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The Third RWTH Open Innovation Accelerator Survey: The Market for Open Innovation: Collaborating in Open Ecosystems for Innovation

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The Third RWTH Open Innovation Accelerator Survey: The Market for Open Innovation: Collaborating in Open Ecosystems for Innovation

Abstract

A market study of intermediaries, brokers, platforms, and facilitators helping organizations to profit from open innovation and customer co-creation. This market study surveyed 106 intermediaries, investigating their open innovation services offered, project specifics, business model, productivity, and characteristics of their participant pool. In addition, OIA clients and solution providers have been interviewed In total, this study is the largest inquiry of the global market of open innovation.
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... Taken together, these findings might reflect the current OI market trend of moving away from classic competitive crowdsourcing platforms (with a crowd "belonging" to the intermediary) to rather topic-based-platforms. The market development has shown that many seeker firms rely on intermediaries that provide OI with a software-as-service (SaS) business model, and therefore several intermediaries do not (successfully) provide access to their own participant pool anymore (Diener & Piller, 2019). Managers rely on the intermediary's expertise when initially setting up the topic-based platform under their own branding, but manage and develop their community on their own, only referring to the intermediary in case of technological issues or severe problems with platform users. ...
Article
In this study, we draw on social capital theory to address the challenge of open innovation (OI) platforms to establish sustained knowledge exchange between platform participants by overcoming the fear of being exploited and the inherent lack of trust in a rather anonymous setting. Social capital theory provides a comprehensive framework for examining the nature of social connections through its focus on both structural networks and interpersonal relationships. Prior research has recognized that social capital is an essential stock variable to activate and maintain knowledge exchange between participants of a network – however, this construct is not yet established in the context of OI platforms. Results of an empirical study of 61 OI platforms show that a high level of decentralized control among seekers, solvers and the intermediary is positively related to social capital and that this effect is mediated by securing value capture for the crowd. The results suggest that it is crucial to (re-)design OI platforms in terms of decentralizing control during joint value creation, i.e. sharing power among stakeholder groups, while securing value capture in order to build social capital in a digital collaboration context.
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