingly becoming trendy
for both men and women across Brazil, a stark visual dierentiation from the once-
popular thong-bikinis and speedos worn by beach goers everywhere in the country.
While this consumerist hype is also linked to popular middle-class discourses on
health and life-style choices, it may nonetheless also be seen as a symptom of a sociality
gradually covering itself up as it forties social distinction, which takes the form of
newly-dened boundaries between gender roles, bodies, classes and spiritual
communities.
20
Yet, as I emphasised above, the emergent construction of Brajisalem including the
rituals that make it possible from exorcism (cf. Shapiro 2019c), through cleansingand
healing (Fernandes 2019) to ongoing worship practices that involve Jewishreligious
objects (Topel 2011)primarily takes place through the increasing inuence of neo-
Pentecostal cosmological ideas on the democratic political game. President Jair Bolso-
naros baptism in the Jordan River in Israel in 2016 is a good example. Although Bol-
sonaro was not previously a Pentecostal convert, his trip to Israel in 2016 and his
consequent immersion in the water of the River Jordan can be read either as a
mimetic attempt to become viscerally absorbed with a divine power (as a converging
force) or as a marketing gimmick that would appeal to the huge Evangelical electorate
in his ultimately successful 2018 Presidential Campaign.
21
Indeed, that baptism have
plausibly been conceived as a strategy to achieve both these objectives. In this cosmo-
politcial game, which increasingly infuses Brajislaem with Planalto, manipulation of
divine power progressively becomes a pragmatic platform for policy making. Evidently,
in an interview that took place during his own Campaign for President in 2018, Con-
gressman Daciolo dierentiated himself from Jair Bolsonaro with the claim that while
Bolsonaro seeks the execution of criminals, Daciolo himself merely proposes washing
and curing them with the blood of Lord Jesus.
22
It is the ontological power that is
14 M. SHAPIRO
infused in the symbols of total divine grace, and the ways by which these symbols create
a political presence in everyday life, which is used here not only to promote a cosmo-
political version of reality, but also to distinguish between levels of authenticity of faith
and the possibility of enhancing Gods power in the benet of the nation.
On the basis of this analysis it then becomes possible to distinguish analytically
between what I see as an interfaceand a depthdimensions underlying the emergent
construction of Brajisalem. Interface relates to the performance of divine power as a
horizontal boundary maker relational to other cosmological theories prevalent in the
Brazilian public sphere, such as Catholic, Historical Protestant, and Afro-Brazilian
spiritual frameworks, as well the secular civilian ethos more generally. Depthrefers
to the fact that this process of dierentiation also potentiates vertical or deepindivid-
ual transformations. For example, a so-called conversionto neo-Pentecostalism in
Brazil was traditionally associated with alcohol abstention, the wearing of modest
clothes and reinforced emphasis on family values(Selka 2010); but among those
churches that adopt the judaization trend (Topel 2011) such conversion now also
entails the appropriation of several Jewishcustoms, such as the celebration of the
Pentecost holiday, the wearing of a Jewish Prayer Shawls, and in some cases the light-
ing of Shabbat candles (cf. Ferreira 2019). In that sense, Brajisalem engages the inter-
iority and mental composition of persons who seek divine supervision. As they
immerse themselves with the divine power of the Judeo-Christian God, Brazilian citi-
zens seeking to participate in this emerging form of cosmopoltical power ultimately
become subjected to a double socio-spiritual process: on one hand, they are literally
being elevated closer to God; while on the other hand they set themselves apart
from their neighbouring communities and fellow Brazilian citizens. I now turn to
some nal considerations.
Conclusion
The emergent construction of Brajisalem increasingly stimulates a deep transformation
of the Brazilian political imagination. I analysed this transformation as a nuanced (yet
concrete) shift in conceptions of power relations. While the democratic ethos of 1988
establishes its legitimacy largely on social contract (Schuler 2018), universal humanism
(Saad-Filho 2017) and a pluralist electoral system (Rocha 2019); those who promote a
literalist adoption of a Biblical time-frame in Brazil cite the Abrahamic God and His son
Jesus as the unique, omnipresently ultimate, sources of moral authority. They thus
empirically associate the provisional mana of Brazilian society with a cosmic rather
than civil order (Sinner 2012). Whereas the production of power in the constitutional
imaginary advances a dynamic of multiplicity and endless expansionism, an unwitting
ow of diverse civil identities that often fuse one into the other and forwards in all direc-
tions towards a utopian edge of Progress; the dynamic of power that governs a biblical
imaginary of power is of modular enclosure and inwards convergence, an orderly com-
partmentalisation into localised communities that are minutely divided along clear lines
of separation. I used the term Brajisalem to describe the kind of sociality that comes into
being with the emergence of this last kind of political imagination, which always
ETHNOS 15
remains rooted in the Brazilian way of doing thingsas well as in the images and
symbols of the very kind of democratic citizenship it purports to challenge.
The imaginaries of power in Planalto and Brajisalem can thus be seen to actually
implicate each other, for two main reasons. First, both are utopian ideal-types in
their own right; they include a desired edge and an impulse towards the realisation
of this aspired uotpia, and in that sense they are both expansive or outward-oriented.
And second, from the converging perspective, the tradition of patron-client relation-
ship remains entrenched in the Brazilian cultural style (Ansell 2010). Even the most
progressive segments of the Brazilian governing elites maintained clientelist forms of
exchange throughout the last decade despite the hegemony of openness, transparency
and inclusion (cf. Almeida and Zagaris 2015). Democratisation itself is also inherently
limited and limiting. Taken together, it thus becomes possible to think of Brajisalem and
Planalto as intrinsically infused, which thereby may suggest that in the future their
respective dynamics may even merge into a single political presence of power, at
once egalitarian (in the social-contract vein) and hierarchic (in the religious vein), alter-
nately expandingand contractingsocial relations in dierent intensities across the
Brazilian social landscape as a whole. For the time being, however, those who seek to
deploy the divine power of God in Brazil as a vector of sociocultural change quite
openly seek the reinstatement of a cosmic divine order not only as means for spiritual
salvation but also as the explicit implementation of a series of conservative moral argu-
ments in the evaluation of current world-aairs (Almeida 2017). They consequently still
dene the rules of the political game in binary terms it is the power of God that will
overcome the power of the people as His faithful decuples institute His Kingdom in
Brazil. The question thereby remains open: what will become of the Brazilian political
imagination when the countrys spiritual and moral centre is nally relocated to Biblical
Jerusalem?
Notes
1. Protestant revival movements have arrived in Brazil as early as 1910 (Freston 1999), but the
number of adherents remained negligible until the 1970s, amounting to no more than 5-6%
of the Brazilian population. In that decade, however, a rapid acceleration in the diusion of
Evangelical doctrines among the popular classes began to take place, and today roughly 25%
of the Brazilian population approximately 50 million people dene themselves as Evange-
licals(IBGE Internet Site, accessed June 2018). In recent years, Brazil has consequently become
the largest Evangelical national community in the world (Sinner 2012).
2. In Portuguese:
Art. A República Federativa do Brasil constitui-se em Estado Democrático de
Direito e tem como fundamentos: I - a soberania; II - a cidadania; III - a dignidade da
pessoa humana; IV - os valores sociais do trabalho e da livre iniciativa; V - o pluralismo
político. Parágrafo único. Todo o poder emana do povo, que o exerce por meio de repre-
sentantes eleitos ou diretamente, nos termos desta Constituição.
3. Brazilian scholar Gilberto Freyre famously coined the term Racial Democracyin the 1930s to
indicate that ethnic and religious syncretism is not an impediment for the ultimate growth and
prosperity of the nation but rather its most promising social characteristic. He used this notion
to counteract the proto-fascist eugenic idea that the Brazilian population must be whitenedin
16 M. SHAPIRO
order to increase productivity and welfare in the country. For excellent debates on this issue see
Buarque de Holanda (1936), Bailey (2004), Collins (2011), Fry (2000) and Edmonds (2010).
4. In Portuguese:
Art. 3° Constituem objetivos fundamentais da República Federativa do Brasil: I -con-
struir uma sociedade livre, justa e solidária; II - garantir o desenvolvimento nacional;
III -erradicar a pobreza e a marginalização e reduzir as desigualdades sociais e regionais;
IV -promover o bem de todos, sem preconceitos de origem, raça, sexo, cor, idade e quais-
quer outras formas de discriminação.
5. Petra Costas2019 documentary The Edge of Democracy (Busca vida Filmes, distributed by
Netix) is an excellent recent contemplation on the repercussions of this process, which also
includes dazzling ethnographic gazes into the highest levels of the Brazilian political classes.
6. Shofar is a horn of a ruminant animal used like a trumpet in a series of Jewish holidays to com-
municate with divine authority, as with the annual act of openingthe gates of heaven and then
closing them at the end of Atonement Day.
7. For an excellent analysis of Edir Macedos marketing tactics see Mafra et at (2012). Partly due to
Macedos own adoption of the predominantly Catholic term, Bispo Bishop and later on also
Apóstolo Apostle have both become common quasi-aristocratic titles among neo-Pente-
costals in Brazil in recent decades. These terms are used not only to indicate the presupposed
elevated spiritual status of those pastors who have already conducted pilgrimage to the Holy
Land, but also to suggest leadership positions at the political level.
8. Pagliarini uses the term Bolaines (pronounced bo-lay-nis), an adaptation into Portuguese of the
Modern-Hebrew term Bolanim, which geologists in Israel use to describe this same phenom-
enon, albeit supplying an entirely geo-centric explanation devoid of divine causality. See
https://www.youtube.com/watch?v=Zq5ZMEtUF0Y [accessed June 2019].
9. Mezuzah is a rectangular wooden or plastic case containing scrolls with the Hebrew inscription of
biblical verses, which is xed to the threshold of doors. For further reading on the contemporary
commercialization of the Holy Land tourism market see Feldman (2014 and 2016); and Kaell (2014).
10. There is an interesting semantic contrast between these recent neo-Pentecostal display of a
Jewish divine power and the history of Marrano communities in Brazil and other parts of
Latin America, which is all about hiding Jewish religious artefacts (Wachtel 2013). It is also
important to note that contemporary neo-Pentecostal Judeophilia and philo-semitism sharply
contrast with a traditional Popular-Catholic anti-Semitic idea of Jews as archetypical Traitors
(cf. Dulin 2015). I thank Ethnos anonymous reviewer for this comment.
11. See: https://www.youtube.com/watch?v=JVxxn-1RoQM [accessed June 2019]. Throughout this
clip the Garden Tomb is represented as Christs authentically veried burial and resurrection
site, although dierent Christian churches relish dierent sites related to this cosmologically sig-
nicant event, as I mentioned above.
12. Never secularChristian doctrines is a term coined by Tanya Luhrmann (2012) to refer to doc-
trines that reject a multiplicity of frameworks of belief as an ontological possibility, thereby
insisting on a single frame of reference through which spiritual phenomena can be experienced
and interpreted. For example, Joel Robbins (2004) argues that the Urapmin are totally and fully
engrossed with Christian ritual practice through every day activities to the extent that any other
spiritual practice is not only condemned but also excluded as a cultural impossibility.
13. See https://www.youtube.com/watch?v=vZ9SR29JCyU [accessed June 2019].
14. Terranova in fact claimed on stage that he was forcedto dismiss his former house-keeper and
nanny (empregada) after he discovered she allowed his children to watch Brazilian telenovelas.
15. The notion of family valuesis only one of the many grounds on which neo-Pentecostal life-styles
and beliefs can come about. Another important arena is that of the spiritual warfare against various
agents of evil, human and extra-human alike (Burdick 1998;Silva2007;Chesnut1997).
16. Donald Trump is not Jewish. He did however transfer the American Embassy in Israel from Tel
Aviv to Jerusalem, thereby de-facto recognizing Israels claims for sovereignty over the entire
ETHNOS 17
city and its capital, including the Eastern parts which were occupied in the six-days war in 1967
and that are still disputed by Palestinians as their own future capital.
17. The Portuguese version:
Para quem não sabe, Donald Trump é judeu, e por questões associadas a sua prossão de
fé (não religiosa) ele já está naturalmente associado ao Estado de Israel, sendo que muitos
dos seus amigos e parceiros são judeus. Donald Trump armou que mudará a embaixada
americana em Israel da cidade de Tel Aviv para Jerusalém e reconhecerá formalmente
Jerusalém como a Capital do Estado de Israel. Donald Trump apesar de aparentemente
tratar mal as mulheres, principalmente durante sua carreira como ator, declara publica-
mente valorizar os valores de família, bem mais que Hillary Clinton que estava incenti-
vando o casamento homossexual. Donald Trump declarou publicamente que estará ao
lado de Israel e combaterá a hipocrisia que chama o islamismo de religião de paz,
lutará para exterminar o ISIS junto com a Rússia e vai levar Hillary Clinton aos tribunais
por pôr em risco a segurança do país.
18. See: https://www.youtube.com/watch?v=Ccmzbnk3GdM [accessed June 2019]. Congressman
Daciolo has since left PTdoB and is currently aliated with the right wing Patriota Party, a con-
temporary reincarnation of the centre-right Partido Ecológico Nactional (PEN). He ran for the
2018 Presidential Elections as the partys candidate but won little support.
19. See: http://www.ebc.com.br/noticias/politica/2015/05/psol-expulsa-deputado-daciolo-por-
desacordo-com-estatuto-e-programa [accessed June 2019].
20. See for example https://www.youtube.com/watch?v=g7r94ZfdlV8 and https://www.youtube.
com/watch?v=q0syCWXTnoo. Note that the popularization of this trend also implicitly
signies whitening, or branquemento. [accessed June 2019].
21. See https://www.youtube.com/watch?v=XmDE6jGtfRU and https://www.youtube.com/watch?
v=K9kTdasE8rY [accessed June 2019].
22. See https://epoca.globo.com/politica/noticia/2018/06/cabo-daciolo-o-pastor-presidenciavel-que-e-
fenomeno-na-internet-e-promete-expulsar-o-demonio-do-planalto.html [accessed June 2019].
Acknowledgment
The research for this project was enabled by a Postdoctoral Fellowship nanced by the Kreitman School
for Advanced Studies at Ben Gurion University, Israel; as well as a grant from the Israel Science Foun-
dation project titled Guide my Sheep: Catholic Guides of Holy Land Pilgrims - Historical and Ethno-
graphic Aspects(Grant 291/13 supervised by Prof. Yvonne Friedman and Prof. Jackie Feldman). I am
grateful to Prof. Jackie Feldman for his unconditional support and excellent advice. I also thank Kurt
Kaufman and Nelson Rozenbaum from Genesis Tours for their generosity and hospitality. I also send
my gratitude to Maya Mayblin, who organized in 2017 the workshop Power, Politics, and Religion in
Brazil: Ruptures, Continuities, and Crisis; where I rst presented an earlier version of this article.
Mayas sharp comments, as well as the excellent critiques and suggestions I received from the other
participants in the workshop, were crucial in shaping the nal outcome.
Disclosure Statement
No potential conict of interest was reported by the author.
Notes on Contributor
Matan Shapiro (Ph.D. 2013, UCL) is a Postdoctoral Fellow in the department of Social Anthropology at
the University of Bergen. He has published extensively on play, kinship, intimacy and rituals in the
18 M. SHAPIRO
Brazilian Northeast. His current research focuses on the emerging cosmological dimensions of trustless
transactions of value among Bitcoin enthusiasts in Tel Aviv.
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... Eventually, Bolsonaro converts from Catholicism to Evangelism. He later joins the Social Christian Party (Partido Social Cristiano) and is baptized in the Jordan river in Israel (Shapiro 2021). At the time, the evangelical movement controls one-fifth of the representatives of Congress and makes up the better part of Bolsonaro's electoral base. ...
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... When it was decided that the Raabe Project would shift "the focus to the spiritual part by the guidance of the Holy Spirit" (Mrs. Lucia, 65), the transition from the language of "political rights" to that of "religious power" (Shapiro, 2021) was evident. This reflects a gradual change that began in Brazil a few years before, reaching the wider population as well as members of Pentecostal churches. ...
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