Conference Paper

I am What I Measure: "Lifelogging" To Reflect on the Challenges of Consumer Behavior in a MBA Marketing Seminar Assignment

Authors:
Sarita Ray Chaudhury at Cal Poly Humboldt
Sarita Ray Chaudhury
  • Cal Poly Humboldt
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Schrage, M., 2015, "Whether You're Qualified Depends on How You're Quantified," Harvard Business Review. Retrieved from https://hbr.org/2015/10/whether-youre-qualified-depends-on-how-youre-quantified
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Soat, M. (2016). "Dona Wong on How to Tell Stories with your Data." Retrieved from https://www.ama.org/publications/MarketingNews/Pages/dona-wong-on-how-to-tell-stories-with-your-data.aspx For further information, contact: Sarita Ray Chaudhury School of Business / Humboldt State University 1, Harpst Street, Arcata, CA 95521 (707) 826-6024