The objective of this paper is to introduce the notion of generalized almost statistical (briefly, GAS) convergence of bounded real sequences, which generalizes the notion of almost convergence as well as statistical convergence of bounded real sequences. As a special kind of Banach limit functional, we also introduce the concept of Banach statistical limit functional and the notion of GAS convergence mainly depends on the existence of Banach statistical limit functional. We prove the existence of Banach statistical limit functional. Then we have shown the existence of a GAS convergent sequence, which is neither statistical convergent nor almost convergent. Also, some topological properties of the space of all GAS convergent sequences are investigated.