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Gender stereotyping: The head and sexualized body parts as fruits and vegetables

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Abstract

Across languages, the head and sexualized body parts (i.e., vagina, breasts, penis, testicles) are conceptualized in a number of ways, for example as fruits and vegetables: heads are conceptualized as cabbages, vaginas as figs, breasts as melons, penises as carrots, and testicles as olives, to only name a few. The present study draws on the theories of conceptual metaphor and metonymy by Lakoff & Johnson (1980) to analyze the conceptualizations of the five body parts as fruits and vegetables in English, Spanish and French. For this purpose, a slang dictionary-based database of 184 conceptualizations was compiled. Research on the head and sexualized body parts is particularly interesting as they represent the core of intellect and sexuality respectively, which makes them prone to being conceptualized in a variety of expressive and euphemistic ways. The results of the present study show that female body parts are primarily conceptualized as sweet fruits, while the penis as well as the head are mostly understood of as savory vegetables. This finding suggests a case of gender stereotyping, whereby sweet-natured women are denied intelligence as the head is stereotypically seen as a male body part (i.e., as a savory vegetable).

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... Multimodal Cognitive Linguistics (Forceville, 2009;Forceville, & Urios-Aparisi, 2009;Yu, 2009;Yus, 2009;Villacañas & White, 2013;Pérez-Sobrino, 2017) offers the mechanisms to identify the formal realizations of visual metaphors and metonymies (the target and source domains) and the way in which they can be understood within a specific situational and cultural context. One of the concepts that has probably aroused most interest within Cognitive Linguistics is the theory of conceptual metaphor, initially proposed by Lakoff and Johnson (1980) in Metaphors we live by, and later developed by Lakoff (1987), Ruiz de Mendoza (2000) and Dziallas (2019), inter alia. Cognitive linguists assume that metaphors, in addition to metonymies, are conceptual mechanisms which may be used to represent abstract phenomena in terms of concrete elements (Lakoff, 1987;Lakoff & Johnson, 1980, p. 39). ...
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A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.
Book
This clear and lucid primer fills an important need by providing a comprehensive account of the many new developments in the study of metaphor over the last twenty years and their impact on our understanding of language, culture, and the mind. Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, Kövecses outlines the development of “the cognitive linguistic theory of metaphor” by explaining key ideas on metaphor. He also explores primary metaphor, metaphor systems, the “invariance principle,” mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.
Article
In this contribution an exploration is offered of the ways in which metaphor and metonymy interact in conventionalized expressions where linguistic action is the target domain. Working from a contemporary British data base, expressions from three donor domains are investigated, (i) violent action (ii) sound (iii) body parts. It appears that two types of interaction predominate: what I call metaphor from metonymy and metonymy within metaphor. Metaphor from metonymy was found to be rare and metonymy from metaphor, though not impossible in principle, was absent in my data. The paper ends with suggestions as to why this asymmetrical distribution should exist, a tentative classification into two basic types, and an invitation to further investigation.
Article
"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." -- Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." -- Norman Holland, University of Florida
Article
Do not go gentle into that good night. – Dylan Thomas Death is the mother of beauty. – Wallace Stevens, “Sunday Morning” Introduction These famous lines by Thomas and Stevens are examples of what classical theorists, at least since Aristotle, have referred to as metaphor: instances of novel poetic language in which words like “mother,” “go,” and “night” are not used in their normal everyday sense. In classical theories of language, metaphor was seen as a matter of language, not thought. Metaphorical expressions were assumed to be mutually exclusive with the realm of ordinary everday language: everyday language had no metaphor, and metaphor used mechanisms outside the realm of everyday conventional language. The classical theory was taken so much for granted over the centuries that many people didn't realize that it was just a theory. The theory was not merely taken to be true, but came to be taken as definitional. The word “metaphor” was defined as a novel or poetic linguistic expression where one or more words for a concept are used outside of their normal conventional meaning to express a “similar” concept. But such issues are not matters for definitions; they are empirical questions. As a cognitive scientist and a linguist, one asks: what are the generalizations governing the linguistic expressions referred to classically as “poetic metaphors?” When this question is answered rigorously, the classical theory turns out to be false.
Chapter
Geschlechterstereotype sind kognitive Strukturen, die sozial geteiltes Wissen über die charakteristischen Merkmale von Frauen und Männern enthalten (Ashmore/Del Boca 1979, Eckes 1997). Nach dieser Definition gehören Geschlechterstereotype (wie andere Stereotype auch, z. B. nationale Stereotype oder Altersstereotype) einerseits zum individuellen Wissensbesitz, andererseits bilden sie den Kern eines konsensuellen, kulturell geteilten Verständnisses von den je typischen Merkmalen der Geschlechter. Hierin liegt die duale Natur von Geschlechterstereotypen. Eine umfassende Analyse muss daher sowohl die individuellen als auch die konsensuellen Stereotypanteile und ihre jeweiligen Wirkungen berücksichtigen (Schneider 2004).
Article
ABSTRACT A dictionary search indicated that fruit and vegetable metaphors for human characteristics were relatively infrequent When used, they were more likely to describe physical than personality attributes, often with euphemistic overtones, and fruit metaphors reflected more favorable characteristics than did vegetable metaphors These findings were confirmed in a semantic analysis of fruit, vegetable, and animal terms
Article
What role do people’s embodied experiences have in their use and understanding of metaphor? Contrary to the traditional belief that metaphor transcends human experience and best reflects metaphysical truths, there is substantial evidence from cognitive science that demonstrates how metaphor is fundamentally grounded in embodiment. We review this empirical evidence and discuss the methodological strategies employed by linguists and psychologists seeking connections between embodiment and metaphor. A case study of how people think and speak of desire in terms of hunger, specifically shows how systematic patterns of bodily experience serve as the source domains for many cross-linguistic metaphorical mappings. These data provide strong evidence in favor of the idea that metaphorical thought and language arises from, and is grounded in, embodiment.
Article
This study examines the structure of self-estimates of intelligence (SEI) across 12 nations (Australia, Austria, Brazil, France, Iran, Israel, Malaysia, South Africa, Spain, Turkey, UK and US). Participants rated themselves on general and specific abilities from three popular models of intelligence: Gardner's multiple intelligences, Sternberg's triarchic theory of intelligence, and Goleman's emotional intelligence. The results showed that (a) laypeople across nations have similar and invariant concepts of intelligence, (b) concepts of intelligence are cross-culturally closely related to academic notions of intellectual ability and (c) sex differences in general and specific SEI favouring men are consistent across countries. Male hubris and female humility in SEI seem independent of sex differences in actual cognitive ability and national levels of masculinity-femininity. Furthermore, international mean differences in general SEI could not be attributed to discrepancies in national intelligence quotient (IQ) levels or to cultural variations.
Creating a world of dichotomy: Categorizing sex and gendering cultural messages
  • Crawley
The cognitive view of metaphor: Conceptual metaphor theory
  • Deignan
Comparing sexist expressions in English and Spanish: (De)-constructing sexism through language
  • Fernández Martín
Der ‘Kopf’ in der Romania und Anderswo: Ein metaphorisches (und metonymisches) Expansions- und Attraktionszentrum
  • Blank
Definitions and classifications for fruit and vegetables
  • Vainio
Bitches and skankly hobags: The place of women in contemporary slang
  • Sutton