ArticlePDF Available

Benefits of Technology for Business

DOI:10.1088/1757-899X/662/3/032036
Authors:
A Susan
A Susan
A Susan
  • This person is not on ResearchGate, or hasn't claimed this research yet.
W Novianti
W Novianti
W Novianti
  • This person is not on ResearchGate, or hasn't claimed this research yet.
Download full-text PDF
Read full-text
Download citation

Abstract and Figures

The purpose of this study is to describe the benefits of technology in a business aspect nowadays. This type of research used descriptive method so that we could analyse the importance of technology in the sector of business. The results show that this research can use technology these days to help young businessmen or businesswomen who want to develop their ability according to the times. The benefit of technology is that now it can support business expansion. Besides doing business by utilising technology is useful because users can also learn technology at the same time. This can provide convenience for users. The impact from the utilisation of technology for business can also make the users take note to their accuracy that it is easier for them to make decisions. So we can take out the benefit from technology for business because it does not close the possibility of successful business for businessmen and businesswomen.
Figures - available via license: Creative Commons Attribution 3.0 Unported
Content may be subject to copyright.
Available via license: CC BY 3.0
Content may be subject to copyright.
IOP Conference Series: Materials Science and Engineering
PAPER • OPEN ACCESS
Benefits of Technology for Business
To cite this article: A Susan and W Novianti 2019 IOP Conf. Ser.: Mater. Sci. Eng. 662 032036
View the article online for updates and enhancements.
This content was downloaded from IP address 178.171.126.61 on 20/11/2019 at 17:18
Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence. Any further distribution
of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.
Published under licence by IOP Publishing Ltd
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
1
Benefits of Technology for Business
A Susan1*, W Novianti2
1Departemen Akuntansi Universitas Komputer Indonesia, Indonesia
2Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
*alverinasusan@email.unikom.ac.id
Abstract. The purpose of this study is to describe the benefits of technology in a business
aspect nowadays. This type of research used descriptive method so that we could analyse the
importance of technology in the sector of business. The results show that this research can use
technology these days to help young businessmen or businesswomen who want to develop their
ability according to the times. The benefit of technology is that now it can support business
expansion. Besides doing business by utilising technology is useful because users can also learn
technology at the same time. This can provide convenience for users. The impact from the
utilisation of technology for business can also make the users take note to their accuracy that it
is easier for them to make decisions. So we can take out the benefit from technology for business
because it does not close the possibility of successful business for businessmen and
businesswomen.
1. Introduction
The development of the current era where technology becomes a necessity, especially for businessmens
today because it can promote their products using online methods, it can attract consumers to their
online shop. According to Lu et all recommend and provide online services to provide product
information in order to improve customer relations [1].
In Thailand has a positive attitude online shopping so that it can affect the intention of online buyers
as has been done by thananuraksakul [2]. Everyone uses the internet media for online shopping, like the
research there are seven factors that influence Chinese consumers online shopping and have risks,
service quality, product variations, and convenience [3]. Making trust for consumers so that consumers
are satisfied and provide positive support and provide a safe, friendly online shopping site [4]. Create a
market according to needs by giving profits to companies to make the business competition that
produces quality products and affordable markets [5]. Technology development is the main foundation
of doing business [6]. It can be a success factor for companies that run businesses with current trends
[7]. With a broad reach and can be done anytime anywhere and has many advantages that we can feel
we can make sales and marketing through cyberspace or business technology that is currently being
used. [8].
Companies prefer online businesses and transaction with electronic networks to increase consumer
loyalty in online shopping [9]. As well as smooth communication between users and privacy, it is
necessary to provide security and safety features [10]. The aim of this study is to find out and describe
the benefits of technology for business and the ease of business with technology today because current
technology can help businesses. Using this descriptive method to explain the superior product creation
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
2
and make it easier for consumers and sellers to see our business by generating good reviews from
consumers.
2. Method
This research used the descriptive method. Using descriptive methods can identify and introduce
businesses using technology and analyse how essential and influential technology is for businesses. By
using technology in business, it can be easier for them to be able to promote their products which are
connected to websites that technology-based and will display products that are needed in detail from
the product, the material and so on which can make it easier for prospective customers to choose and
fulfil their needs also make it easier for sellers to not incur large costs. It turns out that there are still
many business people who still do not use technology in their business and still consider using
technology to be difficult. Therefore we need to introduce business people to using technology not only
in offline business.
3. Results and Discussion
In order to attract the attention of technology connoisseurs with business, we need to create a business
that uses attractive technology by making it easier for prospective sellers to see our business activity
and interested in joining us [11]. It is necessary to create a business page that is easy, fast, detailed and
precise on every product.
An example is the mobile phone business by offering various types of mobile phones with detailed
explanations and can attract the attention of consumers and provide convenience in transactions, namely
by using various payment options such as ATM transfers, payments at minimarket and pay at the
consumer's place guaranteed security and guaranteed security on delivery.
See Figure 1; consumers can order products that they want with technology anywhere and anytime
because technology provides convenience, indirectly proven consumers use online technology that is
easily accessible on various devices.
Figure 1. Main menu. This figure was adopted from www.shopee.com on November 12, 2018.
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
3
See Figure 2, the main menu contains menus and submenu, sellers and buyers can create accounts that
they can access in the future for business or shopping. Many products offered such as on the left side
of this site are product categories on this site. In the top there is a search menu to find products that
consumers want and sellers have the advantage of being able to access all the pages on this site, we
develop technology and online business satisfaction.
Figure 2. Popular products. This figure was adopted from www.shopee.com on November 12, 2018.
See Figure 3, in this section, consumers can see and know the products that are popular at the time.
Shopee provides local and foreign products and products are listed pictures, prices, and other
information so it can attract buyers to make transactions then.
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
4
Figure 3. Product details. This figure was adopted from www.shopee.com on November 12, 2018.
See Figure 4, in this view explains the product description of the brand, seller, price, colour, image and
delivery courier provider so that the buyer can find out the item to be purchased will be sent by who
and when the item will arrive. Users can have the desired product by clicking the buy button now which
is yellow, and there are other options, namely the add button to the cart.
Figure 4. Transactions. This figure was adopted from www.shopee.com on November 12, 2018.
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
5
See Figure 5, here the process of sending and billing goods to be purchased with the buyer fill in the
personal data, the complete address then shopee will convert the price of the item and the price of the
shipping service according to the seller's address to the buyer listed and will add it to the total to be paid
by the buyer.
Figure 5. Choice of payment method. This figure was adopted from www.shopee.com on November
12, 2018.
See Figure 6, in the payment method, the buyer can choose various methods that can facilitate the buyer
as desired by the buyer. As shown above, there are seven methods that can facilitate transactions and
ensure security.
Figure 6. Payment term. This figure was adapted from www.shopee.com on November 12, 2018.
After all is finished now the buyer just makes a payment with the method that has been chosen for
example the transfer and Shopee gives 1x24 hours, if within the specified time there is no payment
confirmation then the transaction will be cancelled and the money that has been transferred will be
returned to the buyer's account and the buyer can withdraw his money or spend it again, but if the
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
6
payment has been confirmed by the Shopee, the consumer is just waiting for the ordered item to arrive
according to the shipping expedition or method is chosen. Delivery time cannot be determined by
Shopee but is determined by the expedition that the buyer chooses and the distance between the seller
and the consumer.
4. Conclusion
Technology is now growing very fast and can help us in opening up new business or job opportunities.
In modern times technology now can provides convenience for people who want to do business,
especially young sellers because it is easier, more comfortable, more efficient and economical. It is
suitable for consumers that enjoy the convenience of purchasing products and with detailed product so
that they can know and compare with other products. Technology nowadays offers transactions with
easy payments such as transfers and six other payment methods that have been provided which can be
done anywhere and anytime. Then, in terms of security is guaranteed to avoid fraud because Shopee
will identify it if that happens. Business competition in technology like this is very competitive.
Therefore we need to create a business that attracts enthusiasts such as following the times and
creatively so as not to lose out in competing with other same businessmen using this technology.
5. Acknowledgement
The author would like to thank the UNIKOM Rector Dr. Ir. H. Eddy Soeryanto Soegoto., and Dean of
the Faculty of Economics and Business Prof. Dr. Hj. Dwi Kartini Yahya., SE., Spec. Lic, who has given
the opportunity to do this research.
References
[1] Lu, J., Wu, D., Mao, M., Wang, W., and Zhang, G. 2015. Recommender system application
developments: a survey. Decision Support Systems, International Journals Sciences. 74(6), pp.
12-32.
[2] Thananuraksakul, S. 2018. Factors influencing online shopping behavior intention: A study of Thai
consumers. AU Journal of Management, 5(1), pp. 41-6.
[3] Clemes, M. D., Gan, C., and Zhang, J. 2014. An empirical analysis of online shopping adoption in
Beijing, China. Journal of Retailing and Consumer Services, 21(3), pp.364-75.
[4] Hsu, M. H., Chuang, L. W., and Hsu, C. S. 2014. Understanding online shopping intention: the
roles of four types of trust and their antecedents. Internet Research, 24(3), pp.332-52.
[5] Soeryanto, Eddy.2014.Entrepreneurship Menjadi Pebisnis Ulung.Jakarta.PT Elex Media
Komputindo.
[6] Chesbrough H, and Rosenbloom R S (2002)The role of the business model in capturing value
from innovation: evidence from Xerox Corporation's technology spin‐off companies.
Industrial and corporate change, 11(3) pp.529-55
[7] Ly L T, Rinderle-Ma S, Knuplesch D, and Dadam P, 2011 Monitoring business process
compliance using compliance rule graphs. In OTM Confederated International Conferences"
On the Move to Meaningful Internet Systems", 7044, 4, pp. 82-99 Springer, Berlin,
Heidelberg.
[8] Nandiyanto A B D, Ismiati R, Indrianti J andAbdullah A G 2018 Economic Perspective in the
Production of Preserved Soybean (Tauco) with Various Raw Material Quantities IOP
Conference Series: Materials Science and Engineering 2881, 3, p 120-25.
[9] Sharma, G., andLijuan, W. 2014. Ethical perspectives on e-commerce: an empirical investigation.
Internet Research, 24(4), 414-35.
INCITEST 2019
IOP Conf. Series: Materials Science and Engineering 662 (2019) 032036
IOP Publishing
doi:10.1088/1757-899X/662/3/032036
7
[10] Gaikwad, R. S., Udmale, S. S., andSambhe, V. K. 2018. E-commerce Recommendation System
Using Improved Probabilistic Model. In Information and Communication Technology for
Sustainable Development 9(4) pp. 277-84. Springer, Singapore.
[11] Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., and Page, M. J. (2015). Essentials of
business research methods. Routledge 1, 33-46.
... The development of robot technology has had many impacts and benefits in life nowadays, especially in the industrial and business sectors. The industrial and business sectors have taken advantage of the development of robotic technology to support the expansion of their activities [2] because production costs can be reduced so that product prices become cheaper and speed up a production process more efficiently [3]. In addition to the industrial and business sectors, the development of robotic technology also has an impact and benefit on an education sector. ...
Development and Effectiveness of Drone as a Learning Media in Islamic Boarding School
Article
Full-text available
  • Nov 2021
Nowadays, drone technology is not only be used in commercial businesses but can also be utilized in a teaching-learning process, including in Islamic boarding school. This article will be discussed the development, performance, feasibility, and effectiveness of drone technology to be utilized as a learning media at Pesantren Hidayatullah Yogyakarta that is one of Islamic boarding school. The developed drone was the multicopter with a multi-rotor type using four rotors. This study was conducted with the development research approach developed by Alessi and Trollip and the descriptive research approach. This drone was applied in teaching-learning process at Pesantren Hidayatullah Yogyakarta. Data were obtained through drone’s testing and observation, interviews, questionnaires for the drone’s affectivity in teaching-learning process. The results of this study can be known that the drone performance is categorized as “Very Good” in terms of functionality and usability aspects. The drone feasibility in the term of material quality and its usefulness is included in the “Very Feasible” category. The drone as learning media has had significantly impact when it’s applied in learning process in extracurricular activities.
Economic Perspective in the Production of Preserved Soybean (Tauco) with Various Raw Material Quantities
Article
Full-text available
  • Jan 2018
The aim of this study was to evaluate the production of Indonesian preserved soybean (tauco) from engineering and economic perspectives. To ensure the feasibility study for the possibility profit in this production, various raw material quantities were tested in the evaluation process. In short of the process, we evaluated the production of tauco using dual fermentation processes. The first fermentation was used for the yeast process, whereas the second was for the brine fermentation to give a distinctive flavor and aroma to tauco product. Several economic evaluation parameters were analyzed to inform the potentiality of the tauco production, including gross profit margin, break even point, net present value, and so on. The engineering analysis showed that production of tauco can be done in the variation of initial soybean from 20 to 100 kg. This inform that present tauco production can be produced in the home industry and micro-scale production. To get excellent profit, economic analysis showed the minimum soybean must be more than 60 kg. We believe that this study will be important in introducing one of the Indonesian local wisdom foods for strengtening economy.
E-commerce Recommendation System Using Improved Probabilistic Model
Chapter
Full-text available
  • Jan 2018
Recommender system is the backbone of e-commerce marketing strategies. Popular e-commerce websites use techniques like memory-based collaborative filtering approach based on user similarity with only rank as an attribute. This paper proposes a model-based collaborative filtering recommender system based on probabilistic model using improved Naive Bayes algorithm. Proposed system uses Naive Bayes algorithm with bigram language model to improve search query analysis. Therefore, search query, click time and query time are used as features for Naive Bayes algorithm model. This model is trained on 1.2 million customer data over a 3-month period for 1.8 million products. Proposed system predicts the probability of products and products will be recommended to the user to make top-N recommendations. Results of the proposed system show the model recommends products with 14% more accuracy as compared to simple Naive Bayes model.
Ethical perspectives on e-commerce: An empirical investigation
Article
Full-text available
Purpose – The purpose of this paper is to investigate the various factors that influence consumer trust and privacy on e-commerce system and identify different ethical factors that affect consumer perceptions toward e-commerce adoption. Design/methodology/approach – The theoretical background used in this study was critical theory on trust in e-commerce. Online survey from Second Life users was conducted to study ethical issues in e-commerce and their influencing factors. Findings – The results were focussed on significance of e-commerce ethics on consumer purchase and its influence on online marketing. The ethical performance of the e-commerce web site will facilitate an increase in trust, which in turn enhances customer commitment and loyalty. Research limitations/implications – The survey data in this study has some common method bias. The possibility of the existence of the common method bias cannot be completely eliminated. Security and privacy are the two major aspects that drive online businesses which lead online consumers to develop trust on the digital environment. Practical implications – The findings on e-commerce ethical research will be useful for current management practice such as making business policies and strategies and sharing information to managers and organization leaders. Originality/value – With the introduction of internet and e-commerce a large of companies has been performing their business transactions through electronic network. Increasing communication technologies has bought speedy changes in online business transactions. E-commerce networks are playing a pivotal role in online business and consumers are more concerned on ethical issues of e-commerce including security, privacy and trust.
Monitoring Business Process Compliance Using Compliance Rule Graphs
Conference Paper
Full-text available
  • Oct 2011
Driven by recent trends, effective compliance control has become a crucial success factor for companies nowadays. In this context, compliance monitoring is considered an important building block to support business process compliance. Key to the practical application of a monitoring framework will be its ability to reveal and pinpoint violations of imposed compliance rules that occur during process execution. In this context, we propose a compliance monitoring framework that tackles three major challenges. As a compliance rule can become activated multiple times within a process execution, monitoring only its overall enforcement can be insufficient to assess and deal with compliance violations. Therefore, our approach enables to monitor each activation of a compliance rule individually. In case of violations, we are able to derive the particular root cause, which is helpful to apply specific remedy strategies. Even if a rule activation is not yet violated, the framework can provide assistance in proactively enforcing compliance by deriving measures to render the rule activation satisfied.
Factors influencing online shopping behavior intention: A study of Thai consumers
Article
  • Jan 2007
Recommender System Application Developments: A Survey
Article
A recommender system aims to provide users with personalized online product or service recommendations to handle the increasing online information overload problem and improve customer relationship management. Various recommender system techniques have been proposed since the mid-1990s, and many sorts of recommender system software have been developed recently for a variety of applications. Researchers and managers recognize that recommender systems offer great opportunities and challenges for business, government, education, and other domains, with more recent successful developments of recommender systems for real-world applications becoming apparent. It is thus vital that a high quality, instructive review of current trends should be conducted, not only of the theoretical research results but more importantly of the practical developments in recommender systems. This paper therefore reviews up-to-date application developments of recommender systems, clusters their applications into eight main categories: e-government, e-business, e-commerce/e-shopping, e-library, e-learning, e-tourism, e-resource services and e-group activities, and summarizes the related recommendation techniques used in each category. It systematically examines the reported recommender systems through four dimensions: recommendation methods (such as CF), recommender systems software (such as BizSeeker), real-world application domains (such as e-business) and application platforms (such as mobile-based platforms). Some significant new topics are identified and listed as new directions. By providing a state-of-the-art knowledge, this survey will directly support researchers and practical professionals in their understanding of developments in recommender system applications.
Understanding online shopping intention: The roles of four types of trust and their antecedents
Article
Purpose – The purpose of this paper is to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing their antecedents and outcomes. Design/methodology/approach – Online survey data from 242 ihergo members were used to test the proposed model, and structural equation modeling with partial least squares was performed to analyze the measurement and structural models. Findings – The findings show that the four types of trust identified in this study are critical determinants of perceived risk and attitude. In addition, the majority of the antecedents are found to be associated with their respective types of trust. Research limitations/implications – The research extends the theory of reasoned action and prior research to discuss four types of consumer trust, as well as their respective antecedents and subsequent consequences. The result is a more descriptive model that better explicates consumers’ decision-making processes in online shopping. Practical implications – Given the intense competition between online shopping sites, web site managers should strive to provide a safe and user-friendly shopping environment. In addition, the vendor can enhance trust by encouraging satisfied customers to provide positive endorsements. Originality/value – This study is possibly the first of its kind, in identifying the four types of trust and their respective antecedents in the context of an online group-buying auction, and thus serves to enrich the existing literature concerning trust-building factors.
An empirical analysis of online shopping adoption in Beijing, China
Article
The Internet is a global communication medium that is increasingly being used worldwide as an innovative tool for marketing goods and services. At the end of 2010, Internet users in China reached 420 million. However, online shopping in China is not widely practiced and organisations investing in B2C online shopping need to understand the factors that affect Chinese consumers′ online buying behaviour. This research develops a theoretical research model as a framework to identify the key decision factors influencing Chinese consumers′ to shop, or not to shop online. A self-administered questionnaire was used to gather information from 435 respondents in Beijing, China. The empirical analysis identifies and ranks seven important decision factors: perceived risk, consumer resources, service quality, subjective norms, product variety, convenience, and website factors. All of these decision factors impact on Chinese consumers′ adoption of online shopping. Moreover, managerial implications and recommendations are also presented.
The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation's Technology Spin-Off Companies
Article
This paper explores the role of the business model in capturing value from early stage technology. A successful business model creates a heuristic logic that connects technical potential with the realization of economic value. The business model unlocks latent value from a technology, but its logic constrains the subsequent search for new, alternative models for other technologies later on-an implicit cognitive dimension overlooked in most discourse on the topic. We explore the intellectual roots of the concept, offer a working definition and show how the Xerox Corporation arose by employing an effective business model to commercialize a technology rejected by other leading companies of the day. We then show the long shadow that this model cast upon Xerox's later management of selected spin-off companies from Xerox PARC. Xerox evaluated the technical potential of these spin-offs through its own business model, while those spin-offs that became successful did so through evolving business models that came to differ substantially from that of Xerox. The search and learning for an effective business model in failed ventures, by contrast, were quite limited.
The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation's Technology Spin-Off Companies
Article
This paper explores the role of the business model in capturing value from early stage technology. A successful business model creates a heuristic logic that connects technical potential with the realization of economic value. The business model unlocks latent value from a technology, but its logic constrains the subsequent search for new, alternative models for other technologies later on--an implicit cognitive dimension overlooked in most discourse on the topic. We explore the intellectual roots of the concept, offer a working definition and show how the Xerox Corporation arose by employing an effective business model to commercialize a technology rejected by other leading companies of the day. We then show the long shadow that this model cast upon Xerox's later management of selected spin-off companies from Xerox PARC. Xerox evaluated the technical potential of these spin-offs through its own business model, while those spin-offs that became successful did so through evolving business models that came to differ substantially from that of Xerox. The search and learning for an effective business model in failed ventures, by contrast, were quite limited. Copyright 2002, Oxford University Press.